[HN Gopher] The peculiar case of Japanese web design (2022)
       ___________________________________________________________________
        
       The peculiar case of Japanese web design (2022)
        
       Author : montenegrohugo
       Score  : 206 points
       Date   : 2026-02-23 14:28 UTC (8 hours ago)
        
 (HTM) web link (sabrinas.space)
 (TXT) w3m dump (sabrinas.space)
        
       | viggity wrote:
       | I took 3 years of Japanese in HS (96-99). About 2 years ago I was
       | doing a lot of work with genai and japanese typefaces. It was
       | wild digging into how different the japanese web is. Back in like
       | 2005, it was common to stylize english text by embedding it in an
       | image and then applying drop shadows, etc. By 2022 everyone does
       | the vast majority of that within CSS. Not in Japan though, I
       | couldn't believe how much text content is still in image form.
        
       | klez wrote:
       | I believe this is a continuation of her video on the same topic.
       | https://www.youtube.com/watch?v=z6ep308goxQ . It's been on my to-
       | watch list for a while. I guess it's time to check it out.
        
       | xp84 wrote:
       | I personally think it's a feature and not a bug that web
       | minimalism didn't impact Japan in the same way it did here in the
       | West. Giant images everywhere, and hiding most complexity behind
       | the ubiquitous *** buttons, is hostile to discoverability and
       | usability. Our motto: "Hide _everything_ that isn't specifically
       | earning money, or vitally important to the funnel to maximize our
       | KPI!"
       | 
       | I'm not pretending to understand the _why_ better than the author
       | of this piece - just saying I'm happy for Japan.
        
         | cosmic_cheese wrote:
         | The sooner three-dot and hamburger menus fall out of favor the
         | better. They're a couple of those UI patterns where 8-9 times
         | out of 10 there was probably a more suitable pattern that
         | should've been used instead.
        
           | ctmnt wrote:
           | I agree that they're bad patterns (the three dot menu
           | particularly so, it often just looks like a mistake), but
           | what would be more functional on a small screen? I'd love to
           | see some good alternatives that I could adopt in my own
           | projects.
        
             | aidenn0 wrote:
             | Personally, if they just went away on large screens, I'd
             | already be much happier. So many programs I use on my 30"
             | monitor have gone from a readily available quick-to-
             | navigate menu-bar to a horrible hamburger menu that is so
             | self-conscious about using space that it is 10x slower to
             | use than before.
             | 
             | Gnome (and maybe GTK as well?) submenus now require a click
             | (as opposed to the previous hover) and replace their parent
             | menu (rather than appearing beside it), making hunting for
             | something in a submenu an exercise in frustration.
             | Considering that:
             | 
             | 1. The fraction of Gnome users on a small touchscreen is
             | approximately zero
             | 
             | 2. You can always support the miniscule number of small-
             | touchscreen users by having menus behave differently on
             | small touch screens; Apple still has a menu bar on desktop
             | applications!
             | 
             | It's particularly frustrating
        
             | cosmic_cheese wrote:
             | It's very context-dependent and I can't detail all of them
             | in this post but I'll give a couple examples.
             | 
             | In many cases, for mobile versions of sites hamburger menus
             | can be easily replaced with an app-style bottom-aligned tab
             | bar and on occasion even a linear horizontal navbar. You
             | wouldn't believe how many mobile hamburger menus I've seen
             | on sites that have a grand total of 2-5 destinations.
             | 
             | In the case of list views, three-dot menus can be replaced
             | by a mini-toolbar of buttons that appears within a list
             | item when hovering or selecting a row (depending on if it's
             | desktop or mobile), and on desktop if your audience has a
             | bit of a technical leaning a right-click context menu can
             | do the trick.
             | 
             | The main thing to avoid is to use either as thoughtless
             | catch-all "junk drawers". Usually if one sits and thinks
             | about it a little bit a better pattern will become obvious.
        
