MOVIEFONE ANNOUNCES MOVIELINK (777-FILM ONLINE) NOW AVAILABLE ON AMERICA
ONLINE

AOL Subscribers Will Have One-Click Access to Showtimes, Theater Locations
and Advance Tickets Across America

New York, NY and Vienna, VA, August 16, 1995 - MovieFone, the nation's
largest interactive telephone movie information and ticketing service, and
America Online, Inc. (AOL), the world's largest and fastest growing online
service, announced today that MovieLink, the first national online movie
information and ticketing service, will be directly accessible through
America Online.

AOL subscribers will have direct access to MovieLink from the newly-updated
"Movies" area of AOL's Entertainment Channel at no additional cost beyond
the standard AOL charge for time spent online. The MovieLink service was
officially launched last week when actress Sandra Bullock, currently
starring in Columbia Pictures' high-tech drama The Net, used the service
to purchase the first movie ticket ever sold through the Internet.

What MovieLink Is and How it Works

MovieLink is a natural extension of the successful MovieFone interactive
telephone service, known by its familiar local telephone numbers such as
777-FILM. Created for the online environment, MovieLink provides local
theater locations and up-to-the-minute showtimes for every movie theater
in 25 cities, as well as previews, other movie information and the ability
to purchase advance tickets in most cities. MovieLink's services cover
10,000 movie screens, representing approximately 60 percent of U.S. movie
attendance.

Those moviegoers who want quick access to movie listings can click on the
"showtimes and tickets" function to instantly retrieve local theater
locations and showtimes, and purchase tickets. AOL members can choose a
movie in one of three ways: by selecting a particular title; by browsing
through movie posters or titles segmented by genre; or by selecting a
particular theater.

Those looking for a more leisurely online experience can enter the
"MovieLink Cafe" to browse movie synopses, production information,
download trailers, and "chat" with other movie fans. MovieLink Cafe users
can also access the MPAA "Parents' Rating Guide" which provides
explanations of why movies have been given their MPAA ratings so parents
can make more informed decisions about what movies are appropriate for
their children.

Every major studio, including Columbia, Disney, MGM/UA, Paramount, TriStar,
20th Century Fox, Universal and Warner Brothers, is participating in
MovieLink, which is also sponsored locally by MovieFone's national network
of newspaper, radio and television station sponsors.

Services Are Useful To Consumers In Their Everyday Lives

"America Online and MovieFone share the goal of making the information
superhighway' more relevant to the average consumer's everyday life.
America Online has always provided its subscribers with interesting
content and services. Now through MovieLink, anyone who uses AOL can get
everything he or she needs to go to the movies almost instantly," said
Andrew R. Jarecki, chief executive officer of MovieFone.

America Online Services, Co., President Ted Leonsis said, "MovieLink is an
ideal application for America Online with its interactivity and customized
local information. We welcome this excellent addition to our newly
launched Movies area and are certain that it will become a popular feature
of our service."

MovieLink was designed by a team of software developers from MovieFone,
Inc. and Art Technology Group, Cambridge, Mass., one of the world's
foremost developers of new media technology (including Oxygen, the
physical and electronic "virtual office" system for advertising innovator
Chiat/Day). MovieFone's advertising agency, Ryan Drossman & Partners,
created the graphic design.

Background

MovieFone is the nation's largest interactive telephone movie guide. More
than a million moviegoers each week in 25 major cities use MovieFone's
free directory of movie showtimes and theater locations, explanations of
movie ratings and, in many areas, the ability to purchase tickets in
advance. Through its familiar local phone numbers such as 777-FILM,
MovieFone's services cover approximately 10,000 screens which account for
60 percent of the nation's movie attendance. MovieFone, Inc. (NASDAQ:
MOFN) is a public company with offices in New York and Los Angeles.

America Online, Inc. (NASDAQ: AMER), based in Vienna, VA, is the largest
and fastest growing provider of online services in the world with the most
active subscriber base. AOL offers its 3 million subscribers a wide
variety of services, including electronic mail, conferencing, software,
computing support, interactive magazines and newspapers and online
classes, as well as easy and affordable access to services of the
Internet. AOL has a global workforce consisting of more than 2,500 people.
Founded in 1985, AOL has established strategic alliances with dozens of
companies, including Time Warner, ABC, Knight-Ridder, Tribune, Hachette,
IBM, and American Express. Personal computer owners can obtain America
Online software at major retailers and bookstores, or by calling
800-827-6364.
 
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