[HN Gopher] Luce: First Electric Ferrari
___________________________________________________________________
Luce: First Electric Ferrari
Author : kaizenb
Score : 279 points
Date : 2026-02-09 19:19 UTC (1 days ago)
(HTM) web link (www.ferrari.com)
(TXT) w3m dump (www.ferrari.com)
| gnabgib wrote:
| Discussion (51 points, 77 comments)
| https://news.ycombinator.com/item?id=46944978
| anonym00se1 wrote:
| In case anyone was wondering what the Apple Car would have looked
| like inside, it would have been roughly this.
|
| As an Apple Car(tm) it makes sense, but as a Ferrari it's
| incredibly soulless and oversimplified. This Ive design aesthetic
| (Dieter Rams' aesthetic really) is fine on consumer electronics
| where you want the device to disappear and give way to the
| display, but on something as emotional as a vehicle (Ferrari
| especially), this design falls flat.
|
| I do hope some of the design details work their way through the
| industry (e.g. using glass instead of gloss black plastic, convex
| glass to add depth to digital gauges), but I hope the rest of it
| stays as a one-off experiment demonstrating the hubris and one-
| dimensionality of a top designer.
| wahnfrieden wrote:
| What is oversimplified specifically (given this is an electric
| car)
| estearum wrote:
| IMO if they just had materials with any sort of visual
| interest to them, this would be pretty beautiful.
|
| Instead it feels like sitting inside an iPad which is an
| aesthetic already cheaply deployed at massive scale to
| motels, pharmacies, and shitty coffee shops.
| anonym00se1 wrote:
| This question's answer would require something more lecture
| length that dives into fundamentals of design with an equal
| amount of time spent on automotive design. No one has the
| time or care for something like that, so I'll try to give a
| high level answer.
|
| Generally speaking, cars are not about simple designs/shapes.
| They, especially to enthusiasts, are viewed as something
| closer to art where care is taken to craft shapes and forms
| for both function and feel. This is amplified dramatically
| for Porsche, Ferrari, Lamborghini, etc..
|
| Ive was clearly doing this design work for the Apple EV that
| never shipped. It followed Apple's historic design aesthetic
| (driven largely by him) of simplifying things as much as
| possible--using circles and squircles everywhere, removing as
| many unnecessary geometry as possible. That's fine for an
| Apple EV because that's their design aesthetic. That is,
| demonstrably, not Ferrari's design aesthetic. It's a jarring
| departure from decades of automotive design and, in my
| professional opinion, an exercise in hubris.
|
| As we remember that design is largely subjective and that
| this is all my opinion, I will say that almost everything in
| the vehicle is overly simplified:
|
| * Steering wheel: an attempt at modern retro, but they added
| two blobs (to keep the steering wheel simple) to house the
| dials and buttons instead of incorporating it in a sculpted,
| thoughtful way. Instead of putting the turn signals in those
| blobs (or elsewhere), they interrupted the simple steering
| wheel with a couple circles to act as the turn signals.
|
| * Digital instrument cluster: it's an iPad that connects to
| the base of the steering wheel. Wasted space in the top
| corners. Convex glass is a really nice touch however. Gauges
| are strange to me (gas gauge for an EV, left dial is
| confusing at first glance, G-force gauge unnecessarily busy),
| but that can always be changed later so not worth waxing on
| about.
|
| * The key: a small iPhone 4. It's not terrible, but it's
| rather uninspired and boring. Ferraris aren't supposed to be
| boring.
|
| * Dashboard interface: another iPad, but with a Mac Pro
| handle on it. Might be very nice for moving it, but how often
| are you going to do that? Does it stick out far enough to act
| as a wrist-rest as mentioned in their video? The mechanical
| switches are a nice touch if the display/UI keeps up. The
| clock/compass/stopwatch in the top right is neat, but almost
| antithetical to the rest of the design--it's added complexity
| for the sake of complexity. I still like it though.
|
| * Vents: these make sense to be simplified. I've never loved
| the number of flaps in most vehicles, but if you have kids
| you might have issues with toys/food getting lost inside if
| there's no mesh behind it.
|
| * Seats are nice, but if you removed the Ferrari emblem would
| you know it's a Ferrari? Is there enough bolstering for
| spirited driving?
|
| The shapes, iconography, etc. are all carried over from Apple
| devices. Cars, even in EV form, are not iPads and iPhones.
| Cars, particularly those like Ferraris, are supposed to be
| designed, sculpted, given character and flare in order to
| evoke emotion.
|
| Rivian and Porsche, in my opinion, have designed beautiful
| EVs (inside and out). They have a design aesthetic that's
| unique to them and in the case of Porsche stays true to the
| brand. The Ferrari Luce looks like Ferrari hired Ive to take
| whatever work he did for Apple and copy paste it over to
| them. If this was announced as an Ive +
| Kia/Hyundai/Honda/Lexus/etc. collaboration would it look any
| more or less out of place? No, because it's been simplified
| to the point that it doesn't even look designed any more. It
| almost feels "default" in a way.
|
| This is all just my opinion as someone that's been doing
| product engineering and industrial design for a long time and
| happens to love cars--take it with a grain of salt.
| estearum wrote:
| +1 to everything you say here, but unfortunately I doubt
| this will sway anyone who doesn't have similar feelings
| upon just looking at the thing with their own two eyes.
| wahnfrieden wrote:
| I can understand the distaste for it, but was
| specifically curious what it lost in oversimplification.
| Some of the critique is not about simplification after
| all but was interesting anyway thanks
| actionfromafar wrote:
| So bland. An iPad put in a holder. I was not exactly hoping
| for, because I didn't really, but I dreamt of a much more
| radical design direction.
