[HN Gopher] I wanted to build vertical SaaS for pest control, so...
       ___________________________________________________________________
        
       I wanted to build vertical SaaS for pest control, so I took a
       technician job
        
       Author : tezclarke
       Score  : 423 points
       Date   : 2026-03-24 21:24 UTC (1 days ago)
        
 (HTM) web link (www.onhand.pro)
 (TXT) w3m dump (www.onhand.pro)
        
       | zhainya wrote:
       | You took a job as a tech in order to learn about pest control
       | business so you could build a SaaS platform? Do I understand that
       | correctly? In the end you decided not to build a SaaS and started
       | your own pest control company?
        
         | tezclarke wrote:
         | I wanted to get in the field for real, see how it works. There
         | is going to be a lot more people exploring blue-collar work as
         | white collar jobs are eliminated. I plan to acquire the
         | traditional operator I've identified, and tech-enable it. If
         | that works, grow it as a platform by either acquiring other
         | companies or attracting technicians over.
        
           | truetraveller wrote:
           | Congrats, and genius move. And great hustling, show's there's
           | no way out of hard-work.
           | 
           | Reminder to myself to pick an industry that's always gonna
           | have demand. We recently paid ~$200 for a 30 minute visit to
           | seal off like 3 tiny holes around the perimiter of our house
           | because of mice (actual cost of materials ~$5).
        
             | tezclarke wrote:
             | Lots of guys working at the big companies do this type of
             | work (called exclusion) on the side. One guy where I worked
             | charged a restaurant $8k for exclusion work that took 2-3
             | days out of hours and $500 in materials. I asked the
             | company why we let this work go - they don't want the
             | liability and relative hassle compared to steady service
             | routes.
        
       | 1970-01-01 wrote:
       | So how is hiring going to be handled at this new company? Is he
       | expecting people to just show up and start working?
        
         | tezclarke wrote:
         | We will recruit technicians who are aligned with the tech-
         | enabled approach.
        
       | MisterTea wrote:
       | Interesting pivot. What I don't understand is how the SaaS
       | software fits into it or helps grow a pest control company.
        
         | tezclarke wrote:
         | I don't believe SaaS is a good option in this sector - the
         | incumbent VSaaS is decent, cheap, and ubiquitous. By "tech-
         | enabling", I mean layering tech into the ops where it adds
         | value and helps to scale the business. Obvious wins are
         | upselling, hands-free data entry to the CRM, smart
         | traps/stations. My choice is to compete as a tech-enabled
         | operator, rather than sell AI/SaaS to incumbents.
        
           | fma wrote:
           | Similar boat here. Many of these service industries are
           | cheap. I've built my own CRM/management system that no big
           | company will ever touch. Even if I can sell to 1000 companies
           | and charge them $25 a month...I'd have staff overhead,
           | maintenance to support it. SaaS isn't some little photo
           | editing app or something you can just launch and forget.
           | 
           | I'd rather grow my business and make as much money. If I can
           | crush it with my business I'd make more than that.
        
             | tezclarke wrote:
             | Yeah agree - software needs to either do a ton more, be
             | much cheaper, have network effects (such as connecting
             | supply and demand), or some data benefit to avoid being
             | built in-house or replicated.
             | 
             | Also for me there's an element of picking the pain I want
             | to solve for. I've run a software company before, and
             | prefer the tech-enabled route personally.
        
           | alberth wrote:
           | I'm genuinely inspired by your journey.
           | 
           | One question for clarity: why don't you see an opportunity to
           | sell AI or other technology into this space again? Is it just
           | because incumbents already have it locked up and it's cheap?
           | 
           | The reason I ask is that this feels like one of those moments
           | in history similar to mobile. PlanGrid succeeded because
           | tradespeople suddenly had iPhones and iPads in the field,
           | which made it possible to digitize blueprints and collaborate
           | in real time.
           | 
           | Put differently, what could be the new "PlanGrid" for your
           | industry - that AI makes possible now, the way mobile once
           | did for construction?
        
             | tezclarke wrote:
             | Pest control is about 60% consolidated, and I don't want to
             | pick the fight of convincing the top 5-6 to buy more SaaS
             | or AI. Realistically they're looking to Salesforce for
             | leadership there.
             | 
             | I see today's consolidation as fragile though, and it's not
             | locked in forever. I'm better at building a competitor
             | where I have full influence of the customer and worker
             | experience, and I have the patience to see it through.
             | 
             | Part of shaping my thinking here is 1) knowing what I'm
             | good at, much better than I did before, and 2) in my
             | previous company we built a heavy equipment telematics
             | platform which was used on about 1/3 of the UK's
             | infrastructure projects. JCB (an equipment OEM with their
             | own bad version of what we were doing) threw the kitchen
             | sink at field sales and account management, and they had
             | reach into all the sites across the country. It was an eye
             | opener and good lesson about go to market for enterprise
             | sales in traditional industries.
        
           | petesergeant wrote:
           | I did this for a small recruitment niche, and made good
           | money. I burned out for various reasons, so when the niche
           | (Perl programming) dried up, I didn't have the energy in the
           | tank to push into other niches, but I think there's a _lot_
           | of meat still on that bone. I'll almost certainly have
           | another crack at it if I can find the right tech-recruiter
           | partner.
        
         | clcaev wrote:
         | The software for businesses like this is tightly intertwined
         | with operations. Hence, it's less of a SaaS and could be more
         | like a franchise model.
        
           | tezclarke wrote:
           | I agree a lightweight franchise would be attractive, though I
           | don't like most franchising options due to the fees and lack
           | of equity build up for the operator.
           | 
           | Some franchising platforms (window cleaning is a good
           | example) don't offer much beyond sales and marketing support
           | and some nicely designed uniforms. There's not much to window
           | cleaning other than basic equipment, so a person's route can
           | easily be disrupted by a new entrant who doesn't have the
           | franchise rake to contend with.
           | 
           | There's a model between employment, ownership and franchising
           | that will probably emerge as sales, marketing, ops gets
           | easier technically.
        
       | johnea wrote:
       | GTM? Does that mean Get The Money?
       | 
       | Assuming everyone knows your acronyms is just not a good writing
       | style.
       | 
       | Since I couldn't understand how s/w was going to get opossums out
       | of anyone's basement, I think the correct decision was made:
       | hands on!
       | 
       | You deserve accolades for making this choice. Good Job!
       | 
       | Like any physical trade, this is by it's nature a local only
       | endeavor. So a web presence that is primarily visible to
       | geographically local potential customers would be most effective.
       | 
       | Any aggregation is really just a way to skim some of the profits
       | from the people actually doing the job. That is to say, GTM
       | according to my definition above.
       | 
       | Personally, when I can't get an in-real-life personal referral to
       | some trade, and I'm forced to do web search, I always spend extra
       | time to try to find a web page that is put up by a local company,
       | not an aggregator.
       | 
       | Things like plumers.com (this is a totally made up example, not
       | referring to any real website) I find to be extremely irritating.
       | Since they have absolutely nothing to do with whoever will
       | eventually show up and do the work.
       | 
       | This form of aggregation through, is extremely common today, and
       | a very large part of why the modern internet sucks.
       | 
       | craigslist.com (the actual website) used to be a good example of
       | referring local services, until it was overrun with spammers and
       | scammers.
       | 
       | Will this correct? Will we proceed to the dead internet? Who
       | knows! What next weeks exciting episode to find out...
        
