Apple Ships QuickTake 150 Digital Camera For Macintosh, Power Macintosh and
Windows Personal Computers

Improved Product Offers More Functionality at Industry-Leading Price

CUPERTINO, California--April 17, 1995--Strengthening its commitment to
offer complete imaging solutions for image capture, manipulation and
output, Apple Computer, Inc. today announced immediate availability of the
QuickTake 150 digital color camera for Macintosh, Power Macintosh and
Windows computers. The QuickTake 150 is an enhanced version of Apple's
award-winning QuickTake 100 digital color camera--a lightweight, portable
device for use in business, home offices, education, publishing and on-
line services. The QuickTake 150 offers several new features that enhance
performance, quality and convenience without an increase in price.

Significant enhancements in the camera include improved image quality and
resolution, twice the storage, and a no-fuss "What-
You-See-Is-What-You-Get" (WYSIWYG) close-up capability. The QuickTake 150
offers a choice between high- and standard-quality settings. Image quality
has been enhanced with new image processing, and infrared lens and sensor
coatings. Using improved compression technology, base resolution has been
increased to 640 by 480 pixels for all images, offering superior
resolution on the standard setting. The camera can store 32
standard-quality or 16 high-quality, 24-bit color images, or a combination
of both. A snap-on, close up lens system lets users capture high-quality
images from just ten to 14 inches away for easy snapshots of small images
or details needed for publishing or specialized business applications. The
new lens also features a flash diffuser for shooting closeup work without
washing out the subject, and viewfinder optimization ensures that
photographer and camera are seeing the same thing (parallax error
correction).

"The original QuickTake digital camera made it easy and affordable for
people to bring images into their computers--for the first time--without
film development or scanning," said Dave Stallard, senior director of
value added displays and image capture devices. "The QuickTake 150 offers
twice the functionality of the QuickTake 100 without an increase in price.
The QuickTake 150 is a good example of Apple's commitment to providing
superior technology at every step of the imaging process."

The QuickTake 150 offers unlimited possibilities for adding impact to
newsletters, design projects, presentations, reports, or any type of print
or on-line communication. Software improvements ensure greater integration
into the Macintosh and Windows operating system, making the camera even
easier to use. In a single step taking as little as two seconds, images
are easily loaded into the computer and are immediately available for
image enhancement and manipulation through a vast selection of software
products. The Macintosh version of the camera now comes with PhotoFlash
2.0 and QuickTake Image Access software to automate downloading and image
management and provide extensive image editing and cataloging
capabilities. Bundled with the Windows version of the camera is QuickTake
1.5 software which provides slide table preview, basic image editing and
enhancement, and file conversion. Also bundled with the Windows version is
the PhotoNow! TWAIN driver from PictureWorks, which lets Windows users
easily access more than 100 popular TWAIN-compliant Windows programs, such
as Microsoft Publisher, CorelDRAW, Adobe Photoshop, and WordPerfect from
Novell. TWAIN is the industry standard for accessing information on the
Windows platform. Both the Macintosh and Windows versions of the camera
include customized filters to color correct images taken in fluorescent
light, and to lighten and darken images.

"No other vendor has yet been able to match the price performance of
Apple's QuickTake digital camera," said Susan Moyse, industry analyst with
BIS Strategic Decisions, digital photography service. "Apple continues to
set the standard for full-featured, low cost, digital photography. This
announcement proves Apple's commitment to the imaging market and its
position as a leader propelling the industry forward."

Pricing & Availability

Both the QuickTake 150 for Macintosh and the QuickTake 150 for Windows are
priced at $739 (U.S. Apple price) and include all the necessary software,
cables, batteries and a charger to begin use immediately. The two product
offerings are differentiated by the software, user guides and cable
included. The Macintosh version of the camera includes software for both
Power Macintosh and 68K- based Macintosh computers. For further
information, customers in the United States should call the Apple Referral
Center at 1-800- 538-9696. More information and downloadable sample images
can also be found on Apple's World Wide Web site at http://www.apple.com.
Customers outside the United States should contact their local Apple
office for information.

Cross Platform Capability

Users that wish to use the QuickTake 150 for both Macintosh and Windows
computers can do so by purchasing either the QuickTake 150 for Macintosh
or the QuickTake 150 for Windows, then purchasing the alternate connection
kit for the other machine for $99 (U.S. Apple price). Both connection kits
include user guides, software, and a serial cable for connecting the
camera to the alternate computer.

Software Developers Kit

Starting in May, Apple plans to offer a software developers kit through the
Apple Programmer's and Developer's Association (APDA). Priced at just
$49.95, the kit gives software developers all the information needed to
develop QuickTake-savvy Macintosh, Power Macintosh and Windows
applications. Developers in the U.S. are invited to call (800) 282-2732
for more information.

Additional Accessories

Also available are several accessories for the camera, including a travel
case, battery booster pack, AC adaptor and Macintosh and Windows
connection kits. The travel case features a leather camera grip providing
a video-like camera handle with additional abrasion and shock resistance.
Also included is a protective carrying case that can be worn around the
waist or carried over the shoulder. The battery booster pack is an
external battery source providing power for thousands of pictures. It
includes eight easily replaceable AA lithium batteries. The booster pack
is about the size of a three by five inch card and can be placed in a
pocket or worn on a belt with the integrated belt clip. Users wishing to
power the QuickTake 150 with AC power can use the original PowerBook AC
adaptor or the QuickTake AC adaptor. The travel case ($79 U.S. Apple
price), battery booster pack ($49 U.S. Apple price) and QuickTake 100 AC
adaptor ($65 U.S. Apple price) are immediately available.

Apple Computer, Inc., a recognized pioneer and innovator in the information
industry, creates powerful solutions based on easy-to- use personal
computers, servers, peripherals, software, online services, and personal
digital assistants. Headquartered in Cupertino, California, Apple (NASDAQ:
AAPL) develops, manufactures, licenses and markets products, technologies
and services for the business, education, consumer, scientific &
engineering and government markets in over 140 countries.

Apple Computer Inc
1 Infinite Loop
Cupertino, CA 95014
408-996-1010

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