SYBASE UNVEILS STRATEGY AND PRODUCTS FOR NEW CLASS OF INTERACTIVE,
MULTIMEDIA CLIENT/SERVER APPLICATIONS

Sybase Products Enable Extended Enterprise Applications Including
Interactive Learning, Interactive Information Kiosks, and Interactive
Television

EMERYVILLE, CA, May 24, 1994 -- Sybase, Inc., The Enterprise Client/Server
Company, today announced a strategy and product family for the extended
enterprise, a new class of client/server applications that enables
businesses to electronically deliver information and conduct commerce with
other businesses, customers, and ultimately the mass market.

Sybase's extended enterprise strategy integrates new networking
infrastructures and multimedia capabilities to allow companies to begin
changing the way they do business with applications that facilitate
interaction with customers in new ways, reach new markets, change the way
people learn, and provide easier-to-use, more entertaining information
services.

Sybase's new SYBASE Intermedia multimedia product architecture provides new
products and technology to support a wide range of interactive multimedia
applications. Intermedia, an open, scalable, and modular software
architecture, consists of: Gain Momentum for authoring sophisticated,
interactive multimedia applications; Gain Interplay for delivering
applications on cost-effective user systems such as personal computers and
television set-top boxes; and the Intermedia Server for message routing,
control, and delivery of real-time data from video and multimedia servers,
and integration with business systems for functions such as billing and
customer service. Intermedia complements and extends Sybase's current
client/server-based software, which many customers are using today to
build extended enterprise applications.

Dr. Robert S. Epstein, Sybase executive vice president, said, "The Sybase
Intermedia products enable businesses to communicate about their goods and
services electronically with their customers and business partners. It is
based on new capabilities in our proven Gain Momentum authoring
environment and an incremental approach to lowered costs and broader
deployment environments through Gain Interplay. As the National
Information Infrastructure (NII) takes shape, Sybase Intermedia will help
businesses utilize it, first with its business customers, and eventually
with the mass market."

Current Extended Enterprise Applications

Sybase's initial focus is to work with corporations and government
institutions on new business applications, such as interactive commerce
and information delivery, while providing enabling technology for partners
to build mass-market applications such as video-on-demand and home
shopping.

Today, Sybase's customers are building innovative new information delivery
and interactive commerce applications using current offerings from Sybase,
such as Gain Momentum, Enterprise CONNECT interoperability products, and
System 10 family of client/server software. Extended enterprise
applications currently being developed and deployed include:

* The Chicago Board of Trade commodities trading system, which utilizes
handheld devices, wireless networks, and in the future, Internet
communication, to improve commodity trading practices.

* The Sunrise teleradiology project between the Los Alamos National
Laboratory and the Denver-based National Jewish Center, which enables the
exchange and analysis of X-ray information between hospitals nationwide to
provide better, more cost-effective healthcare.

* Detroit-based Focus:HOPE's Electronic Library project, an interactive
learning system that provides a radical, new approach to delivering
manufacturing engineering education.

Sybase is also providing its customers with SKILS (Sybase Knowledge
Interactive Learning Systems), a family of interactive, multimedia
training software for Sybase products. Developed with Gain Momentum, SKILS
software uses text, graphics, animation, simulation, and sound to provide
users with self-paced, just-in-time training on Sybase products.

The Future Opportunity: Business to Mass Market

Over the next few years, high-bandwidth networks and the investment in
infrastructure from telecommunications and cable companies will lay the
foundation for businesses to build applications that directly reach
consumers in the home. In addition to the networking infrastructure, a
software infrastructure is required to build entertaining and easy-to-use
applications to manage the flow of information between network providers,
content providers, and consumers. The software infrastructure is necessary
to control the actual delivery of video and multimedia data across
affordable hardware devices such as televisions and personal computers.

SYBASE Intermedia software provides this software infrastructure. SYBASE
Intermedia products consist of Gain Momentum, Gain Interplay, and the
Intermedia Server. These modular products, in conjunction with any video
server hardware, provide a complete environment for building and
delivering interactive multimedia applications and services.

Gain Momentum is a powerful multimedia authoring environment for building
highly visual, intuitive, and entertaining applications. Today, Sybase is
announcing Version 3.0 of Gain Momentum, which offers new features for
faster development, easier maintenance, and support for a new platform -
Microsoft Windows NT. Gain Momentum has been shipping for over two years
on major UNIX platforms.

Gain Interplay is a software language and runtime environment that allows
interactive multimedia programs to be played on low-cost, low-memory,
hardware devices such as television set-top boxes and home personal
computers. Using Gain Interplay, these devices become fully enabled for
the next generation of interactive home-based services, including
video-on-demand, interactive games, distance learning, and home shopping.
Gain Interplay supports multiple video compression and storage techniques
including MPEG and JPEG, and it seamlessly integrates full-motion video
streams with onscreen graphics and control objects to create an
interactive environment for users. Gain Interplay requires less than 200K
memory. It runs on standard operating systems, such as Windows, and
custom, realtime, set-top operating systems, such as OS9 and OS9000.

Sybase's Intermedia Server, a relational database management component,
provides two critical services: control and integration. The control
service engine stores and manages information about multimedia data
objects, such as names of movies or locations of product descriptions. The
integration service capabilities provide application support and routing
of requests to and from the various system components (set-top box, video
server, back-end billing, and subscriptions).

For example, in a home shopping application, if the consumer at the set-top
box requests a particular catalog, Gain Interplay sends a message to the
Intermedia Server, which checks its directory to determine where that
catalog resides. The Intermedia Server then sends a message to the
appropriate system to transmit the video/image. If the customer orders a
particular product, Gain Interplay sends the message to the Intermedia
Server, which then alerts the business systems to check inventory, send
the product, and invoice the customer.

Gain Interplay and Intermedia Server are currently scheduled for OEM
availability in the second half of 1994. General availability is currently
scheduled for the first half of 1995.

Sybase, Inc.

Sybase, Inc. (NASDAQ: SYBS) is one of the fastest growing suppliers of
client/server-based software products and services for on-line,
enterprise-wide applications. Sybase's integrated family of software
includes database servers, tools, connectivity and systems management
products, providing complete desktop to mainframe, solutions.
Headquartered in Emeryville, CA, Sybase reported 1993 revenues of $427
million, an increase of 61% over 1992. Sybase markets its products
worldwide through its direct sales force, telesales distribution, OEMS,
VARS, and systems integrators.

Sybase Inc, 6475 Christie Ave, Emeryville, CA 04608
510-596-3500;  Fax: 510-658-9441

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