Apple Unveils New Operating System For Macintosh Computers

Macintosh System 7.5 includes suite of productivity-enhancing features, is
compatible with virtually all Macintosh systems and software

CUPERTINO, California--July 11, 1994--The computer platform that defined
the concept of "user-friendly" is about to become even easier to use--and
streamline the way people use computers to get work done.

Apple Computer, Inc. today lifted the veil on the next release of the
operating system for the company's flagship Macintosh  personal computers.
 Called Macintosh System 7.5, the new release is based on customer
feedback, and incorporates an array of new capabilities designed to
enhance the productivity of people using a Macintosh. Macintosh System 7.5
includes technologies that can automate or guide people through many of
the more complex tasks associated with using a computer.  It simplifies
the exchange of information between Macintosh and MS-DOS or Windows
computers.  And, Macintosh System 7.5 integrates a number of time-saving
features previously available at additional cost.

The company believes that Macintosh System 7.5 will greatly enhance its
competitive position in all its traditional markets, as well as with users
of MS-DOS and Windows-based personal computers.  Apple expects to ship
Macintosh System 7.5 to the market in the late summer, and plans to
preview the operating system publicly at the Macworld Exposition on August
2-5 in Boston, Massachusetts.

"With our Power Macintosh  systems, we became the industry's
price/performance leader," said David Nagel, Apple senior vice president
and general manager of the company's AppleSoft division. "And with
Macintosh System 7.5, we greatly extend our leadership in providing people
with systems that are not just easy to use, but also make it easier for
people to get their work done."

Added Nagel, "As our competitors struggle to bring to market hardware and
software systems that attempt to emulate the Macintosh of a decade ago, we
continue to raise the bar to a new level.  System 7.5 underscores our
commitment to deliver technologies that are focused first and foremost on
solving people's real-world work needs."

Macintosh System 7.5 brings significant improvement to the Macintosh
operating system in what Apple believes are five key areas for computer
usage in the future:  Active Assistance, Personal Productivity,
Compatibility, Collaboration, and Advanced Printing and Graphics.  As
such, Macintosh System 7.5 incorporates a wide collection of new features
and technologies (over 50 in all), in an effort to make the experience of
using the Macintosh computer more productive and enjoyable.  (Note to
editors: for a full listing and explanation of all the new features and
technologies in Macintosh System 7.5, call 1-800-227-5329.)  The following
provides a brief summary.

Active Assistance

Macintosh System 7.5 integrates technologies that make computing easier for
people by simplifying difficult or routine computing tasks.

For example, Apple Guide is a built-in, interactive guide that leaps beyond
traditional help systems by guiding the user, one step at a time, from
query through the completion of a task.  It provides on- screen visual
cues to highlight items so that the user can proceed through to the next
step.  Apple Guide can be customized to lead users through tasks that are
unique to their company or organization.

A new Scriptable Finder , based on the AppleScript  technology, lets users
easily automate system tasks with scripts.  For example, people can use
one of the many scripts included in Macintosh System 7.5 to set up a File
Sharing "drop" folder that automatically enables File Sharing, specifies
privileges and creates a folder that can be shared with others on a
network.

Personal Productivity

Independent research consistently concludes that Macintosh users are more
productive than users of other computing platforms.  Macintosh System 7.5
aims to extend that leadership by streamlining the way people get work
done on a computer.

Macintosh Drag and Drop makes it even simpler and faster for users to
implement basic computing tasks by moving objects around the Macintosh
screen to get things done.  For example, when a user drags text or
graphics to the desktop, a clippings file is automatically created. 
Another feature, Hierarchical Menus, enables faster and easier access to
items that are kept in folders under the Apple menu by displaying sub
menus of recent documents and applications that have been used.  In
addition, an improved Find File capability presents a list of all found
files and the path to an individual file, as well as allows the user to
drag-and-drop the file to a new location, or even open the file.

