Apple's New Power Macintosh Systems Provide Outstanding Performance at
Affordable Prices

Expandability and New Solutions Enable Customers to be More Productive and
Competitive; Prices start at $1,699

BOSTON, Massachusetts--August 7, 1995--Apple Computer, Inc., today
introduced three new powerful Power Macintosh personal computers. The new
systems--the Power Macintosh 7200, 7500 and 8500-- complement the recently
announced Power Macintosh 9500, the world's most powerful personal
computer, and provide customers with advanced technology and easy-to-use
solutions that best meet their needs.

The new Power Macs also solidify Apple's position as the industry's price
performance leader with extremely aggressive prices--starting at around
U.S.$1,699.

The Power Macintosh 7200/75, the Power Macintosh 7200/90, Power Macintosh
7500/100, and the Power Macintosh 8500/120, deliver advanced performance
by combining the world's easiest to use and most intuitive operating
system, the Mac OS, the speed of the RISC-based microprocessor --ranging
from a low-cost PowerPC 601 running at 75 MHz to a powerful PowerPC 604
running at 120 MHz-- and the industry standard PCI (Peripheral Component
Interconnect) bus.

"In order to maintain a competitive edge, professional users require a
computer that delivers superior performance and personal computing
solutions that will grow with them over time. They need a tool that they
can use so their time is spent being productive, not struggling with the
technology," said Brodie Keast, Vice President of Product Marketing for
Apple Computer. "These new, aggressively priced additions to the Power Mac
family offer customers the power and expandability they need and provides
them easy to use, advanced capabilities like telephony, media
authoring--and with just the addition of a camera--videoconferencing,
right out of the box."

PCI Enables Significant Performance Gains, Expansion

The systems introduced today all feature PCI, the industry standard
expansion bus--found in many Intel based PCs--that Apple has now adopted
as the expansion bus for the Power Macintosh line.

Three PCI slots in each system allow more flexible capabilities like
connections to faster peripherals and high-speed networking. By
incorporating the PCI expansion bus into the new Power Macintosh systems,
customers are able to use--with only the addition of software drivers--any
PCI card that complies with the PCI 2.0 specification.

Customers using a PCI card on the new Power Macs should expect performance
gains up to three times faster than a similar card on the fastest NuBus
systems.

Not only does the incorporation of PCI allow PC hardware developers access
to the Macintosh market, but traditional NuBus developers can now leverage
their solutions into the PC marketplace with very little additional
investment. Ultimately, this lets customers take advantage of a wide
diversity of new and existing solutions--including videoconferencing,
graphics acceleration, data acquisition and high-speed networking--at more
affordable prices.

System Upgradability

In order to preserve customers' hardware investments, the new Power Mac
8500/120 and 7500/100 systems are designed to allow for an easy upgrade to
faster PowerPC processors, as they become available in the future. By
placing the main processor and clock chip on a daughter board--a feature
carried down from the Power Mac 9500 architecture--Power Mac customers can
upgrade by installing processor upgrades via a daughterboard swap. Power
Macintosh 7200 users whose computing needs may later increase also have
the option to upgrade to the Power Macintosh 7500 system via a logic board
upgrade.

Power Macintosh 7200/75 and 7200/90

By providing superior performance and productivity at an incredibly low
price, the Power Macintosh 7200 series is an ideal computing system for
small and medium size business and home offices. Built with high
performance PowerPC 601 processors running at 75MHz or 90MHz, the Power
Mac 7200 provides customers the advanced performance and cost savings of
RISC-based computing. In a recent independent study by Competitive
Assessment Services, the Power Mac 7200 systems outperformed Windows
computers based on equivalent clock-speed Pentium processors by 24%
overall.1

The cost savings of RISC computing allows the Power Mac 7200 to have a rich
set of built-in features--including Ethernet--while still maintaining a
competitive price point. Each Power Mac 7200 allows for DRAM expansion up
to 256MB. With built-in graphics acceleration and 16-bit stereo input and
output, the Power Mac 7200 systems also enable users to incorporate high
resolution graphics and stereo sound into business, education and personal
projects.

