INTUIT OFFERS QUICKEN TRIAL EDITION

--Try the #1 personal finance software before you buy--

MENLO PARK, Calif.--Dec. 15, 1993--Intuit Inc. (NASDAQ: INTU) today
announced the new Trial Edition of Quicken for DOS. Windows and the
Macintosh. The Trial Edition offers a way to "test-drive" Quicken, the
world's best-selling personal finance software. Consumers can get the
Trial Edition for $8, to cover shipping and handling.

The Quicken Trial Edition serves a huge market of potential customers.
While personal finance software is one of the fastest growing segments of
the software industry, only 37 percent of PC-owning households own
personal finance software. Intuit developed the Trial Edition for the 8.5
million PC-owning households that do not have personal finance software.

"We've talked to PC owners, and they are clearly excited about a way to try
Quicken before they pay full price," said Scott Cook, president of Intuit.
"The Trial Edition is the perfect way for us to give them that
opportunity. Our customers tell us they are tremendously satisfied with
Quicken, and we want to give others a chance to see why."

The Quicken Trial Edition contains all the functionality of the latest
versions of Quicken, but limits the user to setting up eight accounts and
to entering 50 transactions per account, providing about a month's use of
the software. Users can continue to run reports and graphs even though
they reach the 50-transactions per account limit. The Trial Edition
includes a Getting Started guide providing an overview of Quicken's
features.

Intuit has pioneered marketing programs oriented toward market expansion
throughout its 10 year history. Intuit was the first software company to
advertise in airline magazines and the first to make television
commercials effective--two efforts that greatly expanded Quicken and the
personal finance category. Intuit initiated its "trial" promotions in 1990
with an offer to try full Quicken for $8.00 for 60-days before buying.

In addition to innovating in marketing programs, Intuit has brought many
other consumer marketing techniques to software, including an extensive
focus on customer research. Intuit research revealed that 43 percent of
all prospective PC-owning households in the U.S. are interested in trying
Quicken before they buy. These results drove Intuit to develop a trial
version.

Product Features

The full version of Quicken offers a comprehensive solution for organizing
personal finances. Quicken provides an easy way for users to get instant
insight into where their finances are going. Features include:

* Multiple account tracking
* Electronic bill payment
* IntelliCharge, electronic credit card statement delivery
* Investment tracking
* Automatic budgeting
* Tax record keeping
* Loan tracking
* Reports and graphs
* Financial planning calculators

Pricing and Availability

The Trial Edition is currently available directly from Intuit by calling
1-800-624-5071. Nationwide television ads will announce the Trial Edition
beginning the week of Dec. 6.

The Trial Edition is available for just $8.00 to cover shipping and
handling. Included in the package is a rebate coupon good for $8.00 off
the retail versions of Quicken, thereby enabling the customer to recoup
the cost of the Trial Edition. Intuit encourages customers to purchase the
full version at their local retail store for the best price they can find,
and then send in the rebate coupon.

The suggested retail price of Quicken is $69.95, although customers may
find the product for around $39.95 at retail stores.

Intuit Inc.

Intuit, based in Menlo Park Calif., is a leading developer of personal
finance, small business accounting and tax preparation software. The
company develops and markets software products that enable individuals and
small businesses to automate commonly performed financial tasks. Intuit's
Quicken and QuickBooks products allow users to manage their personal and
small business finances. Intuit also provides supplies and services, such
as the Quicken VISA card with IntelliCharge, that work with its software
to further automate finances. The company's popular TurboTax, MacInTax and
ProSeries software enable consumers, small businesses, and professional
tax preparers to prepare their own or their clients' tax returns.

Intuit Inc
155 Linfield Ave, PO Box 3014
Menlo Park, CA 94026-3014
415-322-0573

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