[HN Gopher] 1Password Raising Prices ~33%
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1Password Raising Prices ~33%
Email today: Since 2005, 1Password has been on a mission to make
security simple, reliable, and accessible for everyone. As the way
people work and live online has evolved, so has 1Password. More
recently, we've invested significantly in new features that make
1Password even more powerful and effortless to use, helping protect
what matters most to you, including: - Automatic saving of logins
and payment details - Enhanced Watchtower alerts - Faster, more
secure device setup - AI-powered item naming - Expanded recovery
options - Proactive phishing prevention While 1Password has grown
substantially in value and capability, our pricing has remained
largely unchanged for many years. To continue investing in
innovation and the world-class security you expect, we're updating
pricing for Individual plans, starting March 27, 2026. Current vs
New Pricing: Current price: $35.88 USD / year New price: $47.88
USD / year The new price will take effect at your next renewal,
provided it's on or after March 27, 2026. Those occurring prior to
March 27, 2026, will continue at the current pricing until your
next renewal. If you have any questions, please reach out to
support by replying to this email. We're deeply grateful for your
continued trust and support. Thank you, The 1Password Team
Author : iamben
Score : 76 points
Date : 2026-02-24 17:47 UTC (5 hours ago)
| fnoef wrote:
| Got the same. Kind of a bummer to see "AI powered item naming".
| Who needs this shit? Hope the price increase is not to cover
| their useless AI spendings. Otherwise I'm happy with 1Password.
| seatac76 wrote:
| That has to be the lamest use of "AI" to justify price increases.
| TheMiddleMan wrote:
| https://news.ycombinator.com/item?id=47139951
| asjldkfin wrote:
| VC money at work baby!
| ChrisArchitect wrote:
| Earlier: https://news.ycombinator.com/item?id=47139951
| open592 wrote:
| I checked with their "AI chat" about whether I could lock in
| current prices by renewing early but they said they would not
| allow this. I'm kind of surprised that there is no option to do
| this (I see Jetbrains as an example of a company which makes this
| very easy)
|
| I've been a 1password customer for many years, so I'm a bit
| bummed out about this.
| robinhood wrote:
| Very disappointed by this. I've been a customer for many, many
| years on a Family plan, but I do not understand this price raise.
| The only reason they raise price is definitely because of the
| need to answer to investors, and the necessary enshitification
| that follows. While I understand every business needs to generate
| revenues, they put on us, the customers, the burden of their
| rapid hiring spree and growing operating costs. It's just sad.
| There is just so much you can charge for managing passwords, and
| the family plan becomes way too expensive for the value it truly
| provides. We will need to switch to a less expensive competitor.
| merrvk wrote:
| Seems excessive
| brendanmc6 wrote:
| 1password is by far my most recommended subscription to friends
| and family.
|
| In a world where almost every single app or service I use has
| thrown me into a rage from enshittification or show-stopping bugs
| or both, where I can hardly even type this message because even
| iOS keyboards have regressed... 1password is actually a great
| service that makes my life objectively better.
|
| I put them in an exclusive S-Tier with, surprisingly, Chase
| Mobile (in recent years), Signal, Google Sheets, and maybe an few
| others. They just work.
|
| Since the rest of them ignore my 1 star App Store reviews and my
| desperate, detailed bug reports, the only power I have left is to
| support good software and recommend it to friends.
| microtonal wrote:
| My experience has been the opposite, they have become worse and
| worse since the early days when they were small Mac shop with a
| standalone app. It's really death by a thousand papercuts now.
| Sometimes it cannot fill a password, sometimes it loses the
| connection between the browser plugin and the native app and
| doesn't really fill anything at all anymore, the interface
| sucks compared to the native Mac version, etc.
|
| The only reason I have not migrated away is that my wife and
| daughter also use it (1Password Family) and it seems like a
| huge task to properly migrate the hundreds of passwords, tens
| of passkeys, etc. Maybe this is the final straw.
| firefax wrote:
| >Chase Mobile
|
| What banking tasks are you doing that other apps don't seem to
| handle -- are you trading stocks or something?
|
| I basically never use a banking app except to deposit a check
| (which all the various apps seem to handle well now) or
| transfer money from the checking account that receives my
| direct deposit to the account I use at ATMS. (Love that air
| gap).
| wps wrote:
| > Chase Mobile
|
| Really? To me that app is like the WeChat of banking. It just
| does so many things. Do not even get my started on the non-
| standard long totp that they force you to enter when trying to
| navigate certain parts of the app (you're already authed, why
| reauth?!).
|
| I think the Schwab app-for doing as many things as the Chase
| app, is a much smoother experience.
