[HN Gopher] The AI Marketing BS Index
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       The AI Marketing BS Index
        
       Author : speckx
       Score  : 82 points
       Date   : 2026-04-01 17:55 UTC (5 hours ago)
        
 (HTM) web link (bastian.rieck.me)
 (TXT) w3m dump (bastian.rieck.me)
        
       | snapcaster wrote:
       | A similar BS is also every CEO claiming AI made their company 10x
       | faster yet GDP trends not really budging
        
         | hluska wrote:
         | Why would you expect to see speed of software development
         | reflected in the current GDP?
        
           | rogerrogerr wrote:
           | Because, allegedly, everyone is writing bespoke software that
           | solves their every need?
        
       | kusokurae wrote:
       | I submit that doing (4) earns 40 points, rather than 20.
        
       | swyx wrote:
       | - report benchmark that conveniently omits well known SOTAs, 20
       | points
       | 
       | - conveniently omit well known benchmarks because not SOTA, 30
       | points
       | 
       | - change one tiny term in GRPO and call it a completely different
       | acronym, 50 points
       | 
       | - try to slide in a systems hack and but title your paper as
       | though it is a model improvement, 100 points (prizes to the first
       | replier who figures out which recent paper i am subtweeting here)
       | 
       | - forbes 30 under 30, 100 points
        
         | htrp wrote:
         | fine tune an oss model and call it a groundbreaking innovation
         | -- 20 points
        
         | postsantum wrote:
         | > forbes 30 under 30, 100 points
         | 
         | too far, at this point you go to jail
        
       | PaulHoule wrote:
       | The list avoids many of the real sins and has plenty of mis-
       | analysis, for instance,                  20 points for doing the
       | usual motte-and-bailey or hedging in the form of "It is not X. It
       | is Y."
       | 
       | I mean, that language pattern is often appropriate but for people
       | who are paying attention today it is a sign of... something.
       | 
       | I mean, I am tired of Copilot giving answers like "You're not a
       | fur, you're a therianthrope" It is really a tracer, I think, for
       | someone for whom the lights are on and nobody is home, like they
       | want to be a top blogger about AI but they haven't caught on that
       | the "It's not X, it's Y" pattern is a tell.
        
       | vivid242 wrote:
       | -10 points if you actually read your marketing yourself before
       | copy and pasting it on the website
        
       | thefz wrote:
       | Could not care less about AI, but this font is amazing.
        
         | metalliqaz wrote:
         | https://practicaltypography.com/equity.html
         | 
         | it looks kind of messy on my 1200p monitor, maybe its better on
         | high res
        
           | swyx wrote:
           | agree, its visually interesting but not easy to read
        
       | djha-skin wrote:
       | I call upon this body to draw up a spreadsheet of some popular AI
       | marketing and their scores.
        
       | n1tro_lab wrote:
       | 500 points if your "AI agent" is a ChatGPT wrapper that reads a
       | CSV and sends a Slack message but your pitch deck says
       | "autonomous multi-agent orchestration platform"
        
         | convexly wrote:
         | 1000 points if your "proprietary model" is GPT-4 with a system
         | prompt and you call it your "research lab"
        
           | postsantum wrote:
           | Research is Science and Science doens't care what you
           | believe!
        
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       (page generated 2026-04-01 23:01 UTC)