             | thewebguyd wrote:
             | The alternative is progressive disclosure and contextual
             | actions, mostly. Only show buttons and options when they
             | are functional (e.g., a fixed bottom nav bar changes to
             | copy/cut/paste only when text is selected, otherwise it
             | displays nav icons, or changes to something else entirely
             | on some other action).
             | 
             | For overflow, have the bottom nav bar slide up (kind of
             | like old iOS control center) to reveal more options, just
             | have to be cautious not to re-create the three dots menu
             | junk drawer in there too.
             | 
             | I think the three-dot menu junk drawer is just a result of
             | lazy design from a goal of re-using the same UI everywhere,
             | no matter the OS.
             | 
             | If we want good design, then (collective) we need to start
             | making unique native UIs per platform, using that
             | platform's toolkits and HIG instead of "branded"
             | experiences using cross platform UIs.
             | 
             | That's for mobile, for desktop just dump mobile design
             | entirely. Go full on information density, menus, etc. Make
             | it designed to be navigated with a keyboard and a mouse.
        
             | carlosjobim wrote:
             | If you don't crowd your menu, then you can just have the
             | text links below the website logo, with flex-direction: row
             | and justify-content: center
             | 
             | It'll take up less than half of a smart phone screen, and
             | customers don't need to bother with any burger menu.
             | 
             | The phone web should only have two functions: Poke and
             | scroll. For most normal websites that is.
        
         | Nifty3929 wrote:
         | Hidden / disappearing controls are so irritating!
         | 
         | Where's the button? Where's the button? I know it must be here
         | somewhere... (accidentally hovering mouse over something) OH
         | THERE IT IS!!
        
       | montenegrohugo wrote:
       | I found this gem. Hadn't seen it on HN yet, so I thought I'd post
       | it!
       | 
       | I've always found Japanese design fascinating
        
       | iamnothere wrote:
       | I prefer the Japanese style. Information dense, yet clean. It
       | reminds me of the web before Apple-style minimalism took over.
       | 
       | To contrast with a superficially similar style, Chinese web
       | stores are also maximalist, but they tend to assault you with
       | popup coupons, confetti effects, and other such things. Japanese
       | style feels very efficient and utilitarian by comparison.
        
         | mc32 wrote:
         | It reminds me of the "portal" era of Netscape, Excite and
         | Yahoo. Very information dense. Among others', Google's
         | minimalism took over.
        
           | iamnothere wrote:
           | There are still a few information dense English language
           | sites out there, but they're rarer. Honorable mentions:
           | 
           | - https://based.cooking/ (or the more updated fork
           | https://publicdomainrecipes.com/)
           | 
           | - https://ooh.directory/
           | 
           | - https://gwern.net/
           | 
           | - https://www.metafilter.com/
           | 
           | - HN :)
           | 
           | (These are primarily text and lack the occasional color pop
           | of the Japanese style, but I still admire the density and
           | efficiency.)
        
           | deltoidmaximus wrote:
           | I felt like part of Google's success was that the simple
           | search bar loaded fast in an era where I often had slow
           | internet. Yahoo's portal page had to much on it to distract
           | or slow me down from doing what I came there to do.
           | 
           | Later on I remember finding out Yahoo had a search.yahoo.com
           | page or something that was also just a search bar but that
           | was harder to type so was still a failure of design.
           | 
           | This was before combined search and address bar.
        
           | awad wrote:
           | It would not surprise me that Yahoo Japan was the blueprint
           | for many of these sites. It still is extremely popular as a
           | portal destination.
        
         | kccqzy wrote:
         | I think you made a good observation about what's in essence
         | different between the Chinese style and the Japanese style. The
         | popup coupons and confetti effects are all animations.
         | Personally I find these animations highly distracting. Whereas
         | if something is information dense but _static_ , I like it.
         | 
         | (There are also non-store Chinese designs; they are not trying
         | to sell anything so they don't need coupons and confettis.
         | These are actually enjoyable to use. And they are more
         | information dense than the English equivalent because the
         | Chinese script packs more in a smaller space. This of course
         | makes such designs i18n-hostile.)
        
         | xattt wrote:
         | They feel like paper catalogues!
        
         | torgoguys wrote:
         | Yes, this was the portal style and I still adore it and use it
         | myself, where I can. As long as the page has a scannable
         | information hierarchy, information dense sites are better when
         | you just want to get stuff done (/look stuff up), which for me
         | is most of the time. I don't care about the fluff and "hero
         | images" and the rest.
        