         | 9x39 wrote:
         | https://en.wikipedia.org/wiki/Go-to-market_strategy
         | 
         | GTM is ubiquitous on the business side.
         | 
         | If you read his post, there's significant effort not "catching
         | opossums" but waiting or churning through admin overhead -
         | wasted time, which maybe he can translate into $. This much
         | inefficiency is...common in many businesses.
        
         | tezclarke wrote:
         | Go to market - e.g. how to sell your thing.
         | 
         | For residential / consumer markets, referrals are the gold
         | standard and I agree to an extent about the local focus. A lot
         | of PE (private equity) backed roll-ups result in a worse
         | customer and worker experience as they try to force scale too
         | fast.
         | 
         | Some PE companies will open a local market by initiating
         | acquisition conversations with all local players, low ball
         | everyone, buy some and for a short period dramatically reduce
         | pricing to force the hold-out cohort to sell at an even lower
         | price. Not good for communities.
         | 
         | The unlock to balancing scale and customer / worker experience
         | is creating the right incentives for people to adopt the
         | behaviors you're after. This is why bolting on SaaS or AI to
         | established companies is tough, as the staff often don't want
         | to change and will leave - which is bad in a tight labor
         | market.
         | 
         | Searching for home services online is totally broken and is a
         | tax on buyers and operators. HVAC contractors pay on average
         | $600 for a closed lead from online ads, and close about one in
         | four / one in five leads.
        
           | TurdF3rguson wrote:
           | I read it as Google Tag Manager, lol.
        
         | stbtrax wrote:
         | bizarre take and writing style. if the saas enables them to be
         | more efficient it's overall net positive
        
         | parallel wrote:
         | s/w? Does that mean sidewalk?
        
       | mememememememo wrote:
       | I'd love if this ends up being he gets a 1m/y pest control empire
       | going and quits tech startups as he prefers the sweaty kind.
        
         | tezclarke wrote:
         | This is going to be the route for a lot of white collar people
         | as they lose their jobs to AI.
        
           | mememememememo wrote:
           | Absolutely. I am thinking what my blue collar alter ego will
           | be.
        
             | DrewADesign wrote:
             | I hate to be the bearer of bad news, but as a recent
             | white->blue collar convert, (union metalworker,) tech
             | workers are usually far less qualified than your average
             | vocational high school graduate, way less physically
             | capable, and waaaaay less tolerant of the sort of workplace
             | unpleasantries in these types of jobs at the entry level.
             | Your tech experience gets you pretty much zero advantage,
             | and there are lots of very smart people outside of the
             | software world that have put a whole lot more thought into
             | that industry than you have. Consistently high labor demand
             | meant companies had to comparatively treat tech workers
             | with kid gloves, and as a result, most don't realize how
             | much smoke has been blown up our assess for decades. They
             | start as soft, arrogant, maladroit noobs who will cosplay
             | as working class for a couple weeks and either eat crow and
             | stick with it long enough for their boss to not want to
             | throw them off a bridge, or give up/get fired and try to
             | pay the bills doing zero-entry-barrier gig work. I was
             | fortunate enough to have been a blue-> white collar covert
             | a couple of decades ago so I knew what I was getting into.
             | The fantasy that a tech worker landing in a blue collar
             | field will naturally rise above the rabble and shoot to the
             | top is a workplace version of the fantasy where a white
             | person finds themselves in some jungle full of "savages"
             | and is so inherently impressive and sophisticated that
             | they're immediately made king.
        
               | mememememememo wrote:
               | I agree. I am not naive! I would not be doing it as a
               | lifestyle choice though. I'd do it because I need to. I
               | have worked in a factory before so culture shock wont be
               | there at least. I get my pay would half (luckily I am not
               | on the US West Coast monster TC so merely it would half).
        
               | DrewADesign wrote:
               | It's far worse in the restaurant industry. We're going to
               | see a lot of really awkward concept restaurants and bars
               | open and close in quick succession.
        
               | mememememememo wrote:
               | Yes. Although if we can get more robot sushi restaurants
               | for a while I will not complain.
        
               | DrewADesign wrote:
               | Yeah if software developers have anything to do with
               | that, it's providing the software or the money. Running a
               | restaurant is extremely complex, specialized knowledge
               | with a dizzying number of moving parts. Something like
               | 40% of restaurants close their first year, and the large
               | majority don't make it 5.
               | 
               | Funding someone that knows how to run a restaurant and an
               | engineer with food processing expertise, HAACP compliance
               | and all that? Sure. But I was in that business in the
               | Boston area and saw SO many tech geniuses blow through
               | their funding before they even opened.
        
               | lazyasciiart wrote:
               | I'm sure there are many software engineers and similarly
               | unqualified people in that 40%.
        
               | refulgentis wrote:
               | Hate to see you in gray, I went from dropout waiter to
               | Google via my own startup in between. And you nailed e v
               | e r y t h i n g, I am screenshotting this and reading it
               | over and over again for years to come. Great writing too.
               | Cheers.
        
               | DrewADesign wrote:
               | Haha, thanks. It's bobbed up and down around that zero a
               | few times. People that know it's true vs. people that may
               | soon find out that it's true.
        
               | qwertyuiop_ wrote:
               | Agree having made the switch from construction -> Tech
               | job. Having sat around at least 25,000 tech related
               | meetings until now worked with thousands of people in
               | various roles in tech, i could count on my one hand the
               | number of people from each tech company I worked that
               | could qualify to survive the real blue collar world.
        
               | DrewADesign wrote:
               | I just imagine random scenarios that would definitely
               | happen-- like some pallid, heavily moisturized former
               | lead developer in $500 work clothes deciding to jockey
               | for smartypants cred by 'debating' a shop
               | supervisor/foreman/whatever about their approach to
               | something as it's being executed, or in a meeting in
               | front of everyone, like they might interject about an
               | architectural decision at a dev meeting... saying
               | something like "well it's basically a traveling salesman
               | problem" and spewing some seriously flawed approach
               | without realizing that the super is using a technique
               | unequivocally proven superior in like the 1940s. Or
               | arguing with an actual engineer about an engineering
               | decision because they "read this substack article written
               | by a software developer that puts a _ton of research into
               | this stuff_."
               | 
               | I then nearly die of internal cringe.
        
               | gnarcoregrizz wrote:
               | yeah. there absolutely are lots of very smart and capable
               | people outside of tech. as someone who has seen the blue
               | collar world "up close" (family businesses), its a
               | different breed... the culture and attitude gap is
               | enormous. shockingly so. most tech workers I know
               | couldn't hang (don't hustle as hard, risk averse,
               | liberal), but some skills may transfer, like problem
               | solving and diagnosis, i.e. debugging.
        
               | DrewADesign wrote:
               | I mean, brains transfer to any job, and it's tough to be
               | a developer if you're genuinely stupid. So in that
               | respect, sure. But I'm definitely not saying that
               | developers aren't _smart_ enough to do blue collar work.
        
