[HN Gopher] First Western Digital, now Sony: The tech giant susp...
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       First Western Digital, now Sony: The tech giant suspends SD card
       sales
        
       Author : _tk_
       Score  : 68 points
       Date   : 2026-03-29 17:14 UTC (5 hours ago)
        
 (HTM) web link (mashable.com)
 (TXT) w3m dump (mashable.com)
        
       | il wrote:
       | Why isn't production scaling to meet demand? Shouldn't the market
       | address this.
        
         | sosborn wrote:
         | Building production facilities isn't like flipping a switch.
        
         | helterskelter wrote:
         | Building these factories goes way beyond "nontrivial". We may
         | see a few come online in a couple of years though, but time
         | will tell if the extra capacity alleviates the crunch.
        
         | smallerize wrote:
         | A chip fab costs a billion dollars to build.
        
           | analognoise wrote:
           | Modern cutting edge ones, yes. Not all fabs, by a long shot.
        
             | Imustaskforhelp wrote:
             | Shouldn't countries wanting sovereign infrastructure create
             | subsidies for creation of factories/job creation and also
             | selling first/primarily within the region if it might cost
             | on just a few million dollars (preferably a new competitor)
             | 
             | I think one flaw in my thinking could be that there might
             | be a lack of experience within the people for something
             | like this, do you consider it to be a factor and would it
             | be difficult to hire people relevant to such fab?
        
               | spencerflem wrote:
               | USA tried this with the CHIPS act
        
               | pjc50 wrote:
               | > just a few million dollars
               | 
               | TSMC Arizona projected investment is $165 billion. Not
               | millions. And yes apparently hiring the right staff has
               | been one of the issues.
               | 
               | People really underestimate the work of Maurice Chang.
        
             | dspillett wrote:
             | Who is going to pay for a non-cutting-edge fab that might
             | be completely out of date relatively soon though?
        
               | mike50 wrote:
               | Automotive, space and defense happily use older processes
               | at scale. Also embedded electronics in all sorts of
               | electronics.
        
               | dspillett wrote:
               | Yes, but that isn't where the increase in demand is.
               | Those things are affected by fabs that could be producing
               | them producing something else, but there will be some
               | stock floating in the system so some resistance to
               | increased prices needed to justify new fab resource, and
               | if things correct a bit in the coming year the maths for
               | a new build might look more dubious. Those with the money
               | to fund a new fab right now are more likely to fund
               | something capable of producing the newer part types. I
               | could be wrong, but the fact that significant new fabs
               | like that are not in progress right now would suggest
               | not.
        
               | scrlk wrote:
               | TI started production at their SM1 fab back in December
               | 2025, which focuses on 28 nm to 130 nm.
        
         | pfortuny wrote:
         | It is the law of inertia, it applies to many more situations
         | than we think. Markets is one of the, especially large-scale
         | ones.
        
         | cyanydeez wrote:
         | Why isn't magic just doing the magic things the capitalists
         | always tell us is magic?
        
           | FpUser wrote:
           | Because it operates exactly as a drug dealer. It gives you
           | first shot for free (reasonable opportunity to move up) and
           | after you are hooked it makes sure that it extracts all your
           | money (subscription and inability to own anything).
        
         | littlecranky67 wrote:
         | Because the manufacturers of storage (and RAM) consider it to
         | be an AI bubble, too. The surge in demand is a short burst, not
         | a sustained one. Hence it makes no sense to throw a whole lot
         | of ressources into scaling up production, when the demand won't
         | be there anymore in 1-2 years when the factories will be ready.
        
         | eschneider wrote:
         | Because when the AI customers explode N months down the line,
         | you don't want to be on the hook for a new factory.
        
         | miki123211 wrote:
         | Because:
         | 
         | 1. Factories take time to build.
         | 
         | 2. Building factories requires capital to be invested now.
         | 
         | 3. The return-on-capital will only be obtained in the next n
         | years.
         | 
         | 4. But if demand goes down, we'll have much more supply than
         | demand, leading to a cutthroat price competition, which could
         | prevent the factory costs from ever being recouped.
        
