WORLD WIDE WEB MARKETPLACE FOR SALES AND MARKETING COMMUNITY NOW FULLY
OPERATIONAL

Service Establishes Six Subsidiary Marketplaces, Signs First Agreements to
Sell Publisher Content

Bedford, Mass., August 7, 1995 -- OnPro Development Corp., a leading
developer of online marketplaces, today announced the availability of
Sales and Marketing Exchange (SME) as a fully operational marketplace for
sales and marketing professionals and providers. The formation of SME was
announced by OnPro in late March, 1995.

Located on the World Wide Web, SME offers a rich and growing database of
information, tools and services for sales and marketing professionals.
Examples include online directories of service companies such as PR
agencies, tools such as software templates and information products for
resale such as newsletters. SME is available today at:
http://www.sme.com.

"Our intent is to make SME the most comprehensive, useful and easy-to-use
resource for sales and marketing professionals," said Bill Younker,
President of OnPro. "Our status as an independent company is key to that
intent as it allows us to openly work with all promotion and content
providers. We also employ an affordable pricing model, non-exclusive
agreements with publishers and strategic partnering to quickly fuel SME's
growth. The result is a marketplace rich in content with links to
value-add sites on the Web and comprehensive lists of print-based
resources."

In addition to its deep content, SME's organization makes the service
easy-to-use. It's six subsidiary marketplaces - MarketingWeb, SalesWeb,
PRWeb, AdWeb, DMWeb and DesignWeb - provide a logical structure to SME,
and a universal toolbar allows the user to navigate anywhere within the
service in two clicks. A robust search engine with powerful querying
functionality will be available in August.

First Information Product and Content Publishers Signed

OnPro recently signed reseller agreements with MediaMap, SALES LEADS and
Lawrence Erlbaum Associates to sell their information products at SME.
MediaMap is the leading information product provider to high technology
public relations professionals. "There were several compelling reasons to
put our information up on SME," said Kirke Curtis, MediaMap COO. "Apart
from providing us with a new sales channel for our existing products, SME
also gives us an opportunity to develop new online products at lower price
points and thus to serve a whole new segment of our market.

Our move also responds to our clients' demands for Internet access to our
information. With our new products up on SME, clients can get access to
just the information they need, when they need it, at a price point they
can afford - 24 hours a day from anywhere in the world."

SALES LEADS is the leading supplier of sales lead information to industrial
sales reps, and Erlbaum is a leading publisher of books and journals to PR
professionals. "These initial agreements mark SME's direction with
content," said Younker. "In addition to these agreements, we are in
discussions with a number of other publishers to resell content and
provide services such as news feeds to SME."

First Tool Introduced

OnPro separately announced today its WebPost tool for automating the
time-consuming process of posting to the many Internet directories and
search engines. In addition to WebPost, OnPro is working with other
providers to sell tools ranging from direct mail cost estimators to
marketing planning templates.

Web Experiencing High Business User Growth

According to Georgia Institute of Technology's Graphics, Visualization &
Usability (GVU) World Wide Web User Survey, an estimated fifteen to twenty
million users have access to the Web. The survey reports that less than
one quarter of users are from educational domains and more than a third
are now professional and management users.

Access to the Web by users of the major private online services and
Microsoft Network are expected to accelerate the number of business users.
"We believe that new business users want to use the Web as a productivity
resource and tool," said Younker. "SME is fast becoming the answer to that
need."

SME Pricing

SME offers sales and marketing service providers links to their Web sites
at no charge. One-time fees of $145 for freelancer profiles and $395 for
company profiles are available for organizations that don't require a full
Web site. Terms for publishers vary by content type. Publishers typically
retain 80% of revenues and setup costs are absorbed by OnPro.

Service and content providers may also use SME as an announcement medium
for new products and services. OnPro will begin selling ads and
sponsorships in the third quarter of 1995. Users utilize SME free and pay
only for content downloads and content purchases delivered by mail.

Company Overview

OnPro Corp. is a Massachusetts-based company formed in 1994 to create
online marketplaces. SME is the company's premier marketplace. The
company's mission is to make SME the most comprehensive and useful global
resource for sales and marketing professionals. In addition to SME, OnPro
provides online marketplace consulting and implementation services to
selective corporate customers.

OnPro Development Corp
7 Oak Park
Bedford, MA 01730
617-275-0930,  fax 617-275-0931
 
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