| jasonriddle wrote:
| Yeah, pretty disappointed by this as well. The app has been
| getting buggier overtime and I was already considering leaving,
| so this was the push I needed.
|
| Seems like the most popular players in this space are Bitwarden
| and KeePass, does anybody have a positive or negative experience
| to share with either?
| k_bx wrote:
| Bitwarden is a shit product lacking basic niceties: search is
| terrible (substring match is beyond first page of results), UI
| is sometimes non-async (typing freezes search), no way to sort
| by newest/date added, no way to make two note (textarea)
| fields, no way to expand it, consumes memory and CPU etc
|
| However, it's open-source, cross platform and sorta works.
| jasonriddle wrote:
| Ah that's disappointing.
|
| So you've just been with 1Password then? Did you try KeePass
| or anything else?
| k_bx wrote:
| No I'm using Bitwarden and hate it :)
| brendanmc6 wrote:
| What bugs have you encountered? It's been flawless for me.
| jasonriddle wrote:
| It's been little things and mainly usability/polish things.
|
| Sometimes the vault doesn't unlock and I have to enter in my
| password 2-3 times.
|
| It doesn't always capture all information from a page
| properly when creating a new login and there are additional
| fields to capture.
|
| The "detecting if a website supports key passes and one time
| password" feature for Watchtower was overwhelming with lots
| of information, until I clicked each one and had to ignore
| it.
|
| These reasons alone are not enough for me to leave, the 3 big
| problems are below.
|
| 1 - I was feeling more uncomfortable having websites promote
| using passkeys, and I would store that in 1Password, but then
| I wasn't sure if 1Password as going to make it easy to
| migrate that stuff out. So, I want to use something open
| source, so I don't have to worry about losing access/managing
| that stuff in a propertiery/closed product. It might be easy
| to export/migrate out today, until something changes and they
| no longer allow that or make it very difficult/hard to
| scale/automate.
|
| 2 - I have a strong feeling this price increase is being
| justified by "AI" somehow. I'm sure, like all other
| companies, 1Password is internally forcing/requiring its
| developers to use coding models, and sonnet, opus, etc are
| expensive to use and the cost adds up. Also, I don't like the
| direction of where things are headed, where people are
| becoming more relaxed and not reviewing code properly and
| merging in code that will cause security issues later
| (perhaps openclaw fits into this bucket) or they are taking
| open-source code they laundering it for companies internally
| to use (I can't prove this, but if a model is trained on
| public data/code, it seems very likely). Something about that
| just bothers me especially when a company is worth billions
| of dollars.
|
| 3 - I've spent the last 3 years building up my homelab and
| using Pikapods for hosting various things. I want to support
| open-source more and run my own things and pay supporters
| properly to maintain things. I've always been a bit nervous
| what might happen if 1Password gets hacked, either because of
| poor security or due to a third party vendor. I still have
| the problem of my things getting hacked, but I pay more
| attention to how I secure things and use Tailscale and not
| publish things on the broad internet (when it makes sense).
| Also, I would be a hypocrite to dismiss the value of coding
| llms, as I'm using them myself. But how I'm using them, I'm
| using them to do security reviews of my docker compose files
| or kubernetes yaml files. Having coding llms has made it so
| much easier to maintain a homelab.
| jajuuka wrote:
| Personally I've had issues with Windows Hello integration for
| a while. It worked for a while but then didn't anymore.
| Everything is right and best I could find was the team saying
| it's some weird issue with TPM. Once I put in my master
| password the Hello integration is fine. It's just storing the
| key in TPM that doesn't work. So every restart I need to put
| in the master password. Granted my desktop is a Ryzen 2
| system but still.
| cryptos wrote:
| I don't like Bitwarden UI/UX. It looks not really polished.
| Especially the "folders" are akward. How the implemented it,
| calling them labels and designing them like labels would make
| way more sense. But the whole UI looks like software developers
| - and not designers - built it.
| jasonriddle wrote:
| That makes sense.
|
| I think I tried using it maybe 4 years ago or so, and I had
| the same feeling. It just felt.. awkward to use, lots of
| friction. I was hoping it had changed by now, but I guess
| that hasn't happened.
| aristofun wrote:
| Fortunately 1P6 with one time purchase still works. I don't care
| about this company since then.
| jajuuka wrote:
| Not stoked but it's the first since I've joined. Not an insane
| jump. Seeing Bitwarden go up had me wondering. It's still the
| best all rounder password manager I've used. Has everything and
| does it all really well. If Bitwarden could integrate their
| Reports feature into the app that might be a compelling reason to
| come back.
