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Designing Impactful Behaviour Change Programs [1]

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Date: 2024-08 

Make real change. When we're under the pump to deliver results, there is a temptation to rely on short-cuts… arm yourself with the tools and techniques to stay focused on making a real impact.

In Designing Impactful Behaviour Change Programs, we equip you with the skills and knowledge to design, implement and test behaviour change programs, using evidence-based strategies and cutting-edge research from our qualified behavioural scientists. Unlock the power of behavioural science to create real-world impact.

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Is this right for me?

This course is for you if you already have a basic understanding of behaviour change and are seeking deeper knowledge on how to design and implement programs in your work.

If you already have a behaviour you want performed, this course will help you apply practical tools to improve your chances of making change.

For those less familiar with behaviour change methods, tools and techniques, we recommend taking Applying Behavioural Science to Create Change before pursuing this more focused course.

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Structure:

Delivered in 6 modules of learning spread across 8 weeks with three opportunities for live sessions with our behavioural scientists

Self-paced and fully online with no assessment tasks assigned

tasks assigned Participation in weekly discussion forums is required for course completion. Learners can expect approximately 8 hours of study commitment per week

Online live sessions (September 2023 intake):

July 30, 5:30 pm to 6:45 pm

August 20, 5:30 pm to 6:45 pm

September 3, 5:30 pm to 6:45 pm

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What's covered:

Designing behaviour change programs and interventions:

Preparing for intervention/program design Investigating behavioural drivers Using co-design techniques Intervention prioritisation and implementation Ethical consideration

Evaluating and measuring your behaviour change programs:

Pre- and post- control designs Developing data collection methods, including survey design, interview question design and facilitation, and observation checklists Harnessing communication to disseminate complex ideas to influence change Data analysis

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Learning outcomes:

Review foundational principles of applied behavioural science Draw from audience insights and evidence-based frameworks to select intervention types Design behavioural interventions incorporating ‘nudge’ techniques and general behaviour change approaches Reflect on the ethical implications and principles of influencing and measuring behaviour change Identify and apply selection criteria to prioritise intervention designs for effective implementation Identify appropriate outcomes to measure intervention impact Critically apply evaluation methods to draw reliable conclusions Determine appropriate communication strategies to effectively share program outcomes with stakeholders and audiences

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Upon completion of the course, you will receive:

Certificate of Attendance

Professional Development digital badge.

Create the change you seek. Register to our course today.

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[1] Url: https://theconversation.com/au/events/designing-impactful-behaviour-change-programs-12987

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