Apple Announces National Series of Staff Development Workshops

Workshops Offer a Challenge to Government Report Citing Lack of Technology
Training for Educators

CUPERTINO, California--April 18, 1995--Apple Computer Inc.'s Education
Division announced today a national series of staff development workshops
designed to help teachers integrate technology into their classroom
practices and to provide for on-going technology staff development. This
initiative stands in marked contrast to a recently issued government
report that reveals a lack of adequate technology training for teachers.

Apple Staff Development Workshops and consulting service are designed to
provide educators with the tools, strategies and models for integrating
technology into the curriculum as well as how to set up a program for
continuing technology staff development. The emphasis of the workshops is
on showing educators the next step beyond using applications--how to blend
computer use into the curriculum. Most of the workshops and services are
conducted on school premises and are available to schools nationwide.

The government report, "Teachers & Technology: Making the Connection,"
issued by the Office of Technology Assessment, points to the fact that the
little technology training teachers do receive focuses on "short-term,
one-shot training to familiarize them with a specific application or
encourage general computer literacy." The report noted that teachers
"still struggle with curriculum integration, which is central if
technology is to become a truly effective educational resource."

The Apple Staff Development Workshops were designed specifically to provide
educators with concrete ways to integrate technology in the classroom.
"With over 15 years of working with education customers, Apple knows it
takes more than great technology to realize the potential of these new
tools. It takes solutions in the form of curriculum suggestions, training,
and support," said Terry Crane, vice president and general manager, Apple
Education. "All of our classroom research indicates the students who learn
most effectively using computers are taught by educators who develop
curriculum-based activities that make the best use of the technology and
course material available."

The four workshops and consulting service are an outgrowth of 10 years of
collaborative research Apple has conducted with research agencies,
universities, and public schools. This research project, called "Apple
Classrooms of Tomorrow" (ACOT) has demonstrated that the introduction of
technology to classrooms can significantly increase the potential for
learning especially when it is used to support information access,
collaboration and the expression and representation of students' thoughts
and ideas.

Apple's ongoing research into curriculum integration resulted in the
creation of its award-winning Apple Education Series (AES), a suite of
products and programs that help educators integrate technology into their
learning environments. Also, Apple's understanding of educational
technologies and school management issues led to the recent launch of the
"Best of All Worlds" technology seminar series across the country designed
to help high schools prepare students for their future.

Apple Staff Development Workshops and Services include:

--Technology and Curriculum Integration Workshop. This workshop introduces
a hands-on process for integrating technology into classroom activities.
Teachers will learn to rethink and reorganize activities to gain the
benefits of technology. Two days; on-site for groups of up to 12
participants.

--Multimedia and Curriculum Integration Workshop. In this workshop,
teachers develop skills to work with their students to design innovative
interactive multimedia projects. Participants will learn to rethink and
reorganize classroom activities to gain the benefits of multimedia
technology. Two days; on-site for groups of up to 12 participants.

--Leadership Workshop for Technology Program Development. This workshop
helps teams of teachers to establish their classrooms as model sites for
technology staff development. It is designed for educators who want to
apply some of the ACOT teacher development principles to foster on-going
staff development. Three days; on- site for groups of up to 12
participants.

--Leadership Extended Workshop for Technology Program Development This
workshop helps teachers and administrators to create environments for
on-going staff development in working classrooms. Participants will meet
with researchers and leaders in staff development. Five days; central
location.

--Consulting Services. Intended for administrators, trainers and planners
who want to develop a comprehensive staff development program. Upon
completion of this session, participants will receive a customized summary
of an implementation plan. Two-days, on-site for groups of up to 12
participants.

The Apple workshops will be conducted by Dataflex Corporation and JN4 D,
Ltd. Dataflex, a certified training provider for many high-profile
hardware and software developers, offers a variety of training programs to
both education and corporate clients, and has been offering application
and basic integration classes to school districts for the past two years.
Based in Edison, NJ, Dataflex, an authorized Apple Education sales agent,
will be delivering workshops and consulting services in the northeast and
southeast United States.

JN4 D,Ltd., an education consultant since 1972, will develop courseware for
the staff development workshops and deliver training to the western and
central regions of the US. Since 1992, JN4 D has worked with Apple to
design products in its Apple Education Series, including Early Language
Connections, Spanish Language Connections, and Early Childhood
Connections. Currently, JN4 D provides technology-integration training
nationwide to teachers using the High School Biology Bundle, the
Collaborative Learning System, Early Language Connections, and Spanish
Language Connections.

Pricing and Availability

Educators can order the workshops by calling Apple at 800-800-APPL or their
Apple representative. The Apple Education Staff Development Workshops will
begin to be offered in the summer. Pricing for the courses are as follows:
Technology and Curriculum Integration Workshop, $3,500 per group of 12;
Multimedia and Curriculum Integration Workshop, $3,500 per group of 12;
Leadership Workshop for Technology Program Development, $6,500 per group
of 12; Leadership Extended Workshop for Technology Program Development,
$1750 per participant; and Consulting Services, $4,500 per group of 12.

In addition to the Staff Development Workshops announced today, other Apple
Education Series products include: Business Education, the High School
Biology Bundle, Elementary and Secondary Reference Bundles, Communications
Bundle, Early Language Connections, Spanish Language Connections, Early
Childhood Connections, Math Bundle: Grades 5-8, Education Advantage
Bundles, Teacher Solution Bundle, Personal Internet Solution Bundle,
Newton Solution Bundle, Collaborative Learning Products, the Network
Assistance Kit, and Teaching and Learning Technology--A Planning Guide.
For more information on the Apple Education Series call Apple at
800-800-AAPL.

Apple Computer, Inc., a recognized pioneer and innovator in the information
industry, creates powerful solutions based on easy-to- use personal
computers, servers peripherals, software, online services and personal
digital assistants. Headquartered in Cupertino, California, Apple
Computer, Inc. (NASDAQ: AAPL) develops, manufactures, licenses, and
markets products, technologies, and services for the business, education,
consumer, scientific & engineering and government markets in over 140
countries.

Apple Computer Inc
1 Infinite Loop
Cupertino, CA 95014
408-996-1010

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