           | HerbManic wrote:
           | No 4 is why nobody is willing to really move on new
           | fascilities.
           | 
           | China is doing it but that was for merely creating tech
           | independence.
        
           | rolandog wrote:
           | > 4. But if demand goes down, we'll have much more supply
           | than demand, leading to a cutthroat price competition, which
           | could prevent the factory costs from ever being recouped.
           | 
           | Why not normalize that, if things don't work out, the
           | government steps in, buys the business, and offers a better
           | regulated version of the business?
           | 
           | Capitalism is generally touted as useful for innovation; but
           | haven't we paid collectively for the initial investment for
           | many businesses many times over now that there's little
           | innovation done? By definition there's no innovation once the
           | only thing happening in a business sector is consolidation.
           | 
           | So, I'd conclude that capitalism isn't useful to us at that
           | point, and actually harmfully inefficient (too costly for
           | consumers), so we'd be wise to do away with it by that point
           | in favor of a more efficiently run operational/economic
           | system... That would actually be innovative! What that system
           | looks like, I'm not sure, but I imagine it's something like a
           | cooperative.
        
           | Modified3019 wrote:
           | And to add to that 4th point, there is a very real chance
           | that many the "AI" companies that are buying all this
           | hardware could go bankrupt at anytime and in rapid
           | succession, leaving drive/memory manufactures with a bunch of
           | unpaid orders and a second hand market now saturated with
           | liquidated equipment.
           | 
           | Much like the GPU/crypto boom/bust some years ago, but on an
           | even larger scale.
        
         | downrightmike wrote:
         | Free markets, yes
        
         | dspillett wrote:
         | Production was close to maximum anyway because of existing
         | demand and how expensive new fabs are to bring up. The boom in
         | AI use wasn't sufficiently planned for as it wasn't expected at
         | the scale we are seeing, so to scale up means building more
         | fabs - a long and expensive task. The situation is not helped
         | by one of the AI companies successfully negotiating huge deals
         | for a year worth of production with the two biggest providers
         | at the same time and keeping it secret enough that neither
         | bumped up prices in the deal as a result of knowing what the
         | play was.
        
         | PowerElectronix wrote:
         | Adding to what others have said, several hdd, ssd and ram
         | manufactures have said that they don't believe demand will be
         | sustained in time for long enough to warrant extra investments
         | in increasing production.
        
         | Ekaros wrote:
         | Most players are rational actors and this isn't their first
         | time in this sort of market. Getting more production online if
         | you do not have slack like downtime takes quite a while. And
         | there is no guarantee that they can sell the new production
         | even at previous rates if they end up in over supply.
         | 
         | Generally people just don't understand how long ramping up new
         | production facilities can take and what is the realistic pay
         | off period for them.
        
       | red_admiral wrote:
       | Guess I'll find the old ones at the back of my cupboard for the
       | time being ... oh wait. A 16MB SD card. Those were the days.
        
         | jbverschoor wrote:
         | Earlier today I discovered the existence of 2TB microsd cards
        
       | tombert wrote:
       | I have a giant storage RAID for my home server, with a bunch of
       | 16TB drives. I bought each of the drives used about three years
       | ago, and they cost about $120 each. They have been working fine
       | until last night.
       | 
       | One of them appears to be broken [1]. No big deal, this is what
       | RAIDs are for, I go and try to find one and now they're going
       | anywhere between 2-4x that price, for a used one! It's not going
       | to bankrupt me (and having a home server is a privilege in the
       | first place, that's not lost on me), but I really hope that the
       | others survive, at least until this storage crunch is over. If it
       | ever does end...sigh.
       | 
       | I guess I didn't realize that even relatively slow storage like
       | spinner drives was going to be affected too.
       | 
       | [1] I think, I am _really_ hoping it 's just a bad connection or
       | something but I haven't fully diagnosed it yet.
       | 
       | ETA: Looks like at least in my case it was actually just a bad
       | SATA cable. The drive is reading properly and resilvering now.
       | Phew.
        
         | bluerooibos wrote:
         | Three years seems ridiculously low lifetime - I'd hope that was
         | covered by warranty.
        
