Apple Computer's QuickTime Conferencing Software to Ship with New Power
Macs

Workgroups Can Now Videoconference and Collaborate Using Power Macintosh

BOSTON, Massachusetts--August 7, 1995---Apple Computer, Inc. today
announced that the QuickTime Conferencing application, Apple Media
Conference, will be included with the newly announced Power Macintosh 7500
and the Power Macintosh 8500. This marks the first time a desktop system
can be purchased videoconferencing and collaboration ready.

Apple Media Conference adds a new dimension of productivity to the Power
Mac with capabilities including videoconferencing, whiteboard
collaboration, the ability to take PICT "snapshots" during sessions, and
the ability to record sessions. The software works with the PlainTalk
microphone (included with the Power Macintosh 7500 and 8500), and a
user-supplied NTSC analog output camera.

"Videoconferencing and collaboration are productivity tools which our users
are interested in now, not years from now," said Rick Shriner, Vice
President of Apple Interactive Media. "The response to our initial
announcement of this product has been overwhelming. Customers see the
broad potential of Apple Media Conference across their organizations, and
are ready to begin saving time and money by communicating with voice,
video, and data without having to leave their desks."

Power Mac: The Ideal Multimedia Platform

The Power Macintosh, which incorporates features based on Apple's years of
multimedia innovation and experience, is uniquely capable of handling
videoconferencing applications for two reasons. First, because Apple is
the only computer manufacturer to supply integrated hardware and software
solutions, Apple Media Conference users can be assured of virtually
trouble-free installation and use ; no "incompatibilities" to worry about.
The second reason is the PowerPC chip. Its fast RISC architecture was
designed with today's multimedia applications in mind, and it is the most
effective processor for desktop multimedia on the market today.

Whiteboard Collaboration

With Apple Media Conference, users can call other videoconference
participants over their existing LANs, and enjoy new productivity tools
such as whiteboarding. This refers to two or more participants
collaborating on a story, advertisement, datasheet, image or other
project.

While one participant has the actual document stored on his or her system,
the others can view it and make suggested changes with bright, marker-like
strokes while discussing the proposed changes in real time. Groups benefit
from the easy exchange of ideas and data files while working on the
project. Those who have a direct- connect to the Internet can use these
capabilities with remote users as well.

QuickTime Conferencing Kits

For current Power Macintosh owners, Apple will offer the QuickTime
Conferencing Kit, a videoconferencing and data collaboration kit
containing the Apple Media Conference software, the QuickTime Conferencing
system extension, and an NTSC analog output camera. The kit is expected to
be available from Apple this Fall for use in LAN or direct-connect
Internet environments. The QuickTime Conferencing ISDN Kit is a
WAN-capable upgrade to the QuickTime Conferencing Kit, and contains an
H.320 hardware CODEC (compression/decompression), and the necessary
ISDN-connectivity software. This gives customers the ability to conference
long- distance and cross-platform with any other H.320-compliant system,
at high-quality ISDN data rates, and is scheduled to be available Q1,
1996. The Apple Media Conference application can also be used with a
variety of third-party CODECs.

Apple Computer, Inc., a recognized pioneer and innovator in the information
industry, creates power-ful solutions based on easy- to-use personal
computers, servers, peripherals, software, online services, and personal
digital assistants. Headquartered in Cupertino, California, Apple (NASDAQ:
AAPL) develops, manufactures, licenses and markets products, technologies
and services for the business, education, consumer, scientific &
engineering, and government markets in over 140 countries. Apple's home
page on the World Wide Web: http://www.apple.com/

Customer Information Contact: If you are considering the purchase of an
Apple product and would like to have product information faxed to you,
please call 1-800-462-4396 in the U.S. or (415) 598- 4392 in Canada. If
you do not have a fax machine or would like to locate an Apple authorized
reseller near you, please call 1-800- 538-9696. Customers outside the U.S.
should contact their local Apple representatives for information.

Apple Computer Inc
1 Infinite Loop
Cupertino, CA 95014
408-996-1010
 
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