Newsgroups: comp.sys.amiga.advocacy
Path: utzoo!utgpu!news-server.csri.toronto.edu!rpi!zaphod.mps.ohio-state.edu!caen!news.cs.indiana.edu!ariel.unm.edu!triton.unm.edu!nwickham
From: nwickham@triton.unm.edu (Neal C. Wickham)
Subject: Re: Amiga will bump Mac.
References: <1991Mar27.180203.4517@ariel.unm.edu> <1991Mar29.184631.5169@sugar.hackercorp.com> <40693@cup.portal.com>
Organization: University of New Mexico, Albuquerque
Message-ID: <1991Mar31.055402.7293@ariel.unm.edu>
Date: Sun, 31 Mar 91 05:54:02 GMT
Lines: 36

In article <40693@cup.portal.com> amigan@cup.portal.com (R Michael Medwid) writes:
>In terms of family dynamics, I guess I would make the Amiga the misunderstood
>gifted child..ahead of its time and without adequate support to fully
>develop its potential..

Really....


You know though, Amiga has probably survived the shake-out.  When cars first
came around, manufactures popped up everwhere and we had several dozzen brands
of cars.  But then came the shake out and we had, more or less, the archetype
family of Ford, Chevrolet, Chrytler, and AMC. We then got some foriegn brands,
...people sort of lost faith.  Remember when Datsun changed its name to Nissan?
It went for the more feminine name rather than go head to head with Toyota.

Toyota and Ford are the leaders in truck sales and probably always will be.

Computers may be different and Amiga has a problem with the game image but I'd
still say that it is likely that Amiga will become the Chevrolet of Computers.
If Amiga doesn't fill that spot, who will?  There is a spot there to be filled,
it is one of the most basic schemas in western cognition and a good marketer
knows that.  There are probably some people at C= (or their ad agency) who are
working on it.



                                 NCW
PS

I think that the truth is that many people confuse Amiga with Atari, at least
on a deeper emotional level since most people have never actually seen or used
an Amiga.  Amiga Unix and the Toaster will help give Amiga a stronger identity.

No flames please, just take the above for what it worth.  I know you could cut
it up with the wave of your hand.
 
