IDD BENCHMARK INTRODUCES VOICE RESPONSE FAX-ON-DEMAND FINANCIAL INFORMATION
SERVICE featuring the TRADELINE Performance Profile

NEW YORK, SEPT. 9--IDD BENCHMARK, a service of IDD Information Services
developed in partnership with the Voice and Imaging Services group of
PRNewswire, has created a new voice response fax delivered financial
information service. Anyone with a fax machine and a touch tone telephone
can receive a TRADELINE Performance Profile, a comprehensive up-to-date
profile of a company's market performance, for any of 8,000 listed
companies. Customers dial the toll-free "800" number, (800) 443-3329, and
follow simple instructions. They simply enter their credit card number and
request companies by ticker symbol. The credit card is validated
automatically and the Performance Profiles are delivered within minutes.

TRADELINE, IDD's historical securities database, is the most widely used
historical database in the market and is frequently quoted in the media.
TRADELINE has been available for nearly 20 years to on-line computer
users. The new TRADELINE Performance Profile delivers a comprehensive,
easy to follow, graphical presentation of corporate market performance.
Each profile includes an end-of-trading-day summary, facts on total
return, dividends and earnings, plus two charts; a 12-month daily high,
low, close and volume chart, and a five-year total-return chart vs. the
S&P 500.

IDD's President, Larry Day said, "The Tradeline Performance Profile is a
value packed financial product which will have appeal to business users
interested in their own company and their competitors as well as to
individual investors." Day adds "IDD BENCHMARK represents a key part of
IDD's foray into the multimedia publishing arena. The new server
technology on which this service is based, will allow IDD to distribute a
variety of information, financial as well as other types, to a variety of
devices including fax machines, personal computers and video devices."

IDD will market the service directly but is also planning an aggressive
program of partnering with publishing companies. IDD and PRNewswire plan
to develop a complete voice response fax delivered financial information
service with selected publishing partners. The publisher will be
responsible to market the offering and IDD and PRNewswire will operate the
service and add new content as needed All partners will share revenue.

IDD, founded in 1935, is a financial publishing, database, software and
consulting company that specializes in serving the professional financial
community and individual investors.

IDD Information Services
2 World Trade Center
New York, NY 10048
212-432-0045,  fax 212-912-1457

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