| rob74 wrote:
| I first thought that too, but if you take the time to scroll
| down a bit, you'll see that the instruments are actually
| three separate screens, and at least the center one has a
| mechanical needle. Also, the central control panel has lots
| of physical switches (Musk would hate it) and even a round
| instrument in the top right corner with mechanical hands,
| which can be either a clock, a stopwatch or (for whatever
| reason) a compass. So definitely not an iPad put in a holder.
| actionfromafar wrote:
| No not literally, but that is what it looks like.
|
| It would have been much better _imho_ to for instance have
| lots of tiny screens embedded in the dashboard /console
| alongside their respective buttons. Each "app" gets their
| own toggle and physical dials. That would have been
| expensive _and_ cool and could have been made not-tacky.
| (Like some cars are, expensive and cool but also without
| any class whatsoever, they look like a teenage gaming
| room.)
| m000 wrote:
| At least it's not your living room TV put in a holder. (Hi
| Elon!)
| ManuelKiessling wrote:
| Well, that's the problem with product design -- looking at it
| simply doesn't suffice. It needs to be experienced in person.
|
| Well, that's not (yet) possible, but this video does a good job
| in the meantime:
|
| https://m.youtube.com/watch?v=6Wv1btxCjVE&pp=ygUQTG92ZWZyb20...
| anonym00se1 wrote:
| Everything will undoubtedly feel nice/premium as a result of
| being metal and glass, but you spend more time looking at the
| entire interior than touching every part of it, so appearance
| is important.
| Retric wrote:
| Car interiors are static so your brain very quickly ignores
| it while driving or after owning the car for a while.
|
| The interface / ergonomics on the other hand end up way
| more important than anything else when it comes to personal
| enjoyment of the interior.
| carefree-bob wrote:
| For things like volume, A/C, adjusting mirrors and seats,
| I really, really want physical buttons. Not sure what I
| will do after my old Volvo dies, maybe the touchscreen
| mania will have gone away by then and physical buttons
| will be back. I can't imagine myself touching a screen
| while driving, I don't even know how I would be able to
| do that.
| pmg101 wrote:
| I drive a 2022 EV which has physical buttons for all the
| things you mention so you're good for a while
| virgilp wrote:
| > after my old Volvo dies
|
| That's another 20 years mate.
| vel0city wrote:
| I just got a 2026 model year car and all of those items
| had physical controls.
|
| Even with my other car that is mostly just a screen all
| but A/C is physical controls, but one really shouldn't be
| messing around with that while the car is in motion
| anyways, outside of operating the defrosters. I manage to
| practically never touch the AC.
|
| It went from below freezing nearly every day to 80F+ in a
| week. I didn't have to touch the AC controls once. I
| don't get why people choose to distract themselves by
| toying around with the AC controls while driving. Focus
| on driving. Let the thermostat keep the car comfortable.
|
| When the car is in motion you really shouldn't be messing
| with anything in the center console. I don't even bother
| with the volume knob on the stereo, just use the media
| controls on the wheel. Why take your hands off the
| steering controls when you don't have to?
| einr wrote:
| I don't know... I've driven my Subaru for five years now
| and I still get mildly annoyed by the ugly font on the
| speedometer.
| alhazrod wrote:
| I think the Aston Marting with the Apple Carplay Ultra[0] is a
| pretty good example of what an Apple Car would have looked
| like.
|
| [0]: https://www.astonmartin.com/en-us/our-world/brand-
| stories/as...
| beambot wrote:
| > but on something as emotional as a vehicle (Ferrari
| especially), this design falls flat.
|
| Strongly disagree. To each their own...
| anonym00se1 wrote:
| There will undoubtedly be people that like or love it and
| there's nothing wrong with that. Design is rather subjective.
| Fortunately I'm not in the market for a $300,000+ EV made by
| Ferrari, so I don't have to lose sleep at night over buying
| this or not :)
| danielrhodes wrote:
| It certainly looks like an Apple device. Ive's aesthetic is
| Apple's aesthetic, so if you hire Ive, that is what you are
| going to get.
|
| I can see a car company who doesn't care about design stumbling
| into this outcome, but Ferrari doesn't seem like that kind of
| company. So the choice must have been intentional.
| kraig wrote:
| As Ferrari has been proving over the last few generations,
| they know how to make engines but Pininfarina knows how to
| design cars. I'm not even slightly surprised by the Luce.
| Incipient wrote:
| I wonder if that explains why mahinda's designs are
| significantly better (if still not great).
| JSR_FDED wrote:
| Marc Newson is a "Watch Guy" and this also clearly comes
| across.
| retired wrote:
| Ferrari interiors have always been spartan and aimed at
| functionality.
|
| This feels like a modern Ferrari F40 dashboard and I like it a
| lot.
| anonym00se1 wrote:
| This is an enormous departure from Ferrari interiors to the
| point where it no longer looks anything like a Ferrari beyond
| the emblems inside.
| ta20240528 wrote:
| Yes, the dashboard must be tan. Like in Magnum PI.
| tim333 wrote:
| I don't think the dashboard was tan. The seats maybe
| https://car-images.bauersecure.com/wp-
| images/202622/1040x0/m...
|
| I used to have a 308. You don't notice the dash design
| much while being distracted by the noise it makes, heavy
| steering and awkward gear change. Nice body styling
| though.
