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From: rjc@geech.gnu.ai.mit.edu (Ray Cromwell)
Subject: Re:  The Amiga's Future
Message-ID: <1991Jun10.151040.28541@mintaka.lcs.mit.edu>
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Organization: The Internet
References: <11977@hub.ucsb.edu> <42@ryptyde.UUCP> <mykes.3420@amiga0.SF-Bay.ORG>
Date: Mon, 10 Jun 91 15:10:40 GMT
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In article <mykes.3420@amiga0.SF-Bay.ORG> mykes@amiga0.SF-Bay.ORG (Mike Schwartz) writes:
>People seem to think that CBM's marketing strategies are stupid, but unlike most
>American companies - and like most Japanese companies, their long-term strategies
>are geared for the "more than 2 years from now" period.  Europe is going to a
>Common Market in 1993, and CBM is going to rule that market.  The Common Market
>is going to be bigger than the US market from day 1.
>
>I don't claim to know anything about how many Macs have sold.  If I had to guess,
>I'd say like 8 Million, but from what I've read here (and it hasn't been disputed),
>it's only 4.5 Million.  CBM will sell it's #4 Million before January, and will pass
>the Mac in worldwide sales in 1992.  But this isn't new, the C64 sold more than the
>Apple II did, too.

 Aha, atlast something brang up this point. C= has recently been reaping
the rewards from the fall of communism. The C64 is now being mass
marketed to the previous "iron curtain" countries (since it's cheap!) and
is selling just as good as it ever did. Imagine what will happen
when CBM can sell C64s to the soviet union!
 Commodore has one important strategy and one they know how to execute
well. Make machines cheap and sell sh*tloads of them. I think the
C64 is over the 14 million mark now, and it may hit the 20 million
mark in a few years if the steam keeps up. Meanwhile C= is selling
more and more A500s each year in Europe, and US popularity is
increasing too. I predict that there will eventually be twice as
many Amigas as there are Macs. ( I can see Mike's mouth watering
now as he thinks about the enormous profit he could reap on an Amiga
game in a few years. Come to think about it, think of the profit you
could get marketing a C64 game. Funny, I think C64 games beat
Mac games, they have faster animation and better music!)

  Here's something else to think about. A year ago AmigaWorld
magazine was _littered_ with game ads. In the last few months
the ratio has changed and now almost all the ads are for the
productivety market. In the June 1991 issue there were only 5 ads for
games by rough count. Sign of a maturing market?
  I was perusing Video PROfiles, Camcorder and a few other electronics
magazines at the bookstore thursday and they were chocked full
of Amiga ads and Amiga articles.

 The June 1991 issue of AmigaWorld says that Publish! magazine has
now promised to provide Amiga coverage and Computer shopper is
also reinstating coverage. So much for all the doomsayers.

>--
>****************************************************
>* I want games that look like Shadow of the Beast  *
>* but play like Leisure Suit Larry.                *
>****************************************************


--
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