         | BitwiseFool wrote:
         | >"It reminds me of the web before Apple-style minimalism took
         | over."
         | 
         | The loss of color and texture is my biggest gripe. So many
         | webpages and user interfaces abandoned the idea of
         | distinguishing components using different colors and just went
         | with making the page as close to bleach white as possible. I
         | suppose an upside of this is that it made dark-mode easier to
         | adopt. That being said, _good_ dark mode support seems
         | relatively recent.
        
           | a456463 wrote:
           | And now all AI slop coded by anyone is that. Tell tale signs:
           | AI likes to make cards, implement SVGs by hand, all cards
           | have a left hihghlight border, off center font spacing,
           | badges and notification icons, etc.
        
         | GaryBluto wrote:
         | > Apple-style minimalism took over.
         | 
         | To be fair, it was Microsoft-style minimalism that Jony Ive
         | brought to Apple, who then popularized it.
        
       | trashb wrote:
       | I think there are some important points missing.
       | 
       | Japanese society can adopt things fast the "keitai denwa" where
       | created and adopted earlier than anywhere in the world but in
       | 2025 most companies still use fax machines. The japanese society
       | seems to have different citeria for adoption and depreciation of
       | technology (compared to the west).
       | 
       | When considering web layout you have to consider traditional
       | media layout for example magazines, newspapers, books, flyers or
       | comics. With the japanese language it is possible to layout your
       | articles (text) in different directions left-to-right, top-to-
       | bottom and top-to-bottom, right-to-left. Magazines are read from
       | (western)back to front. Basically there is more flexibility in
       | layout compared to other languages but translating that tradition
       | to the web is difficult today and historically was very
       | difficult.
       | 
       | Most visited websites are news pages, those will be layed out
       | more similar to a traditional newspaper. In japan they often
       | adopted a column layout where in the west we adopted a more list
       | like (row layout) format.
       | 
       | As stated in the article CJK characters are problematic, however
       | the japanese text especially is confusing (because they tried to
       | solve it early on) on the encoding side as there are a few
       | standards that don't cooperate. Especially on the early internet
       | due to technical limitations and a fractured technology landscape
       | (different devices, and operating systems). Therefore a lot of
       | websites that wanted more advanced layouts opted for (and still
       | do) publishing images embedded in html for more advanced font and
       | layouts.
       | 
       | Also most japanese primarily visit japanese language text
       | websites and therefore don't come in contact with the western
       | website design styles very often. A lot of non English speaking
       | countries have this however in japan it is common because of the
       | relative cultural separation. Most japanese just don't interact
       | with companies people or media outside of japan often, a huge
       | part of this is because they are a first world country that has a
       | very low English proficiency. leading to the two styles evolving
       | independently.
        
       | rolymath wrote:
       | I think the answer is more obvious: The average Japanese web
       | designer doesn't assume his user is an idiot, while western
       | design is more condescending
        
         | carlosjobim wrote:
         | A potential customer who is a non-idiot will be able to work
         | around idiotic business practices, while a potential customer
         | who is an idiot won't be able to work around good business
         | practices.
         | 
         | Hence, you grab more customers by catering to idiots. Unless
         | you as a business want to avoid these clients.
        
       | esafak wrote:
       | I don't like it. I feel like every element in the page is
       | shouting at me, abandoning any notion of visual hierarchy. I
       | wonder how Japanese designers regard that concept.
       | 
       | The funny thing is, Western minimalism is strongly influenced by
       | Zen, which is diametrically opposed to this.
        
         | matthewkayin wrote:
         | I respectfully disagree. If you compare the western designs in
         | the article to the Japanese ones, the western designs have
         | these giant banners and images that insist on themselves.
         | _Those_ are the ones that are shouting. It 's like the Japanese
         | pages are presenting information and the western pages are
         | trying to be highway ad banners.
        