               | lelanthran wrote:
               | > But I'm definitely not saying that developers aren't
               | smart enough to do blue collar work.
               | 
               | Fine. I'll say it: developers aren't _smart_ enough to
               | _survive_ a blue collar environment.
               | 
               | My credentials? I worked in a factory in my youth. 12hr
               | shifts, nightshift only, 7 days a week, on assembly
               | lines.
               | 
               | Your average developer is definitely not risk averse
               | enough to keep all their limbs. Where I worked, two
               | people on two different lines lost limbs.
               | 
               | If you have _ever_ used npm install on your daily driver
               | without sand boxing it, you 're too stupid to work in a
               | factory.
        
               | intrasight wrote:
               | > you have ever
               | 
               | That's way too strong. I would say "if you've ever done
               | it and had an issue and not learned from the mistake then
               | you're too stupid".
               | 
               | The trades differ from software and that there's a lot
               | more "learning on the job" and making rookie mistakes in
               | terms of how the physical world works.
               | 
               | There is learning on the job with software, but it's a
               | much smaller component and much of that is being replaced
               | with AI skills.
        
               | DrewADesign wrote:
               | There are some really important distinctions in the types
               | of smart we're talking about, here.
        
               | SoftTalker wrote:
               | Well to be fair the risk of "npm install on your daily
               | driver without sand boxing" is that you might have to
               | wipe and reinstall everything, or even deal with a
               | persistent malware and loss of data. There's no risk of
               | going home missing a limb. That sort of risk does tend to
               | grab your attention a lot more.
        
               | mememememememo wrote:
               | Why is risk averse a thing. Blue collar jobs are just
               | jobs unless you are going self employed and buying all
               | the gear etc.
        
               | Antoniocl wrote:
               | At least in the factory I worked in prior to becoming a
               | software engineer, there was a significantly higher
               | component of physical risk than in any of the software
               | jobs I've worked in
        
               | DrewADesign wrote:
               | This is a great example of the perspective disconnect.
               | 
               | In trades, the risk is usually not financial. I come home
               | every day smelling of petrochemicals, with minor to
               | moderate injuries, having been on my feet for 8 hours,
               | sometimes up on ladders with greasy boots on, climbing
               | on, into, and out of machines that could maul me without
               | even making an unusual sound, and carrying 100lb sharp
               | steel parts up stairs because it's more efficient than
               | waiting forces the shop hands to do it.
               | 
               | While the risks certainly have financial components,
               | they're more "get cancer, brain damage, lose a limb, or
               | maybe even your life" risks. Risk averse is career death.
        
               | tezclarke wrote:
               | Cash flow and accounts receivable management is a
               | headache for these guys
        
               | rambambram wrote:
               | From above: "endless job that could kill somebody if you
               | stop paying attention"
        
               | SoftTalker wrote:
               | > buying all the gear
               | 
               | Most blue collar jobs require this. A mechanic usually
               | has to provide his own tools. This can be tens of
               | thousands of dollars just for a basic set that lets you
               | do standard jobs. Then you might have specialty tools for
               | specific equipment.
               | 
               | Even a framer or roofer is bringing his own hammers,
               | saws, PPE, and anything else that's required. You don't
               | just roll up to a job and get handed everything you need
               | like a software job.
        
               | juddlyon wrote:
               | This made me laugh. "We'll computerize it and get filthy
               | rich! They're stuck in 2015!"
               | 
               | I'm guilty of this type of thinking and occasionally get
               | reminded when I'm way out of my lane.
        
               | Jbird2k wrote:
               | Blue collar guy here who started working construction at
               | 13 years of age. I concur that many white collar people
               | won't have an easy time adjusting to blue collar jobs.
               | Some people do switch and thrive. Many however don't have
               | the mental fortitude to push through the misery of a non
               | stimulating brain numbing endless job that could kill
               | somebody if you stop paying attention.
               | 
               | There are also a lot of geniuses who might barely know
               | how to read but can do incredible work and figure out
               | some really difficult problems.
               | 
               | I consider myself blue collar even though I am a school
               | teacher currently. It's in my blood. I don't especially
               | like the work but I can do it and I am skilled at it.
               | 
               | My advice to anyone moving in to the blue collar world is
               | to be respectful. If you are educated Don't ever let on
               | that your education makes you superior somehow. You will
               | make a lot of enemies by being that person.
               | 
               | You will likely run in to people who really are quite
               | unintelligent just be considerate and don't get into
               | debates with them. A lot of people come from poverty or
               | really tough backgrounds and many are quite sensitive
               | about it so don't make a big deal about it.
               | 
               | On the other side there are many people who are quite
               | intelligent and have the skills and knowledge of
               | engineers even though they do not have any formal
               | training or education.
        
               | tezclarke wrote:
               | A lot of people have been sold a lie about uni education
               | (and willingly bought it in a lot of cases).
        
               | pocksuppet wrote:
               | IF you're reading Hacker News, you're probably not one of
               | those people. You're probably someone for whom a
               | university education, and working in software, are
               | actually good fits.
        
               | tezclarke wrote:
               | Agree.
        
         | jojobas wrote:
         | Building a vertical backoffice for just 1 company used to be
         | pointless and probably still is.
        
         | crystal_revenge wrote:
         | Not long ago I left a reasonably cool AI startup to join an ops
         | heavy (like people physically doing work, running warehouses
         | etc) company. There was some adjustment but the ability to
         | deliver real, concrete, monetary value to people working in the
         | field is incredibly rewarding (and oddly the pay is on par with
         | most bay area startups).
         | 
         | I recently talked to a few companies in the AI space, from
         | (smaller) frontier model labs to companies still looking to
         | build "AI products" and my take away was that, if you're not
         | working for one of the big players, the market hasn't really
         | figured out if there _is_ an  "AI engineer" job yet.
         | 
         | I'm increasingly starting to believe that the future of work
         | for people that have technical skills (more than just
         | 'software') is likely going to be working in places that are
         | less about "shipping software" and more about supporting teams
         | doing something physical in the real world.
         | 
         | These companies are also the most ripe to truly leverage AI:
         | they have tons of messy problems that need to be solved and
         | iterated on extremely fast. Operations people tend to be "EoD"
         | deadline people, not quarterly planners. Getting solutions
         | solved in an actionable way on time often means really
         | understanding the core business, the technical space
         | surrounding it, and how to leverage AI to pull of some
         | miracles. It can be stressful, but when you pull it off your
         | stakeholder have sincere and real gratitude and you're actually
         | moving the needle for the company.
         | 
         | I don't think the Bay area, even those sniffing the AI vapors
         | the hardest, is really willing to accept what AI is going to do
         | to software and software companies.
        
           | tezclarke wrote:
           | The best outcome is bespoke software for every company and
           | small "ops heavy" (in startup context) startups have a window
           | to grow like weeds. Imagine the culture shock and legal /
           | procurement process for an established player to bring a
           | vendor in to build this for them. It won't work, it needs to
           | be an internal team, but even then, the internal politics,
           | and short term affects to people's bonuses and incentives
           | will make it _almost_ impossible.
        
