[HN Gopher] Attention Media [?] Social Networks
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       Attention Media [?] Social Networks
        
       Author : susam
       Score  : 195 points
       Date   : 2026-02-22 12:36 UTC (3 hours ago)
        
 (HTM) web link (susam.net)
 (TXT) w3m dump (susam.net)
        
       | PaulKeeble wrote:
       | "Over time, my timeline contained fewer and fewer posts from
       | friends and more and more content from random strangers. "
       | 
       | It still baffles me that Facebook fills up my feed with random
       | garbage I have no interest in. I barely use it now because their
       | generated content gets in the way of the reason why I opened
       | facebook to begin with. These algorithmic feeds clearly work for
       | someone but its not what I am looking for, I want to see what I
       | follow and nothing else unless I explictly go looking for it.
        
         | keyraycheck wrote:
         | While number of active users still grows, one have to ask a
         | question, who is left on facebook aside from dopamine junkies
         | and bots.
         | 
         | The only reason why I didn't delete facebook is messenger,
         | where I chat with old folks.
        
           | loloquwowndueo wrote:
           | Plot twist: all old folks were also on Facebook only to chat
           | with other old folks. Once this fact was spotted, they all
           | just moved to Discord.
        
           | ben_w wrote:
           | > who is left on facebook aside from dopamine junkies and
           | bots.
           | 
           | Political activists, like a former partner of mine.
           | 
           | ... who I mute, because I am a British person living in
           | Berlin, I don't need or want "Demexit Memes" and similar
           | groups, which is 90% of what they post ...
           | 
           | ... which in turn means that sometimes when I visit Facebook,
           | my feed is actually empty, because nobody else is posting
           | anything ...
           | 
           | ... which is still an improvement on when the algorithm
           | decides to fill it up with junk, as the algorithm shows me
           | people I don't know doing things I don't care abut
           | interspersed with adverts for stuff I can't use (for all they
           | talk about the "value" of the ads, I get ads both for dick
           | pills _and_ boob surgery, and tax advisors for a country I
           | don 't live in who specialise in helping people renounce I
           | nationality I never had in the first place, and sometimes ads
           | I not only can't read but can't even pronounce because
           | they're in cyrillic).
        
             | naravara wrote:
             | I take poorly directed targeting advertisements as a
             | performance indicator for how well my data privacy efforts
             | are working. When the ad targeting has you dead to rights
             | is when you need to worry.
        
               | ben_w wrote:
               | To an extent, sure, but I think also a sign their
               | analytics were never as good as they claimed.
               | 
               | For example, so far as I know my name is strongly
               | gendered male, so why the boob surgery ads?
        
               | thaumasiotes wrote:
               | > my name is strongly gendered male, so why the boob
               | surgery ads?
               | 
               | Probably so you can suggest it to your partner.
        
           | ericmay wrote:
           | "Who is left on Facebook besides dopamine junkies and bots?"
           | 
           | "I only use it in this limited circumstance"
           | 
           |  _You_ are on Facebook. That's who. It's like saying you're
           | not a drinker because you have a glass of wine every once in
           | a while. Sure you're not an addict (probably) but you still
           | drink.
        
             | theodric wrote:
             | I'm happy they've been able to build a $1,660,000,000,000
             | company on the back of me logging in once every two months,
             | scrolling 3 posts, getting disgusted with slop, and closing
             | the tab. Gives me hope that my harebrained ventures may
             | also succeed!
        
               | ericmay wrote:
               | I don't buy it. You use it more than that - otherwise
               | you'd just delete your account.
        
             | thaumasiotes wrote:
             | > It's like saying you're not a drinker because you have a
             | glass of wine every once in a while.
             | 
             | https://www.psychologytoday.com/us/blog/animals-and-
             | us/20110...
             | 
             | > Take a 2002 Times/CNN poll on the eating habits of 10,000
             | Americans. Six percent of the individuals surveyed said
             | they considered themselves vegetarian. But when asked by
             | the pollsters what they had eaten in the last 24 hours, 60%
             | of the self-described "vegetarians" admitted that that had
             | consumed red meat, poultry, or fish the previous day.
        