       | doodaddy wrote:
       | This goes beyond just web design. In Japan, UIs in general steer
       | toward being information dense. At first glance they look
       | positively ancient. And while they take some time to become
       | familiar they seem to be first and foremost, functional. Frankly
       | I wish we in the west would focus more on function and sticking
       | with it instead of hopping to whatever the UI/UX trend of the day
       | is. It seems to me that the more focus there is on UI/UX the
       | worse the experience gets.
        
         | m4rtink wrote:
         | Yeah! I am using renshuu[0] to learn Japanese and the UI
         | totally bombards you with information - reading, pronunciation,
         | example sentences, additional information sources,
         | mnemotechnical hints from the community, etc.
         | 
         | Not to mention there being an insane amount of ways you can
         | learn, word games, achievements and even a virtual Japanese
         | garden you can populate with items and animals you unlock as
         | you progress in your studies. :)
         | 
         | And I love it! It works so much better for me to learn the
         | words and characters that way, possibly due to all the added
         | context. Its just so much better than "western" minimalistic
         | learning tools and bland apps in general. :)
         | 
         | [0] https://www.renshuu.org/
        
       | tshaddox wrote:
       | > While the nation is known abroad for minimalist lifestyles,
       | their websites are oddly maximalist.
       | 
       | I'm not aware of this stereotype of Japanese minimalism. I guess
       | there's Marie Kondo, and some Japanese high-end dining tends
       | towards minimalism. But then there's manga, anime, kawaii,
       | Nintendo, Sega, Miyazaki, etc., a lot of which is closer to
       | maximalism than minimalism.
        
         | m4rtink wrote:
         | Do not forget the Tokugawa tomb in Nikko. ;-)
        
         | Cpoll wrote:
         | You also have wabi-sabi and all the other bits of Zen Buddhism
         | we've imported.
        
         | ghaff wrote:
         | Having attended a lot of conferences in Japan, I would have
         | said signage and the like tends towards the amateur and garish.
         | Which isn't inconsistent with what you wrote. I've always found
         | Japan a weird mix of refined/minimalist and kitsch.
        
         | flakiness wrote:
         | A subset of Japanese people use minimalism as a justification
         | as lesser purchase power these days.
         | 
         | That said, I think the Japanese commercial ecosystem is still
         | less wasteful than the one in the US except the excessive
         | plastic wrapping. I hope one day they realize that won't count
         | as "Omotenashi".
        
           | CuriouslyC wrote:
           | Fruit would like a word
        
           | m4rtink wrote:
           | I think a lot of what looks like to much wrapping can be
           | explained by high humidity year round. The wrapping protects
           | products from spoiling or being damaged in such an
           | environment.
        
           | numpad0 wrote:
           | Wet Japanese climate necessitate sterile packaging. It's not
           | as extreme as the Southeast Asia, but things do get soggy in
           | matters of hours. So "excessive" aluminized plastic wrapping
           | is just a necessity.
        
       | rickcarlino wrote:
       | Are westerners entering a period of "minimalism fatigue"?
       | Anecdotally it seems like color and texture are slowly taking
       | hold in designs, especially in works targeting a younger
       | demographic.
       | 
       | Example: liquid glass, anything published by Taco Bell, the meme
       | of making sites look like they came from Geocities in 99, etc...
        
         | Cthulhu_ wrote:
         | Maybe it's just a slow design trend, these things come and go.
        
         | WD-42 wrote:
         | I hope so. I fancy myself pretty decent at reading. I see the
         | Japanese sites and marvel at the amount of information they
         | have available at a glance. I'm so sick of having to scroll 5
         | page lengths on western sites just to get to any meaningful
         | information.
        
         | gdubs wrote:
         | I'd say more of a rejection of a certain kind of millennial
         | Instagram scented candle branding minimalism.
        
         | mghackerlady wrote:
         | I know I certainly am. I hope we move towards things having
         | colors other than white and black again. Please give me back
         | grey backgrounds, I don't like the blinding whites everything
         | has but dark mode is horrid when you aren't in a dark-ish
         | environment
        
         | thewebguyd wrote:
         | I hope so. I never bought into the minimalism/flat design hype
         | and have lamented its loss ever since.
         | 
         | What's worse is it bled out of the digital world and into the
         | physical. There's a real lack of color in our modern world, at
         | least over here in the US. Everything is so neutral and boring,
         | all in the name of efficiency.
        