             | tezclarke wrote:
             | I give this example as I previously worked at a big
             | European REIT. My job was to implement renewable energy
             | across the portfolio which on paper was a no-brainer due to
             | legislation and grants / feed in tariffs etc.
             | 
             | We got huge pushback from every angle with the local teams,
             | people paying lip service to drag it out and delay.
             | Eventually I got to the root cause... The capex had to come
             | out of the business unit, and the payback would negatively
             | affect their KPIs and bonus. Next time I came across this
             | kind of issue, I asked to see the incentive structure
             | before approaching anyone.
        
           | z3t4 wrote:
           | I love working for those companies also, where they are used
           | to waiting months for a small software update and I can do it
           | in hours and they think I'm a wizard.
        
       | clcaev wrote:
       | I liked that you picked a service that has a relatively low
       | barrier to entry. The real asset are local operators and
       | referrals. Making them more efficient without being controlled by
       | a big company would be a boon for everyone involved.
       | 
       | Consider being a platform coop with regional operators as
       | members. See https://platform.coop/
        
         | tezclarke wrote:
         | Yes, the barrier here is the desire to study and pass the exam.
         | If willing, you are up and running relatively quickly - but
         | only as a technician under someone else's operating license. To
         | get the operator license (eg to be a full on pest control
         | company) requires 2+ year documented experience and another set
         | of exams.
         | 
         | The operating license holder is also on the hook for legal
         | action if (when) things go wrong.
         | 
         | "Control" is interesting and I have found in all trades that
         | people value their freedom. The good companies don't monitor
         | employees too tightly, and are rewarded with loyalty and longer
         | tenures generally. Of course you have to run a good recruitment
         | and referral process to find the good people!
        
         | DrewADesign wrote:
         | I've never heard of platform Co-ops. Cool! Lots of people
         | predicted that a beloved local coffee shop was doomed to fail
         | when the workers got a loan and bought it to run as a
         | completely flat cooperative. It's been a few years and they are
         | absolutely killing it. I'd love to see the tech version of
         | that.
        
           | clcaev wrote:
           | There is still much to be worked out, but some smart people
           | are working on it. See also https://e2c.how/
        
             | DrewADesign wrote:
             | Thanks! Cool initiative. I'll look into it.
        
       | colesantiago wrote:
       | There is definitely money in the pest control SaaS business, mine
       | is running at $2M ARR for a few years now.
       | 
       | There are lots of antiquated operators not having newer
       | technology for pest control, which makes this area lucrative for
       | even $50K MRR.
       | 
       | Go for it!
        
         | tezclarke wrote:
         | Congrats - what's the company called?
        
         | d675 wrote:
         | also starting in a blue-collar field soon as an operator-ish in
         | a facility management company. I've already lined up an awesome
         | new SaaS in the main industry. Pest control will be one of the
         | verticals the company has customers fo so I will be keeping an
         | eye for it, was thinking of just starting a pest control
         | business it self.
         | 
         | Does your software do anything fancy or is mostly for
         | organization, good workflow, and being the central source of
         | truth?
         | 
         | Did it require a lot of development after getting a few
         | customers on boarded?
         | 
         | are you a 1 man show?
        
       | bashtoni wrote:
       | I love this, the perfect antidote to all the stupid startup-bro
       | grind bullshit posts.
       | 
       | You put in real work to understand the business landscape and
       | typical pain points. With AI, implementing solutions has become
       | much easier but knowing what the problems are and how to solve
       | them hasn't.
        
       | dsalzman wrote:
       | Doing something similar. Bought a business in the petroleum
       | equipment service space. Building internal tools for ourselves.
       | Pen and paper still dominates the industry.
        
         | spenczar5 wrote:
         | Does it matter that pen and paper dominate? How much of the
         | business's expenses are overhead?
        
           | jofzar wrote:
           | I worked in scheduling and timekeeping industry for a little
           | bit, when pen and paper is mentioned you think "oh it's just
           | notes written, and some other things" but in reality it's
           | literally whole departments storing everything in
           | daily/weekly sheets/binders and it's like 20 people's job to
           | keep it all in order and keep the ship running for next week.
           | 
           | When someone asks what the plan is for next week, the answer
           | is normally, it needs to be written out, or I'll have to find
           | this for you etc.
        
         | deweywsu wrote:
         | Would you recommend buying a business over starting one from
         | scratch when possible?
        
           | dsalzman wrote:
           | Depends on the industry and your experience plus your access
           | to capital. Sorry for the non-answer
        
           | downrightmike wrote:
           | Buy then build
        
           | Joel_Mckay wrote:
           | Usually... buying proven technology, and marketing lead lists
           | is still a gamble. However, the other YC posters are correct
           | in the "never make what you can buy" advice... if and only if
           | there is still mileage in the product life-cycle.
           | 
           | In general, there are a lot of serious rules around energy
           | and fuel industries. Rockwell and Kongsberg technology still
           | dominate for some very practical reasons. Seeing a few small
           | firms fail hard in the area, I would still call it a fools
           | errand for those looking at low hanging fruit. =3
        
           | diordiderot wrote:
           | Depends on the industry / multiple / employees.
           | 
           | You want at least a year where you're systemising the owner
           | out of the business without filling their shoes.
           | 
           | You'd also want some kind of break clause so you can back out
           | if it turns out the business can't run without the owner, or
           | if the team won't adapt and can't be replaced.
        
       | system2 wrote:
       | How long was the employment at the pest company? At any point,
       | did anyone treat you like you were stealing their business? I
       | thought about this approach, but I chickened out many times
       | because of the possible confrontation.
        
         | tezclarke wrote:
         | No, and to be absolutely clear, you should not be dishonest or
         | fabricate.
         | 
         | I was up front that I was exploring getting back into blue-
         | collar, coming off the closure of my startup, and that I wanted
         | to get into sales but wasn't sure if this would be a long term
         | thing as it's a totally new industry for me.
         | 
         | We were aligned on giving the technician job a try before
         | moving into sales, and it's common for people to take that path
         | as you can't really sell the services if you've not done the
         | job for a bit.
         | 
         | Important context - I am not a tech millionaire. The top guys
         | regionally at these companies earn $500k+, and some are in the
         | $Ms, so if there was a route to be top pest guy at BigCo, I was
         | up for it!
        
           | system2 wrote:
           | Thank you. This story is a reminder that all these niches we
           | pass on assuming they are not worth pursuing are actually
           | thriving quietly in the background.
        
       | nomilk wrote:
       | Love stories like this, where someone learns some completely
       | orthogonal domain for educational purposes.
        
       | deweywsu wrote:
       | This might be a bit of a gold rush of sorts at first, in that the
       | first people to transition from tech to running a small business,
       | whether tech-enabled or not, will find a bigger piece of the pie
       | waiting for their taking. But as the stream of many others
       | increases over the years, the pie's slices will get smaller as
       | competition for the same market segments increases. Not trying to
       | paint doom and gloom, just that I'd imagine, as the author says,
       | this kind of white to blue collar shift will accelerate, and as
       | it does, competition will rise, lowering the chance for overall
       | profits.
        