         | hippo22 wrote:
         | Your friends don't produce much content yet people had a need
         | for frequent entertainment. Also, people realized that posting
         | things to social media meant that it was there forever. This
         | led to a bifurcation: friends / family updates are mostly
         | relegated to temporary formats like stories while "feed"
         | content is professional produced.
        
         | BorisMelnik wrote:
         | hey you know there is a feed on mobile, built into the app that
         | only shows you your friends feed? not a fb employee or
         | defending them just relaying info.
        
           | JKCalhoun wrote:
           | Too late. (And I don't do mobile anyway.)
           | 
           | I don't wish to sound like I am shooting the messenger here,
           | but Meta just has way, way too much baggage for me to ever
           | consider returning.
        
         | cyanydeez wrote:
         | People seek novelty. Real social networks do not change as fast
         | as that.
        
         | steveBK123 wrote:
         | Instagram followed a similar trajectory for me. For a while, as
         | a photography hobbyist, it was a far more "active" social
         | community for photography enthusiasts than whatever came before
         | (Flickr, Smugmug, photo.net, various niche forums). I made
         | photography friends thru it that I met in person even when
         | traveling overseas. This lasted maybe 2 years.
         | 
         | Then all the "normies" got on it and my feed started to just be
         | casual snaps by people I knew in real life... which rapidly
         | lead to its final form.
         | 
         | It is now fully an influencer economy of people making a full-
         | time job out of posting thirst traps / status envy / travelp*rn
         | / whatever you wanna call it. It is a complete inundation of
         | spend spend spend.
        
       | benjiweber wrote:
       | This reminded me of this video from a more optimistic time
       | https://www.youtube.com/watch?v=6gmP4nk0EOE
        
         | supriyo-biswas wrote:
         | Thank you for posting this. Despite being an old video, I had
         | never come across it, and it almost made me tear up. It showed
         | me the hope that I wished the web would be, despite it never
         | realizing that ambition, with businesses that only pursued
         | engagement metrics, and governments who saw value in
         | vassalizing tech companies to pursue their political goals.
        
       | creamyhorror wrote:
       | I was always perturbed by the shift from calling them "social
       | networks" to "social media". It signalled a friends-to-famous
       | shift (plus ads) that I didn't particularly want.
       | 
       | Why fill my personal feed with stuff I normally get on dedicated
       | discussion/news sites? (Rhetorical; it's obvious why.)
       | 
       | They still call it SNS (social networking service) in Japan. We
       | need to keep moving to a new iteration of this - hopefully one
       | that funnels less money and influence to a small group of
       | players. (I'm working on my own ideas for this.)
        
         | dhruv3006 wrote:
         | I guess social networking service is actually a more appropiate
         | name for the thing.
        
       | dhruv3006 wrote:
       | Any other platforms like Mastodon which are doing things well -
       | are you guys on lemmy?
        
         | PaulKeeble wrote:
         | Lemmy is mostly a clone of reddit with a lot less people on it.
         | That is to say it works fairly well and doesn't yet seem filled
         | with bots, but its got the same issues as Reddit since its
         | based on the same design.
        
           | dhruv3006 wrote:
           | What were the main issues of reddit according to you?
        
             | AdamN wrote:
             | I'll answer - too many bots and most communities don't
             | demand high quality comments. I still use it though - it's
             | my only social network (although I don't think it's really
             | a social network since I have no durable social connections
             | with anybody there and I presume most other people don't
             | either).
        
               | dhruv3006 wrote:
               | Reddit does give a lot of value - despite the
               | shortcomings.
        
             | bloggie wrote:
             | The idea that community votes will result in the best
             | content floating to the top is flawed, because what happens
             | is the most popular content gets upvoted and not
             | necessarily the most insightful or pertinent. This effect
             | is magnified as the network or communities grow and welcome
             | more a more general audience. The most prominent commentary
             | is often useless jokes, memes, reactions etc. Slashdot, HN,
             | lobsters have similar flaws with different strategies to
             | overcome them.
        
