KODAK PICTURE EXCHANGE GOES LIVE ON NOVEMBER 29, 1993 
Service Offers Automated Access to Tens of Thousands of Images

ROCHESTER, N.Y., Nov. 29--Kodak Picture Exchange, the on-line image service
developed by Eastman Kodak Company, is up and running in the U.S., Kodak
officials said today.

The service went on-line at 12:01 AM on Monday, November 29. Now users of
the Kodak Picture Exchange have 24-hour, automated access to a
sophisticated database that contains tens of thousands of images.

Those who become "charter customers" of the Kodak Picture Exchange before
the end of the year can take advantage of a limited special offer, the
company also announced today. Customers who purchase Kodak Picture
Exchange access software for $399 under the introductory promotion will
receive an on-line usage credit equal to the price of the software.

First announced last year, the Kodak Picture Exchange represents the
company's vision for an on-line global image marketing service network,
similar to today's text and data networks. The initial application focuses
on the commercial stock photo market. The system's architecture can
deliver high resolution still images as well as full motion video, to meet
future needs. The new service brings together the suppliers of
images--such as stock photography agencies, news organizations, museums,
universities, corporations, and archives--with the customers they serve.
These include advertising agencies, graphic designers, publishers, and
researchers.

The Kodak Picture Exchange links more than a dozen stock photo agencies
with customers interested in leasing images for a variety of applications,
from brochures to multimedia presentations. Tens of thousands of images
will be available initially, with more being added daily. 

About The Service

By subscribing to the Kodak Picture Exchange, desktop computer users-armed
only with a few key words or phrases--can scan an entire image database
quickly. Once they locate image titles that appear to match their search
criteria, users review the selected images right on their screens in a
low-resolution format.

These low-resolution images help users refine their search. Once users
select the image or images they need, the Kodak Picture Exchange provides
a form to request each image from the stock agency that owns it. The
agency then contacts the user by phone, negotiates usage fees
directly--just as they do today--and sends the requested negative or
transparency by messenger or overnight courier.

The costs for searching stock house images on the Kodak Picture Exchange
include an on-line use-charge rate of $1.42 per minute, which allows users
to search for and retrieve as many low-resolution images as they like.
There are modest additional surcharges to access 300K-byte "design proofs"
that users can import into rough layouts. "The Kodak Picture Exchange is
more cost-effective for image searches than traditional methods," said
Fred Geyer, general manager and vice president of Kodak's CD Imaging
organization. "We have combined the benefits of several Kodak
competencies--including Photo CD, image indexing and retrieval techniques,
and mass storage systems--to bring improved productivity to image
archives."

The Kodak Picture Exchange imposes no monthly charges or minimums. Special
screens inform users of any additional fees beyond the hourly usage charge
before the fees are assessed.

To access the Picture Exchange, users need the Kodak Picture Exchange
Access software package, which Kodak provides when the user signs up for
the service. The company currently makes access software available for
Macintosh systems; Windows-compatible access software will be available
within a few months.

In addition to software, users require a minimum hardware configuration of
a Macintosh II or better computer equipped with Apple System 7.x operating
software, an 8-bit color display, and 4 MB of RAM. For improved
performance, Kodak recommends a Macintosh IIci (or higher-performing
Macintosh computer) with System 7.x software, a 24-bit color display and 8
MB of RAM. With any configuration, users also require one of several
modems approved by Kodak.

At sign-up, Kodak will assign each user an identification number and
password, and will provide a toll-free number to enable access to the
Kodak Picture Exchange database in Rochester. Most users will establish
their links to the service over conventional telephone lines. Frequent
users who want faster data transmission may want to consider installing a
Switch 56 or ISDN line if those services are available from their
telephone service provider.

Users signing onto the Kodak Picture Exchange today will have access to
images provided by 17 of the world's leading stock photo agencies: AGE
PhotoStock; Animals Animals/Earth Scenes; Archive Photos; Light Sources;
PhotoBank, Inc.; EMPICS; Ewing Galloway; FPG International; Hulton Deutsch
Collection Limited; The Image Works; International Stock; Photo
Researchers; Profiles West; Ro-Ma Stock; The Stock Shop, Inc. (including
MediChrome); The Image Finders; and Tom Stack and Associates. 

How to Sign Up

People interested in signing up for the Kodak Picture Exchange can do so
over the phone by calling 1-800-KPX-USER (579-8737). The sign-up process
takes about three minutes.

Every new user will receive the Kodak Picture Exchange Access Package,
complete software documentation, and a tutorial disc. They also will
receive a special modem cable to allow two-way service diagnostics between
the Kodak Picture Exchange and the user's modem. Other than the cost of
access software, there is no charge to sign up for the Kodak Picture
Exchange.

Those who want more information before signing up can call 800-KPX-USER for
a free demo disc describing the service.

Eastman Kodak Company, 343 State St, Rochester, NY 14650

 ============================================================
 From the  'New Product Information'  Electronic News Service
 ============================================================
 This information was processed from data provided by the
 above mentioned company. For additional details, contact 
 the company at the address or telephone number indicated.
 OmniPage Pro is now used for converting all printed input! 
 ============================================================
 All submissions for this service should be addressed to:
 BAKER ENTERPRISES,  20 Ferro Dr,  Sewell, NJ  08080  U.S.A.
 Email: RBakerPC (AOL/Delphi), rbakerpc@delphi.com (Internet)
 ============================================================