         | TurdF3rguson wrote:
         | Is it a gold rush or a pie eating contest? (I need to know if I
         | should be selling shovels or forks).
        
           | deweywsu wrote:
           | That said, this guy is a superstar. This kind of application
           | of skill to a totally different business paradigm to improve
           | it is what I'd love to spend my time doing. Knowing my
           | personality, once I improved the business, I'd get bored
           | running it and move on to finding something else to improve.
        
         | tshaddox wrote:
         | Sounds great for people who need pest control tool services!
        
         | linkjuice4all wrote:
         | In my limited "ai transformation" experience the biggest gains
         | seem to be just forcing down some of the walls between these
         | different systems. Larger, more well run places were probably
         | integrating all of their systems/data/etc so there was none of
         | this low hanging fruit. It seems AI as a forcing function of
         | combining data sources to feed into the AI just had the
         | beneficial side effect of connecting all the crap.
        
           | tezclarke wrote:
           | Getting data into the crm without physical input is a good
           | quick win. Techs will often drive and type at the same time.
           | Another good win is scheduling the right technician for a job
           | when the customer call comes in. Lots of companies building
           | these agents at the moment and a challenge for them is how to
           | get into customers at scale.
        
             | deweywsu wrote:
             | How did you get such a good sense for business alongside
             | implementing solutions with programming? Did you have
             | experience doing this before?
        
               | tezclarke wrote:
               | I'm non-technical so I don't code, although I'm able to
               | do a lot more myself than a year ago, with AI / claude
               | cowork.
        
         | TZubiri wrote:
         | What's the gold rush in this scenario, just business in
         | general?
         | 
         | Doesn't seem like it can be a tulip if it encompasses all
         | productive endeavors.
        
         | est31 wrote:
         | The end game is a resource based economy as all sorts of labor
         | becomes cheap.
         | 
         | Think of Saudi Arabia, Iran, Putin's Russia, or Norway. I.e.
         | risk for highly nepotic dictatorships, with the potential that
         | it might end up well despite the odds (Norway).
         | 
         | Before, if you made a product that improved the lives of
         | everyone, say you invented Google or Heinz ketchup, you could
         | make a lot of money through that, and you did a good deed and
         | became rich the same time. The masses of humans would reward
         | you for delivering the benefits of your invention to them by
         | giving you a piece of their work output.
         | 
         | As their work becomes less and less worth, why focus on those
         | humans though? I am asking rhetorically of course.
         | 
         | An economy that thrives from innovation enriches the
         | innovators, making them powerful. A brute in power causes the
         | innovators to leave or in the worst case, he mass-executes them
         | outright (think of what Stalin did in Russia). With AI, you can
         | have a brute in power though, as an oil rig or datacenter can
         | be protected by a bunch of machine guns.
         | 
         | An economy with AI everywhere will be, after a short and very
         | innovative period, just be about who controls which resource,
         | i.e. water for a datacenter, production lines for robots,
         | mining rights, operational control of robot fleets, etc.
         | 
         | The working 95% will probably experience a sharp decrease in
         | purchasing power, making a lot of products unaffordable to
         | them, so consumption wise we'll have a further shift towards
         | plutonomics. The owning top 10% will probably be affected by
         | this major shift in consumption as well, E.g. a tower full of
         | condos becomes worthless if the tenants can't pay rent because
         | they got laid off, etc.
         | 
         | Need for robots and AI will further increase. Eventually most
         | economic activity will revolve around those robots. It's a bit
         | like paperclip optimizer here, whether those robots protect gay
         | luxury space communism from counterrevolutionaries, or they
         | project the will of the Davos council of Forbes 400,
         | economically it will be quite similar.
         | 
         | There will still be human societies, humans will still talk to
         | other humans. We won't be all exclusively conversing with LLMs,
         | I doubt that. There will still be social mobility but it will
         | revolve around nepotism, lying, and various escalation steps of
         | war.
         | 
         | We might end up in different scenarios depending on the
         | country, but some countries like Germany might lose relevance
         | as most of their value lies in stuff that is going to be
         | replaced by AI, i.e. they have less natural resources, or they
         | have been depleted already.
         | 
         | We might also see companies that automate everything from end
         | to end, from mining to producing and running weaponized robot
         | fleets. Shareholders of those companies will do great too, if
         | the leadership of the companies respects minority shareholder
         | rights that is (why should they though, they will outgun any
         | law enforcement).
         | 
         | Do I like this future? I don't think so. We will probably have
         | solved cancer, communicable diseases, and aging in the next 30
         | years if AI continues its successful trajectory, but not sure
         | if it will be accessible to 8 billion humans.
        
       | Aeroi wrote:
       | I work as a Boat Captain and I've been building Camera Search for
       | 16 months to provide better tools for tradesmen. It's evolved
       | into a larger platform with multiple clients, but the core use
       | case for me was building a video and photo first agent that is
       | grounded in actual manuals and data and provide better
       | diagnostics, parts, and repair info.
       | 
       | My longterm vision is to be the agent platform for traditional
       | industries, bridging the gap between knowledge work and physical
       | work.
        
         | tezclarke wrote:
         | Diagnosis without the professional having to be on site is a
         | good use case.
        
       | TZubiri wrote:
       | Did I read this correctly? You were on the job for 1 month and
       | you are now starting a competing company?
       | 
       | >when I was leaving my boss told me I should start my own
       | company.
       | 
       | Genuinely or sarcastically?
        
         | tezclarke wrote:
         | 2 months
        
           | tezclarke wrote:
           | and not competing - we are looking at a different location
           | and sector, not that I think they'd even consider us as
           | competition anyway
        
       | taude wrote:
       | You can't offshore pest control.
        
         | ozten wrote:
         | But you can onshore pests... wait, Nutria pest control and
         | generate demand by ... introducing Nutria to untapped markets!
        
         | downrightmike wrote:
         | We did with the central american hook work fly etc prevention
         | programs
        
       | isatty wrote:
       | The possum is a friend and not a pest though. I hope you aren't
       | killing them :(
        
         | tezclarke wrote:
         | Absolutely not.
        
         | aaronbrethorst wrote:
         | squish them very gently (and then give them treats)
        
         | Joel_Mckay wrote:
         | Possums and Skunks may carry diseases like most wild animals,
         | but usually only show up if there is a rat/mouse infestation
         | around a food/garbage source.
         | 
         | Taming wild animals is bad for their long-term well-being
         | around human populations, as rabies also initially causes
         | uncharacteristically "friendly" behavior at first.
         | 
         | I agree people should leave nature alone whenever possible. =3
        
         | tdb7893 wrote:
         | Possums are stinky bastards but I love them so much! Juvenile
         | possums are shockingly adorable, just look at these little
         | guys!
         | 
         | (http://upload.wikimedia.org/wikipedia/commons/f/f8/Baby_opos..
         | .)
        
