AHEAD, INC. CHANGES NAME TO VIRTUAL MUSIC ENTERTAINMENT, INC.
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Creators of the revolutionary Virtual Guitar to debut series of virtual
music rock and roll CD-ROM adventures featuring major recording artists
interacting directly with consumers who try to play with the greats;

Company President and Chief Executive Officer Brad Naples says proprietary
virtual music technology has the potential to do for PCs what MTV did for
cable television in the 1980s;

Independent survey of Virtual Guitar owners shows that 17 out of 20 owners
play their Virtual Guitar at least once a week for up to one hour-- six
months after purchase.
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BEDFORD, MASSACHUSETTS, August 1, 1995--Asserting that the era of virtual
music entertainment was at hand, Ahead, Inc., the pioneering creators of
the revolutionary Virtual Guitar, today announced that, effective
immediately, it was

changing its name to Virtual Music Entertainment, Inc. According to
corporation President and Chief Executive Officer Bradley J. Naples, the
new name more accurately reflects the company's core mission to produce
ground-breaking multimedia productions featuring major music acts in a
series of rock and roll adventures that incorporate the company's
proprietary interactive virtual music technology.

"The Virtual Guitar revolutionized the CD-ROM entertainment industry,"
Naples said today. "It was the first, and remains the only, virtual music
entertainment that allows consumers to directly interact with their
favorite rock and roll music in a challenging series of scenes that
promotes healthy, non-violent competition among teenage game
enthusiasts."

The success of the original Virtual Guitar title, which was shipped last
December, led to the introduction of "Quest For Fame," featuring the
phenomenally popular band Aerosmith. Last month, at the E3 trade show in
Los Angeles, the company debuted its next generation virtual
interface--the Virtual Pick, or VPick.

New VPick Interface Promises To Bring Virtual Music To The Masses:

The patent-pending VPick fits comfortably into the hand of either a right-
or left-handed player. The consumer then cradles the VPick in his or her
hand and simply strums it against any solid surface -- such as a tennis
racket, tabletop, broom, baseball bat, or even a belt buckle! The VPick
senses the resistance, using internal switching technology, and translates
the signal into guitar sounds that are played back through the computer.
The VPick is compatible for use on the company's entire virtual music
product line, which includes "Quest For Fame," "Welcome To West Feedback
I," and "Welcome To West Feedback -- The Second Set." The VPick will also
be compatible with all future titles introduced by the company.

IBM Distribution And Licensing Agreement Expands Market Reach:

Underscoring the potential popularity of the new "Quest For Fame" title,
the company announced earlier this month that it had entered into an
exclusive distribution and licensing agreement with IBM. Under the terms
of the agreement, IBM now has the exclusive North American, South
American, and European distribution and licensing rights to the "Quest For
Fame" PC CD-ROM title.

"We believe that, with IBM's marketing support, the "Quest For Fame" CD-ROM
will help to usher in the era of virtual music entertainment," Naples said
today. "This is a period of music entertainment that promises to do for
the PC what MTV did for music television in the 1980s."

Research Points The Way To Future Market Growth Potential:

Reinforcing his point, Naples pointed to a recently completed post-purchase
buyer survey conducted for the company by Fabrizio McLaughlin &
Associates, Inc., Alexandria Virginia. The survey, which was completed
last month, showed that, among other things, a full six months after
purchase 17 out of 20 owners play the Virtual Guitar at least once a week
for an average of one hour at a time. Furthermore, nine out of ten buyers
reported that they would purchase other titles featuring other acts.

"This is a very positive research document in any context," Naples
explained. "Very few products in any category can achieve this level of
customer satisfaction six months after purchase, but for the entertainment
software industry, it is almost unheard of." Naples said that the company
is now negotiating with several other bands to produce virtual music
titles and he expects to announce agreements shortly.

Headquartered in Bedford, Massachusetts, Virtual Music Entertainment, Inc.
is a leading developer and marketer of interactive virtual music CD-ROMs
and accessories for both multimedia PC and Macintosh personal computers.
The company's entire virtual music product line is designed to provide
musicians and non-musicians the thrill of performing on stage through
sophisticated real-time processing and high quality video, animation, and
studio-like sounds. The privately held company was formed in 1993.

Virtual Music Entertainment Inc
19a Crosby Drive, Suite 300
Bedford, MA 01730-1419
617-271-0900,  fax 617-271-0711
 
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