Apple Extends QuickTime Multimedia Standard

Apple Demonstrates QuickTime Working With MPEG DIGITAL VIDEO

CUPERTINO, California--December 10, 1993 - Apple Computer Inc. has begun
demonstrating technology that will make future television and multimedia
devices more compelling, interactive, and useful for people. Specifically,
Apple demonstrated the integration of MPEG technology into applications
using the company's QuickTime technology at the recent Tokyo Multimedia
Conference (Nov. 22-24, 1993). The demonstrations included video editing
on a personal computer and an interactive karaoke music video. The company
also said it plans to integrate MPEG into future versions of QuickTime.

MPEG is an ISO standard cooperatively developed by more than 70 companies
and institutions worldwide including SONY, Philip, Matsushita and Apple.
It is expected to become the digital video standard for Compact Discs,
Cable TV, Direct Satellite Broadcast and high-definition television.

QuickTime is a software standard for digital media. It brings audio,
animation, video, and interactive capabilities to personal computers and
consumer devices. It also permits cross-platform compatibility between
platforms which support it.

Future devices which use MPEG technology with QuickTime will become more
powerful. MPEG, by itself, only allows playback. With the addition of
QuickTime, devices that use MPEG will be able to edit, search for,
interact with--as well as play back--video information.

"This demonstration underscores QuickTime's leadership in the growing
multimedia industry," said David Nagel, Apple's executive vice president
and general manager of its AppleSoft division. "It's cross-platform.
Thousands of applications support it. And we have shipped more than 1
million QuickTime units to customers. By integrating MPEG into QuickTime,
we extend our leadership in multimedia, one of the company's key strategic
markets."

In a related announcement, the company stated that Fujitsu has licensed
QuickTime for use on Fujitsu's FM-TOWNS multimedia computer. "Fujitsu is
the latest vendor to adopt the QuickTime standard," Nagel said. "This will
greatly benefit independent software vendors and customers, since FM-TOWNS
and Macintosh users will be able to share data and multimedia titles."
Silicon Graphics and KALEIDA, among others, have also licensed QuickTime
from Apple. QuickTime for Windows is available for customers who use
Microsoft's Windows/DOS operating system.

Additionally, the company publicly demonstrated the Apple Media Kit for the
first time in Japan. The Apple Media Kit, which is based on QuickTime, is
the first in a family of digital publishing tools that enables developers
and programmers to create and deliver multimedia titles to multiple
platforms, easily and efficiently. The Apple Media Kit allows for
cross-platform development for both the Macintosh and Windows/DOS
environment because of its use of QuickTime.

Headquartered in Cupertino, California, Apple Computer, Inc. (NASDAQ: AAPL)
develops, manufactures and markets personal computer, server, and personal
interactive electronic systems for use in business, education, the home,
science, engineering and government. A recognized pioneer and innovator in
the information industry, Apple does business in more than 120 countries.

Apple Computer Inc, 20525 Mariana Ave, Cupertino, CA 95014
408-996-1010

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