       | btown wrote:
       | > That's why selling SaaS or AI to this kind of company isn't for
       | me - I'd rather focus my energy on building a company from my own
       | principles, and hire people who share them from the beginning.
       | 
       | > When I told my manager I was leaving, he said I should start my
       | own company and give him a call when I do. So that's what I'm
       | doing.
       | 
       | I love hearing stories like this, because it shows a way to be a
       | builder without the "venture or nothing" narrative that has
       | pervaded the tech space since the dotcom days.
       | 
       | It is very difficult to make a _venture-backed_ services firm
       | (providing services, not software) that can be immediately
       | profitable, grow sustainably, and outperform competitors with in-
       | house technology that 's built for real on-the-ground
       | stakeholders... at a speed that will satisfy venture investors.
       | 
       | But it is more possible than ever ([0]), to do this (in-house
       | tech and all) on a bootstrapped basis - since AI reduces the
       | engineering staff required to build, adapt, and maintain an agile
       | best-in-class solution at single-tenant/single-customer scale.
       | The outcome is at the least a lifestyle business, but with upside
       | that can take the form of anything from franchising to licensing
       | to full-fledged SaaS in the future.
       | 
       | I wish OOP the best of luck, and hope he's found a passion. He
       | could go far with this approach if he ends up following through.
       | 
       | ([0] This is not to say there are no barriers to entry. There's
       | privilege in the word "founder," and this is no exception. And
       | the K-shaped economy has left many brilliant would-be founders
       | behind. But at least some barriers are lower than they once were,
       | and that's worth appreciating.)
        
         | anon291 wrote:
         | Lifestyle business has been a thing since day zero in this
         | space (the tech world)
        
           | tezclarke wrote:
           | I have been surprised by how many tech founders, currently
           | funded by VC, have side gigs or are running the company
           | knowing they wont' or can't scale it. I don't think this is a
           | good thing for either the founders or the VC (who probably
           | don't know)
        
             | thaumasiotes wrote:
             | I briefly worked for someone who was funded by Imagine K12,
             | just before Imagine K12 merged into Y Combinator.
             | 
             | He used his funding to rent four apartments in San
             | Francisco, which he then sublet, personally, through
             | Airbnb.
        
               | tezclarke wrote:
               | I know exactly who you're talking about
        
               | Paracompact wrote:
               | Name and shame?
        
         | tezclarke wrote:
         | On "venture or nothing" - This will be my second company and
         | this time round I have stripped right back to the problem,
         | which is actually quite basic - pest control is a big, good
         | business to be in and it's possible to build a very big,
         | profitable business by doing the simple things right,
         | consistently.
         | 
         | It will compound over time if the basics are done right (which
         | is harder to do than I thought before this experiment)
         | 
         | In my previous company, we founded it with the outcome first -
         | "take over the world" or bust. This time I think the base case
         | is a good company, and the ceiling is the best in the industry.
        
           | tezclarke wrote:
           | A really good company worth checking out in this vein is
           | equipmentshare.com. In 10y they started and IPO'd, by being a
           | better way to rent heavy equipment.
        
           | anoojb wrote:
           | This is amazing. Thanks for sharing the story.
           | 
           | > ...and noticed companies have become less likely to offer
           | their time for ride-alongs and research calls. They get too
           | many requests, and vibe coding is drawing their attention to
           | self-build.
           | 
           | Is this ACTUALLY happening? Are entrepreneurs who get into
           | vibe-coders really eating up time a bunch of time for trades
           | people?
        
             | tezclarke wrote:
             | Much more difficult to get attention from blue-collar
             | decision makers than it was previously. Also bc there's a
             | ton of investment in the sector now, so they're bombarded
             | by inbound!
        
               | anoojb wrote:
               | I see, you're statement is less about product research
               | and more about customer acquisition.
        
               | tezclarke wrote:
               | Getting the initial conversation even to research (not
               | just to sell to) is more difficult than before for these
               | reasons.
        
           | seibelj wrote:
           | My neighbor is the best wallpaper guy in the city, which
           | you'd think is extremely niche but wallpaper has come back in
           | a big way. All sorts of businesses out there for those who
           | identify needs and service wants. And the best way to know
           | about a business is to work for an established one first
        
             | tezclarke wrote:
             | Love this one. You are selling people their time back with
             | a service like wallpapering for sure.
        
             | guzfip wrote:
             | I've always wondered how the hell things like vacuum repair
             | shops and other niche stores I still see around from time
             | to time are still around.
             | 
             | It's not that I don't think anyone would choose to repair
             | their vacuum. It's more that I can't imagine they get
             | enough volume to pay the lease/rent/bills on whatever
             | commercial property they're on.
        
               | tezclarke wrote:
               | Tough as consumer goods are generally getting cheaper and
               | better quality. Can't remember the last time we had a
               | problem with the TV. We have left them behind when moving
               | apartments as they're relatively cheap now
        
               | yardie wrote:
               | The smart ones will own their shop outright. If not, they
               | are on a longterm lease.
               | 
               | Also, don't knock it, a quality vacuum like a Kirby or
               | Miele will go decades, are incredibly quiet, and just
               | need maintenance on wear and tear, which these repair
               | shops provide. I think we got used to thinks being
               | terrible. Like my Dyson, does good work, it's also very
               | loud compared to my financially secure friend's Miele.
        
               | JDEW wrote:
               | > Like my Dyson...
               | 
               | Which is wild because a Dyson has a premium price tag.
        
           | lotsofpulp wrote:
           | > which is actually quite basic - pest control is a big, good
           | business to be in and it's possible to build a very big,
           | profitable business by doing the simple things right,
           | consistently.
           | 
           | I would have thought the opposite because pest control is the
           | easiest thing to DIY for most people. All the insecticides
           | and traps and knowledge for what to use is available online,
           | there is usually no emergency so research can be done, and no
           | technical skills to learn most of the time.
        
             | DaedalusII wrote:
             | fumigating houses, pest control at commercial food
             | facilities, commercial premises etc is a big dirty
             | difficult job and involves expensive equipment and
             | hazardous chemicals etc plus as OP noted requires exams
             | before you can do it for 3rd parties
        
             | Lalabadie wrote:
             | I think you're assuming that there is no
             | valuable/monetizable difference between a neophyte, and an
             | experienced expert serving (and supported by) a solid
             | organization.
             | 
             | Also, I don't know where you live, but the more powerful
             | substances used by licensed pest control are regulated and
             | aren't (legally) available to the general public. If you're
             | willing to run a business model based on unlicensed use of
             | controlled substances, there are more profitable options
             | than pest control lol
        
             | foobarian wrote:
             | My biggest problem with a service like pest control is I
             | can't tell what it does. I'm not talking about getting rid
             | of a hornet nest or squirrels in the attic, I'm talking
             | about the door-to-door salespeople who want you to
             | subscribe to a quarterly sprinkling of some magic dust
             | around your house. If I could get a trustworthy measurement
             | like "number of 2x4s not destroyed by carpenter ants" or
             | "sqft of siding not rotten because of nests" I would be a
             | lot more open to it.
        
               | tezclarke wrote:
               | For the d2d residential services, you're buying peace of
               | mind and usually the provider will guartantee the
               | service. E.g. if you see ants and you're not due a visit
               | until next month, they'll drop in and sort it.
        