           | anal_reactor wrote:
           | Minimalism does have its merits though. When decorating my
           | apartment I looked for ways to use color without making whole
           | thing look like confetti poop.
        
             | thewebguyd wrote:
             | Yeah I'll agree there, as the saying goes "all things in
             | moderation." It's when it goes too far is when it starts to
             | suck the life and human-ness out of everything.
             | 
             | I suppose my issue is more with _the_ "corporate
             | minimalism" trend rather than minimalist design in general.
        
               | anal_reactor wrote:
               | I think good minimalism is when you express more with
               | less. In my living room, the appliances are grey but wall
               | artworks are colorful - you immediately look the
               | paintings, not at the drawers. The artworks themselves
               | aren't colorful, each one has a specific color scheme, so
               | that when you take a step back, a pattern emerges, and
               | there are gentle but clear color zones that serve
               | different purposes. In another area I have space that's
               | exclusively grey and white, and then there's one corner
               | that's unicorn puke. Minimalism creates lower lows so
               | that the highs punch even higher. The house is modern-
               | minimalist and you can easily find angles to take photos
               | literally from Ikea catalogue, but at the same time it's
               | very radical from artistic point of view and nobody who's
               | seen my house has said that it looks bland.
               | 
               | The problem with corporate minimalism is that the vague
               | nothingness became the goal of the design rather than a
               | way to set the scene for something else. It's like asking
               | your audience to stop the chatter but then there's no
               | show.
        
         | ghusto wrote:
         | Hopefully. Everyone copied Apple without pausing to consider;
         | "hey, does this make things _less_ usable?". Hint: yes, yes it
         | does.
        
           | WorldPeas wrote:
           | And now they're following Apple into maximalism again making
           | it even less usable. As someone who did accessibility,
           | minimalism did make it easier, it's hard to do maximalism
           | right, one needs to use component extension and extensive
           | styling rules for overlaps and bounding boxes versus a simple
           | vector rectangle with revolved corners. I do miss the 2000s
           | steel/gradient/font/faux 3d icewm-ish looks, they were pretty
           | easy to pull off and didn't really hinder usability
        
         | eudamoniac wrote:
         | I think it's more of a grey/beige fatigue.
        
       | usui wrote:
       | I read this piece when it came out in 2022. Maybe it should be
       | marked with "(2022)". Previous discussion
       | https://news.ycombinator.com/item?id=33745146
       | 
       | I just want to add that in addition to peculiar web design,
       | Japanese websites have a way of assuming architectures or usage
       | patterns where servers need to sleep or do some kind of scheduled
       | job, which is really weird for people used to sites that need to
       | account for a range of timezones or 24/7 availability (unless
       | there is a pre-announced downtime that exists as a one-off
       | thing). I know at least three websites off the top of my head
       | that go down for "maintenance" at an exact scheduled time for
       | hours every day, assuming that users would never want to access
       | them overseas during those times (actually, one of those three
       | doesn't even announce the reason, it just returns "server failed
       | to respond" errors until it's time to "open up" for business
       | again). Many services work fine, but at least a quarter to a half
       | of Japanese web services are awful even though they eventually
       | work if you can strangle yourself into making it work. The floor
       | for Japanese web services is way below the floor for American
       | ones. Those sites can get really mindnumbingly bad both on the
       | front end and back end. I'm not sure what the cause is, but it
       | must be a variety of factors. If tech-savvy users can't even make
       | it work, I feel really bad for the struggling elders forced to
       | use those sites.
        
         | abustamam wrote:
         | A pet peeve of mine -- undated blogs :(
        
         | Jn2G3Np8 wrote:
         | I found this out when buying a Japan Rail Pass for a trip a few
         | years ago, blew my mind.
         | 
         | https://www.japanrailpass-reservation.net/ only works
         | 4:00-23:30 Japan time.
        