| carefree-bob wrote:
| EVs have a weight issue that fundamentally constrains their
| overall design. It is really a tough engineering problem to try
| to shave weight off of everything, because you are starting out
| with a 700kg battery replacing a 400kg engine + transmission,
| so you are ~300kg in the hole, and need to remove 300 kg from
| the rest of the car. That's why they do crazy stuff like use
| the battery as part of the structural frame, to save on metal
| there. Every extra kilogram reduces range. Solid things are
| made hollow. Metal is replaced by plastic. Fabrics are thinner
| or replaced with lighter-weight engineered materials. Lots of
| things are removed. Physical buttons gone, flourishes gone,
| handles gone. Seats are made thinner and with less material.
| See how they brag about a simpler new steering wheel that is
| 400g lighter?
|
| All of that and still they come up with a 2300 kg compact two
| row SUV.
|
| So, if you are going to be redesigning everything anyway to try
| to get rid of as much weight as possible, why not hire a
| designer known for sparse, minimalistic, clean design? It makes
| sense. It may not be what Ferrari buyers want, but you can't
| really blame Ferrari for giving it a try. We'll see how well it
| sells.
| anonym00se1 wrote:
| Given the heavy use of metal and glass to replace plastic
| parts, I suspect LoveFrom did the exact opposite of shaving
| weight off the interior :)
| kjellsbells wrote:
| I wonder what the speed/weight tradeoff is on a Ferrari
| though. Eg on a Bugatti they can put in a beast of an engine
| (heavy) because their buyers care only about power output and
| if it gets 8 miles to a gallon who cares.
|
| On an electric sports car, where does the break lie between
| extra weight for a powerful battery and too much weight to
| make the car go vroom?
|
| Side note: I wonder if, in 20 years, petrol cars will the
| preserve of the very rich and the very poor.
| c22 wrote:
| _> Side note: I wonder if, in 20 years, petrol cars will
| the preserve of the very rich and the very poor._
|
| Sure, except the very poor will be eco criminals (due to
| being unable to maintain their equipment to relevent
| emission standards/pay the associated offset fees) and will
| be selectively hounded and exploited by law enforcement.
| hackyhacky wrote:
| At least in some jurisdictions, cars old enough (eg 30
| years) are considered antiques and are exempted from
| emissions requirements.
| wmf wrote:
| Only if there are very few of them. If there's a critical
| mass of EV refuseniks in the future they will be banned.
| joe_mamba wrote:
| _> EV refuseniks _
|
| What about the EV unafordaniks?
| SideburnsOfDoom wrote:
| New EV prices are still falling for entry-level models.
| This is not the Ferrari, of course.
|
| In a few years new EVs prices will be below equivalent
| ICE vehicles. Total cost of ownership already often is.
|
| Second-hand EVs already are a bargain. EV owners complain
| about poor resale prices, but that's good for the buyer.
| pjc50 wrote:
| At some point EVs will be cheaper on the sticker price
| _and_ cheaper to run. The US car industry is desperately
| trying to prevent this, but it looks like China is
| crossing that point.
|
| (I would be very interested in sticker price / fuel price
| / subsidy / tax accounting EV vs ICE breakdowns from
| inside China)
| ben_w wrote:
| I think they're _already_ cheaper in China, especially on
| the low-end where (as per Vimes ' Boots) sticker price
| matters more than TCO.
|
| China's got this, for example:
| https://en.wikipedia.org/wiki/Wuling_Hongguang_Mini_EV
| pjc50 wrote:
| That's extremely cute. The Euro version is as low as
| E13,000: https://nikrob.lt/ ; let's not forget that
| depreciation will make secondhand versions even cheaper.
| joe_mamba wrote:
| Laws can always change as more and more people make use
| of loopholes to avoid taxes. Same how EVs lost their
| subsidies as more and more people are buying them.
| Governments always adapt to losses in tax revenue by
| finding new things to tax, it's the only thing they're
| efficient at.
| SideburnsOfDoom wrote:
| And in some jurisdictions, there are "incentives to scrap
| older, more polluting cars in exchange for a grant or
| discount towards a newer, cleaner vehicle"
|
| e.g.
|
| https://carowl.co.uk/wisdombase/selling/car-scrappage-
| scheme...
|
| https://en.wikipedia.org/wiki/Car_Allowance_Rebate_System
| staplers wrote:
| and will be selectively hounded and exploited by law
| enforcement.
|
| So, no different than today.. (with other political
| instruments)
| pjc50 wrote:
| At some point, the petrol stations start closing, and
| petrol vehicles start having range anxiety. The antiques
| get served by a little EV bowser service that comes round
| and delivers, but you won't be able to drive them in
| cities.
|
| (diesel will hang on a lot longer, so there may be a
| period of refinery retuning and petrol stations serving
| _only_ diesel?)
| ROOFLES wrote:
| Well you cant just get rid of Gasoline in the refinery
| process. Crude oil essentially gets destilled. The
| different fractions are split based on boiling
| point/weight. Heavy fuel oil-> Diesel->
| Kerosene->Gasoline-> Naphta-> Propane/Butane whatever.
| That is why making new Plastic is so incredibly cheap.
| You need (i think) ethylene to make plastic. Ethylene is
| a byproduct of oil refining. If no one buys it, the whole
| refinery grinds to a halt because you are not allowed to
| burn it anymore. They practically give this stuff away.
| Same thing would happen to gasoline. If fewer people need
| Gasoline, it will become crazy cheap since you cant
| really do anything with it, except burn it. So it really
| isnt that easy. IF you get rid of Diesel/Gasoline you
| will also get rid of the entire petrochemical
| industry.Elastomers, plastics, lubricants. A huge lot
| depends on the sweet dino juice.
