Newsgroups: comp.sys.next
Path: utzoo!utgpu!news-server.csri.toronto.edu!rpi!batcomputer!cornell!uw-beaver!ubc-cs!rick.cs.ubc.ca!h5346866
From: h5346866@rick.cs.ubc.ca (bradley don head)
Subject: Steven P. Jobs reality distortion field?
Message-ID: <1991Apr21.060729.21077@rick.cs.ubc.ca>
Sender: news@rick.cs.ubc.ca (Usenet News)
Organization: Rick Lab, CPSC, UBC, Vancouver, B.C., Canada
Distribution: comp.sys.next
Date: Sun, 21 Apr 91 06:07:29 GMT

	Well, *sigh* I just read the major Steven Paul Jobs *FLAME* in the
April 29, 1991 issue of Forbes. :-( I must say, this kind of journalism 
doesn't do a whole lot for the good of NeXT. Where are the major marketing
promotions that this computer deserves? We've got to convince people
that this is a capable computer. It's fine to boast that the academia
loves the NeXT, but we need to convince the rest (i.e. the majority) that
the NeXT is here.
It seems that the journalism industry loves to knock a newcomer. Yes, 
it's tough to crack into the computer industry with a new offering -
but the NeXT an exceptional new offering. It would appear by the article
by Julie Pitta (Forbes) that she equates marketing skills with managing
skills. If that is the case, I must agree. Yes, credit Steven Jobs with
visionary greatness, and perhaps even managerial prowess - but a 
marketing wizbot, I think not *double sigh*. Come on Steve, break through
that reality distortion field you *seem* to be caught in and get yourself
some aggressive marketing! Sales will come, I believe that, but not without
aggressive marketing. You've convinced the academia, now convince the rest
of the world. The NeXT is a wonderful workstation, but why is it that only
we on comp.sys.next know this? One word for you Steve...EXPOSURE! How many
comparison reviews of workstations have I read in trade mags/journals where 
the NeXT was for some reason left standing in Steven Jobs closet? Come on,
NeXT, get your machines into the hands of the puppeteers of this industry, 
so that with their help you may manipulate the marionettes of this world...



--
   /__   /    /  ___/                       Brad Head  <h5346866@rick.cs.ubc.ca>
     /  /____/  /__                               University of British Columbia
    /  _____   __ /  (     )                               Vancouver, BC, Canada
 __/  /  __/  / 
