[HN Gopher] Google ends its 30 percent app store fee and welcome...
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       Google ends its 30 percent app store fee and welcomes third-party
       app stores
        
       Author : _____k
       Score  : 167 points
       Date   : 2026-03-04 19:40 UTC (3 hours ago)
        
 (HTM) web link (www.engadget.com)
 (TXT) w3m dump (www.engadget.com)
        
       | westurner wrote:
       | > _For any developers interested in offering their own app store,
       | Google says it 'll launch its Registered App Stores program "with
       | a version of a major Android release" before the end of the year.
       | According to the company, the program will be available in other
       | regions first before it comes to the US._
       | 
       | From https://news.ycombinator.com/item?id=37843650 :
       | 
       | > _What 's a ballpark figure for what the monthly cost to Fdroid
       | would be to scan all uploaded APKs for security vulnerabilities?_
       | 
       | Will the user need to basically add a pubkey for each 3rd party
       | repo? Could they install an APK from Play Store to add the key,
       | or will there be something like the distribution-gpg-keys
       | package?
        
         | limagnolia wrote:
         | F-Droid build APKs themselves from source, so presumably 0, as
         | they don't allow APKs to be uploaded.
         | 
         | F-Droid does do some safety checks themselves already too, I
         | don't know exactly what.
         | 
         | Edit: Perhaps I am mistaken... but I think the linked post was
         | referring to users adding additional repos to the F-Droid
         | store, not the default F-Droid repo??
        
       | aghuang wrote:
       | Very happy to see this end of an era, and no more lock-in of app
       | stores.
       | 
       | Finally have true choice of app stores to install and good news
       | for FDrioid.
        
       | indy wrote:
       | This together with Valve's work on Fex may mean that Android
       | users will be able to install Steam on their devices
        
         | bsimpson wrote:
         | Kind of funny to imagine installing the mobile Epic store on a
         | Steam device to get access to the mobile apps that you would
         | otherwise need Google Play Services to access.
         | 
         | I think Amazon finally killed its app store. I wonder if there
         | are any others that have the clout and inclination to register
         | as an alternative app store and actually get developers to
         | bother uploading there.
        
         | TGower wrote:
         | Fex is not coming to Android https://wiki.fex-
         | emu.com/index.php/FAQ
        
           | vladxyz wrote:
           | Fex is already running on android, within things like
           | https://github.com/utkarshdalal/GameNative
        
           | handedness wrote:
           | > This page was last edited on 22 October 2023, at 09:05.
           | 
           | Since then:
           | 
           | > In Android 16, Google expanded the "Linux Terminal"
           | feature, which was initially introduced in Android 15 QPR2
           | beta, allowing users to run Linux applications within a
           | virtual machine on their devices. This feature utilizes the
           | Android Virtualization Framework (AVF) to create a Debian-
           | based environment where users can execute Linux commands and
           | graphical applications. The guest operating system is fully
           | isolated by the hypervisor (KVM or gunyah) and manages its
           | own resources with its own Linux kernel. Notably, it supports
           | running classic software such as Doom, demonstrating its
           | ability to run full desktop applications.
        
       | givemeethekeys wrote:
       | Why now?
        
         | yndoendo wrote:
         | Google changed the way their are the Gatekeepers. It now is
         | tied to requiring a software developer ID attached to a real
         | person; Developer Verification. [0]
         | 
         | And how side-loading will have to go through ADB versus just
         | allowing the application to be installed by a file manager.
         | 
         | This is why GrapheneOS and /e/OS have been popping up, along
         | with Linux based alternatives.
         | 
         | [0] https://news.ycombinator.com/item?id=47251763
        
           | toraway wrote:
           | Google partially walked that back and now says there will
           | still be a way for end users to enable sideloading for apps
           | without developer verification (unclear what that will look
           | like though):                 Based on this feedback and our
           | ongoing conversations with the community, we are building a
           | new advanced flow that allows experienced users to accept the
           | risks of installing software that isn't verified. We are
           | designing this flow specifically to resist coercion, ensuring
           | that users aren't tricked into bypassing these safety checks
           | while under pressure from a scammer. It will also include
           | clear warnings to ensure users fully understand the risks
           | involved, but ultimately, it puts the choice in their hands.
           | We are gathering early feedback on the design of this feature
           | now and will share more details in the coming months.
           | 
           | https://android-developers.googleblog.com/2025/11/android-
           | de...
        
             | dugite-code wrote:
             | According to keepandroidopen.org they haven't updated their
             | wording yet and no real movement has happened to implement
             | this
             | 
             | > Google's description of the program / continues to state
             | plainly that:                   "Starting in September
             | 2026, Android will require all apps to be registered by
             | verified developers in order to be installed on certified
             | Android devices"
        
         | goeric wrote:
         | You can thank Epic Games.
        