| wps wrote:
| A commenter here recently just asked me if I have considered
| BitWarden due to my gripes with KeePass. KeePass cannot rent-seek
| off my passwords. You can of course host BitWarden, but the
| official software can always get worse (see Minio). Thankfully we
| have community run versions of the BitWarden server
| (VaultWarden), whereas 1password customers are left to dry. There
| just isn't any money in personal password managers, and
| restricting features like TOTP (BitWarden free tier) rarely
| entices the average person to get a paid plan.
| firefax wrote:
| I've had good experiences with KeePassXC. In addition to being
| able to store your passwords, it can ingest TOTP seeds. And
| finally, it's open source and cross platform. (I originally
| stumbled upon it because it was the only KeePass implementation
| that tried to look like a native MacOS app)
|
| This is a killer feature for me, since apparently iOS backups do
| not backup your TOTP generators in Google Authenticator, which I
| discovered after I wiped my phone and restored it thinking I was
| perfectly safe doing so given I had a backup.
|
| I now encourage all the folks I mentor to set up a KeePass vault
| for the TOTP seeds.
|
| There's even an option to generate one of those fancy QR codes
| that apps like authenticator can use, so the two are not mutually
| exclusive.
|
| If you're an individual, not an enterprise user, I don't see why
| anyone would pay for a password manager.
| delduca wrote:
| If they write a native (non Electron) app, fine.
| morgango wrote:
| Completely worth it to me. It would be an incredible value at
| twice the price and part of my daily workflow on all machines.
| don_neufeld wrote:
| Same, just excellent software that I use 100+ times per day.
|
| Quality matters in what you use constantly.
| mcsniff wrote:
| 100+ times a day? Explain yourself.
|
| I login/unlock my password manager maybe...a dozen times a
| week and that would be a high count when I'm doing "business"
| and logging in for financial things.
| oliyoung wrote:
| +1
|
| For pure peace-of-mind managing a family and all our passwords
| and digtial security, it's value is far more than this monthly
| cost
| joshstrange wrote:
| I get a lot of value from 1Password but the software quality has
| fallen.
|
| There was a period of time that 1P would constantly grab window
| focus on macOS, they must have finally fixed it because after
| months of it randomly happening I don't think it's happened for
| at least 4 months. Then there is stuff like adding a new item,
| the search "Try searching anything", well, at least as long as
| "Anything" is not the _type_ of new item you want to create...
|
| If I search "API" because I want to create an API key entry it
| shows be a bunch of worthless suggestions of websites (why would
| that be useful?) and at the bottom just injects my search term
| into the name of the 3 top "types" of item you can make. I have
| to expand it and scroll down to find API Credential. This is
| maddening to me. In part because of the mocking "Try searching
| anything", which is just clearly BS, and in part because I find
| the website search 100% useless and the only thing I care to
| search on is the types of new 1Password item I might create.
|
| Video: https://cs.joshstrange.com/jFqYXC8q
| nikolay wrote:
| They still don't have support for recovery codes and links to
| secrets between vaults... Their Chrome extension stopped working
| for most websites, especially for credit cards! The Electron app
| is using plenty of RAM.
| quacker wrote:
| My family pricing went up by 20%, from $59.88 USD to $71.88 per
| year.
|
| I like 1Password a lot. I've used it for 10 years. It's never
| lost a single thing, and I don't recall any downtime that
| impacted me. It's easy to setup and 99% hassle free. Works on my
| various device types (windows, mac, ios). It supports passkeys
| and 2FA codes. I like having shared and private vaults. I love
| the ability to share an auto-expiring, one-time-view link to a
| password. And the billing is a simple subscription fee.
|
| I could do without some bloat. Watchtower feels like an
| enterprise need that is otherwise low-value and (by default)
| noisy for individuals/families. I obviously don't need "AI"
| forced into my password manager. I didn't love the version 7 to 8
| transition that required a new app/extension to be installed. But
| all of that is really not so bad.
|
| So yeah, I don't feel like I'm getting any additional value that
| justifies the price increase, but it's still more than worth it
| for me.
| neillyons wrote:
| I stopped my 1Password subscription last year and started using
| Apple Passwords. The user experience is great if you switch to
| Safari with fingerprint login.
| avazhi wrote:
| The 1Password app(s) have never been buggier or more frustrating
| to use. App UIs have never been more convoluted.
|
| Enshittification comes for us all, sadly, even something like
| this that has largely been indispensable for me and my family for
| so long now.
|
| Not sure what to say, because Bitwarden is worse at everything
| and nothing else is even worth mentioning based on what I know.
| Great example of something I'll stay with for now simply because
| there are no better alternatives on the market.
|
| PS - listing AI auto naming of items as an improvement got a
| genuine laugh out of me.
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