Apple to Sponsor World Liberty Concert

Paris, France--March 28, 1995--The Apple Europe division of Apple Computer,
Inc. today announced it will be the technology sponsor for the World
Liberty Concert in Arnhem, the Netherlands, on May 8, 1995.

The concert, which commemorates the 50th anniversary of the liberation of
Europe from the perils of World War II, will carry a message of freedom
and world peace, and is expected to attract a live audience of 120,000,
with television broadcasts to over 40 countries. Among the stars at the
rock super-concert will be UB40, Art Garfunkel, Cyndi Lauper, Joe Cocker,
Simple Minds, Candy Dulfer and Alan Parsons.

Organized by K&B Events & Television of the Netherlands, the World Liberty
Concert will be held on 400,000 square meters of land near the John Frost
Bridge, the historic subject of the Richard Attenborough film "A Bridge
Too Far." The concert boasts the world's largest sound and light spectacle
ever, and will use 35 wide-screen television cameras to capture the
event.

Apple is supplying all the necessary hardware to drive the live production
of the concert as well as computer facilities for the World Liberty
concert offices during preparations for the event. Apple will also provide
servers for an Internet connection to allow fans to access concert
information in this way.

"Apple's message has always been one of freedom and empowerment, so we are
very pleased to be selected as a partner for this landmark concert," said
Marco Landi, President of Apple Europe. "The Power Macintosh offers an
ideal platform for meeting the complex production needs of such a
large-scale event. People around the world will be taking part in this
moment thanks to technology, and we are happy to play a key role in this
process."

A network of 30 Power Macintosh computers, connected to an Apple Workgroup
Server via fiber optics and ISDN, will manage and orchestrate the various
elements of this complex mega-production, one of the largest multimedia
shows in the world, involving sound, light, lasers, video, vehicles,
helicopters and people. The software, optimized for Power Macintosh, is
SmartCue, developed by WOW! Control Technology BV. An Apple Workgroup
Server will also offer an Internet connection, allowing fans to access
information in the weeks prior to the event, including shots of the set
construction and rehearsals as well as details about performing artists.

Apple Computer, Inc., a recognized pioneer and innovator in the information
industry, creates powerful solutions based on easy-to- use personal
computers, servers, peripherals, software, online services, and personal
digital assistants. Headquartered in Cupertino, California, Apple (NASDAQ:
AAPL) develops, manufactures, licenses and markets products, technologies
and services for the business, education, consumer, scientific &
engineering and government markets in over 140 countries.

Apple Computer Inc
20525 Mariana Ave
Cupertino, CA 95014
408-996-1010

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