Apple Works With Artists and Labels to Build Interactive Music Industry

Several Record Labels and Artists Announce Use of Apple Technologies

CUPERTINO, California--March 27, 1995--Apple Computer, Inc., today will
host the Apple Music Industry Day and underscore its commitment to the
music industry with a series of announcements that will make it easier for
artists and music publishers to develop interactive music titles. More
than 150 music industry executives, band managers and artists focusing on
interactive music will converge at Apple today to learn about new products
and services for the music industry and to announce support for using
Apple technologies in developing interactive music titles.

Much of the excitement of the day will focus on enhanced CDs-- regular
audio CDs, with the addition of multimedia content--that can be played on
audio CD and computer-based CD-ROM players. These interactive CDs are
expected to make a big impact on the music industry and the public.
Equally promising are the opportunities for the on-line distribution of
virtual concert hall tours and music videos.

"Apple wants this emerging industry to succeed and flourish," said Ian
Diery, executive vice president and general manager for Apple Computer's
Personal Computer Division. "We are committed to providing the tools,
technologies and support infrastructure to make interactive music
possible, enabling artists and music publishers to explore this creative
new arena and music fans to see, hear and interact with their favorite
artists in completely new and more personal ways."

Apple made a series of announcements today pertaining to the music industry
including:

-- Record Labels and Artists Back Apple Technologies for Interactive Music

Several major record labels and developers announced today that they are
developing enhanced CDs and other interactive music titles using Apple
Macintosh computers, QuickTime and QuickTime VR, and several also outlined
plans to use Apple's QuickTime Music Toolkit when it becomes available.

Among the record labels are: American Recordings, Elektra Entertainment,
Nettwerk Productions/Arista Records, Sony Music Entertainment and Warner
Bros. Records. Artists and bands using Apple tools and technologies for
interactive music development include: Ace of Base, Deee-Lite, Love and
Rockets, Sarah McLachlan, Moby, Tom Petty, Skinny Puppy, R.E.M., Squeeze
and Van Halen.

Several artists voiced support for using Apple technologies including Ulf
Ekberg, founding band member of Ace of Base. "Apple products are the
natural choice for interactive music development," said Ekberg. "Apple has
always had an affinity with artists and cares about aesthetics. In
addition, the Macintosh is easier to use and gives artists more control
over their creative work, because the Macintosh can be used from
conception stage to finished product. For example, the Macintosh is the
ideal tool for outlining a video shoot, writing the songs, composing the
songs, developing enhanced CDs and designing album covers."

"We are happy to be working with Apple and its music tools, especially
because we've been using Macintosh computers for years," said Chris
Difford, founding band member and guitarist/lyricist with Squeeze. "We
find the Macintosh to be the most intuitive for creating our interactive
music projects, and look forward to seeing further developments from
Apple."

-- New Interactive Music Development Tools from Apple

Apple today unveiled new tools and technologies that are important
resources for creating and testing enhanced audio CDs for Macintosh and
Windows computers. The tools--available exclusively to members of Apple's
new Interactive Music Track--include the QuickTime Music Toolkit and
multi-session driver software. Apple and Opcode Systems, Inc. also today
announced that Opcode's Open Music System (OMS) will soon enhance
QuickTime, Apple's multimedia software. OMS and QuickTime combined enable
multimedia and music developers to seamlessly route QuickTime-created
music tracks to external MIDI devices such as keyboards, synthesizers,
effects processors and drum machines. Apple expects OMS support to be
included in a future version of QuickTime to be released before year end
1995.

-- Apple Multimedia Program Interactive Music Track Announced

The company also launched a support program for musicians and music
publishers creating multimedia content for the burgeoning interactive
music market. The Interactive Music Track extends the well-established,
1,500-member Apple Multimedia Program (AMP) to musicians, providing
multimedia and interactive music information, contacts, networking
opportunities and discounts on software and hardware. Members also receive
Apple's QuickTime interactive music tools announced today at no additional
charge exclusively as part of the program. Initial members of the
Interactive Music Track include: Ray Manzarek of The Doors, Lady Kier of
Deee-Lite, Mark Mothersbaugh of DEVO.

-- Increased On-Line Access to QuickTime and QuickTime Content

In order to make QuickTime and interactive music content created using
QuickTime more accessible, Apple today launched QuickTime On-Line, a World
Wide Web server that interactive music developers, consumers interested in
music and amateur movie makers all over the world can access. The server
will offer QuickTime 2.0 for both Macintosh and Microsoft Windows, the
latest interactive music information, music videos and development tools
for downloading. Also, in April 1995, QuickTime VR movies are expected to
be publicly available for the first time on-line on Apple's server. The
World Wide Web address for QuickTime On-Line is
(http://quicktime.apple.com).

-- Apple Launches QuickTime Branding Program

Apple today launched a branding program around QuickTime, including an
advertising campaign featuring three advertisements targeted at
interactive music enthusiasts and professional musicians.

Apple Computer, Inc., a recognized pioneer and innovator in the information
industry, creates powerful solutions based on easy to use personal
computers, servers, peripherals, software, online services, and personal
digital assistants. Headquartered in Cupertino, California, Apple
(NASDAQ:AAPL) develops, manufactures, licenses and markets products,
technologies and services for the business, education, consumer,
scientific & engineering and government markets in over 140 countries.

Apple Computer Inc
20525 Mariana Ave
Cupertino, CA 95014
408-996-1010

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