Apple Offers Direct On-line Computer Support via eWorld

Company's On-line Service to Provide Response to Customer Questions by the
Next Business Day

CUPERTINO, California--April 17, 1995--Apple Computer, Inc. customers no
longer have to use a telephone to get their questions about the company's
products answered quickly, accurately, and directly. Beginning today at
9:00 a.m., PDT, Apple is rolling out "Ask Apple"--direct on-line support
for Apple products offered exclusively in the company's on-line service,
eWorld. This means that Apple customers can now post a technical question
in eWorld--and get an official response from Apple support professionals
by the next business day--at no extra fee.

Apple believes that customers will find this one-step access to
professional support to be convenient and affordable. First time users,
the company expects, will find the service especially attractive. Because
eWorld offers new subscribers ten free hours of use during their first
month on line, new Macintosh users can receive ten hours of free on-line
support from Apple during their first weeks with their new computer. After
the first ten hours, Ask Apple support will be included in the standard
eWorld monthly fee, at no extra charge. eWorld comes preinstalled on every
Macintosh sold in the U.S. (and an increasing number of international
systems).

The company also believes that the addition of this service to eWorld's
already robust computer support offering greatly reinforces eWorld's
position as the premiere on-line service for Macintosh customers
interested in getting the most out of their computer. eWorld features
on-line support information from more than 100 Macintosh software and
hardware companies, including Apple.

"On-line services allow us to have a much more open, supportive, and
responsive relationship with our customers--and we plan to make the most
of that possibility with eWorld" said Jackie Whiting, vice president,
Customer Services, Apple USA. "Nowhere else can Apple customers get direct
on-line support from the company. And nowhere else can they make use of
such a broad range of information and advice about how to get the best out
of our products.

"Apple will continue to evolve its customer support services, both on line
and through other media, to give customers a rich assortment of support
offerings to meet their needs."

Apple will provide the on-line support, in addition to a large array of
customer support services, through the Apple Customer Center in the eWorld
Computer Center. The new area, "Ask Apple, USA" is a
discussion-board-style forum that is staffed by the same people who answer
customers' telephone queries on the company's customer support hot lines.
The area is designed so customers can get quick answers to their questions
about specific Apple products; from Power Macintosh to Apple Software, to
Performa and DOS and Windows products. Customers in the U.S. can post
questions to Apple support representatives in this area and receive an
official answer from Apple by the next business day. Ask Apple is
currently available only for Apple's U.S.-based customers, however,
support for international customers is expected soon.

Apple's customer support on-line strategy is designed to offer more support
options for customers so they can get quick answers to their technical
questions, rapid access to technical and support data libraries, keep
up-to-date on the newest product announcements from Apple, and easily
access software and utility updates. Currently, Apple publishes support
information on Compuserve, AppleLink, eWorld and the Internet. However,
the company will only provide on-line direct support exclusively in
eWorld.

eWorld's Apple Customer Center is the best place for Apple customers to get
the most out of their Macintosh, Newton or Workgroup Server. The Apple
Customer Center comprises the following sections:

--Apple Products & Technologies- offers product information and data sheets
as well as discussion boards for customer-to-customer interaction about
Apple products;

--Apple Technical Support - a forum where customers can search and download
technical support information and post their technical support questions;

--Apple News & Resources - a library of press releases and background
information about Apple and its products;

--Apple Developer Services - a forum for Macintosh and Newton product
developers;

--Talk Back: Customer Forum - a bulletin board forum where customers can
talk to each other about product and technical issues;

-- Apple Cafe - live discussions and exchange of opinions with other Apple
users and participation in dynamic, live conferences with guests from
Apple.

Apple's on-line customer support is just one component of an array of
customer support offerings, which include telephone support for customers
in the U.S.; Apple Fax on Demand, which offers product literature and
technical support information by fax; Apple Support information and Apple
software updates published to on-line services and Internet sites; the
Information Alley, a bi-monthly electronic news magazine that features
popular support tips and in-depth articles on Apple products and fee-based
services including the Support Professional Solutions Series, which
provides information and support for Apple's corporate customers.

eWorld is a powerful, yet easy-to-use, global family of on-line services
from Apple Computer, Inc., which include eWorld for Macintosh and
NewtonMail--eWorld's messaging service for Newton personal digital
assistants. Included on most Apple Macintosh computers, the software is
also available free to all US Macintosh users by calling 1-800-775-4556. A
windows-based version of eWorld is expected to be available in 1995.

Apple Computer, Inc., an information industry innovator, creates powerful
solutions based on easy to use personal computers, servers, peripherals,
software, on-line services and personal digital assistants. Based in
Cupertino, CA., Apple (NASDAQ: AAPL) develops, manufacturers, licenses and
markets products, technologies and services for the business, education,
consumer, scientific, engineering and government markets in more than 140
countries.

Apple Computer Inc
1 Infinite Loop
Cupertino, CA 95014
408-996-1010

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