Apple Reduces Price and Adds Value to Most Affordable PowerBook

CUPERTINO, California--April 17, 1995--Reflecting its ongoing commitment to
provide the most complete notebook computing solutions at the most
competitive prices, Apple Computer, Inc. today announced pricing actions
and a new configuration of its popular PowerBook 150 value-line. Effective
immediately, the price of the PowerBook 150 will be reduced by 27%. At the
same time, the company is also offering a new configuration of the
PowerBook 150 with twice the hard drive capacity as the original
configuration, but at an even lower price.

"This product has been especially attractive to first-time computer buyers
including customers in the higher education, small business and home
markets," said Melissa Broussard, Apple USA PowerBook Brand Manager. "By
offering a PowerBook bundled with ClarisWorks software at these price
points, Apple is able to attract a new category of customers who desire a
ready-to-use solution at a very affordable price."

Pricing and configuration changes for the PowerBook 150 are as follows:

Model           Configuration    Former Apple Price    New Apple Price
PowerBook 150           4/120            $1469               $1,069
PowerBook 150           4/250       New Configuration        $1,229

Actual street prices may vary depending on configuration purchased and
services provided by reseller.

Apple Computer, Inc., a recognized pioneer and innovator in the information
industry, creates powerful solutions based on easy-to- use personal
computers, servers, peripherals, software, online services, and personal
digital assistants. Headquartered in Cupertino, California, Apple
(NASDAQ:AAPL) develops, manufactures, licenses and markets products,
technologies and services for the business, education, consumer,
scientific & engineering and government markets in over 140 countries.

Apple Computer Inc
1 Infinite Loop
Cupertino, CA 95014
408-996-1010

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