KODAK DELIVERS PHOTO CD AUTHORING TO DESKTOP COMPUTER USERS

Economical Shrink-wrapped Kodak Software Lets Desktop Computer Users Create
Their Own Photo CD Portfolio Disc Content

ROCHESTER, N.Y., Dec. 28--"With this new software from Kodak, Macintosh
desktop computer users can easily design custom interactive presentations
on Photo CD Portfolio discs," announced Fred Geyer, general manager and
vice president, Kodak CD Imaging. "The new software is available today
from software retailers in the U.S. and Canada.

"Only 18 months ago, Kodak introduced Photo CD transfer services worldwide
through photofinishers and service bureaus, bringing the benefits of
digital imaging to people with ordinary 35 mm cameras," he explained.
"Today, we expand the use of those images by bringing the creation of
Photo CD Portfolio disc content to desktop computers. Now virtually
anybody with a Macintosh computer and compatible CD-ROM drive can create
exciting interactive presentations or stories that can be written
subsequently to Photo CD Portfolio discs.

"With this software, Kodak has equipped computer users to publish and
present information in a unique new way," Geyer said. "We're fulfilling
the initial promise of the Photo CD Portfolio format and bringing
'multimedia to the masses,' with software tools that make it easy to
create exciting, interactive presentations using pictures and sound." 

Pieces in Place

"The pieces are all in place -- image transfer services, software,
hardware, and disc replication services--to let people take pictures using
existing cameras and high-quality photographic film, and, through Photo
CD, use those pictures in their desktop applications," Geyer said. "The
only limit is their creativity."

Kodak shipped the first workstations for transferring color or black and
white images from 35 mm film to Photo CD Master discs in June 1992. Since
June, Kodak has introduced more advanced workstations, including a system
that also transfers images from film sizes up to 4 x 5 inches. Kodak has
introduced several home Photo CD players that play Photo CD discs on TV
and also play audio CDs on stereos. All major CD-ROM manufacturers now
make Photo CD-compatible CD-ROM drives that enable computer users with the
appropriate software to use Photo CD discs on computers.

Kodak Photo CD Master discs hold up to 100 high-quality images, available
in five resolutions, from 35 mm film, and are relatively inexpensive to
produce. For the professional and commercial photographic markets, Kodak
introduced the Pro Photo CD Master format, which can contain from 25 - 100
images, from film sizes up to 4 x 5 inches, and up to six resolutions.

A third Photo CD format--Photo CD Portfolio--enables users to copy images
from Photo CD Master and Pro Photo CD Master discs, or to create exciting
interactive presentations that contain images, text, graphics, branching
menus, and sound.

Today, Kodak announces the immediate availability of three new software
packages. Two are for Macintosh computers. They are economical
shrink-wrapped applications for creating Photo CD Portfolio content.

* Kodak Create-It Photo CD presentation software lets desktop computer
users create presentations with simple interactive menu choices and
virtually unlimited options for designing individual frames.

* Kodak Arrange-It Photo CD Portfolio layout software lets users design
more advanced multimedia programs with sophisticated interactive branched
disc layouts. Users can import images and frame designs from Create-It or
from other applications such as Adobe Photoshop software.

Both Create-It and Arrange-It software products create a script language
that enables the new Kodak Build-It Photo CD Portfolio disc production
software-also announced by Kodak last week--to structure the images, text,
sound clips, and other content on a Photo CD Portfolio disc. Kodak
Create-It and Arrange-It software packages are available now for Macintosh
computer users, with Windows software versions expected to be available in
1994.

Kodak Build-It Photo CD Portfolio disc production software formats data for
writing onto Kodak Photo CD Portfolio discs. Build-It software allows
users to write Photo CD Portfolio discs by processing a Photo CD Portfolio
script file from a design application, by copying Kodak Image Pac files
from Photo CD discs, or by copying computer graphics image files that have
been converted to Image Pac file format.

The initial release of Kodak Build-It Photo CD Portfolio disc production
software runs on a Sun computer; Macintosh computer and Windows software
versions will be released next year. At MacWorld Expo next week, Kodak
will release a list of photo labs, audio-visual service bureaus, business
printers, and other providers that will produce Photo CD Portfolio discs
for their customers using Kodak Build-It Photo CD Portfolio disc
production software.

To enable users of other software packages to create Photo CD Portfolio
presentations, Kodak will publish the script language and make it
available to software developers free of charge.
Target applications for Photo CD Portfolio discs include business
presentations, informational kiosks, trade show displays, multimedia
titles, and educational programs. 

Photo CD Portfolio Disc Playback

People can play their Photo CD Portfolio discs on TV using Photo CD, CD-I,
Apple PowerCD, and 3DO/Panasonic R.E.A.L. players. Kodak recently
introduced the Kodak Photo CD portable player, a compact unit that
displays Photo CD discs on TV and plays audio CDs to stereo systems.

Photo CD Portfolio discs also can be played on Macintosh and Windows based
computers with compatible CD-ROM drives and player software. The required
playback software is available as a feature of Kodak Photo CD Access Plus
software, a shrink-wrapped product, with a suggested retail price of
$49.95, that lets users read and display all Photo CD disc formats. Kodak
began shipping Photo CD Access Plus software for Macintosh systems last
week. A Windows version will be available soon. A Photo CD player software
application is included with the Create-It and Arrange-It software
packages.

Some disc publishers will choose to include Kodak player software on their
Photo CD Portfolio discs. This will allow users to play the discs back on
any Photo CD Portfolio-compatible CD-ROM drive without the need for
additional software. 

Pricing

Kodak Create-It software for Macintosh computers has a manufacturers'
suggested retail price of $245. Kodak Arrange-It software for Macintosh
computers has a manufacturers' suggested retail price of $395. Kodak
Build-It software for Sun systems has a manufacturers' suggested retail
price of $4,995.

Availability

Visitors to MacWorld Expo will see all the new products in Kodak's booth,
#1915. The show runs from Jan. 5-8 at Moscone Center in San Francisco.
Kodak also is demonstrating Create-It, Arrange-It, and Build-It software
at the Consumer Electronics Show in Las Vegas, January 6 - 8.

Kodak Create-It, Arrange-It, and Build-It Photo CD Portfolio disc
production software will be displayed at the MacWorld Expo in Tokyo,
February 17 - 19. Kodak plans to introduce these software packages into
the Japanese market during the spring of 1994.

Photo CD Portfolio authoring services will be available from selected sites
throughout Europe beginning early 1994. Kodak will work with key European
software distributors to market and sell Kodak Create-It and Arrange-It
software to end users. The channels of distribution include multimedia
producers, audio video and presentation producers, and publishing
companies.

For more information on Photo CD software products in the U.S., customers
and interested service providers can call the Kodak Customer Assistance
Center at 1-800 CD-KODAK (235-6325).

For the most current information on Photo CD transfer services users can
call the Kodak Customer Assistance Center at 1-800 242-2424, extension
36.

Eastman Kodak Company, 343 State St, Rochester, NY 14650

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