               | dhruv3006 wrote:
               | Yep - true I do see things being easily gamed but then
               | also lemmyverse does seem to be a personal favourite now
               | - i hope things don't change down the line.
        
       | black_puppydog wrote:
       | I still think it's worth reflecting which of the toxic patterns
       | we want to, or don't want to reproduce on non-commercial networks
       | like mastodon. Infinite scroll, quote reply, the like button...
       | all these aren't neutral, and discussions were rightly heated
       | about introducing them.
        
         | ceayo wrote:
         | You're so right... Some of these patterns are, to their very
         | core, parts of what make these social media bad.
        
       | adithyassekhar wrote:
       | This might be controversial. Please disagree with me.
       | 
       | When these were social networks, I remember my friends and later
       | myself too, changed our profiles to public, send requests to
       | random strangers, messaged them to like our pictures. We were
       | teenagers and we were competing on who's more famous by having a
       | bigger number next to our friends list or likes. There was no
       | influencer culture back then yet everyone was trying to be this
       | new thing. There were rarely any influencer type features on
       | these platforms.
       | 
       | So I won't blame facebook or Instagram for being what it is
       | today, moving away from friends to social media stars. They saw
       | what people were doing and only supported them. People did what
       | people did.
        
         | blurbleblurble wrote:
         | "We deserve it" is the tldr I gather from you here, just like
         | people addicted to opiates are ultimately responsible for the
         | way those drug companies systematically set them up for that,
         | right?
         | 
         | I disagree with you. These companies employ PhD scientists who
         | know exactly what they're doing to find and exploit the kinds
         | of vulnerabilities you confess to along with ones you and I
         | don't even remotely realize we have. It's not innocent by any
         | means whatsoever.
        
         | wiseowise wrote:
         | That's nonsense. Nobody asked for algorithmic feed pushing
         | schizo agenda on you.
        
         | SecretDreams wrote:
         | > They saw what people were doing and only supported them.
         | People did what people did.
         | 
         | Imagine the government saw the fentanyl crisis and started
         | making fentanyl to support the habits of its citizens.
         | 
         | Not every single trend humans take on should be encouraged. We
         | can be dumb as individuals, as well as collectively. At least
         | in bursts.
        
           | tolerance wrote:
           | Between the history of crack cocaine in inner cities, safe
           | injection sites and the current trajectory of American
           | governance, I'm flummoxed by your incredulous posture here.
        
       | Almondsetat wrote:
       | IMHO, any social network that offers an "explore" section (i.e. a
       | feed of strangers' posts) is doomed, independently of whether it
       | is algorithmically filtered or chronologically. I ultimately
       | dropped Mastodon because the "dumb" feed from my instance was
       | already enough to waste my time.
       | 
       | To prove this, just use Instagram or Facebook from your browser
       | with the proper extensions and they'll stop being absolute
       | worthless time sinks
        
         | Forgeties79 wrote:
         | I have never used the explore function of any social media app
         | ever. I never want it, I have never found it useful. If I want
         | random submitted content by strangers I go to message
         | boards/forums/etc. That was a great space reddit filled for
         | years, now HN for me.
         | 
         | Social media is at its best when it's just stuff from people I
         | choose to follow or know.
        
         | Jeff_Brown wrote:
         | This feels like the most important comment here. Do other
         | Mastodon users feel the same? The OP Madden me want to try
         | Mastodon.
        
       | asim wrote:
       | Mastodon really isn't the answer. You frequent enough servers and
       | you realise social media has taught people bad habits..not
       | everything needs to be expressed online. Genuinely I think people
       | need something else. The format fails.
       | 
       | What's the alternative? I don't know. But I'm trying to figure it
       | out. Why? Because walking away from it all isn't the right
       | answer. Why? Because we leave behind all those people addicted to
       | it. So I think there are new tools to be created but they strip
       | away the addictive behaviours and try to avoid the forms of media
       | that caused the issue in the first place.
        
