Developer Support Strong For Macintosh System 7.5; Apple Anounces Pricing
and Upgrades

Developer Momentum Building for Macintosh System 7.5; QuickTime 2.0 Joins
Feature List Line-Up

MACWORLD, Boston, Massachusetts--August 2, 1994--As Apple Computer, Inc.
prepares to launch its new operating system, Macintosh  System 7.5,
developers are lining up in support.  The company announced today that
more than 200 software applications are slated to take advantage of the
special new features of the operating system and more are expected to come
on board as the product starts shipping later this summer.  The strong
developer support follows the largest distribution of beta software in
Apple's history; approximately 20,000 developers received early versions
of Macintosh System 7.5 so they could start updating applications to take
advantage of the new operating system's capabilities.

Macintosh System 7.5 makes using an Apple  Macintosh computer even easier. 
It includes a collection of new capabilities that streamline how people
work on a computer (both individually and with others), simplify working
with MS-DOS and Windows disks and files, and improve printing and
graphics.  Apple believes that Macintosh System 7.5 will advance its
efforts to attract MS-DOS and Windows users to its platform and will
enhance the company's competitive position in its traditional markets.

Apple also revealed its plan to include the latest version of QuickTime 
(2.0) in the feature set, and announced pricing and upgrade options for
Macintosh System 7.5.  The announcements were made at MacWorld, Boston,
where Apple publicly displayed Macintosh System 7.5 to 28,000 customers.

"Just as the ground swell of Power Macintosh  applications continues to
increase, so does the support for our latest operating system," said David
Nagel, Apple senior vice president and general manager of the company's
AppleSoft division.  "Developers clearly see the value of creating
applications for the RISC platform and for the ease-of-use advancements
offered in Macintosh System 7.5. They view the combined Macintosh hardware
and software platform as an opportunity to enter the next generation of
computing and differentiate their products."

Nagel added, "While our competitors offer a slow and much-delayed bus to
where Macintosh was a decade ago, Apple is offering its customers--with
Macintosh System 7.5 and Power Macintosh--an express train to the
future."

Vendors planning to develop software applications that support the features
in Macintosh System 7.5 include established industry leaders in computer
software as well as smaller, innovative companies.  Among these vendors
are Aldus Corporation, Claris Corporation, Manhattan Graphics, Microsoft
Corporation, Peirce Software, Inc., Symantec Corporation, WordPerfect
Corporation and Xerox Corporation.

"Macintosh System 7.5 breathes new life into the software marketplace by
creating new markets for application developers," said Michael Peirce of
Peirce Software, Inc.  "The type of printer extensions we offer--from
custom watermarks across a page to ink and toner savers--just aren't
possible on other platforms.  We are creating an entire business around
Macintosh System 7.5."

Now Includes QuickTime

Macintosh System 7.5 will include QuickTime 2.0, Apple's award- winning
multimedia software that makes it possible--without the addition of any
hardware--for Macintosh users to watch a full- screen movie that closely
resembles what viewers see on television today.  QuickTime movies can be
easily embedded into tutorials and other instructional systems based on
the Macintosh System 7.5 Apple Guide technology.  QuickTime 2.0 also
provides industry-leading support for professional-level video editing and
music.

Third-Party Software Bundled on CD-ROM Version

Customers who purchase the CD-ROM version of Macintosh System 7.5 will
receive additional third-party software that takes advantage of specific
Macintosh System 7.5 capabilities.  Two printing extensions--one that lets
users add watermarks to printer output and one that lets users print
multiple pages (in a reduced format) on a single page--will be available
from Peirce Software, Inc. Several of the products are PowerTalk personal
gateways, which provide transparent access from the universal mailbox to
other mail and messaging services.  Users can send messages using the
AppleMail  application or third-party applications that support the
PowerTalk  mail capability.  Software from STF Technologies, Inc. will let
users send and receive faxes, and software from Ex Machina, Inc. will let
users send pager messages. In addition, the CD-ROM will contain sixty-day
trial versions of software from StarNine Technologies, Inc., which will
let customers exchange e-mail messages with users of QuickMail and the
Internet.