             | tezclarke wrote:
             | On residential - lots of people don't want to get their
             | hands dirty. For commercial - it's rarely worth doing in-
             | house and in manufacturing / food industries getting it
             | wrong can lead to fines / closure losing contracts, so it's
             | not worth penny pinching.
        
           | theptip wrote:
           | I think there is the potential for a beautiful correction
           | here; the general narrative over the last 5-10 years is PE
           | buying up good businesses, enshittifying them and loading up
           | debt to improve margins, and driving down quality.
           | 
           | But this leaves an opportunity for anyone that cares to build
           | a business that is higher quality (and even better if it's
           | possible to build it efficiently too).
           | 
           | I think with AI lowering the barrier to entry we should
           | expect to see a lot of new small businesses appear, and
           | perhaps if we are lucky this trend can drive a reversal in
           | the enshittification.
        
             | floatrock wrote:
             | I like the story, I struggle to see how to outplay PE.
             | 
             | Yes, PE enshittifies the experience. You can be a better
             | human and win customers that way.
             | 
             | The headwinds are the usual david-v-goliath going up
             | against scale/consolidation stories:
             | 
             | - consolidation gives more purchasing power. When all the
             | PE-controlled pest control vendors in the state are
             | negotiating as one, they get bigger cost breaks
             | 
             | - PE has a bigger war chest. They'll enshittify eventually,
             | but they'll undercut you longer than you can stay solvent.
             | At that point, they'll happily buy you for pennies.
             | 
             | - The end-game is always monopolization. A PE firm bought
             | up something like all the concrete mills in Georgia or one
             | of the southern state. Any building or municipal project in
             | the state effectively buys from that one company, even
             | though it looks like a bunch of different local concrete
             | mills.
             | 
             | - Any AI you throw at the problem presumably PE can handle
             | more efficiently at scale.
             | 
             | What's the strategy that outcompetes?
        
               | christoff12 wrote:
               | Service businesses win on service, which notably degrades
               | over time with PE firms.
               | 
               | So you win by taking the long view and building
               | incrementally and opportunistically jump in as the
               | incumbent falters.
        
         | wouldbecouldbe wrote:
         | Out of all things, you have to be a sadist to be passionate
         | about pest control. Even though necessary at times, it's not a
         | very clean job.
         | 
         | Sounded more like he likes he is passionate about building a
         | business.
        
           | tezclarke wrote:
           | It's the business characteristics I like. Recurring and one
           | off revenue, big market, growing, regulations. The exam
           | barrier to entry rather than 4y apprenticeship like plumbing
        
         | andrew_lettuce wrote:
         | The idea that AI makes adaptation and maintenance easier for
         | non domain experts seems a stretch at best. All we've seen to
         | date is it makes building shallow copies quicker for more
         | people, and helps experts go faster. Neither of these applies
         | to the majority of bootstrapping vertical domains
        
       | ozten wrote:
       | William Burroughs on 1959 HN: I wanted to write Naked Lunch, so I
       | took a pest control job.
        
       | impish9208 wrote:
       | The bugs are the feature!
        
         | tezclarke wrote:
         | Bugs are top of funnel.
        
       | pier25 wrote:
       | Domain knowledge is really the most important in any business. If
       | you're making software for a particular industry you won't get
       | very far without it.
        
         | tezclarke wrote:
         | Agree, and can't be skipped (can be accelerated though)
        
       | teleforce wrote:
       | >I built my own training GPT and passed in 13 days, which was a
       | company record. The training manager knew I'd built the app but
       | never showed an interest, which makes sense: it could replace
       | about a quarter of his role.
       | 
       | I'd really love to read a dedicated article on this side project.
       | 
       | Apparently, Karpathy is into AI based education business with
       | Eureka Labs [1].
       | 
       | [1] Introducing Eureka Labs:
       | 
       | https://eurekalabs.ai/
        
         | tezclarke wrote:
         | The training was basically to sit and read books all day, and
         | it could be so much faster. Surprisingly there is no reliable
         | test / quiz prep tool available online, just some free ones
         | that contain errors.
         | 
         | Given this company is basically the best, they should really
         | build their own revision / quiz tool. The most valuable part of
         | training was a webinar which I took notes from, and turned into
         | revision cards alongside info from the books and revised the
         | way I know works for me. They could do this bespoke for each
         | trainee in seconds now.
        
         | g947o wrote:
         | The whole thing looks dead. I followed a few links but couldn't
         | find anything meaningful that comes out of this.
        
       | tgtweak wrote:
       | I know about 4 friends that have left their parent company, built
       | a killer product that same company didn't think to build or
       | didn't believe in, only to get acquired by that same company
       | after a few years... some have done it multiple times.
       | 
       | I think this falls in exactly that situation. You see how janky
       | these national companies are doing things, plot out a disruptive
       | course, then disrupt them in a particular region so that you can
       | extrapolate how much that will hurt at national scale and force a
       | buyout that's way beyond the multiple you bought those small
       | operators for.
        
         | tezclarke wrote:
         | Ask for forgiveness, not permission!
        
         | charlie0 wrote:
         | How did they deal with non-competes? Are they in CA or
         | somewhere those aren't enforceable?
        
           | williamdclt wrote:
           | Sounds like they didn't build competing products, they built
           | products that'd have been very valuable to the parent
           | company.
        
       | panavm wrote:
       | One thing I've noticed building domain-specific SaaS with AI
       | assistance: the first few weeks feel like magic, but then the
       | codebase becomes hard to maintain.
       | 
       | The issue isn't the AI output quality -- it's that most builders
       | (myself included, initially) use AI reactively. Ask a question,
       | accept the answer, move on. No structure for maintaining context
       | between sessions or verifying that new additions stay coherent
       | with the existing system.
       | 
       | The builders who get the best results seem to treat Claude/Cursor
       | more like a junior dev: useful, but you review everything, and
       | you explicitly maintain shared context about the state of the
       | project.
       | 
       | Domain-specific SaaS is actually a great use case for this
       | because the problem space is bounded -- you can give the AI a
       | really tight context. "We are building scheduling and invoicing
       | for pest control companies. Current architecture is X. Today we
       | are adding Y." That specificity makes the output dramatically
       | better than generic prompting.
       | 
       | Good luck with the build -- the insight to go learn the domain in
       | person before building is genuinely rare and gives you a huge
       | moat.
        
         | tezclarke wrote:
         | It'll go further - bespoke software for the specific company.
         | The exam training is a good example - people have different
         | learning preferences so why can't we cater to that
         | automatically if we already have all the data and context?
         | 
         | Voice input that actually works to reduce screen time and
         | distractions while driving or wearing gloves on site.
         | Understanding and reacting to parking availability in cities,
         | prompting the technician to upsell in the way the system knows
         | he's most comfortable with (so he actually does it).
         | 
         | Incumbents will have to base this on Salesforce and adapt it
         | which is expensive and a grind. Even if they have appetite for
         | that, retraining the technicians who are used to the existing
         | way will be horrendous.
        