The Power Macintosh 7200/75 and 7200/90 will ship with 8MB of RAM, a built
in 1.4MB Apple SuperDrive floppy disk drive, an internal 500MB hard disk
drive and and internal quad speed CD. The Power Macintosh 7200/75 is
expected to be priced in the range of U.S.$1,699 - $1,749. The Power
Macintosh 7200/90 is expected to be priced in the range of U.S.$1,899 -
$1,949.

Power Macintosh 7500/100

The Power Macintosh 7500/100 provides customers with a system that is
powerful, expandable and versatile, and that preserves their investment
now and for the future, and delivers growing businesses--no matter what
size--an affordable, price/performance leading system designed with
longevity in mind. When running certain applications, the Power Mac
7500/100, utilizing the PowerPC 601 running at 100MHz, performed up to 71%
faster than a Windows-based computer running a 100MHz Intel Pentium
processor.2 The Power Mac 7500 can also be upgraded to the even more
powerful 604 processor if desired via the processor daughterboard.

Offering integrated solutions that can enhance productivity and save an
organization time and money, the Power Mac 7500/100 features built-in
video input, high resolution graphics and CD- quality stereo, making Power
Mac 7500/100 an ideal videoconferencing solution.

The Power Mac 7500/100 is available with 16MB of RAM, a built in 1.4MB
Apple SuperDrive floppy disk drive, an internal 500MB or 1 GB hard disk
drive, an internal quad speed CD, and a PlainTalk microphone. The Power
Macintosh 7500 16/500/CD is expected to be priced in the range of
U.S.$2,699 - $2,799. The Power Macintosh 7500 16/1G/CD is expected to be
priced in the range of U.S.$2,999 - $3,099.

Power Macintosh 8500/120

By delivering customers with powerful, expandable, integrated media that
are easy to use, the Power Macintosh 8500/120 enables the handling of any
media as easily and seamlessly as text. Targeted towards media authoring,
in-house publishing and technical markets, the Power Mac 8500 utilizes the
next generation PowerPC 604 processor running at 120MHz. The new Power Mac
8500/120 performed 44% percent faster overall than a Windows based
computer running a 120MHz Intel Pentium processor, and up to 80% faster
when running certain applications.3 With three PCI slots and DRAM
expansion up to 512MB the Power Mac 8500/120 combines high-end PowerPC
technology with system flexibility and maximum expandability.

The 8500/120 also features built-in video input and output capability of
near-broadcast quality high-resolution video, CD- quality stereo sound and
supports the capture of quarter screen video in realtime. This, combined
with Apple's QuickTime technology, provides users advanced media authoring
capabilities that are easy to use and help to enhance their own
creativity.

The Power Mac 8500/120 comes with 16MB of RAM, a built in 1.4MB Apple
SuperDrive floppy disk drive, an internal 1GB or 2GB hard disk drive and
internal quad speed CD, and a PlainTalk microphone. The Power Macintosh
8500 16/1G/CD is expected to be priced in the range of U.S.$3,999 -
$4,199. The Power Macintosh 8500 16/2G/CD is expected to be priced in the
range of U.S.$4,499 - $4,699.

Mac OS Further Upgraded for New Power Macintosh

All of the new Power Macintosh systems will ship with the industry's
easiest-to-use operating system, Mac OS release 7.5.2. This release is
optimized to take further advantage of the PowerPC processors and the new
Power Macintosh architecture.

Included in System 7.5.2 is Apple's Open Transport networking and
communications architecture. Open Transport comes bundled with AppleTalk
and TCP/IP protocols, allowing simplified access to the Internet and
virtually all Macintosh and PC networks.

The new Power Mac systems run virtually all existing Macintosh applications
as well as native applications that have been optimized for PowerPC
technology. Currently, over 820 native applications are shipping. As with
all Power Macintosh models, the new Power Macs read Macintosh, Windows,
MS-DOS, OS/2 and ProDOS floppy disk formats. The new systems can also run
DOS and Windows applications using Insignia Solutions' SoftWindows
program.

Also included with the new Power Macs is a rich set of built-in software
that further demonstrates Apple's commitment to providing customers with
the power of RISC computing combined with seamless hardware and software
integration.

Telephony Made Easy

The new systems will also ship with Megaphone by Cypress Research, a
telecommunications application that utilizes the GeoPort Telecom Adapter's
14.4 modem to provide full-duplex speakerphone, answering machine, and fax
send and receive capabilities. Megaphone and the GeoPort Telecom Adapter
work together to provide users with the ultimate in messaging and
productivity.