Availability, Pricing and Upgrades

In the United States, Macintosh System 7.5 is expected to be available in
September 1994, through software resellers and Apple authorized resellers.
 Macintosh System 7.5 will be available as a single-user product,
distributed on either 1.4MB floppy disks or on a CD-ROM, with a suggested
retail price of U.S. $134.99 for either configuration.  Macintosh System
7.5 is also expected to be available as a multipack for groups of 10, 30
and 100 users.  The suggested retail prices for these three multipacks
will be U.S. $817, U.S. $2,450 and U.S. $7,772, respectively.

United States customers who purchase the System 7.1 Personal Upgrade Kit,
the System 7.1 Upgrade Kit with Apple Font Pack, or the System 7 Pro
Personal Upgrade Kit between June 2, 1994 and October 2, 1994, can upgrade
to either of the single-user configurations of Macintosh System 7.5. 
Customers who purchase the System 7.1 Multipack or the System 7 Pro
Multipack between June 2, 1994 and October 2, 1994, can upgrade to the
ten-user configuration of Macintosh System 7.5.  The upgrade prices for
System 7.1 customers will be U.S. $39.99 (single-user) and U.S. $ 339.99
(ten-user), plus tax and a per-copy shipping and handling fee that depends
on method of delivery.  The upgrade price for customers of the single-user
System 7 Pro product is U.S. $19.99, plus tax and a per-copy shipping and
handling fee.  Customers of the ten-user version of System 7 Pro can
upgrade to the ten-user version of Macintosh System 7.5 for just the
shipping and handling fee.

Apple will announce details of its upgrade program, including contact phone
numbers, when Macintosh System 7.5 begins shipping. In addition to the
upgrade offer from Apple, some resellers may offer their own upgrade
program.

Macintosh System 7.5 will be available in the United States through the
Apple Volume License Program, a cost-effective way for customers in the
United States to acquire software licenses, support and maintenance in
volume for selected Apple products. Under the program, United States
customers may also acquire volume licenses for site locations outside the
United States.  This volume licensing will be available through authorized
Apple resellers, including direct software resellers, Apple dealers and
Apple Value Added Resellers (VARs).  Education and local-government
customers will be able to purchase volume licenses for Macintosh System
7.5 directly from Apple.  Volume licensing programs are also available in
other countries.

Availability of Macintosh System 7.5 outside the United States varies by
country.  Localized versions are expected to be available beginning in
September 1994. For information about the availability and price of
Macintosh System 7.5 in a specific country, press and customers should
contact the Apple office in that country.

System Requirements

Macintosh System 7.5 is compatible with virtually all Macintosh
applications software currently available and will run on Motorola
680x0-based Macintosh and PowerBook  computers, as well as Power Macintosh
computers--with a hard disk and appropriate memory.  (To run QuickDraw  GX
and QuickTime 2.0, the Macintosh and PowerBook computers must have at
least a 68020 processor.)

For a 680x0-based Macintosh computer, Apple recommends a minimum of four
megabytes of RAM to run the core elements of Macintosh System 7.5 with
most applications and a minimum of eight megabytes of RAM to use PowerTalk
and QuickDraw GX. When Macintosh System 7.5 is installed on a Power
Macintosh, Apple recommends a minimum of eight megabytes of RAM for the
core elements and 16 megabytes to use PowerTalk and QuickDraw GX.

Some of the third-party software products available on the CD-ROM have
additional system requirements for use.  Information about these
requirements is provided with the product.

Apple Computer, Inc., a recognized pioneer and innovator in the information
industry, creates powerful solutions based on easy to use personal
computers, servers, peripherals, software, online services, and personal
digital assistants.  Headquartered in Cupertino, California, Apple
(NASDAQ: AAPL) develops, manufactures, licenses and markets products,
technologies and services for the business, education, consumer,
scientific & engineering and government markets in over 140 countries.

Apple Computer Inc, 20525 Mariana Ave, Cupertino, CA 95014
408-996-1010

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