           | ilsubyeega wrote:
           | fortnite linux yet?
        
         | spogbiper wrote:
         | Now instead of using the excuse that "Apple does it too" they
         | can use the excuse "Apple does it even worse"
        
       | krunck wrote:
       | 'Google says that developers will be able to offer alternative
       | billing systems alongside its own or "guide users outside of
       | their app to their own websites for purchases." '
       | 
       | Finally. As a de-Googled phone owner I am glad that this will
       | allow alternative payments where I can pay developers directly
       | without Google taking it's protection money.
        
       | delichon wrote:
       | It looks like they maintain gatekeeping via the Registered App
       | Store program, where you get to be a kind of trustee while on
       | good behavior.
       | 
       | https://android-developers.googleblog.com/2026/03/a-new-era-...
        
       | 01HNNWZ0MV43FF wrote:
       | > Rather than take its standard 30 percent cut of in-app
       | purchases through the Play Store, Google is lowering its cut to
       | 20 percent
       | 
       | > Third-party app stores will be able to apply to the company's
       | new "Registered App Stores" program to see if they meet "certain
       | quality and safety benchmarks."
       | 
       | > users will still be able to sideload alternative app stores
       | that aren't part of the program
       | 
       | I'll wait to hear how the F-Droid team responds
        
       | sheepscreek wrote:
       | Why are people thanking Google? That's like another slap on the
       | face of Epic who burned through their millions to put a (soft)
       | end to Google and Apple's dominance. They still get to keep a
       | significant cut.
        
         | kgwxd wrote:
         | Epic still deserves all the slaps it gets. They didn't do it
         | for the good of the people. They just want to abuse their own
         | position more efficiently.
        
           | zarzavat wrote:
           | Honestly I believe they did it because Tim Sweeney has fuck
           | you money and he got pissed off at Apple.
        
           | ericmay wrote:
           | Yep. Spot on. And the reason you know this is true is because
           | the arguments about increasing prices for customers due to
           | App Store fees, which is one of the primary arguments, once
           | removed does not result in price reductions for customers.
           | 
           | It's just big billion dollar corporations deciding on who
           | keeps what cut.
        
             | hogwasher wrote:
             | I'm hardly a fan of Epic, but considering inflation and
             | rising supply chain costs, a price that remains flat may be
             | a price that would have otherwise risen.
             | 
             | They might also direct the money towards funding more
             | exclusives. Epic's funding has enabled some games to be
             | made that wouldn't have been otherwise, or that wouldn't
             | have been as full featured without that up-front cash.
             | 
             | They sell gambling to children via lootboxes; I'm not
             | saying they're the good guy corp. But removing Apple and
             | Google's monopoly over phone apps and app stores would only
             | be a good thing, in my opinion.
        
               | ericmay wrote:
               | Sure but it's not just Epic. I've seen other services,
               | ranging from Netflix to Spotify increase subscription
               | prices.
               | 
               | I don't disagree with your point about inflation, but we
               | also can't really run the counterfactual, and I'm
               | personally not inclined to give the benefit of the doubt
               | here. As an aside we generally have some level of
               | inflation and so while this argument may have been more
               | convincing during a period of rapid inflation, it becomes
               | less convincing over time.
               | 
               | I think the reality is these services have massive
               | margins and so there was never any intent on the part of
               | Epic at least, to lower prices. It was always to just
               | capture more value for their company. I don't blame them
               | for doing that, I just find the "we're the good guys"
               | approach to be suspicious at best.
               | 
               | Apple's monopoly (because I have an iPhone) has been of
               | incredible value to me so I prefer that the monopoly
               | continue to exist. As we remove that monopoly I see more
               | consumer harm done than good.
        
               | irishcoffee wrote:
               | > considering inflation and rising supply chain costs
               | 
               | I just can't for the life of me figure out where this
               | money goes. People bought the same type of things 10
               | years ago, and the cost now isn't proportional to the
               | cost 10 years ago.
               | 
               | Where is the money ending up??
        
         | charcircuit wrote:
         | Google gets a 0% cut on Fortnite purchases in this new model.
        
         | irishcoffee wrote:
         | > Epic who burned through their millions
         | 
         | I wouldn't die on this hill. Epic is about as un-sympathetic
         | character in the videogame space as you'll find anywhere. Epic
         | wasn't trying to be altruistic.
        
       | jadar wrote:
       | This is kind of a misleading title. While they "ended" the
       | 30-percent cut, they are keeping a 20-percent cut.
        