           | usui wrote:
           | Yeah this is probably downstream of the fact that if you
           | visit any of the individual JR sites from the expandable map
           | at the bottom, you'll discover they're all down at this time
           | as well. Let's scrap the website and make a staffed phone
           | line or fax machine with operating hours.
        
             | fsh wrote:
             | Considering the state of japanese IT, there is probably a
             | person typing each reservation from the website into a
             | 1980s mainframe.
        
               | z2 wrote:
               | After receiving the orders that were actually printed
               | from an Internet Explorer 6 only website, and faxed over
               | from another office before being re-scanned in along with
               | a barcode that usually failed to make it over the fax,
               | hence the need to hand-type things. True story (not for
               | JR specifically, but circa 2013)
        
           | fsh wrote:
           | This is especially funny since the JR Pass cannot be
           | purchased by residents of Japan.
        
           | cedws wrote:
           | I've also had issues topping up my (virtual) Suica card late
           | at night before.
        
         | WD-42 wrote:
         | Anyone who has attempted to play Final Fantasy XIV beyond the
         | free trial has experienced this. Their subscription management
         | web app is _so incredibly bad_ it takes a significant amount of
         | time and effort just to purchase a subscription. I wonder how
         | much revenue they lose simply from people giving up.
        
           | BariumBlue wrote:
           | I was bored and tried playing FF14 about a year ago. You need
           | to do the usual download a launcher to download the game,
           | fine. It asks you to log in before it'll download, fine. It
           | crashes ~10% of the way through downloading the game. Not
           | great but you can make it by restarting the launcher and
           | trying again. And again and again, about a dozen times. It
           | does eventually finish though, and I did almost successfully
           | make a character. Except after making my character you have
           | to choose a server instance - and _every_ single instance in
           | the NA server I could find was  "full". I don't know if it
           | was actually full or erroring but I gave up at that point.
           | 
           | The buttonology is _cryptic_. Like you asked tasked
           | enterprise java devs to write frontend in jquery.
           | 
           | At least that's how I remember it. Game might be fun, but
           | I'll never know.
        
             | WD-42 wrote:
             | So you didn't even get to the final boss, purchasing a sub.
             | 
             | While I played it I always had this dirty feeling imagining
             | what the backend code must look like. Sends chills down my
             | spine.
        
             | abustamam wrote:
             | I played on my Playstation when I played a few years back,
             | fortunately it was a seamless process! As parent comment
             | said though, subscription process was almost user hostile
             | for some reason.
        
           | abustamam wrote:
           | I was wondering why the process was so convoluted. I thought
           | it was because I was doing it from my phone and they just had
           | a poor mobile site. Well, apparently they have a poor desktop
           | site that has poor mobile support!
        
         | bandrami wrote:
         | The US Social Security Administration website is available from
         | 6am to 8pm, Monday to Friday (or at least it was that way a few
         | years ago)
        
           | shakna wrote:
           | The service hours seem a bit wider nowadays [0], but not
           | 24/7.
           | 
           | [0] https://www.ssa.gov/myssa-
           | static/rel_1.0/offHoursPopup.html
        
         | nekooooo wrote:
         | if you're talking about the train booking site going down --
         | struggling elders are still using the face to face or phone
         | support. they probably have never made an online reservation.
        
         | multjoy wrote:
         | The UK driving licence authority (DVLA) also has a period in
         | which you can't conduct a range of transactions overnight, but
         | that's because it interfaces with systems that still run batch
         | jobs overnight and the cost of making it all 24/7 simply wasn't
         | worth it considering the demand.
        
           | pixl97 wrote:
           | Really having common maintenance windows makes things way
           | easier. If you already have a service with a limited
           | geographical range its not bad.
        
         | vimda wrote:
         | A lot of Japanese websites also have to be tremendously over
         | provisioned because of how regimented the country is. A friend
         | of mine worked infrastructure for a local newspaper, and every
         | day at 6PM they'd send a push notification to all their
         | subscribers and had to provision for that peak. When he asked
         | if they could smooth out traffic, send the notification to some
         | folks a minute before, or a minute after he was almost thrown
         | out of the room. "Japan runs on time. Not a minute early, not a
         | minute late. On time".
        