| drrotmos wrote:
| Plastic isn't a single material. Some plastic materials
| (e.g PE, polyethylene or PVC, polyvinyl chlorine, but
| also others that use ethylene derivatives as
| intermediates) require ethylene, but there certainly are
| plastic materials which are produced without any
| involvement of ethylene or other petrolium derivatives.
| ben_w wrote:
| Cracking and chain lengthening* were covered in my GCSE
| in chemistry, and given GCSEs are the UK school leaving
| qualification, anything in them can't be particularly
| difficult or mysterious in industrial practice.
|
| Not claiming this would be free or anything like that,
| just that a well-known possibility exists.
|
| * I forget the technical name, my GCSEs were 26 years ago
| Reason077 wrote:
| In 20 years there will be no shortage of cheap, old EVs
| on the used car market. Petrol cars will be just for the
| enthusiasts and collectors.
| mprovost wrote:
| > I wonder if, in 20 years, petrol cars will the preserve
| of the very rich and the very poor.
|
| That's certainly the way it's worked out with horses after
| petrol cars took over.
| elygre wrote:
| We will have some Amish people driving around in
| petroleum cars, trying to preserve the old days and the
| old ways.
| dietr1ch wrote:
| It won't be Amish, but there'll be for sure people
| cherishing the old days when cars were
| simple/fun/different.
| netsharc wrote:
| Look at horses, they used to be a commodity used for
| transport, now they're pets of the rich, being taken care
| of and used for recreation.
|
| I guess the poor get donkeys...
| bluGill wrote:
| Horses were always for the rich - knights would use a
| horse in battle and ride the horse other places to show
| off their money. The "common man" walked - you (unless
| you are handicapped - yes I know you are very out of
| shape) can walk as far in a day as a horse. When the
| "common man" needed to haul a load they would prefer oxen
| which while slower than a horse were overall a lot
| cheaper to feed.
|
| We think about farming with horses, because in the
| American West the type of plow that worked best needed
| faster speeds than the oxen could handle and so for 100
| years the horse is what farmers used. Horses were also
| useful for cowboys chasing cows - again an activity most
| common in the western planes.
| bayindirh wrote:
| Manufacturers like Ferrari, Porsche and Lotus focus on HP
| per KG. This is why they build ultralight versions of their
| cars. Porsche's 911 GT series trade glass windows with
| plexiglass and badges with stickers. Ferrari omits carpets
| and inner body panels leaving welds bare. Lotus re-invents
| everything make things lighter and with less material.
|
| Mercedes, Bentley and Bugatti likes to build road missiles.
| Fast and comfortable, luxurious cars with insane straight
| line performance and stats, but not made to be thrown from
| corner to corner in a track. Since these cars are heavier
| and have somewhat higher center of gravity, they can't pull
| higher G numbers on skid pads and tracks. They also have
| somewhat slower lap numbers (Maybe Mercedes' SLR McLaren is
| an exception to this, but it's half McLaren, so...).
|
| If you want to go to the edge of it, see McLaren and
| Pagani. They take the track-optimized, lightweight car
| design to extremes. Esp. McLaren.
|
| Edit: I mixed up CLK-GTR with SLR. My bad, brain haze.
| Sorry.
| hvb2 wrote:
| Keep in mind that, especially for performance cars, the
| instant torque and low center of gravity (because those cells
| can go in the floor) really helps.
|
| Yes, the added weight is bad for handling which is a shame
| especially in a car like this.
|
| The weight savings aren't that big of a deal, they do that in
| every car and it's mostly marketing. But if you're one of
| those brands that can sell the same car, but use some fancy
| metals and such for a 50k markup, why would you not.
| formerly_proven wrote:
| The Porsche Taycan and related Audi e-tron GT are
| considered basically the best-handling production cars
| built so far, and these come in at around 2.4 tons or
| something. They are of course quite low for EVs, barely
| taller than a 911 iirc.
| randerson wrote:
| Even the ridiculous 1019 hp Taycan Turbo GT Weissach
| edition (a 4-door car with no rear seats, such are the
| compromises made for the track) at best achieved 7:07.55
| around the Nurburgring.
|
| A gas 911 GT3 RS with less than half the horsepower laps
| it in 6:49.3.
|
| The 911 by most measures is the slower car (10.9s 1/4
| mile vs 9.2s for the Taycan, 184mph top speed vs 190
| etc). The difference is the 911s superior handling and
| braking and that mostly comes down to the difference in
| weight.
| WarmWash wrote:
| I wonder how a taycan with only enough cells to run a lap
| would perform.
| formerly_proven wrote:
| I don't think most automotive folks or enthusiasts (apart
| from the track crowd) would agree that car handling and
| chassis tuning can be expressed in a lap time, even if it
| is nordschleife.
| dingaling wrote:
| Alpine would disagree, the A290 EV is nearly a tonne
| lighter and has won awards as the 'Best Fun EV'.
|
| One simply can't make a tonne disappear, in handling
| terms.
| torginus wrote:
| From what I've heard from auto engineers I know, using the
| battery as part of the structure is not really done.
| Transfering mechanical stresses to the battery is something
| you just do not do.
|
| Additionally the battery must be protected in the event of
| the crash, so its casing must survive intact.
|
| I mean, it's possible that some manufacturers might do it a
| little bit to put it on the marketing brochure, but the
| additional design headaches and safety concerns mean that
| there's just not that much to gain.
| hwillis wrote:
| > From what I've heard from auto engineers I know, using
| the battery as part of the structure is not really done.
| Transfering mechanical stresses to the battery is something
| you just do not do.