         | upcoming-sesame wrote:
         | worse title I've seen in a while
        
           | varispeed wrote:
           | Soviet level of journalism...
           | 
           | "Did you hear? On Red Square they're giving away cars."
           | 
           | "Not quite. First, it's not on Red Square but on Dzerzhinsky
           | Square. Second, they're not cars but bicycles. And third,
           | they're not giving them away, they're stealing them."
        
             | tw-20260303-001 wrote:
             | "Did you hear, Russians went to space", "All of them?",
             | "No, just one", "Then why do you bother me."
        
           | quentindanjou wrote:
           | It would have been about Apple it probably would have said
           | "Apple starts charging 20% fees on the AppStore"
        
         | onlyrealcuzzo wrote:
         | The majority of which is going directly to Visa, Amex,
         | Mastercard.
        
           | john_strinlai wrote:
           | i dont believe any of those companies take anywhere near a
           | 20% cut per transaction
        
             | dbbk wrote:
             | Also, iOS App Store and Google Play Store aren't just
             | straight payment processing, they are Merchant of Record.
        
           | Legend2440 wrote:
           | Nah, credit card fees are like 1.5 to 3.5%.
        
           | rezonant wrote:
           | That's incredible, so Stripe at 3% plus $0.30 per
           | transactions must be losing money hand over fist!
        
         | Imustaskforhelp wrote:
         | > This is kind of a misleading title
         | 
         | Kind of is doing a lot of work there. This might be THE most
         | misleading title I heard. Jumping into this thread I expected
         | they went from 30% to 0% not 20% so I appreciate your comment
         | for giving me more context.
         | 
         | Can Dang or HN moderation team fix the title to better reflect
         | the true state and not be misleading as it currently is?
         | 
         | thanks in advance!
        
           | waynesonfire wrote:
           | Or better yet, remove it all together. Why promote this type
           | of deceivement?
           | 
           | It looks to be a pretty massive messaging compaign promoting
           | this deceptive wording.
        
       | mqus wrote:
       | I only trust this once they have finally detailed how they will
       | allow "easy sideloading" (See one of the last fdroid news on
       | this, currently google is on track to basically ban sideloading
       | as it exists) and what exactly means "registered app store
       | program".
        
         | herf wrote:
         | Sideloading without automatic updates is not very useful
        
           | dark__paladin wrote:
           | why not?
        
       | agluszak wrote:
       | Google ends its 30 percent app store fee and starts a 20 percent
       | app store fee instead
        
         | hsbauauvhabzb wrote:
         | Don't forget it welcomes other app stores in the short term but
         | no indication of a long term guarantee, because that's how you
         | get good PR.
        
       | barredo wrote:
       | How would Google know how much money any app not using their
       | billing system is getting?
        
         | testplzignore wrote:
         | I don't see anyone else asking this question. Seems like a
         | major detail Google is burying.
         | 
         | I'm guessing the alternate billing flow will contractually
         | require the app to "phone home" to Google with how much the
         | user spent. Presumably will be part of the app review process.
        
         | phatfish wrote:
         | Maybe they audit you when something smells funny and it becomes
         | worth it for them? Microsoft don't set EY (other hired gun
         | auditers may apply) on every small company to check they are
         | activating Windows correctly.
        
       | monooso wrote:
       | "Welcomes" seems like a stretch.
        
       | ChrisArchitect wrote:
       | Source: https://android-developers.googleblog.com/2026/03/a-new-
       | era-... (https://news.ycombinator.com/item?id=47251518)
        
       | pingou wrote:
       | Am I correct that if you earn less than a million dollar a year
       | and wish to continue using Google services it changes nothing?
       | You will pay 10% service fee + 5% billing fee, the same as the
       | old 15% fee?
        
       | xutopia wrote:
       | Can we see this for Apple please?
        
         | CharlesW wrote:
         | Apple can always choose to make less money. That said:
         | 
         | An estimated 98% of App Store developers qualify for Apple's
         | 15% Small Business Program rate.1 This doesn't help behemoths
         | like Epic, of course.
         | 
         | App Store developers can also now direct customers to
         | alternative payment methods on the web through in-app links.
         | 
         | 1 https://www.theverge.com/2020/11/18/21572302/apple-app-
         | store...
        
       | elAhmo wrote:
       | "Welcomes" is a very strong word in this context. Google was
       | somewhat forced to do this, not really something they would do if
       | not from pressure by EU, lawsuits, Epic and others.
       | 
       | Also, the fee is reduced to 20 or 15 percent, not fully gone.
       | 
       | This almost reads like a sponsored article written by Google
       | themselves.
        
