SYBASE EXPANDS CUSTOMER SERVICE OFFERINGS

Sybase Launches SupportPlus Suite of Worldwide Services Tailored to Meet
Customers' Diverse Needs, From Workgroups to Enterprise Client/Server
Environments

EMERYVILLE, CA, September 12, 1994 -- Sybase, Inc., The Enterprise
Client/Server Company, today announced SuportPlus, the new, expanded
service and support program to address the broad requirements of Sybase's
client/server customers. SupportPlus delivers a range of options that
provide customers greater flexibility than ever to choose the support
services that best meet their worldwide client/server requirements, from
workgroups to enterprise-wide environments.

"Our customers are implementing a greater variety of mainstream
client/server applications extending down onto PC desktops and up to
large, enterprise systems. This expansion brings the need for a new range
of worldwide support programs to effectively address the distinct
requirements of each environment," said Dave Peterschmidt, executive vice
president and chief operating officer for Sybase. "Based on extensive
input from our customers, Sybase's SupportPlus program takes a significant
step in giving users the flexibility to choose the service that best
addresses their real-world support requirements and that provide a
consistency 'look and feel' of service and support around the globe."

Four Service Plans Offer Broad Flexibility

Sybase's new SupportPlus program features four plans: Standard, Advantage,
Preferred, and Desk Top - each of which provides users with a rich set of
core features and options for fine-tuning support to meet customers'
individual requirements.

Customers can choose a single plan or mix and match several plans,
obtaining discounts based on the amount of the software licenses
purchased. Sybase also maintains uniform training and performance
monitoring standards, ensuring that customers gain a consistent quality
and "look and feel" of service around the globe.

Standard Plan: Enhanced Feature Set

The Standard plan is an enhanced version of Sybase's existing core service
offering, designed to address support requirements of Sybase customers
running critical, on-line applications. The annual contract is available
for all Sybase products. Key features include:

* Unlimited, regular business day telephone support
  (7:30 a.m. to 5:30 p.m. local time, Monday-Friday).
* Access to Sybase OpenLine CompuServe bulletin board, which
  provides users an open forum with Sybase management and
  customers as well as access to Sybase technical information.
* Subscriptions to AnswerBase and SyBooks, CD-based reference
  systems for fast access to support bulletins, product
  documentation and other materials.
* Email case logging enabling information to be sent
  electronically rather than by phone.
* Maintenance Express, a new program that enables registered
  customers to obtain new maintenance releases of SYBASE SQL
  Server software by subscription as they become available.
* Credit for three days of training

Options to the Standard plan include emergency after-hour support,
prescheduled on-site support, and extended-hour telephone support.

Advantage Plan: 24-Hour Support

Sybase's Advantage plan includes all the features of the Standard plan and
addresses the additional support requirements of Sybase customers running
mission-critical applications 24 hours a day, 7 days a week. Options to
the Advantage plan include:

* Participation in Sybase's Alliance program. With Sybase's Alliance
program, customers can contract for a designated Sybase technical support
engineer, who can be located at the customer site or at a Sybase support
facility.

* Global Support. Through the global support option, customers can
coordinate with Sybase to define, plan, and implement a program to support
their international service requirements.

* Pre-scheduled, on-site support on-site visits at a daily rate for
activities such as implementation, planning, or support reviews.

* Credit for five days of training

Preferred Plan: Solution for Complex Enterprise Client/Server Environments

The most comprehensive offering of SupportPlus, the Preferred plan provides
the increased support, training, and technical partnerships with Sybase
that are required by customers working to successfully implement
leading-edge, enterprise client/server systems. The Preferred plan expands
on the Advantage plan, offering the following enhancements:

* Two-year contract with the option for multiple-year coverage.
* Designated Sybase field account manager.
* Unlimited number of certified customer contacts.
* Five days of on-site support annually.
* Credit for 10 days of training

Preferred plan options include participation in Sybase's Alliance program,
global support, and pre-scheduled on-site technical support.

Desk Top Plan: Affordable Alternative for Small Installations

The Desk Top plan is the first service offering from Sybase specifically
designed to address the needs of small client/server workgroups using SQL
Server products for Windows, Windows NT, MS-DOS, OS/2, NetWare, SCO UNIX,
and Macintosh. Desk Top is an annual support contract that provides
unlimited regular business day telephone support, software maintenance,
and access to Sybase's OpenLine.

Customer Response

The introduction of SupportPlus adds momentum to a service organization
that is already well regarded by customers. A recent survey showed that 84
percent of Sybase customers are either satisfied or very satisfied with
the service and support they received.

"Of all the different software vendors I deal with, Sybase has the best
technical support," said Pete Barber, UNIX systems manager at Internet
Systems Limited in Great Britain. "They provide the quickest response
times -- usually minutes -- and the people really know what they're doing.
The company is also diligent about shipping bug fixes and new versions of
software. Sybase also sends me a copy of all logged problem from my site
which I can comment on."

"I've been very happy with Sybase technical support," said Jining Han,
database specialist at Indiana University's Computing Services Department.
"The support personnel answer my questions accurately, and fixes, when
they are needed and requested, are sent to me within two days."

Analyst Opinions

Industry analysts who have reviewed SupportPlus believe it will meet the
needs of customers and set a trend among other software vendors.

"The real gem in this announcement is the ability of customers to simplify
support terms if they own both desktop and midrange/mainframe products,"
said Bob Johnson, associate director of software service research at
Dataquest. "Dataquest predicts other vendors will follow suit in the near
future."

"Sybase has added a variety of new options for the customer for added
customization," said Kurt Johnson, manager of software services research
at International Data Corporation. "IDC research has found this
customization to be a major wish of customers in purchasing various levels
of support."

Pricing and Availability

All four plans in Sybase's new SupportPlus program are available to United
States and Canadian customers now and are scheduled to be extended to
international customers in the next 90 days. Pricing for the SupportPlus
plans is based on a percentage of the list price for Sybase software: 16%
for the Standard plan, 18% for the Advantage plan, and 22% for the
Preferred plan. Desk Top plan pricing is $4,000 or 30% of the list price,
whichever is higher.

Sybase, Inc.

Sybase, Inc. (NASDAQ: SYBS) is the fastest growing supplier of
client/server based software products and services for on-line,
enterprise-wide applications. Sybase's integrated family of software
includes database servers, tools, connectivity, and systems management
products, providing complete desktop-to-mainframe solutions. Headquartered
in Emeryville, CA, Sybase reported 1993 sales of $427 million, an increase
of 61% over 1992. Sybase markets its products worldwide through its direct
sales force, telesales, distributors, OEMs, VARs, and systems
integrators.

Sybase Inc, 6475 Christie Ave, Emeryville, CA 04608
510-596-3500;  Fax: 510-658-9441

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