         | ezoe wrote:
         | Probably the old habit of batch processing.
        
         | bryanrasmussen wrote:
         | this is also relatively common in Denmark, at least for
         | government sites. One common thing you see (saw, haven't
         | noticed in the last couple years) in Danish .gov sites is
         | queuing where you need to wait some time before you are allowed
         | in to use a site.
        
       | resoluteteeth wrote:
       | That page is a few years old and it's much less the case now,
       | which seems to disprove most of the broad cultural conclusions
       | people are trying to draw based on it.
        
       | gRoberts84 wrote:
       | https://museum.lingscars.com/
       | 
       | The company was well known amongst the web development industry,
       | as it was often referenced at colleges and universities.
        
       | ChrisArchitect wrote:
       | Some previous discussion:
       | 
       | 2022 https://news.ycombinator.com/item?id=33745146
        
       | juniperus wrote:
       | Have you seen a japanese newspaper? the characters alone are very
       | information dense. and a newspaper front page can be very
       | information dense just by the nature of the language/writing
       | system.
       | 
       | otherwise, a lot of japanese webpages just seem impossible to
       | navigate to me. Some images are clickable, some aren't, you still
       | have to scroll to reach where you're going. It's just a bit like
       | a maze, and a lot of what you see is kind of useless.
        
       | Ashken wrote:
       | Here's the YT video if anyone is interested:
       | 
       | https://youtu.be/z6ep308goxQ?si=uQNHIxnRpufWJjAF
        
       | qoez wrote:
       | Makes me think that mass analysis of archive.org websites (on a
       | much larger scale than 2000 sites) for color distribution from
       | screenshots or other stuff like this is a cool project ripe for
       | picking.
        
       | psygn89 wrote:
       | Having lived in Japan it feels they either they go all in on
       | minimalist or maximalist. Some stores are quiet, others are
       | obnoxiously loud and brightly lit to where you don't see your own
       | shadow. Some magazines have a ridiculous amount of text on the
       | cover, distorting the characters to fit with bold text stroking,
       | others especially fashion might have one line if any at all
       | alongside their logo. Game and book covers can be more on
       | artistic/subtle side whereas in the west we often fight for your
       | attention with character collages or action scenes.
        
         | p_j_w wrote:
         | >others are obnoxiously loud and brightly lit to where you
         | don't see your own shadow.
         | 
         | The name Don Quixote now triggers a PTSD reaction in me.
        
       | sheept wrote:
       | I think to figure out if it's a cultural difference or
       | unwillingness for technological change, it'd be interesting to
       | compare Korean or better yet Chinese apps, which were designed
       | more recently.
       | 
       | In my brief experience,
       | 
       | - Promotional websites (e.g. https://ant.design/index-cn,
       | https://seed.bytedance.com/zh/seedream4_0) seem to be designed
       | similarly to Western websites
       | 
       | - Chinese mobile apps do seem to be more colorful in general (as
       | observed with Japanese websites in the article), and some are
       | more information dense, like Douyin Shop and Live. Bullet
       | comments also add to the density
       | 
       | - I briefly worked at TikTok US, where the company uses Lark
       | Suite. The desktop and mobile interfaces look pretty similar to
       | Notion/Slack, but it has more vibrant colors and slightly more
       | features (being an everything app for the workspace)
        
       | numpad0 wrote:
       | One thing I haven't seen mentioned on topics regarding this
       | phenomenon: Japanese gambling places(pachinko parlors) appear to
       | be more loud and obnoxious than their Western counterparts.
       | 
       | I mean, it's literally* gambling, so both are supposed to be
       | maximally obnoxious. There aren't supposed to be differences. Yet
       | there appear to be.
       | 
       | And that makes me think that there might be just differences in
       | dopamine resistance between two cultures or something. Like
       | people just take higher doses. I don't think that'll be a crazy
       | concept considering that typical ABVs of hard drinks vary by
       | regions.
        
       | Liftyee wrote:
       | It matches the design of Japanese mainstream shops. Look up
       | images for "Japanese drugstore" to see what I mean here.
        
