New Monitors Bring Sophisticated Multimedia Technologies to Wide Range of
Users

-- AppleVision 1710AV Offers High Performance Multimedia and
Self-Correcting Color for Business and Graphics Professionals

-- Apple Multiple Scan 14 Offers Cost-effective Multimedia Capability and
Cross-platform Compatibility

BOSTON, Massachusetts--August 7, 1995--Following a trend of recent product
announcements extending its lead in desktop publishing, graphics, home
computing and multimedia, Apple Computer, Inc. today announced the
availability of two color displays that give customers optimal value from
applications featuring color images and sound. The AppleVision 1710AV
offers integrated multimedia capability and revolutionary color correction
technology for mainstream business users of Power Macintosh and other
audio-visual equipped computers. The Apple Multiple Scan 14 Display offers
cost effective multimedia capability for small business, home and
education users of Power Macintosh, Macintosh Performa, and Mac-compatible
systems. Both displays are compatible with IBM PCs and Microsoft
Windows-based computer systems.

"Apple is following through on its promise to extend its leadership
position in the area of publishing, graphics and multimedia by continually
providing tools that raise the bar in these areas," said Brodie Keast,
vice president of product marketing at Apple Computer, Inc. "As both a
hardware and software vendor, Apple is in a unique position to provide
tightly integrated solutions from start to finish; from image capture to
processing to output. Because of this tight integration, Apple displays
are the preferred choice for Apple computer systems. Best of all, we're
able to provide these solutions to a wide range of users at competitive
prices."

AppleVision 1710AV

The AppleVision 1710AV is Apple's first 17 inch (16.1 inch viewable image
size) multimedia display. Using new color technologies unique to Apple,
the AppleVision 1710AV represents an important technical and
price/performance breakthrough for users for whom color is critical,
including graphic designers, business users and those working in
multimedia. Apple's DigitalColor technologies provide automatic color
calibration and correction for the effects of ambient room light, phosphor
aging and glass browning, resulting in improved color fidelity, stability
and accuracy over time. The AppleVision 1710AV also completely supports
ColorSync 2.0, Apple's groundbreaking color management system. This
software creates ColorSync profiles that contain the display's color
set-up information, enabling other AppleVision users the option of remote
color proofing and monitor matching. This is an important advantage for
those working on collaborative projects that until now has not been
possible at this price.

"A calibrated display is key to any color management system," said Rick
McEachern, product line manager for Apple display products. "Until now,
calibration devices for displays were cumbersome and lacked integration,
making them difficult to use. The hardware and software technologies built
into this display automatically and elegantly handle color calibration and
solve many of the problems in getting color to look right on the screen."

The AppleVision 1710AV is equipped with high-quality, built-in stereo
speakers and a directional microphone. Its superior audio capabilities
make it ideal for voice annotation, interactive learning, voice
recognition, and speakerphone applications. It uses the latest .26 mm
stripe pitch Sony Trinitron tube for sharp, clear images and multiple
resolutions that can be changed at will so designers can switch to the
resolution most appropriate for the work being done. Maximum resolution is
1280x1024 at 75Hz. All display features are easily controlled through an
intuitive Macintosh software control panel. The display comes with an easy
to use adaptor that makes it instantly compatible with a wide range of
computers running various operating systems including Macintosh, the
MacOS, OS/2 and Windows95. The AppleVision 1710AV is compliant with
leading worldwide standards for power management and electric and magnetic
field emissions, including MPR II compliance, and uses the VESA DPMS
standard to meet Energy Star requirements. The AppleVision 1710AV also
includes a first-ever energy-saving innovation that puts the monitor into
a zero watt sleep state when not in use, saving significant energy costs.

The AppleVision 1710AV is the first PANTONE Calibrated display, designed to
facilitate the selection of PANTONE Colors by providing accurate and
calibrated RGB values for AppleVision displays. The PANTONE Color Picker
utilizes Apple's ColorSync 2.0 technology and the monitor's ColorSync
profile-generation capability to adjust the colors in the PANTONE MATCHING
SYSTEM as often as the monitor is calibrated. Apple is making the PANTONE
Color Picker available through on-line services, including AppleLink and
eWorld.

Apple Multiple Scan 14 Display

In addition to the AppleVision 1710AV, Apple today also announced the
availability of the Apple Multiple Scan 14 Display. Combining the
flexibility of multiple-scan technology with the multimedia advantage of
built-in stereo speakers, the Apple Multiple Scan 14 Display offers
consumers outstanding price/performance value. This 14 inch (12.4 inch
diagonal viewable image size) .28mm dot pitch, multimedia display provides
exceptionally clear, sharp images. It includes integrated front panel
stereo speakers and an easy-access headphone jack. Front panel controls
make it easy to adjust brightness and contrast for optimal viewing. To
further meet individual consumers' needs, the Apple Multiple Scan 14
Display allows users to change resolution without restarting the computer.
The display's multiple scan technology provides true cross platform
compatibility, and is especially well-suited for customers purchasing
entry and mid-range Apple Macintosh systems. The Apple Multiple Scan 14
Display is compliant with major energy and safety standards, including
CISPR, MPR II and Energy Star.

Availability and Price

The AppleVision 1710AV is available immediately through Apple authorized
resellers worldwide and has a U.S. Apple price of $1159. The Apple
Multiple Scan 14 Display is available immediately through Apple authorized
resellers worldwide and has a U.S. Apple price of $359. For the location
of the reseller nearest them, customers in the U.S. can call 800-538-9696,
ext. 525. Customers outside the United States should contact their local
Apple representatives for information.

Apple Computer, Inc., a recognized pioneer and innovator in the information
industry, creates powerful solutions based on easy-to- use personal
computers, servers, peripherals, software, online services, and personal
digital assistants. Headquartered in Cupertino, California, Apple (NASDAQ:
AAPL) develops, manufactures, licenses and markets products, technologies
and services for the business, education, consumer, scientific &
engineering and government markets in over 140 countries. Apple's home
page on the World Wide Web: http://www.apple.com/

Customer Information Contact: If you are considering the purchase of an
Apple product and would like to have product information faxed to you,
please call 1-800-462-4396 in the U.S. or (415) 598- 4329 in Canada. If
you do not have a fax machine or would like to locate an Apple authorized
reseller near you, please call 1-800-538-9696. Customers outside the U.S.
should contact their local Apple representatives for information.

Apple Computer Inc
1 Infinite Loop
Cupertino, CA 95014
408-996-1010
 
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