Apple's eWorld Marks International Debut With 10-Hour Free Trial

CUPERTINO, California--September 15, 1994--Apple Computer, Inc. has today
kicked off the second phase of its rollout for eWorld, the company's
acclaimed online service, with three announcements: the company launched
eWorld for Macintosh and NewtonMail in Canada, offered both new and
existing users a 10-hour free trial, and announced that, in the two months
since its launch, more than 140 organizations are publishing information
on this fast growing service.

"The launch of eWorld services in Canada keeps us on track to being one of
the few truly international online services," said Peter Friedman,
recently promoted to vice president, Apple Online Services.  "New
publishers continue to join us, offering even more content and value to
our customers.  We are now combining international growth with increased
value to customers through both exciting content as well as the offer of
10 free hours to explore what is available."

The eWorld service is planned to be launched in the UK in October, with
Australia and New Zealand following soon afterwards.  In early 1995,
eWorld is anticipated to be available in French, German and Kanji
versions.

As the list of publishers grows to over 140, eWorld is becoming recognized
as an online service which not only offers the best access to Apple
Computer technological advice and knowledge, but also to information that
is fresh, profound, easy to assimilate, and often unique.  The eWorld of
Work, for example, is a complete one-stop area that includes on advice on
interviews, temporary work, running a small business and the whole
business of looking for a job.

A feature of the eWorld service since its launch in June has been the
appearance in 'forums' of people who are recognized as leaders in their
field:  authors such as James Finn Garner, Anne McCaffrey and James Lee
Burke -- advertising gurus Phil Dusenberry and Steve Hayden -- media
pundit John McLaughlin and Apple co-founder Steve Wozniak. This will
continue, with regular guest appearances throughout the year.

For leisure activities, many customers are attracted to eWorld locations
such as Hollywood Online, BAM Music Universe, Diosa Yachting and the
unique eWorld Sports.  In the area of education, another example of
eWorld's global commitment is Apple's Global Education project, which has
connected thousands of people in many countries for over five years.

eWorld is an innovative, informative, powerful yet easy to use online
service which includes eWorld for Macintosh and NewtonMail, eWorld's
messaging service for Newton.  eWorld for Macintosh is an 'online town
square' which provides a global electronic mail system together with news
, information and other services.  The basic monthly subscription to the
service is $8.95, which includes two free hours of evening or weekend
usage. Each subsequent hour of usage is $4.95.  In the US and Canada only,
there is an hourly surcharge of $2.95 during business hours (6 a.m.-6 p.m.
local time). This business hour surcharge has been suspended until
February 15th.  Access from outside the US carries a $7.95 per hour
surcharge (24 hours/day), but no business hour surcharge.  There is no
extra charge for the use of the Internet mail gateway or for 9600 baud
access.

Apple Computer, Inc., a recognized pioneer and innovator in the information
industry, creates powerful solutions based on easy-to- use personal
computers, servers, peripherals, software, on-line services and personal
digital assistants.  Headquartered in Cupertino, CA, Apple (NASDAQ:AAPL)
develops, manufactures, licenses and markets products, technologies and
services for the business, education, consumer, scientific, engineering
and government markets in over 140 countries.

Apple Computer Inc
20525 Mariana Ave
Cupertino, CA 95014
408-996-1010

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