|
| This is technically true, but structural batteries are not
| the same as stressed engines like on a motorcycle. In the
| latter, the engine fully replaces a frame member with
| essentially just the engine block. With structural
| batteries the cells themselves are not taking on any stress
| (they _could_ , but yeah its not a very safe idea) but the
| outside containment is stil doing double duty. Its a pretty
| minor weight savings because the battery case does not need
| to be as strong as the frame does, but its not fair to say
| that structural batteries are not done. Even when they are
| just bolting on to a subframe, they're still usually doing
| things for frame stiffness.
| cumquat wrote:
| I think you are wrong on the "weight issue" regarding EV. ICE
| cars have a weight issue as they consume more gas depending
| on the weight, which is the case to a much lesser extent in
| BEV. At high speed, aerodynamics become the main factor
| reducing range. With urban stop and go traffic, regenerative
| braking lowers the weight's impact massively. BMW's i3 was
| constructed with the same mistake: let's reduce weight to
| gain range, which didn't pay off. It added to the cost due to
| expensive composite materials, lesser to the range.
| Manufacturers learned from BMW's mistake and build the body
| with conventional metal sheets. Nevertheless reducing weight
| has its advantages: using less material saves expenses and
| helps driving dynamics. Range is a minor factor.
| namdnay wrote:
| i think the discussion here is about performance/pleasure
| cars, where weight is a real handicap. not range or actual
| convenience
| Reason077 wrote:
| Weight doesn't make all that much difference to EV range:
| aerodynamics are a much more important factor.
|
| Handling and "sports car feel" are affected by weight,
| though, and this is the real reason that Ferrari would want
| to cut weight to a minimum on their EV.
| arein3 wrote:
| Weight is a non-issue on a batter car because of regen
| braking.
| hwillis wrote:
| Molicel's P60 (INR-21700-P60C) weighs 75 grams and can
| produce almost a horsepower. A 500 horsepower battery weighs
| less than 42 kg. It stores 12 kWh.
|
| Batteries are not heavy, _range_ is heavy. Range is the
| sacrifice and sports cars don 't need range.
|
| > See how they brag about a simpler new steering wheel that
| is 400g lighter?
|
| As if ferrari -as if all sportscar manufacturers- have not
| done the same always. Replacing door handles with straps is
| not new.
| WarmWash wrote:
| The problem is people are conditioned so hard on the "drive
| till empty then fill up" method of car ownership, that it's
| totally incomprehensible to imagine not being able to put
| 300 miles in your car in 5 minutes.
|
| Topping off everyday at home just doesn't register. Driving
| 7 hours with only one 30 minute charge doesn't register.
|
| It either needs to function like a gas car, or it's not
| even worth considering.
| blonder wrote:
| There are millions of people living in cities that do not
| own their own home, that cannot charge every day
| (speaking as an EV enthusiast that rents somewhere that
| thankfully has public charging across the street). For
| those that are able to charge at home, there is
| definitely a mindset shift that needs to happen. I have
| seen the lightbulb over my friends heads turn on when I
| ask them how they would like it if their gas cars could
| fill up 1 gallon per hour at their house, and if so why
| would they care how long a gas station fill up takes.
| nradov wrote:
| Ferrari will sell all that they make. If you want to purchase
| one of the highly desirable low-volume models you can't just
| walk into a dealership and write a check. You first have to
| purchase a few of the high-volume models to earn enough
| "points" on their internal customer priority list. A lot of
| rich guys will buy a Luce just for that purpose, and then
| leave it in their garage or maybe drive it to the country
| club occasionally.
| sudoshred wrote:
| For the type of buyer you describe this vehicle parked in
| the garage, to speculate, may be capable of doing double
| duty as an automated battery backup for the estate nearby
| to store energy during times of excess grid capacity and to
| discharge during periods of high demand or grid
| interuptions. I would be interested to know if the vehicle
| includes this capability, or if it could be easily modified
| to offer this capability. Probably is preferable to an
| onsite diesel generator for example even if it is not an
| exactly comparable situation, just due to lower local
| emissions.
| nradov wrote:
| You've got to be kidding. The people who can afford
| multiple luxury cars aren't going to mess around using
| them as backup batteries just to save a few bucks on
| generators for their mansions.
| zem wrote:
| wow. I never cease to marvel at the companies that make you
| jump through hoops in order to give them your money.
| chesterton had a good passage on that in his father brown
| mysteries (highly recommended to any fan of the genre):
|
| The Vernon Hotel at which The Twelve True Fishermen held
| their annual dinners was an institution such as can only
| exist in an oligarchical society which has almost gone mad
| on good manners. It was that topsy-turvy product--an
| "exclusive" commercial enterprise. That is, it was a thing
| which paid not by attracting people, but actually by
| turning people away. In the heart of a plutocracy tradesmen
| become cunning enough to be more fastidious than their
| customers. They positively create difficulties so that
| their wealthy and weary clients may spend money and
| diplomacy in overcoming them. If there were a fashionable
| hotel in London which no man could enter who was under six
| foot, society would meekly make up parties of six-foot men
| to dine in it. If there were an expensive restaurant which
| by a mere caprice of its proprietor was only open on
| Thursday afternoon, it would be crowded on Thursday
| afternoon.
| gyomu wrote:
| The inside of the Apple Car looked nothing like this -
| primarily because "driving" is the main activity the design of
| this Ferrari is intended to serve, and "driving" was not an
| activity that the Apple car intended to support.
| fragmede wrote:
| You're driving it wrong.
| marcomonteiro wrote:
| There was never an Apple Car, but if there was ever a thing
| that might have become an Apple Car it wouldn't look anything
| like this.