       | pmdr wrote:
       | A website that's useful should look like Japanese websites look
       | today. Most websites looked like that pre-2010. We just went
       | overboard with making them "responsive." Why do we need >36px
       | text on the desktop for anything other than the main title? I
       | swear we're all getting osteoarthritis from nonstop scrolling.
        
       | underlines wrote:
       | The reposts go on and on, while Japanese web design stays the
       | same
       | 
       | https://news.ycombinator.com/item?id=25148942
       | 
       | https://news.ycombinator.com/item?id=6718067
       | 
       | https://news.ycombinator.com/item?id=16254569
       | 
       | https://news.ycombinator.com/item?id=30523955
       | 
       | https://news.ycombinator.com/item?id=33745146
       | 
       | https://news.ycombinator.com/item?id=35209424
       | 
       | https://news.ycombinator.com/item?id=16272392
       | 
       | https://news.ycombinator.com/item?id=8975735
        
         | codethief wrote:
         | The article shared here seems to be a 2022 follow-up of sorts
         | to the original blog post from 2013 that your links reference.
        
       | elicash wrote:
       | What I'd add to this discussion is that a minimalist website
       | looks HIGHER END, in the same way that a clothing store that's
       | packed with clothing looks cheaper than a store that has like 10
       | dresses and tons of empty space.
       | 
       | Depending on the brand, you might want to appear like a good
       | bargain! Alternatively, you might want to appear like you sell
       | luxury items. But either way, the design is communicating
       | something.
        
       | sdn90 wrote:
       | I'm an American that has been living in Asia for a years.
       | 
       | I actually hated the web design at first but now I much prefer it
       | and find it difficult to use American apps with the modern tech
       | aesthetic now.
       | 
       | I noticed that I started to get annoyed doing things like filling
       | forms. I feel like American apps tend to reduce complex flows
       | into simpler decisions but requiring more steps. It feels like my
       | brain is wired to want to see as much information at once now.
        
       | shawn_w wrote:
       | Speaking of design, I absolutely cannot stand the font used in
       | TFA. Especially the lower case f. It's actually painful to look
       | at.
        
       | mbo wrote:
       | I have a little theory that a thing that makes Japanese website
       | feel Japanese is their choice of typeface, which will almost
       | always be something with robust CJK character support. This
       | typeface is preserved when Chrome auto-translates the site.
       | 
       | But fonts with good CJK support have wider Latin letter-forms,
       | even when not in `font-variant-east-asian: 'full-width'` mode. I
       | write about this here: https://maxbo.me/subordinate-latin.html
       | (and cite "the peculiar case of Japanese web design")
        
       | theflyestpilot wrote:
       | Chinese web design also interesting
        
       | Izkata wrote:
       | About halfway down the page (look for "revolutiooon") there's
       | some example images that seem to be meant to show how Japan
       | didn't change around 2010 while the rest of the world did. Except
       | the "American" set of images also show that we didn't really
       | change either. Were those supposed to be different images?
        
       | nottorp wrote:
       | It looks better than the usual solo founder saas that has 2 words
       | per screen and infinitely scrolls to be honest.
        
       | jp1016 wrote:
       | The technology argument is the most convincing one to me. I
       | worked with a Japanese client a few years ago and the internal
       | tools they used were wild by western standards. Like full-on
       | frameset layouts in 2020. But it wasn't ignorance, it was
       | continuity. The tools worked, people knew how to use them, and
       | there was zero appetite for redesigning something that wasn't
       | broken.
       | 
       | The font thing is also underrated as a factor. When you only have
       | a handful of web-safe CJK fonts and you can't rely on weight/size
       | variations to create hierarchy the way you can with Latin text,
       | you compensate with color and density. It's a constraint that
       | pushes you toward a specific aesthetic whether you want it or
       | not.
       | 
       | I think the framing of "peculiar" is a bit western-centric
       | though. Dense information-heavy pages are arguably more
       | respectful of the user's time than the trend of spreading three
       | sentences across five viewport-heights of whitespace.
        
       | a456463 wrote:
       | Japan is "old" But old is not bad. The VC and SV fetish of new
       | just so that can steal people's money needs to get old, by that
       | token
        
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