HP WORKS WITH IBM, MICROSOFT AND NOVELL ON STRATEGY FOR EASIER NETWORK
PRINTING

"Operation Camouflage" to Take Network Printing to a New Level of
Simplicity

Las Vegas, Nevada. March 28, 1995 -- Hewlett-Packard Company today
announced "Operation Camouflage," a strategic initiative to take network
printing to a new level of simplicity. HP, working with IBM, Microsoft and
Novell, aims to develop and integrate printer-management software into the
most widely used computing platforms, thus providing users with intuitive,
transparent and powerful network printing.

According to BIS Strategic Decisions, network administrators spend an
average of 20 percent to 30 percent of their time on network printing
issues. These issues arise from a variety of network-printing areas,
including the printer and print server, the network operating system, the
operating system and the application software. HP is working with IBM,
Microsoft and Novell because HP realized there were too many different
aspects of network printing for any one vendor to address
single-handedly.

HP and IBM also announced a critical component of the Operation Camouflage
strategy, HP JetAdmin for IBM OS/2 LAN Server. This software provides
network administrators with an integrated suite of remote
printer-management tools for easy printer installation, configuration and
diagnostics, and enhanced real-time printer and print-job status.
Ease-of-use features for OS/2, Windows and DOS clients and LAN Server
networks include real-time printer- and print-job-status information, as
well as a view of printer capabilities.

Today's announcement follows HP's joint announcements with Microsoft and
Novell.

Last week, HP announced its role in developing Novell's NetWare Distributed
Print Services (NDPS). NDPS is a new NetWare print-services architecture
that will provide users with better job management and visibility to
printer capabilities, such as color and duplexing. Other key features
include driver distribution, simplified printer installation and increased
printer-status feedback.

In October 1994, HP announced the integration of HP's JetAdmin
printer-management software into the Microsoft Windows 95 operating
system. This software takes full advantage of the Windows 95 operating
system enhancements to improve HP printer installation, management and
troubleshooting capabilities. It is scheduled to ship with the CD ROM
version of Windows 95.

Operation Camouflage is designed to improve network-printer management and
ease of use for administrators and users in today's most widely used
computing environments. Network administrators will be able to install and
configure HP LaserJet, DeskJet and DesignJet printers, perform printer
diagnostics, and receive printer and print-job status -- all remotely.
These management features will allow administrators to discover and solve
printing issues before they affect user productivity.

HP LaserJet, DeskJet and DesignJet printer users will be able to receive
integrated remote printer-status and capabilities information remotely, a
feature that will reduce dependence on the network administrator for
printing assistance.

HP, with IBM, Microsoft and Novell, laid the foundation for Operation
Camouflage at Spring COMDEX in 1993 by announcing support for SNMP (Simple
Network Management Protocol). HP at this time also revealed plans to work
with other printer vendors to develop an industry-standard printer
Management Information Base (MIB). At that time, HP also announced its
plan to develop improved printer-management capabilities with
operating-system and network-operating-system vendors.

"Early on it became clear that users wanted network printing to be smooth
and transparent -- an integrated part of the computing environment," said
Ormond Rankin, marketing manager of HP's Network Printer Division. "Truly
transparent printing is having easy access to printer information directly
from the operating system, access that filters out time-consuming printing
tasks -- like clicking through multiple screens to find out why your
presentation isn't printing. Performance, interoperability and reliability
all are integral, but we believe transparency is the key to easy network
printing. Today's announcement is a giant step toward this goal."

Operation Camouflage is central to HP's network-printing strategy. The
following four elements are essential for intuitive, simplified network
printing:

Printer technology -- continuing to set the standard for speed, print
quality, reliability, interoperability, paper handling and
price/performance;

Standards -- supporting and pioneering open network-printing industry
standards that promote widespread compatibility;

Alliances -- forming strategic alliances that shape the future of network
printing; and

Ease of use -- delivering the highest level of transparency and ease of use
possible to the user.

Starting with a strong base of innovative printer technologies, each of the
four strategic elements builds upon the other to achieve the ultimate goal
of easy, transparent network printing. The "Standards," "Alliances" and
"Ease of use" elements listed above are all demonstrated through the
Operation Camouflage initiative.

HP has been active in pioneering and supporting industry-standards efforts.
In 1992, HP and Microsoft worked together to improve bidirectional
communication by developing a bidirectional parallel port that contributed
to the IEEE 1284 standard. HP chaired the Printer Working Group, an
industry consortium dedicated to creating and implementing standards to
increase the level of communication among users, and network- and
desktop-connected printers.

"With LAN Server 4.0, IBM gives network administrators a scalable operating
system that's easy to grow, with award-winning drag and drop
administration," said Art Olbert, vice president, Personal Software
Products Division, LAN Systems. "HP's JetAdmin for OS/2 Warp and LAN
Server software adds simplified network printing and management to that
equation, giving our customers additional, easy-to-use options."

"Microsoft has focused on reducing overall cost of ownership by integrating
network services and increasing the manageability of the Windows 95
desktop," said Bob Taniguchi, Windows 95 product manager for Microsoft
Corporation. "We are pleased with the seamless network printing and
management solution provided through HP's JetAdmin software. Using Windows
95 and HP's printers and software will make printing easier and faster for
our joint customers."

"With the announcement of NDPS, Novell has raised the bar on network
printing," said Toby Corey, vice president of Marketing for the NetWare
Products Division. "By leveraging NetWare Directory Services (NDS), NDPS
will provide millions of NetWare users access to powerful new printing
capabilities and dramatically reduce network printing administration cost.
Our relationship with HP will ensure that HP printer users will have
transparent access to this expanded functionality."

To provide simplified network printing, HP first introduced HP JetAdmin
software for network administrators and HP JetPrint for end users as a
part of the HP LaserJet 4Si MX network laser printer introduction in April
1993. With the introduction of the HP LaserJet 4MV printer (September
1994), HP introduced its third generation of HP JetAdmin for NetWare
software. HP also has developed its network-printer software for most
major network operating systems, including Apple Macintosh, HP-UX(1), IBM
AIX, IBM LAN Server, Microsoft Windows NT, Microsoft LAN Manager, Sun OS,
Sun Solaris and SCO UNIX.

HP is the world's leading supplier of hardcopy products that set the
standard for technology, performance and reliability. HP LaserJet and
DeskJet printers are the world's best-selling printers that range from
high-speed network devices for workgroups to inexpensive desktop products
for the home. HP has sold more than 30 million printers worldwide since
1984. Other market-leading HP products include DesignJet large-format
printers and plotters, ScanJet scanners, OfficeJet printer-fax-copier
devices and HP FAX facsimile machines.

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