       | skyberrys wrote:
       | Wow this is a wild read. I can't believe it worked out so well,
       | although it certainly had it's share of hiccups. Just recently I
       | had an encounter with a pest at my house and then spent some time
       | trying to find a company to deal with it for me. The results of
       | my calling were unsatisfying so I ended up just taking care of it
       | myself. However after I solved my problem I saw a truck from one
       | of the companies I was calling driving through my neighborhood. I
       | think I must have managed to convince my guest to move to another
       | house and apparently that home owner has less issues than I do
       | with the pest removal methods.
       | 
       | Side note, is it just me or do these services seem designed to be
       | a short term patch so I have to have a long term, every 6 month,
       | sort of servicing from the pest control company?
        
         | tezclarke wrote:
         | The regulations for pesticide use are really tightening up,
         | especially in California. Today's treatments often don't kill
         | the pest, rather they make them feel a bit sick and they move
         | along to more welcoming environments like you say.
        
       | BigBalli wrote:
       | That's wild. I literally just launched https://pestpro.app and
       | find this extremely fascinating.
        
         | tezclarke wrote:
         | AI slop - you've sent me the same message on linkedin and you
         | vibe coded that two minutes ago.
        
           | truetraveller wrote:
           | Hey! I have no absolutely no clue who OP (BigBalli) is. I
           | checked this guy's profile out. He's a member since 2012, I
           | don't think he meant bad at all.
           | 
           | I'm personally anti-AI. I checked out his app, and whether
           | vibe-coded or not, it looks very well done. And the app
           | actually has both offline mobile apps + web apps. And it's
           | free? And FWIW, pestpro.app was registered ~1 month ago.
        
             | liamwire wrote:
             | Agreed, reaction from OP is concerning to say the least
        
               | BigBalli wrote:
               | thanks
               | 
               | FWIW didn't mean to hurt/insult(?)
        
             | jvidalv wrote:
             | If you click on "download button" which should open the
             | link to the App Store you will notice that is a broken
             | link. This is why is ai slop.
             | 
             | Spinning a web like that today is 30 minutes of Claude Code
             | prompting.
             | 
             | But like it or not, the gatekeeping of Apple and Google
             | means that pushing an app to their stores is days work and
             | wait time.
             | 
             | So yeah, reeks of ai slop.
        
               | BigBalli wrote:
               | apple still needs to review it. That's why I said
               | "literally just now".
        
             | Jn2G3Np8 wrote:
             | On top of the app store link not working, the privacy and
             | terms links also 404.
             | 
             | Also why is it free? Presumably the data is the product.
        
               | BigBalli wrote:
               | yeah, apple still has to review it... hence the broken
               | link
        
           | BigBalli wrote:
           | I wasn't sure you'd see the comment here (didn't know you
           | posted it yourself). Was just trying to connect to learn from
           | you.
        
             | grey-area wrote:
             | Really quite disturbing that you can now generate this kind
             | of slop in minutes.
             | 
             | https://pestpro.app/blog/
             | 
             | Let's be honest here, why did you generate this just now,
             | are you hoping for work building mobile apps, or are you
             | sincerely expecting to run a pest control SaaS business
             | with AI generated blog posts and a download link that
             | doesn't work?
             | 
             | You've done the incredibly easy bit (making a prototype),
             | do you intend to do the hard work of building a business
             | over 10+ years?
        
       | vlinx wrote:
       | I think taking the technician job is brilliant and exactly how
       | you find the 'better way' for vertical SaaS, similar to how
       | EquipmentShare understood the deep inefficiencies in heavy
       | equipment rental. It's
        
         | tezclarke wrote:
         | They killed it. "A better way to rent"
        
       | lexro_ai wrote:
       | The REIT bonus thing hit me. It's never about the idea being bad,
       | it's about who's getting hurt in their pocket if it works. Took
       | me way too long to figure that out too. One thing I'm curious
       | about -- are you planning to actually run the company day to day
       | after the acquisition or bring someone in to operate it while you
       | focus on the tech side? Feels like that decision changes
       | everything about the pace you can move at.
        
       | Fokamul wrote:
       | I hope LLMs will soon replace all these sales people and SaaS
       | companies. Recreating SaaS product with LLM legally, will be fun
       | during this year and I think it will explode in 2027, also with
       | major lawsuits :)
        
       | jamesjolliffe wrote:
       | Huge admiration and respect for this guy. Jealous of his people
       | skills. Legit, what % of developers on HN do you think are well-
       | rounded enough to pull this off?
       | 
       | Godspeed bro.
        
       | skizm wrote:
       | > We have an acquisition of a small residential operator lined
       | up, which we'll build the tooling for and grow a platform around
       | once we've proven the model works and can scale.
       | 
       | This is the exact process private equity tries to do at scale,
       | right?
        
         | tezclarke wrote:
         | We plan to build more technology in house than PE does. We will
         | start with this first small acquisition, learn and go from
         | there. It might grow by more acquisitions, franchising or
         | organically by attracting the right technicians over, or having
         | a better training program to quickly train and get experience
         | for new guys
        
           | skizm wrote:
           | Hopefully I didn't come off as dismissive. Love the hustle
           | here. It's always been a dream of mine to quit big tech and
           | do something local like this. Glad to see others have made
           | the jump successfully.
        
       | vicchenai wrote:
       | the incentive structure thing is so real. i build tools for
       | institutional investing and the number of times i've seen a
       | perfectly good product idea die because it threatened someone's
       | quarterly bonus is depressing. the REIT example is exactly what
       | happens in finance too -- compliance teams will block adoption of
       | something that saves money if it makes their workflow tracking
       | harder, even temporarily. working in the domain first changes
       | what you build in ways you can't get from interviews. you stop
       | building features nobody asked for and start solving the annoying
       | 5 minute tasks that happen 40 times a day.
        
         | danielmarkbruce wrote:
         | You don't have an email address listed - could you ping me at
         | my username at googles popular email service to chat on tools
         | for institutional investing?
        
       | _spduchamp wrote:
       | I like this idea of building your own software to run your own
       | business rather than trying to sell software.
       | 
       | My wife and I run a small chain of second-hand clothing stores
       | that buy from the public, and we run it on our own custom
       | software built on top of a rails e-commerce engine. (Solidus) We
       | don't do anything online, but instead use the engine to run our
       | point-of-sale and credit system. We have one part-time developer
       | who works from home and occasionally comes and works directly
       | with the staff in the stores, and now she leans a little on
       | Claude for assistance.
       | 
       | I would never want the hassle of trying to make our system work
       | for other companies. I love that we have a system that can adapt
       | and change based on our needs without being beholden to some
       | else's SaaS.
       | 
       | If we were to rebuild it all today, we'd probably lean even
       | harder on Claude, but still work using a good open source
       | e-commerce framework.
        
         | tezclarke wrote:
         | It's only going to get easier, cheaper and faster to build
         | these things for yourself. Thanks for sharing.
        
       | cestith wrote:
       | There's no way to build domain knowledge like working in the
       | field you want to target. This could be a reusable model for
       | people looking to serve a well-targeted vertical with one's own
       | software company for that vertical.
        
         | tezclarke wrote:
         | Yes, and the other way around is increasing now. Industry
         | insiders building their own tools to solve specific problems.
        
       | sizzle wrote:
       | I have annoying carpenter ants does anyone recommend Taurus SC?
        
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