Compatibility

One of Apple's major company-wide strategies is to make it easier for
MS-DOS and Windows users to move to the Macintosh platform, and to make it
easier for Macintosh customers to work in mixed computing environments.

Macintosh PC Exchange  and Macintosh Easy Open, for example, are a set of
utilities that allow MS-DOS, Windows and OS/2 data files to be opened and
edited with compatible Macintosh applications. MacTCP offers built-in
TCP/IP (Transmission Control Protocol/Internet Protocol)--a major and
pervasive communications protocol for UNIX networking--at the software
level.  TCP/IP is also the standard protocol for the Internet
communications network.

Collaboration

Today, the Macintosh is the most networked brand of personal computer, due
in part to Apple's pioneering efforts to develop and build in
collaborative tools and technologies.  With Macintosh System 7.5,
collaborative technology becomes part of the standard Macintosh operating
system.

For example, PowerTalk --Apple's first collaboration solution for
individuals--allows users to send electronic mail, share files and
digitally "sign" and forward documents from within an application.
PowerTalk includes the universal desktop mailbox--a single mail box for
all incoming and outgoing mail--including on-line services, fax, voice,
electronic mail from various sources, and documents from any application.

Advanced Graphics and Simplified Printing

Macintosh has long been acknowledged as the industry's preeminent system
for graphic design and production.  Macintosh System 7.5 greatly advances
this position with the integration of the QuickDraw GX technologies.

QuickDraw GX offers easier printing, color management, typography and
document portability.  For example, to print a document in QuickDraw GX, a
user can simply drag the file to the desktop printer icon.  The print
queue status can easily be viewed and rearranged by double clicking on the
printer icon.  As well, the user can easily drag the document to a
different printer icon.

A new type of document file-format in QuickDraw GX also allows users to
create a file that can be opened, viewed and printed from any other
Macintosh with QuickDraw GX installed, without having the original fonts
or application installed.

Advanced features of QuickDraw GX that will appeal to the publishing
community include sophisticated typography, international support for
languages such as Kanji or Arabic and enhanced color matching.

Support for Macintosh System 7.5

Current third-party developer support for Macintosh System 7.5 is strong
and growing.  Among the vendors that will be supporting the new operating
system are WordPerfect Corporation, Microsoft, Aldus, Adobe and many
more.

"The new features in Macintosh System 7.5 give us new opportunity to
differentiate our word processing application.  Specifically, we are
getting tremendous feedback from our beta users regarding the Apple Guide
and Macintosh Drag and Drop enhancements," said Dave Harding, product
manager for WordPerfect 3.1, WordPerfect Corporation.

System Requirements

Macintosh System 7.5 will run on Macintosh computers with appropriate
Random Access Memory (RAM) and at least a 68020 processor.  This includes
all currently shipping desktop Macintosh models, PowerBook notebook
computers, and all of Apple's recently introduced Power Macintosh systems.
 The new release will be compatible with virtually all Macintosh
applications software currently available.

On a 680x0-based Macintosh computer, Macintosh System 7.5 requires a
minimum of four megabytes of RAM to run the core elements with most
applications and a minimum of eight megabytes of RAM to use PowerTalk and
QuickDraw GX.  When installed on Power Macintosh systems, Macintosh System
7.5 requires a minimum of eight megabytes of RAM for the core elements and
16 megabytes to use PowerTalk and QuickDraw GX.

Apple plans to make Macintosh System 7.5 available in CD-ROM and floppy
disk formats.  The CD-ROM package is expected to include an "Extras"
folder containing third-party applications such as "mail gateways" for
PowerTalk communications, printing extensions that allow customizing print
output, and other utilities.

Headquartered in Cupertino, Calif., Apple Computer, Inc. (NASDAQ: AAPL)
develops, manufactures and markets personal computers, servers and
personal interactive electronic systems for use in business, education,
the home, science, engineering and government.  A recognized pioneer and
innovator in the information industry, Apple does business in more than
120 countries.

Apple Computer Inc
20525 Mariana Ave
Cupertino, CA 95014
408-996-1010

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