         | everdrive wrote:
         | I'm glad you said so. So many people take the wrong lessons
         | from social media, and just keep trying to rebuild it more-or-
         | less as-is and inherit most of the flaws that made it awful in
         | the first place. What People fail to understand is that in a
         | very narrow sense, it's better to think of social media like
         | alcohol. It feels good to get a buzz and relax, but the next
         | day you're worse off. Drinking a lot of the time makes your
         | life actively worse even if in the moment you feel good. Social
         | media should be thought of through that lens -- if you think
         | you want to preserve "the good parts," you're like an alcoholic
         | who keeps finding a reason to continue drinking. "No, the
         | problem was just drinking alone. Now that I'm drinking at the
         | bar, socially, it's OK!" To an extent, but mostly it's harming
         | you.
        
         | OneMorePerson wrote:
         | When you say leave behind...do you mean you lose something by
         | not interacting with them, or do you mean that you have some
         | kind of duty to help get them un-addicted? I don't think you
         | are obligated to go hangout at your local bar once a week just
         | because alcoholics exist.
        
         | naravara wrote:
         | I think the challenge is that the addictive formats will
         | naturally outcompete the healthy ones because they're, well,
         | addicting. They exert a force pulling people into their orbit
         | and starving anything designed for healthier (less frequent)
         | engagement.
         | 
         | I don't think you can do it without pushing people away
         | somehow. It wouldn't have to be regulatory, but I don't know
         | how else. Social shame might work if you could convince people
         | it's dorky and cringe to be on it too much, but the insidious
         | nature of it is that the social media itself starts to comprise
         | a big chunk of people's social universe so it's self-
         | reinforcing.
        
           | wussboy wrote:
           | And the social media companies, who have essentially
           | unlimited resources, would fight it tooth and nail
        
         | procaryote wrote:
         | > Because walking away from it all isn't the right answer. Why?
         | Because we leave behind all those people addicted to it.
         | 
         | Don't start drinking or smoking, because with this logic you'll
         | have a really hard time quitting
        
       | dangus wrote:
       | The title of the article is arguing semantics. Like it or not,
       | the term "social media" is what we use to describe scroll apps
       | like TikTok.
       | 
       | The content makes sense, though. It's nice to just follow people
       | you actually know and see nothing else.
       | 
       | I think this is what keeps YouTube usable for me: the
       | subscriptions tab stays in its lane. I only use the home
       | (algorithm) tab when I want to.
        
       | pvtmert wrote:
       | Unrelated to the topic described in the blog itself, I overall
       | like the theme of `susam.net`. The name itself reminded me of a
       | sesame seed in Turkish for a while. (I think author had recently
       | mentioned one of the recent posts that they wanted to get
       | susam.com but that was already taken by a Turkish company selling
       | some spices...)
       | 
       | The content (that shows up in HN) is also good. Since I am on
       | mobile device, I cannot tell the exact font used, but seems like
       | Georgia to me. While https://github.com/susam/susam.net hosts the
       | actual source code of the website.
       | 
       | Another remark: Would be really nice to have a same theme
       | adaptation for BearBlog and similar places.
        
         | MinimalAction wrote:
         | Agreed! I thought this site was generated in Hugo for some
         | reason. Never knew Lisp was used until I saw that GitHub you
         | linked.
        
       | grishka wrote:
       | I myself started making the same distinction when I talk about
       | these things in English, except it's "social _media_ " vs "social
       | _networks_ ". Though I have no idea how to make that distinction
       | in Russian, social "media" never caught on as a term there.
       | 
       | An extra annoying problem about social _media_ for me is that
       | while I can make most of the platforms give me a chronological
       | feed of content authored only by people I follow, most other
       | people see mine in an algorithmic feed. This includes people I
       | have zero social connections with. For example, I just gave up
       | trying to discuss politics on Twitter, because every time I post
       | anything political, that tweet ends up in the feeds if hundreds
       | of people who hold the radical version of opposite views, with
       | predictable results. And there 's nothing I can do. I can't opt
       | out of being recommended.
        
