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Apple raises prices because AI ate the RAM [1]

['Jason Weisberger']

Date: 2026-06-25  

Generative AI was supposed to make computers smarter, but its most immediate consumer benefit appears to be making every other computer more expensive.

The Verge reports that Apple is raising prices across much of its lineup: the MacBook Neo jumps from $599 to $699, the iPad Air from $599 to $749, and the M3 Ultra Mac Studio from $3,999 to $5,299. The culprit is the ongoing memory and storage shortage, as AI companies buy up RAM and SSDs for the data centers powering their models.

The future of computing is here, and it needs you to pay $150 more for the same tablet.

Previously:

• Want a Mac without the Apple prices? Choose refurbished.

• Supreme Court greenlights Apple customers' lawsuit over App Store price-fixing

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[1] Url: https://boingboing.net/2026/06/25/apple-raises-prices-because-ai-ate-the-ram.html

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