| robinhood wrote:
| I don't quite agree with this statement. I would rephrase it
| like that: If Apple had built a car, this is the care and
| though process that we would have seen - incredible attention
| to details. But it would not have looked anything like what
| we're seeing with Ferrari.
| rawgabbit wrote:
| I am mostly OK with the wheel and the binnacle(?) cluster of
| gauges. The things I don't like is instead of a stalk for the
| blinkers/turn signal, it is buttons on the wheel? (Should have
| been two mini paddles above the big paddles). I especially hate
| the two triangular control modules. They are ugly and useless.
| It is a Ferrari I want performance mode all the time. For
| cruise control, it should have been two mini paddles below the
| big paddles.
|
| The worst is the center Tesla like display. Steve Jobs IMO
| would have drawn the line there and said no displays. He
| probably would have said you should connect your phone and
| fiddle with whatever in the app.
|
| The overhead Launch pull button is really silly. This is
| screaming look at me and my mid life crisis.
| kaizenb wrote:
| Photo collection: https://bookmarker.cc/bora/ferrari-luce
| stackghost wrote:
| The tablet interface looks cheap and low-budget. When you spend
| that much on a car you don't want the interior to look like a
| Model S.
| actionfromafar wrote:
| Not only cheap, but boring in a car which wasn't supposed to be
| boring.
|
| In many other cars that look would have been sleek.
| yabones wrote:
| The interior of my Mazda looks more high-end than this...
| Yikes, Ferrari.
| elzbardico wrote:
| This is not a car for tech bros with no culture, no traditions,
| and no past. This is a Ferrari.
| clipsy wrote:
| > This is not a car for tech bros with no culture, no
| traditions, and no past.
|
| Weird, because that's exactly what it looks like.
| carefree-bob wrote:
| I've wondered why they don't integrate the tablet directly into
| the dash or windshield. It does seem clunky to have a big ipad
| screwed to your dash. And I think it would also save on weight.
| boothby wrote:
| I thought I was going to look at a car when I clicked that link.
| I scrolled the last 80% of the way out of morbid curiosity. This
| secondary quest was not disappointing: no car photos. So weird.
| Perhaps this is a complaint about the title.
|
| But since it's all about the interface, I must say, the idea of a
| sports car with a touch screen is still rather terrifying.
| LanceJones wrote:
| It's a 4-door, 4-seater. Sporty?
| boothby wrote:
| Well, maybe if I win the lottery, I'll be able to afford a
| Ferrari minivan? I'm so confused.
| stonogo wrote:
| It worked for the M5.
| az09mugen wrote:
| Same, even on the web I was not able to find a car photo.
| big_toast wrote:
| They say elsewhere that it's part of a series of reveals.
|
| The ev powertrain last October, this, and the exterior in May.
| Coeur wrote:
| Note that the exact date in May has not yet been announced,
| but there is a hint: in all the videos and screenshots of
| displays the date and time is shown as "Mon 25 10:10".
|
| Now when Ive was still at Apple, the first screenshots of
| iPhone showed a time of 9:42 because that was the time they
| expected when the device was first shown. And that time was
| placed in all the official PR images well in advance.
|
| Extracting from that, a Monday the 25th could be the time
| we'll first see the full car. Going through all 25ths of each
| month this year, May is indeed the only month where it falls
| on a Monday, so it's probably the 25th of May.
| 2III7 wrote:
| All the necessary controls are fortunately physical in the
| Ferrari.
|
| This is way better than what VW and other manufacturers have
| been doing in the last 5 years. At least VW is going back to
| physical controls as customers weren't satisfied with the
| capacitive buttons and hidden menus for essential functions.
| stavros wrote:
| BYD has physical controls, which I really like.
| formerly_proven wrote:
| I'm not sure there are any essential functions in _a menu_ on
| a VW. Indicator, light and wiper controls are on physical
| stalks (kind of wild that "has an indicator stalk" is no
| longer common ground in cars), while ADAS, audio, climate
| controls and seat heating have dedicated touch buttons or
| sliders. The button experience of these touch buttons is
| mediocre, not as bad as bad physical buttons (since the touch
| buttons still gives very clear feedback whether they are
| activated), but certainly not as good as decent physical
| buttons. The sliders work fairly well, though for volume
| adjustment specifically it keeps feeling awkward, a rotary
| knob would be clearly better.
|
| From this point of view the announced change in e.g. steering
| wheel buttons seems mostly cosmetic rather than fundamental.
| I hope they still keep the slider functionality on the wheel,
| it's quite intuitive and quicker imho. The bigger change
| would be that they're adding a central switch bar back, which
| seems to have the functions on it that are currently
| dedicated buttons in the main display. This seems like a
| clearer UX win to me.
| runjake wrote:
| This is the kind of design I'd expect from Ive: it is designed to
| look nice. Ease-of-use is another story.
|
| There's a lack of consistency on the wheel controls that make
| this look more like a UX showcase rather than a usable interface.
|
| Case in point:
|
| - A bunch of rotary knob that perform the same function: to
| select. But, they all look different and use different ways to
| represent the selection.
|
| - Some have a lighted indicator, some have a notch, and some are
| completely ambiguous.
|
| - The 2, 1, *, 0 switch has a hole in it to indicate the
| currently selected option.
|
| - The plastic surrounding this is is mere millimeters of
| thickness and I would expect it to break off within a decade.
| nusl wrote:
| I think it's fine for wheel controls to look different though.
| You're adjusting them when engaged with a task that requires
| constant concentration, so being able to easily identify the
| control you want and then use it makes sense.