           | tombert wrote:
           | As I said, they were used, so I knew that a drive breaking
           | was kind of an inevitability. As far as I'm aware there's no
           | warranty, I certainly didn't pay for an extended one.
           | 
           | Good news though, since writing this I just started playing
           | with dmesg and smartctl, it actually might be something with
           | the SATA connector. At least those are still pretty cheap.
        
             | HerbManic wrote:
             | It makes sense, at the time you bought them there was no
             | supply crunch plus being run in RAID. Would have been a
             | decent deal.
             | 
             | Nowadays I feel like an underworld scrap goblin, all the
             | old PVRs from family and friends are being cracked open for
             | the HDDs. Time to slink off to my cave of spinning
             | platters.
        
         | hirako2000 wrote:
         | also bought a handful of 14 to 16tb drives. They sold for such
         | a low price last year I thought it can't be wrong to grab them.
         | 
         | It's odd mechanical disks also surged, I thought it was only
         | transistor based memory that are becoming rarity.
         | 
         | Or does it work like with fuel, gas and electricity goes up
         | when oil spikes ?
        
           | tombert wrote:
           | Yeah I have no idea the direct cause. I didn't think that the
           | SATA controllers for a hard drive took that much.
           | 
           | It could be a secondary effect; SSDs have gotten so expensive
           | that people are willing to put up with spinners and thus
           | there's an increased demand. No idea, I'm sure an economist
           | or something will do a write up of the downstream effects of
           | the RAM crunch causes eventually.
        
           | walterbell wrote:
           | GenAI and/or smart glasses video? WD already sold their
           | entire 2026 production of nearline drives for data centers.
        
           | epistasis wrote:
           | I've seen lots of articles on HN of AI startups building
           | massive drive arrays for mass storage.
           | 
           | AI runs on data above all else. Gotta feed the compute.
        
         | dspillett wrote:
         | I have a home array too, though based on 4Tb drives (6x, two
         | lots of RAID10, one 3x4T one 3x6T, linked as an LVM volume as I
         | extended it by adding the second array some time ago).
         | 
         | I was planning to downsize anyway as most of the media I don't
         | need to keep and I plan to replace that server with a much
         | lower power one with a bunch of smaller SSDs. Luckily I bought
         | the SSDs (and the other parts) before the recent price hikes, I
         | just haven't got around to building the machine! Hopefully they
         | all work when I do finally get around to it...
        
         | buildbot wrote:
         | I believe many sellers an eBay are illegally manipulating the
         | market, and eBay is tacitly helping them by ignoring and
         | removing feedback.
         | 
         | For example this seller: https://www.ebay.com/str/disctechllc
         | 
         | "Accidentally miss-priced" a bunch of drives, and then instead
         | of canceling the orders, refunded everyone, but still shipped
         | packages:
         | https://forums.servethehome.com/index.php?threads/enterprise...
         | 
         | I believe they intentionally did this, causing people huge
         | import fees in some cases, in order to not remove the "26" sold
         | on their listings that are now astronomically priced:
         | https://ebay.us/m/mGRdiT
         | 
         | Edit: They also lied on their customs declarations (!)
        
           | tombert wrote:
           | Holy shit, they want three grand for a 3.84TB drive. That's
           | absurd.
        
             | buildbot wrote:
             | Yep, and it looks like they sold 26 at that price - which
             | they did not. They sold 26 at 10x less or so.
        
           | rolandog wrote:
           | Yeah, totally agree. I believe that the axing of several
           | anti-monopoly enforcement departments and regulations in the
           | largest market in the world (the US) is effectively a very
           | big wink wink, nudge nudge to market participants; Trump
           | basically got to play as Oprah for Big Businesses everywhere:
           | "You get to be a cartel! You get to be a cartel! Everybody
           | gets to be a cartel!"
           | 
           | He's basically created a sort of one-sided economic "Ferry
           | Ordeal" (like the Joker on The Dark Knight [1]), basically
           | leaving us consumers to not be exploited only if there are
           | decent men at the helm of big businesses. It could be
           | asymmetrical instead of one-sided if you consider that the
           | people can only tolerate so much squeezing before they start
           | clamoring for guillotines [2].
           | 
           | [1]: https://batman.fandom.com/wiki/Ferry_Ordeal_and_Skyscrap
           | er_B...
           | 
           | [2]: https://youtu.be/TMHCw3RqulY
        
