Strong Sales in Japan Highlight Q1 1994 Results

Sales in Asia/Pacific and Latin America Reach $215 Million

June 27, 1994 (Washington, DC) - PC application software sales in the
Asia/Pacific and Latin America regions were $215 million in the first
quarter of 1994, according to a report from the Software Publishers
Association (SPA). Application software sales growth varied widely among
the countries and regions for which sales data are available. The Japan
market posted the highest growth rate, a 91% increase to $129 million.

"The explosive growth in Japan reflected the continued surge in Windows and
Macintosh software sales," said David Tremblay, SPA's Research Director.
"Over the last year, US software companies have made steady inroads into
the Japan market, as Windows and Macintosh software displaced the
entrenched DOS standard. For the quarter, Windows software sales in Japan
were up 186%, and Macintosh software sales were up 89%, while DOS sales
fell 2%."

"The dollar-based gains in this period are particularly remarkable," said
Ken Wasch, SPA's Executive Director. "Software prices and the dollar both
fell sharply during this period, adversely affecting the revenue growth in
our report.

That the industry was able to achieve solid sales growth in this period in
spite of these declines is a tribute to the dominant position US business
software holds in world markets.

   Asia/Pacific and Latin America Software Sales, Q1 1994

Country/Region                1Q '94 Sales      Growth Rate
                              ($ millions)

Asia/Pacific
- Australia & New Zealand        35.0               11%
- Japan                         129.4               91%
- Hong Kong                       5.6              N/A
- Singapore                       4.3              N/A
- Taiwan                          4.5              N/A
- Other Asia Markets              9.5              N/A
Sub-Total, Asia/Pacific         188.3               63%

Latin America
- Brazil                          4.3               14%
- Mexico                         11.6               24%
Total Latin America*             26.9               21%

GRANT TOTAL                     215.2               56%

* Includes sales in Brazil and Mexico, as well as other Central
  and South American markets not listed in the table.

Sales data in this release are from the SPA's International Data Program.
Forty primarily US-based software firms participate in the program by
submitting confidential data to the accounting firm of Arthur Andersen,
which prepares the report for the SPA. Among the participants are: Aldus,
Borland, Claris, Lotus, Microsoft, Software Publishing, Symantec, and
WordPerfect.

The Software Publishers Association is the principal trade association of
the PC software industry. Its more than 1,100 members represent the
leading publishers in the business, consumer, and education markets. The
SPA has offices in Washington, DC, and Paris, France.

Software Publishers Association
1730 M St, Northwest, Suite 700, Washington, D.C. 20036
202-452-1600,  Fax: 202-223-8756

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