Apple Unveils Plans for The Apple New Media Forum: World Tour '95

Four-City Tour To Feature Visionaries Such as James Burke and Peter
Gabriel

CUPERTINO, California--March 28, 1995--In response to the incredible
interest worldwide in business opportunities in multimedia and in the
digital media creation process, Apple Computer, Inc. today announced the
Apple New Media Forum: World Tour '95, a two-day event that will tour four
cities worldwide. The tour--designed for experienced multimedia
developers, creative professionals, interactive musicians and business
executives exploring the benefits of this new technology--will educate the
audience through case studies and informative sessions, addressing
business, creative and technical issues for both commercial and in-house
multimedia development.

Dates and locations on the Tour include:
-- Cannes, France: May 3-4, 1995
-- Los Angeles, California: June 5-6, 1995
-- New York, New York: June 14-15, 1995
-- Tokyo, Japan: Dates to be announced later

"Anyone involved in new media today or just thinking about getting into
it--from developing multimedia titles to working with digital video to
online publishing--should not miss this Forum," said Satjiv S. Chahil,
vice president and general manager of Apple's New Media Group.
"Experienced multimedia developers, creative professionals thinking about
getting started, or business executives exploring the benefits of these
new technologies will gain knowledge about new media from participating in
Apple's New Media Forum."

The Apple New Media Forum: World Tour '95 is co-sponsored by WIRED
Magazine, in addition to Advertising Age, Creativity, Digital Video
Magazine, Interactivity, Keyboard Magazine, The Red Herring and major new
media hardware and software providers Adobe Systems, Inc., Macromedia,
Inc. and Radius, Inc.

Forum speakers include art and film directors, renowned graphic designers,
music composers, new media gurus and educators and on- line pioneers.
Speakers to date include James Burke, television host and author; Peter
Gabriel, musician; Michael Backes, screenwriter of "Jurassic Park"; Jeff
Rona, composer for "Chicago Hope" and "The Critic"; Brett Leonard,
director of "The Lawnmower Man" and "Hideaway"; executives from Apple
Computer, Adobe Systems, Inc., Macromedia, Inc., Radius, Inc.; editors
from the world's leading new media publications and many others.

Cost for participants is US$600 and includes attendance at all sessions,
events, entertainment and scheduled meals. To receive a registration form
or get more information on specific conference sessions in the U.S. and
Canada, please call 1-800-260-9099, and in Europe please call
33-93-39-74-39.

Apple Computer, Inc., a recognized pioneer and innovator in the information
industry, creates powerful solutions based on easy to use personal
computers, servers, peripherals, software, online services, and personal
digital assistants. Headquartered in Cupertino, California, Apple
(NASDAQ:AAPL) develops, manufactures, licenses and markets products,
technologies and services for the business, education, consumer,
scientific & engineering and government markets in over 140 countries.

Apple Computer Inc
20525 Mariana Ave
Cupertino, CA 95014
408-996-1010

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