         | wussboy wrote:
         | Sure you can. You can not post political things on social
         | networks. They're not doing any good anyway. They're not
         | changing anyone's mind. They're not providing depth or width to
         | the discussion. I don't say this to be insulting, but rather a
         | realist.
        
           | lapcat wrote:
           | Why do you assume that there needs to be a purpose other than
           | discussing a topic that you're interested in?
        
             | wussboy wrote:
             | Politics is a complex topic. If you want to learn more,
             | social media is not the way to do it. Well reasoned books
             | and essays are. If you want to convince others of your
             | positions, social media is not the way to do it. Personal
             | relationships in real life are.
             | 
             | What's left?
        
               | lapcat wrote:
               | Again, you seem to insist on an ulterior motive,
               | completely discounting the value or pleasure of
               | conversation. In contrast, reading is a solitary
               | activity. Have you heard of book clubs? People read
               | books, and _then_ they get together to discuss the books.
               | 
               | Hacker News itself is all about reading articles, and
               | then discussing the articles with others. "If you had to
               | reduce it to a sentence, the answer might be: anything
               | that gratifies one's intellectual curiosity."
        
           | grishka wrote:
           | My point is that I just want to be able to discuss _any
           | topic_ with my followers without self-policing lest a bunch
           | of anonymous accounts butts into the conversation and
           | completely derails it.
        
       | Simboo wrote:
       | Why won't their stock crash and burn already???
        
       | blfr wrote:
       | Sure, the modern Twitter/X feed is not like the original reverse
       | chronological timeline but the latter is still available right
       | next to it. Maybe it's the power of the default but I find the
       | algorithmic feed much better.
       | 
       | The chronological timeline is only manageable up to a point. I
       | follow just under 2000 accounts on Twitter. They at least
       | occasionally at least in some period in the past must have been
       | posting interesting stuff or I wouldn't have followed them. But
       | not all of them all the time. Algorithmic feed surfaces the good
       | stuff, or at least popular, but lately it picks some very niche
       | stuff successfully. Same on TikTok.
       | 
       | The modern feed is a clever generalization of the previous age
       | tech. And sometimes you just like the previous gen more but there
       | is a reason the new version got traction.
        
       | ivanjermakov wrote:
       | I struggle to see anything "social" about social media. Look at
       | short videos of others and ads is anything but social activity.
        
         | vaylian wrote:
         | The problem is that people who don't know the history of the
         | internet just call everything "social media" where people can
         | post additional content on a web site. Web 2.0 has some overlap
         | with social networks. But it is still a different concept. And
         | social media is a meaningless term at this point.
        
       | gradus_ad wrote:
       | I will admit, one thing the crowd attention model does
       | exceptionally well is surface the best comments on content.
       | Whether it's HN, Instagram, YouTube, etc... the top comments are
       | usually the "best", depending on how best is defined in the given
       | context. On the silly Instagram meme videos my algo serves up,
       | the top comments are invariably hilarious, often funnier than the
       | actual content, and as you scroll it's impressive how the
       | ordering by like count matches hilarity quite well.
        
         | bananaflag wrote:
         | This works on platforms like HN, Less Wrong or niche
         | subreddits, which
         | 
         | i) work on the reddit model (submissions + comments on them)
         | ii) are heavily moderated (e.g. no memes but also specific
         | restrictions like on a book series subreddit to not discuss the
         | movie adaptations)
         | 
         | Then this vote-based ranking makes cream rise to the top, I
         | agree.
         | 
         | In general, your "depending on how best is defined in the given
         | context" does a lot of heavy lifting.
        
       | julianeon wrote:
       | This post has convinced me to give Mastodon another try.
        
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       (page generated 2026-02-22 16:00 UTC)