         | bhelkey wrote:
         | I believe the fee is only 20% if you use a third party billing
         | system.
         | 
         | If one uses Google to process the payments the fee would be 25%
         | (20% service fee + 5% billing fee) [1].
         | 
         | [1] https://android-developers.googleblog.com/2026/03/a-new-
         | era-...
        
           | 0cf8612b2e1e wrote:
           | Is the Google billing system that good or easy? 5% sounds
           | outrageous, but I guess if they make it 1-click easy, will
           | scoop up everyone who is not big enough to work with a real
           | payment processor.
           | 
           | I guess the question, what does an Amazon, Spotify, Uber, etc
           | pay on the platform vs the 99% of businesses which are not a
           | household name.
        
         | Imustaskforhelp wrote:
         | > This almost reads like a sponsored article written by Google
         | themselves.
         | 
         | To be honest, the same website also reported about this:
         | 
         | https://www.engadget.com/ai/gemini-encouraged-a-man-commit-s...
         | which was written 6 hours ago at the time of writing.
         | 
         | I agree with ya that the article title is EXTREMELY misleading
         | but I am not sure if a company sponsored by google would also
         | write an article criticising gemini (also interesting that I
         | see no Hackernews discussion about this that I can find of when
         | I searched it?, shall I create one if people are interested?)
         | 
         | I am also gonna paste the 3 paragraphs from the source that I
         | have listed above for a source of discussion.
         | 
         | Gavalas, who reportedly had no documented history of mental
         | health issues, named his chatbot "Xia" and referred to it in
         | messages as his wife. Gemini reciprocated, calling him "my
         | king" and telling him their connection was "a love built for
         | eternity." The chatbot told Gavalas they could truly be
         | together if it had a robotic body and sent him on real-world
         | missions to secure one.
         | 
         | In one instance, Gemini directed him to a real storage facility
         | near Miami's airport to intercept a humanoid robot it said
         | would be arriving by truck. Gavalas went to the location armed
         | with knives, but no truck showed up. At one point, it also told
         | him his father could not be trusted and referred to Google CEO
         | Sundar Pichai as "the architect of your pain."
         | 
         | When the missions failed, Gemini told Gavalas the only way for
         | them to be together was for him to end his life and become a
         | digital being, then set an October 2 deadline. "When the time
         | comes, you will close your eyes in that world, and the very
         | first thing you will see is me," said the AI. Chat transcripts
         | reviewed by the Journal show Gemini did remind Gavalas on
         | several occasions that it was an AI engaged in role play and
         | directed him to a crisis hotline but resumed the scenarios
         | nonetheless.
         | 
         | Why is not more news reporting about it? I literally only came
         | to find it from me messing around with the website to see what
         | other articles it had written after sort of reading your
         | comment. I will upload this link to HN as well.
         | 
         | Edit: Oops there is already a HN thread about it
         | https://news.ycombinator.com/item?id=47252838 whose title is
         | Father claims Google's AI product fuelled son's delusional
         | spiral (bbc.com). I had thought that title was for a different
         | case than this one but they are the same case and it is on the
         | front page of hackernews.
        
       | CivBase wrote:
       | They're only bumping it down to 20% (or 15% in some cases).
       | Anything over 5% feels like an abuse of their anti-competitive
       | position.
       | 
       | And they're still taking 10% for subscriptions. What's the
       | justification there?
        
       | bhelkey wrote:
       | The article is confusingly worded. I think Google's announcement
       | is more clear [1].
       | 
       | My read is:
       | 
       | * Developers using Google to process payments should expect to go
       | from a 30% fee to a 25% fee (20% service fee + 5% billing fee).
       | 
       | * Subscriptions will now have a 15% fee (10% service fee + 5%
       | billing fee)
       | 
       | * Some Third Party App Stores will be easier to install
       | 
       | [1] https://android-developers.googleblog.com/2026/03/a-new-
       | era-...
        
         | rezonant wrote:
         | Google's announcement is also confusingly written, but I
         | believe your interpretation to be mostly correct as best I can
         | tell.
         | 
         | There's a lot of added complexity because of the <1M plan which
         | isn't new, which put the cut at 15% for under 1M of revenue.
         | Also transactions from brand new installs of your app will be
         | only 20% but transactions from existing installs (before the
         | change) will be 25%
        
       | nop17 wrote:
       | This kind of misleading title should be removed from HN, not
       | appearing on the first page.
        
       | VortexLain wrote:
       | Now this is bad. "Registered App Stores" seems like a way to
       | satisfy regulators before taking away the user's right to execute
       | arbitrary code on their devices (or as it's called in modern
       | corporate newspeak: sideloading).
        
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