|
| I'd rather have this than all of them look the same. If you're
| driving in rain and need to swap to wet tyre mode, but have to
| spend time figuring out which generic knob does the thing, it's
| dangerous.
| lloeki wrote:
| Exactly.
|
| My car has every button and knob share the same design
| language but all subtly - or not so subtly - different so
| that the moment a control is touched there is zero ambiguity
| as to a) how to operate it and b) which one it is.
|
| Appearance also comes into play as one doesn't necessarily
| have to _look straight at_ something to distinguish which is
| which or what the position is, merely it being somewhere in
| peripheral vision may very well give just enough clue so that
| you don't really have to take your eyes off of the road.
| geniium wrote:
| That doesn't look good. I'm very surprised that a brand like them
| release such a cheap-ass version.
| onlyrealcuzzo wrote:
| I thought it was a joke.
|
| It looks like something from Fisher Price.
|
| But I'm _clearly_ not the target audience.
| geniium wrote:
| haha me neither
| netsharc wrote:
| It's a Ferrari EV.. I can imagine the company wanting to treat
| the project like a proverbial stepchild, while keeping the soul
| for the fossil-fueled machines..
| geniium wrote:
| yeah, seems EV is a hard market to enter. Porsche seems that
| have had a hard time entering it too (see numbers, am no
| expert)
| OldSchool wrote:
| After the 993, Porsche was a different company. Not exactly
| cheap-ass, but maybe something less than their often aircraft-
| quality mechanicals and spartan but hand-made quality interior.
| whynotmaybe wrote:
| Funny how I want to say bad things about a car I'll never afford.
|
| Anyway, whether it's a Ferrari or other, I'm always disappointed
| by touchscreen in cars.
|
| And as I said it before, it always seems and afterthought and
| just put there because someone forgot about it.
|
| I'm guess I'm getting old but when I'm driving I usually look at
| the road and couldn't car less about a nice touchscreen.
| StilesCrisis wrote:
| Once you get used to a nice huge GPS you won't want to go back.
| _diyar wrote:
| Finally, the return of silver, rose gold, and space gray.
| lisper wrote:
| Um, where is the car? All the images are of (parts of) the
| interior, and the captioning is bizarre. Ooohh! It has a steering
| wheel! (And it's a input! Who knew?)
| kaizenb wrote:
| They only shared the interior, not exterior.
| throw03172019 wrote:
| Is there a market for a $400,000+ electric sports car? For me,
| the excitement of a Ferrari, Lamborghini, etc is the engine and
| the sound.
| SideburnsOfDoom wrote:
| The selling point of electric sports cars is more "the
| acceleration is amazing" and less "it makes a loud noise".
|
| e.g.
|
| > a 0-100 km/h (62 mph) acceleration time of 2.36 seconds, and
| a quarter mile (402 m) drag race time of 9.78 seconds. ...
| unofficially the fastest production car in the world
|
| https://en.wikipedia.org/wiki/Yangwang_U9
|
| > Model S Plaid Takes 2.07 Seconds to Accelerate from 0-100 mph
|
| https://www.energytrend.com/news/20210623-22467.html
| MindSpunk wrote:
| Acceleration is about the only selling point of a sports EV.
|
| They're so ungodly heavy because of the batteries that they
| handle like barges. They need giant tyres and so much ESC and
| software control because these things weigh almost 2000kg or
| more. You can try and work around it but there's only so much
| that can be done to make 2000kg take a corner.
|
| Looking at where sports cars will be in 10 years with ICEs
| being regulated out of existence makes me very sad because it
| seems like we're about to see the death of the lightweight
| sports car.
| benlivengood wrote:
| The McMurtry Speirling is under 1000kg. Battery technology
| will only improve and so I expect to see under-1500kg sport
| EVs generally available eventually.
|
| Under 1000kg for a reasonable price probably means building
| your own electrified exocar.
| MindSpunk wrote:
| The McMurtry is a race car so it's not surprising it's
| that light. However it still pays a price compared to its
| contemporaries (go look at the weights of various LMP1 or
| LMP2 cars, even old cars like the Mazda 787B was ~850kg
| iirc). The only number I've found so far is "under
| 1000kg" so I assume it's probably quite close to that
| 1000kg number.
|
| The weight of the batteries isn't going anywhere anytime
| soon. I expect car makers will prioritize range. I think
| the engineering to make an EV truly light like an old
| Integra Type R (1100kg) will be obscenely expensive and
| sacrifice so much on practicality it just won't be a
| viable product as a road car.
|
| The car would be so compromised to be that light nobody
| will make the car, at least at an affordable price.
| You'll end up with a limited range, limited power,
| uncomfortable car for a price way out of line with what
| you're getting.
|
| I think you could make a ~150kw-180kw EV pretty light,
| but considering the ongoing power pissing contest in
| modern cars I'm not sure how well it would market test.
|
| So I expect the market will stick to heavy cars with big
| power because it's easier to build and easier to sell.
| hnav wrote:
| I think if you look at e.g. Model 3 Performance it's not
| quite so hopeless. 80kwh packed into an EV roughly the same
| size, weight and performance as a contemporary BMW M3. Even
| with today's technology (0.2kwh/kg, 3-4 miles/kwh) a Miata-
| sized 250hp, 2500lb, 200 mile EPA EV is possible. Whether
| that would be a compelling driving experience and anybody
| would buy such a thing is another question.
| simonebrunozzi wrote:
| typo in the title, it should be 0-100 kmh, not mph.
