Enhanced CDs Coming Soon from Love and Rockets, Skinny Puppy and Swell

American Recordings Using QuickTime Software for Enhanced CDs and On Line
Interactive Music Distribution

LOS ANGELES/CUPERTINO, California--March 27, 1995--American Recordings
announced that several interactive music titles are under development that
use Apple's QuickTime multimedia software. In addition, the company is
using the Apple Media Kit to author several enhanced CD titles. Three of
the label's bands including Love and Rockets, Skinny Puppy and Swell are
currently developing enhanced CDs--a new form of compact disc that adds
multimedia features to an audio CD, enabling it to be played in both an
audio CD and a computer CD-ROM player.

American Recordings also has a World Wide Web site containing QuickTime
movies of exclusive concerts by bands such as the Black Crowes, Slayer and
Danzig. These music videos are available exclusively on the American
Recordings World Wide Web site at (http://american.recordings.com).
American Recordings also owns The Ultimate Band List and the Web Wide
World of Music, an on-line site which the company plans to develop as a
place for innovative multimedia content including QuickTime movies of
concerts.

Marc Geiger, czar of new technologies for American Recordings, said "The
explosion in the use of on-line services and multimedia are two of the
most exciting developments in the music industry in the last three years.
American Recordings is aggressively moving forward in this area, and we
believe that Apple's excellent rapport with artists and support for
cross-platform titles will help us tremendously. "

"American Recordings is known for its progressive, forward-thinking
approach to music," said Duncan Kennedy, product line manager for
QuickTime at Apple Computer, Inc. 'We look forward to seeing innovative
interactive music products from American Recordings artists in the months
and years to come."

American Recordings has earned its reputation as a maverick record label,
one that takes chances and makes decisions based on artistic and creative
considerations rather than just the bottom line." Rick Rubin, the label's
owner, is one of the most well-respected and successful record producers
in the industry (Tom Petty, Red Hot Chili Peppers, Mick Jagger), and his
company's roster is one of the music world's most eclectic--from Johnny
Cash to Sir Mix-A-Lot, The Black Crowes to Slayer, Donovan to The
Jayhawks. Always searching for new and different avenues, American
Recordings was the first major record label to launch a fully developed
Internet Site. The opportunity to work in tandem with Apple and its
QuickTime software for enhanced CDs is very much in the pioneering spirit
of Rubin and American.

Apple Computer, Inc., a recognized pioneer and innovator in the information
industry, creates powerful solutions based on easy to use personal
computers, servers, peripherals, software, online services, and personal
digital assistants. Headquartered in Cupertino, California, Apple
(NASDAQ:AAPL) develops, manufactures, licenses and markets products,
technologies and services for the business, education, consumer,
scientific & engineering and government markets in over 140 countries.

Apple Computer Inc
1 Infinite Loop
Cupertino, CA 95014
408-996-1010

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