KODAK JOINS CABLE VENDORS TO DEMONSTRATE TRANSMISSION, OUTPUT OF
HIGH-QUALITY IMAGES

ANAHEIM, Calif., Dec. 1--Visitors to the Western Cable Show here will see a
familiar corporate name in a new setting, as Eastman Kodak Company
demonstrates transmission, color and image management, and output of high
quality images over cable TV.

Kodak, in its first appearance at the show, will join vendors in three
different booths to demonstrate potential applications for cable TV
imaging.

* Visitors to the CableNET '93 booth, hosted by Cable Television Labs, will
see how the architecture of the Kodak Picture Exchange on-line image
service might be used by a student with a home computer in an educational
application to locate, view, and print images stored on the Picture
Exchange.

* Kodak will demonstrate an in-home "personal imaging" concept on the
General Instrument Corp. booth, which could let people view their
photographs on TV from an off-site database, send them to another TV
viewer, enhance them, and make high-quality prints at home and at remote
locations.

* On the Scientific Atlanta booth, Kodak will demonstrate a home shopping
application, in which a customer could review pictures of potential travel
destinations, order tickets, and receive a picture-filled confirmation
packet from the travel agent, or print it on a home printer.

"As the cable industry brings more information and interactive capability
into the home, consumers will use their PCs and TVs to access still images
for a variety of applications," said David Biehn, vice president and
general manager, Kodak Consumer Imaging. "The products we're showing here
demonstrate Kodak's intent to be a leading provider of high-quality still
images in cable applications--plus our ability to manage and output color
across TV, computer platforms, and hard copy printers."

Dick Lorbach, vice president and general manager in Kodak's Digital
Pictorial Hard Copy organization, added "For the telecommunications
industry to deliver high-quality digital color images to consumers, it
will require simple, robust, and cost-effective imaging architecture,
peripherals, and systems. Kodak will provide these solutions."

Many of the images people will see at the Western Cable Show are
photographs scanned onto Kodak Photo CD Master discs, which store 35 mm
film images at high resolution--16 times greater than current TV
resolution, and four times greater than the standards envisioned for HDTV.
The Western Cable Show marks the first transmission of Photo CD images
over a CATV network.

The demonstrations also feature two Kodak color printers that employ the
company's patented thermal dye transfer technology:

* The Kodak ColorEase PS printer, a 300 pixel-per-inch, Adobe PostScript
Level 2 device that outputs page-size transparencies or prints that rival
the quality of photographic slides and prints. The printer is being used
here to demonstrate printing applications from a CATV network.

* The Kodak 450 GL digital color printer, which rapidly outputs full-color,
high-quality 4- x 5-inch prints. The 450 GL printer is being used to
demonstrate in-home printing applications. Along with the thermal dye
transfer printers, Kodak is demonstrating a Canon BJC 600 inkjet printer
employing Kodak color science on the Scientific Atlanta booth. 

CableNET '93

Kodak joins more than 20 vendors demonstrating different technologies at
the CableNET '93 booth.

The booth is sponsored by Cable Television Labs, a research and development
consortium for cable operators in North America. Visitors to the booth can
use a desktop computer to access the Kodak Picture Exchange a commercial
imaging service with currently available applications linking image users
with an on-line database of images from stock photography houses and other
providers. Users type in key words to search among the tens of thousands
of images stored in the database. They can view their selections on-screen
at low or medium resolutions, and order the original photograph or other
artwork electronically.

At the show, people can access the Kodak Picture Exchange architecture
"live" (through the CableNET booth's internal CATV network), for example,
to demonstrate how students might use an image database to help prepare an
image-rich report. They can view images of selected subjects on-screen,
and print out a reference copy at home on the Kodak 450 GL printer. The
students also could incorporate images into a title page or other
document, which then can be sent electronically to a ColorEase PS printer
that might be located off-site. 

General Instrument Corp.

In the General Instrument booth, Kodak will demonstrate how future cable
viewers might view and share their photographs.

Using TV remote controls, viewers could select "Family Album" from a menu
of retail services, and access a personal database of family photographs.
They could view full-screen, high-resolution images of any family member,
and perform simple edits like cropping and zooming. More advanced image
users also could originate images in their homes, for example from Photo
CD discs, or individual print scanners.

Selecting from a menu of options, viewers could send their pictures from
the database across the cable network to the homes of other family
members. Viewers at either end of the transmission might print a
snapshot-sized version of their pictures at home, using the Kodak 450 GL
printer, or could order a full-sized, high-quality print from an off-site
retailer using the Kodak ColorEase printer.

"Today's cable transmission technology is opening the doors to a wide range
of exciting new capabilities for interactive TV viewing," said Dan
Moloney, director of Jerrold subscriber product marketing at General
Instrument Corp. "We were pleased that Kodak, a leader in the creation and
output of color images, accepted our invitation to demonstrate its
technology and products."

Scientific Atlanta

Kodak is joining with Scientific Atlanta to demonstrate an interactive home
shopping application, in which a family planning a family trip could view
pictures of potential destinations and make their travel arrangements on
TV.

Viewers could use a TV remote control to browse through a travel agency's
database quickly reviewing photographs of different potential trips,
including landmarks, local sightseeing opportunities, and hotels. Along
with the pictures, viewers could get travel information and prices. Once
they've selected a trip, viewers could use the remote control to place an
order, which would be transmitted electronically to the travel agency's
personal computer. The travel agent would create a customized itinerary,
print and mail it, or send it over the network to the customer's home
printer.

"In consumer marketing, a good picture is worth at least a thousand words,"
said Bill Luehrs, vice president and general manager of video systems at
Scientific Atlanta. "We expect to see an explosion in interactive home
shopping applications in the near future, and are pleased to help Kodak
demonstrate ways in which images can support those applications."

Eastman Kodak Company, 343 State St, Rochester, NY 14650

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