         | storus wrote:
         | I've recently bought 3x32TB (new) and 2x28TB (recertified)
         | drives for a new NAS as my old one started running out of space
         | on some drives (local LLMs and datasets or media for dataset
         | preparations are huge these days) as I expect the prices to go
         | up considerably due to most HDD manufacturers being booked
         | years in advance already. Some drives don't even make it to
         | retail at all (44TB Seagate).
        
       | whatever1 wrote:
       | Who cares guys, soon food shortages will start. In Europe they
       | started rationing fuels. In Australia gas stations are out of
       | diesel.
       | 
       | We are trully doomed.
        
         | hall0ween wrote:
         | far be it for me to question your prophetic capacities. i
         | wonder, do you have any historical examples or logic-based
         | arguments that our doom of nigh?
        
           | xbmcuser wrote:
           | Oil (diesel), gas and fertilizer is the backbone of the
           | worlds agriculture. With shortages of all 3 the food
           | production goes down dramatically. Even if the war ends today
           | it will take years to bring back production to previous
           | levels. In my opinion the effects will start showing up in
           | food prices in the next few weeks once food producing
           | countries realize the food shortages could happen they will
           | start restricting exports.
        
         | baxtr wrote:
         | A bit tangential: it's narratives like this which can create
         | sudden crashes on the stock market.
        
           | whatever1 wrote:
           | Speculation at some point meets reality. This is when market
           | crashes.
        
             | IAmBroom wrote:
             | So, your proof is that some dire predictions in the past,
             | about other things, by other people, were sometimes true?
        
               | whatever1 wrote:
               | I am not even predicting something.
               | 
               | The global oil & gas supply has been disrupted and cannot
               | recover overnight as actual infrastructure is gone.
               | 
               | Someone will need to reduce consumption.
               | 
               | These are just facts and physics of supply & demand.
               | 
               | We can always debate on who will get hit more or what
               | resources will be affected more.
        
         | cpursley wrote:
         | Not sure why you are getting downvoted. The scariest one is the
         | fertilizer situation which means less productive harvests,
         | which means hunger.
        
           | ranger_danger wrote:
           | Because it's whataboutism which is basically propaganda. It
           | doesn't add anything to the discussion, and if we put too
           | much emphasis on other unrelated (but still important)
           | issues, the site wouldn't exist at all.
           | 
           | Example: Why are you posting here when you could be solving
           | world hunger? Don't you care about starving children?
        
         | ranger_danger wrote:
         | why are chefs baking bread? there's buildings to construct.
        
       | profsummergig wrote:
       | Some years ago, Modi announced that he was going to make India go
       | all-in on semiconductors. When I read that the first facility to
       | begin commercial production was going to be Micron with memory
       | chips, I did an eyeroll. Memory chips? And just an assembly and
       | testing facility? To me that seemed like an easy cop-out. To me
       | (my admittedly naive self), wafer fabs and CPUs seemed like the
       | real game.
       | 
       | Now, with what has happened with memory chip prices, it almost
       | seems like they got lucky (the Micron facility is doing
       | commercial shipments now).
       | 
       | Obama used to talk about having "spooky" good luck. I think Modi
       | has some of that too.
        
         | pjc50 wrote:
         | Just opened this year, apparently:
         | https://investors.micron.com/news-releases/news-release-deta...
        
         | ufmace wrote:
         | I would think if you're a developing country looking to build
         | some domestic semiconductor manufacturing expertise, it'd
         | probably be best to start with something on the easier side.
         | Something with closer to well-known and standard tech that can
         | still be sold on the open market.
        
           | profsummergig wrote:
           | This was exactly their thinking. Build an ecosystem by
           | starting with easier things, and progressively doing more
           | difficult things.
        
         | mike50 wrote:
         | It's just an attempt to copy Taiwan and the Philippines by
         | starting with the labor intensive low value add part of
         | semiconductor manufacturing.
        
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