Speech Recognition and Text-to-Speech

Users will get another productivity boost with PlainTalk 1.4, which is
included with the Power Mac 7500 and 8500. Voice commands can now be
easily used to access documents, applications and other items on the
systems. The text-to-speech capabilities of PlainTalk can be used in
combination with the telephony tools described above, to have the Mac read
phone numbers from a database to the user over the phone, for instance.
PlainTalk comes complete with a PlainTalk Microphone. (See release title,
"Powerful New Apple Speech Technology Software Included with Power
Macintosh Systems," dated 8/7/95)

Videoconferencing & Collaboration Saves Time and Money

The Power Mac 8500 and 7500 will also come complete with the QuickTime
Conferencing application, Apple Media Conference. This software adds a new
dimension of productivity to the Power Mac by enabling customers to
communicate with voice, video and data without having to leave their
desks. Apple Media Conference works right out of the box with the
PlainTalk microphone (included with the Power Mac 7500 and 8500) and a
user-supplied NTSC analog output camera. (See release title, "Apple
Computer's QuickTime Conferencing Software to Ship with New Power Macs,"
dated 8/7/95)

3D Graphics Made Simple

Delivering advanced 3D-graphics capabilities and performance that
previously were available only on advanced graphics workstations, the new
Power Mac 7500 and 8500 will ship with QuickDraw 3D, a 3D- graphics
extension to the Mac OS operating system. QuickDraw 3D software lets users
create, manipulate and incorporate 3D graphics into their documents and
their presentations as easily as they do with text and 2D graphics today.

Energy Star Compliant

As part of Apple's commitment to environmentally conscious engineering, the
new Power Macintosh systems now have an Energy Saver control panel which
provides features to make the systems compliant with Energy Star
requirements. The Energy Saver control panel--which integrates autosave
code purchased from Connectix--has features that include user-controllable
desktop sleep, spinning down the hard drive and the saving of documents
before shutdown, enabling customers in any size organization to lower
their overall energy consumption.

Apple Exchange Program

Apple is dedicated to giving customers the flexibility to upgrade to the
latest technology when it suits their needs. Apple has worked closely with
its resellers to implement the Apple Exchange Program.

Customers who want to trade in their current Macintosh for one of the new
Power Macintosh systems introduced today need only visit a local reseller
and ask about the Apple Exchange Program. After determining what new Power
Macintosh system they would like to order, they receive a quote to
determine the value for their old Apple CPU. A check for that value is
then issued to the customer, or reseller, from Apple's remarketing
partner, and applied towards the new purchase.

Customers also have the option of trading in their SIMMs modules separately
if they would also like to upgrade their memory.

For more information on the Apple Exchange Program or for the name of a
local reseller participating in the program call 1-800-GR8- TRADE.

Apple Computer, Inc., a recognized pioneer and innovator in the information
industry, creates powerful solutions based on easy-to- use personal
computers, servers, peripherals, software, online services, and personal
digital assistants. Headquartered in Cupertino, California, Apple
(NASDAQ:AAPL) develops, manufactures, licenses and markets products,
technologies and services for the business, education, consumer,
scientific & engineering and government markets in over 140 countries.

1 Results based on independent study performed by Competitive Assessment
Services (CAS). Power Mac 7200/90 compared to Dell XPS 590. Power Mac
7200/75 compared to Dell Dimensions XPS P75.

2 Results based on independent study performed by CAS. Machine compared was
Gateway P5-100XL. Application performance based on graphics and publishing
applications.

3 Results based on independent study performed by CAS. Machine compared was
Dell Optiplex XMT 5/120. Application performance based on graphics and
publishing applications.

Customer Information Contact: If you are considering the purchase of an
Apple product and would like to have product information faxed to you,
please call 1-800-462-4396 in the U.S. or (415) 598- 4329 in Canada. If
you do not have a fax machine or would like to locate an Apple authorized
reseller near you, please call 1-800- 538-9696. Customers outside the U.S.
should contact their local Apple representatives for information.

Apple's home page on the World Wide Web: http://www.apple.com/

Apple Computer Inc
1 Infinite Loop
Cupertino, CA 95014
408-996-1010
 
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