Apple Announces Environmentally Sensitive Toner Cartridge

Remanufactured Cartridge Offers First Quality Output for Graphics, Rebate
Incentive for Recycling

CUPERTINO, California--September 29, 1994 -- Apple Computer, Inc. today
announced the availability of a remanufactured toner cartridge designed to
offer optimum results with EP-S-based laser printers from Apple
(LaserWriter II series), Canon and Hewlett Packard (series II, IID, III
and IIID).  The remanufactured SX Toner Cartridge offers an
environmentally sensitive solution to the problem of cartridge packaging
at a value conscious price. The remanufactured SX Toner Cartridge is
available through Apple=D5reseller channel with an Apple price of $76.  
In addition, for a limited time Apple is offering a $5 rebate for every
empty toner cartridge returned to the company.  A postage-paid return
credit mailer is included in every box as a further incentive.  The price
of a new toner cartridge remains at $95.

Significance

As concern for the environment mounts and the number of empty cartridges
increases, Apple continues to look for ways to deliver more
environmentally sound, yet cost-effective choices in these types of tools.
 In the industry, remanufactured toner cartridges have become a commodity
business with low prices and often low quality. Apple=D5remanufactured SX
Toner Cartridge however, offers virtually the same quality as a new
cartridge at half the price.  Compared to competing recycled products,
Apple=D5remanufactured SX Toner Cartridge offers superior print
performance, particularly for grayscale, printing at least 65 distinct
levels of gray.

Product Summary

The remanufactured SX Toner Cartridge=D5superior quality is due in part to
a new imaging drum design that helps provide maximum gray scale and
sharper text while reducing blotches and smudges.  It ensures solid black
coverage while keeping white areas clear of toner, and eliminates
background scatter by preventing excess toner from being transferred from
cartridge to paper.  A fine particle toner has been specially formulated
to provide exceptionally high detail and clarity of graphics and text. 
Very pure and uniform size toner particles resist inconsistent fading in
black areas. Toner is delivered in a fully sealed, lead-free cartridge
that prevents streaks and blemishes.

Availability

The remanufactured SX Toner Cartridge is expected to be available on
October 3, 1994 through authorized Apple dealers.  For the location of the
dealer nearest them, customers in the United States should call
1-800-538-9696.

Apple Computer Inc
20525 Mariana Ave
Cupertino, CA 95014
408-996-1010

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