Apple Unveils New Identity for the Macintosh Operating System

Mac OS Goes Head-to-Head Against Windows

CUPERTINO, California-- September 19, 1994-- Apple Computer, Inc. today
revealed that a new face will begin to appear on millions of Apple 
Macintosh  computers around the world.  As part of its strategy to
increase worldwide market share for the Macintosh computing platform,
Apple is rolling out a new visual identity for the Macintosh operating
system-- now called the Mac  OS.  The new Mac OS logo adds the profile of
a new face to the well known "Happy Mac" icon-- signifying Apple's more
open approach to attracting new users to the platform, and underscoring
the company's long-standing focus on friendly interaction between people
and computers.

The unveiling of the Mac OS logo is one element of increased marketing
activities for the Macintosh operating system.  "Creating a separate
identity for the Macintosh operating system is a shot across the Windows'
bow," said Guerrino De Luca, vice president of marketing for the company's
AppleSoft division.  "We plan to compete aggressively in the marketplace,
and we will use this new logo to raise the visibility for the Mac OS."

The Mac OS logo will appear on the screen when a computer running the Mac
OS is started up.  It also can be displayed on products, product packaging
and product literature from Apple and other companies to provide an easy
indication to customers that the products are compatible with the Mac OS. 
Products may include computers marketed by hardware manufacturers who
license the Mac OS, software packages, books, and hardware "peripherals"
such as printers and disk drives. A simple, no-fee license agreement
allows these vendors to use the new logo, providing that the products work
with the latest version of the Macintosh operating system.  Developers
began receiving information about licensing the logo this week.  Apple
expects the logo to begin appearing on products this year.

"We designed the new Mac OS logo to appeal to a diverse audience," said
Gaynelle Grover, creative director for Apple's corporate identity group. 
"Our customers range from young children in school to high-powered MIS
directors in large corporations.  So we needed a symbol that was equally
relevant to all-- conveying the inherent friendliness and innovation of
the Mac OS as well as the performance and compatibility for which it is
now becoming known."

Parties interested in licensing the Mac OS logo should contact Apple
Software Licensing at (512) 919-2645.

Apple Computer, Inc., a recognized pioneer and innovator in the information
industry, creates powerful solutions based on easy to use personal
computers, servers, peripherals, software, online services, and personal
digital assistants.  Headquartered in Cupertino, California, Apple
(NASDAQ:AAPL) develops, manufactures, licenses and markets products,
technologies and services for the business, education, consumer,
scientific and engineering and government markets in over 140 countries.

Apple Computer Inc
20525 Mariana Ave
Cupertino, CA 95014
408-996-1010

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