Apple Updates Popular Low-Cost Monochrome Inkjet Printer

Educators, Small Offices, and Home Users Get Latest Technology at an
Affordable Price

CUPERTINO, California--April 17, 1995--Continuing its commitment to offer
up-to-the-minute imaging technologies to a wide variety of users, Apple
Computer, Inc. today announced the Apple StyleWriter 1200, a significant
enhancement to its popular StyleWriter II inkjet printer for Macintosh
computer systems. The StyleWriter 1200 offers the same award-winning
design as the classic StyleWriter II, but offers several new features that
enhance print quality, performance, and convenience for home, education
and small business users at the affordable price of just $269 (U.S. Apple
price).

"The original StyleWriter II was an extremely successful product for Apple
and the design was recently honored with a permanent display in New York's
Museum of Modern Art. Now, as printing technology matures, there's no
reason customers can't enjoy a broad range of previously high-end features
in a small desktop printer at an unusually affordable price," said Terry
Bailey, senior director, Apple printer products. "As a technology
innovator, Apple's commitment is to continually smash price barriers to
make state-of-the-art advances available to a wider audience. The
StyleWriter 1200 does that and more."

The StyleWriter 1200 is small and compact, uses little desk space, requires
very low maintenance and makes available high-end features normally found
in a much more expensive printer. In addition to faster printing and
higher quality output, the StyleWriter 1200 offers three key advanced
features that will open a new world of ease-of-use and creativity for
users, including "Desktop Printing," "2-,4-Up" printing, and support for
placing "Watermarks" in the background of documents directly from the
printer driver.

"Apple continues to use its software expertise in hardware development,"
said Adina Levin, industry analyst with International Data Corporation.
"This integration provides Apple customers with printers that offer
superior ease of use and print quality."

Key New Features

Enhanced Speed and Print Quality

The StyleWriter 1200 prints quality images and sharp text at three pages
per minute in normal print mode. The printer provides 720 by 360 dots per
inch (dpi) resolution for smooth edges on black and white pages, and 360
by 360 dpi on pages containing grayscale. The printer offers 64 TrueType
fonts, providing a wide variety of type styles and sizes, and prints
easily to a wide range of media, including plain paper, glossy and premium
paper, envelopes, transparencies, and Apple's latest medium, back-print
film. The StyleWriter 1200 connects directly to any 68020-based CPU or
higher Macintosh and through Apple's GrayShare technology, users can share
the printer over a variety of networks. The printer supports both Apple's
standard QuickDraw and QuickDraw GX imaging architectures and features a
Power PC-native driver. In addition, the unit offers a convenient,
built-in power supply and uses a standard AC power cord. It also turns on
and off automatically, saving energy and wear and tear on the unit, and
complying with the Environmental Protection Agency's Energy Star
guidelines.

Desktop Printing: When users select the printer in the chooser window, a
Desktop Printer Icon is automatically created. Users then simply drag
their files to the icon, automatically launching the application and
bringing up the print dialog box.

2-,4-Up Printing: Long a staple technique of professional print shops, the
"2-,4-Up" option lets the user print one, two or four documents on one
page. This method uses less ink and paper, thereby decreasing costs for
the user, and reducing environmental impact. Uses might include proofing,
half sheet flyers, handbills and greeting cards.

Watermark: With the "Watermark" option, users can place such words as
"confidential" or "draft" diagonally across the page, yet still allow the
main text to be read. Eight commonly used watermarks ship with the
StyleWriter 1200: Confidential, Contract, Do Not Copy, Draft, Final, FYI,
Personal and Proposal. Information that can be stored as a PICT or PICT2
file can also be used as a watermark, such as a company logo. In addition,
the user controls the density and a choice of positions of the watermark
on the page.

Price and Availability

Effective immediately, the Apple StyleWriter 1200 is available through
Apple authorized resellers worldwide. The U.S. Apple price is $269. For
further information, customers in the United States should call the Apple
Referral Center at (800) 538-9696. Price and availability may vary outside
the United States. Customers outside the U.S. should contact their local
Apple representatives for information.

Apple Computer, Inc., a recognized pioneer and innovator in the information
industry, creates powerful solutions based on easy-to- use personal
computers, servers, peripherals, software, online services, and personal
digital assistants. Headquartered in Cupertino, California, Apple (NASDAQ:
AAPL) develops, manufactures, licenses and markets products, technologies
and services for the business, education, consumer, scientific &
engineering and government markets in over 140 countries.

Apple Computer Inc
1 Infinite Loop
Cupertino, CA 95014
408-996-1010

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