Apple Unveils New Interactive Music Track of the Apple Multimedia Program,
Providing Support for Artists and Record Labels

CUPERTINO, California--March 27, 1995--As part of its commitment to support
musicians and music publishers and the burgeoning interactive music
market, Apple Computer, Inc., today unveiled the Interactive Music Track.
The new track--an extension to Apple's existing Apple Multimedia Program
(AMP)--provides essential tools, market data, useful contacts, invitations
to industry events and software updates that specifically relate to
interactive music.

"The interactive music market is one of the most promising new developments
in the music industry in the last decade, and it is changing rapidly!"
said Satjiv S. Chahil, vice president and general manager for Apple's New
Media Group. 'AMP's Interactive Music Track is an excellent way for
interactive music publishers to tap into the market, learn about proven
technologies for multiplatform multimedia development, and get immediate
access to the best minds and most successful members of the multimedia
community."

Well-known artists have already signed up for the program including: Ray
Manzarek of The Doors, Lady Kier of Deee-Lite, Mark Mothersbaugh of DEVO
and Ulf Ekberg of Ace of Base.

Apple's new interactive music development tools, also announced today, are
available exclusively and at no additional charge over the program's
annual fee to musicians who join the AMP Interactive Music Track. These
new tools are expected to provide resources for helping to create and test
enhanced CDs, or music CDs that also contain interactive liner notes,
music videos, photographs, interviews and even games.

AMP Interactive Music Track members will receive a starter kit explaining
the program offerings including:

* Apple and third-party discount offers on key software and hardware
  products used in the creation of interactive music products such as
  enhanced audio CDs
* The Multimedia Products Directory and Multimedia Services Directory
* Targeted market research reports
* Access to a restricted area on the AppleLink on-line service
  containing special bulletin boards and on-line discussion areas
* Multimedia guidebooks and videos including Multimedia Demystified
  and Apple and Kaleida's "Media Tools Strategy" video
* Quarterly mailings including white papers, videos and CDs
* VIP invitations to a variety of multimedia events where there are
  numerous co-marketing and networking opportunities

The Interactive Music Track is part of the well-established Apple
Multimedia Program which provides marketing and technical information to
its more than 1,500 members worldwide in the growing areas of multimedia
authoring and playback.

"Since its creation two years ago, the Apple Multimedia Program has become
a vital source of information and resources for multimedia developers
worldwide," said Steve Franzese, director of new media business
development for Apple's new media division. "We are pleased to offer a
specialized track for the rapidly expanding interactive music community,
and plan to be a valuable source for interactive music tools and
information."

The annual fee for joining AMP's Interactive Music Track is US$300. For
more information or to receive an application kit, call 408-9744897 or
send an AppleLink message to DEVSUPPORT or an Internet message to
devsupport@applelink.apple.com. To be included in the Interactive Music
Track, interested parties need to indicate music as their area of interest
on the application.

Apple Computer, Inc., a recognized pioneer and innovator in the information
industry, creates powerful solutions based on easy to use personal
computers, servers, peripherals, software, online services, and personal
digital assistants. Headquartered in Cupertino, California, Apple
(NASDAQ:AAPL) develops, manufactures, licenses and markets products,
technologies and services for the business, education, consumer,
scientific & engineering and government markets in over 140 countries.

Apple Computer Inc
1 Infinite Loop
Cupertino, CA 95014
408-996-1010

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