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From: es1@cunixb.cc.columbia.edu (Ethan Solomita)
Subject: Re: Mac Sales Vs Amiga?
Message-ID: <1991Jun6.005633.4698@cunixf.cc.columbia.edu>
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Reply-To: es1@cunixb.cc.columbia.edu (Ethan Solomita)
Organization: Columbia University
References: <1991Jun1.022249.22182@news.iastate.edu> <1991Jun4.200011.7510@cunixf.cc.columbia.edu> <3269@dsacg3.dsac.dla.mil>
Date: Thu, 6 Jun 1991 00:56:33 GMT

In article <3269@dsacg3.dsac.dla.mil> nfs1675@dsacg3.dsac.dla.mil (Michael S Figg) writes:
>
>I'll agree that Commodore has had some 'large' mass market campaigns for the
>500, but it seems that what CBM considers large and what IBM and Apple 
>consider large are two entirely different things.
>
	Yes, but what Commodore considers a high-earnings quarter
and what IBM and Apple consider a high-earning quarter are
equally different things. 8-)

>> 	BTW, for those in the U.S. who didn't see the ads last
>> Christmas, they were sent to a select 12 cities on TV. New York,
>> for example, wasn't on the list. I don't know exactly why. They
>> appeared to emphasize cities where there was a combination of a
>> user base and a dealer base.
>> 
>
>I also heard that CBM targeted just 12 markets but also heard that they were
>just hitting areas where there WASN'T a strong user and dealer base, which 
>seems more realistic to me. Let the users and dealers spread the word. Here
>in Columbus, where I consistently criticize myself for watching too much TV
>( 2-3 hours per night) instead of hacking on the Amiga, I have only seen 
>Amiga TV ads once, and that was on tape at a user group meeting. The user and
>dealer base has usually been very strong here.
>
	Some examples of cities (off the top of my head) were
Dallas/Ft. Worth, Denver, San Francisco, Sacramento, Los Angeles.
Those are areas with a decent Amiga basis.
	BTW, I thought that Columbus was also on the list of
cities, it might have been Cincinatti. But you have to consider
that the ads might not have been aimed at the TV shows YOU watch.
The target was A500s.

>---Mike,
>
>-- 
	-- Ethan
Now the world has gone to bed,		Now I lay me down to sleep,
Darkness won't engulf my head,		Try to count electric sheep,
I can see by infrared,			Sweet dream wishes you can keep,
How I hate the night.			How I hate the night.   -- Marvin
