ELECTRONIC ARTS AND TODD RUNDGREN BRING FIRST INTERACTIVE MUSIC-ONLY CD TO
MACINTOSH PLATFORM

SAN MATEO, Calif., June 24, 1994--Electronic Arts announces the release of
No World Order, a revolutionary interactive music product for the Apple
Macintosh CD platform. No World Order was created by world-famous
musician, noted producer, and constant innovator Todd Rundgren. Todd has
invented a completely new art form with this product; the listener is
actively involved in the process of making music.

Originally released for Phillips CD-i, No World Order is the world's first
interactive music-only product. It was a best seller on the CD-i platform
in its initial release, garnering the 1993 Video Magazine Best Interactive
Disc Of The Year Award. "Moving NO World Order to the Macintosh represents
the latest conquest in an ongoing campaign to subvert as many platforms as
possible into interactive music players," says Rundgren.

So what is it?

The difference between No World Order and conventional music CDs is similar
to the difference between watching TV and playing a videogame. With the
former, you are a passive consumer, while with the latter you are an
active participant. With No World Order, the listener participates in the
creation of new music. However, the level of interaction is up to the
user--you can let it play unmodified, occasionally change settings, or
continually change parameters in real-time with the mouse.

This disc contains almost a thousand digital audio musical events. An AI
engine, developed by Rundgren, interprets your input to determine the
order in which the events are played. Depending on the choices you make,
the CD could sound entirely different each time it is played.

TR-i, the persona Todd has chosen for this CD, stands for "Todd Rundgren
Interactive." TR-i represents a merging of Todd Rundgren the artist and
Todd Rundgren the technologist. No World Order is a musical album that is
different each time it is played, but Todd's unmistakable sound and
philosophy is retained. From hip-hop to pastoral moods, the listener
experiences music that is ever-changing yet coherent. "Users would have to
play the disc for 24 hours a day, seven days a week well into the next
millennium in order to hear the same version of a song twice," says
Rundgren.

Well known to music fans, Rundgren first burst on the scene with 60's cult
group The Nazz. Not satisfied with conventional pop stardom, he went on to
projects as diverse as the one-man band album Something/Anything, an a
cappella album with all the 'instruments' created from his own voice, and
the second video ever played on MTV ("Time Heals"). Along the way, he also
led the noted progressive band Utopia. He has also produced over 60
artists, including XTC, Meatloaf, Psychedelic Furs, Patti Smith, Cheap
Trick, Hall & Oates, and Paul Shaffer. Never one to be one-dimensional,
Todd branched out to computer technology in his spare time, creating the
first color graphics tablet (licensed to Apple) and the Flow-Fazer screen
saver.

TR-i It, You'll Like It

"No World Order is an entirely new musical experience that, quite honestly,
could not have come from any musician BUT Todd Rundgren," says Gary
Gettys, product manager. "He's always pushed the limits of music,
technology, and interactivity. Now, those skills have come together in
this ground-breaking work. We at Electronic Arts look forward to working
together with TR-i."

No World Order is also planned for release on PC CD and 3DO platforms this
fall. "Having proven both the technical and commercial viability of
interactive music, Todd and I are now thrilled with the prospect of
imminent multi-platform availability of the world's first interactive
record album through Electronic Arts," says Eric Gardner, Rundgren's
manager of 19 years. "It is entirely appropriate that two leaders in their
respective fields have formed an alliance, which we all hope to rapidly
expand to other areas in the very near future."

Electronic Arts
1450 Fashion Island Blvd, San Mateo, CA 94404

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