| kristjansson wrote:
| Tesla Roadster took a bunch of preorders at $50-250k down
| almost a decade ago, More recently, Taycan did reasonable-ish
| volume at $100-200k/unit. There (at least once was) a market
| for such things. Its definitely not the same market as ICE
| super/hypercars, but there are some that might enjoy a silent,
| luxurious car with a sub-2 0-60 as a complement to other cars
| in the garage.
| hnav wrote:
| They've been going to turbos in all but their flagships so they
| generally don't sound all that exciting anyway. Lambo literally
| draped their styling over a VW/Porsche parts-bin crossover SUV
| and all the influencers flocked to it. The person who
| appreciates the high-rpm wail of old timey, power-dense engines
| is not the same person who drops half a million on a car
| anymore.
| morshu9001 wrote:
| There are simply way more super rich people than before.
| Simultaneously the fastest car tech isn't necessarily the
| coolest anymore. I see hypercars all the time and don't even
| care.
| LanceJones wrote:
| It will have simulated gear changes if that helps at all...
| bloodyplonker22 wrote:
| To be honest, it may help for the modern Ferrari driver. It
| doesn't help for those who appreciate the Ferraris from the
| '90s and before.
| esseph wrote:
| > Ferraris from the '90s and before
|
| That was potentially 36 years ago. 36 years from 1990 would
| have been 1954.
|
| What changed in technology from 1954->1990, vs change in
| technology from 1990-2026? Quite a lot.
| hnav wrote:
| Today's cars are a lot more similar in technology to
| those of the 1990s than they were to those of the 1950s.
| esseph wrote:
| I can fix a 90s car with 2026 car tools, but I can't fix
| a 2026 car with 90s car tools.
|
| Because of the electronics. They're vastly different,
| there's tons more, and they're proprietary.
| Animats wrote:
| Really? Simulating a transmission has been tried a few times
| over the last decade, but it's flopped repeatedly as just
| silly. It's not likely to impress Ferrari buyers.
|
| The only successful vehicle which has that is a driver-
| training car built in China. It's electric, but has a clutch
| pedal and shifter which are inputs to the software. You can
| even "stall the engine".[1]
|
| [1] https://www.jalopnik.com/this-chinese-electric-car-
| designed-...
| 2III7 wrote:
| Hyundai Ioniq 5 N nailed it perfectly.
|
| I think by simulating a transmission you mean those
| internal combustion engined cars with CVT transmissions.
| Those are terrible yes.
| lateforwork wrote:
| > _the engine and the sound_
|
| At some point you have to accept a technology transition.
| Otherwise you sound like someone arguing against motor cars
| because the real thrill of transportation was the horse's
| clippity-clop.
| carefree-bob wrote:
| You don't need to accept anything when it comes to a $400,000
| sports car. Ferrari drivers put like 1600 miles a year on
| their car, it's not even transportation, it's a weekend toy.
| They can just buy other toys, like helicopter rides, or
| whatever other thing will come along that will give them the
| thrill they want.
| fsh wrote:
| A lot more people drive around sports cars than ride around
| sports horses.
| morshu9001 wrote:
| Whoever rides a horse might have no interest in sports
| cars.
| King-Aaron wrote:
| ( 100+ years of having cars, and there are a large number of
| people who still spend lots of money to get a horse's
| clippity-clop )
| morshu9001 wrote:
| I actually don't have to accept it, same with automatic
| trans. If I'm going to splurge on something impractical like
| this, it better be awesome. Can't blame Ferrari for their
| decisions seeing how they want to be the fastest and also
| stay in business, but nothing after the F430 is exciting.
| GuinansEyebrows wrote:
| as long as there is a Market, there will be a market for rich
| boy toys.
| harry8 wrote:
| The sound of horses is vastly more pleasant than an engine.
| SideburnsOfDoom wrote:
| FYI, the Wikipedia article has a little more data on this vehicle
| as an EV: 4 motors, 1,113 horsepower, an 880 V platform, 122 kWh
| of battery, range 330 miles (531.1 km).
|
| Not clear yet on the exact charge speed or launch date. Or what
| the 0-100km/h time is, but expect a low number, of course. That
| number has to be eye-catching.
|
| https://en.wikipedia.org/wiki/Ferrari_Luce
| martinpw wrote:
| Problem is that in an EV world the raw figures are really not
| going to be that impressive. Plenty of Chinese EVs have 1000+hp
| at far lower cost, and likely as good or better acceleration
| that whatever Ferrari can deliver, since EVs seem to be
| reaching a point where the limit on acceleration is the tires
| rather than the motor. So don't think Ferrari can deliver
| anything truly eye catching in those terms. Differentiation
| needs to come in other domains.
| SideburnsOfDoom wrote:
| You're right, it's going to be hard to beat the Chinese EVs
| on pure price vs. specs.
|
| They have to have specs in the same league though, and then
| differentiate. e.g. the 880 V platform indicates that the
| charging speed may be up to this year's benchmark for "good".
|
| This teaser for the interior design will be part of
| differentiation campaign.
| cyberax wrote:
| Did they remove the turn signal stalk? Just like Tesla did?
| Hamuko wrote:
| Ferrari removed the stalk over 15 years ago.
|
| https://youtu.be/ujl0NYeDJoI?t=810
| johnthuss wrote:
| I found this video review to be much more informative and
| compelling.
|
| https://youtu.be/6Wv1btxCjVE?si=_1mvIHT3r_CQsuTZ
| doe88 wrote:
| I find the thin steering wheels sumptuous.
| arjie wrote:
| The skeuomorphism is a curious choice. I think if I were going
| for a radical electric car UI I'd use bar graphs from left to
| right and things like that. Then again, maybe they don't want to
| alienate their customers.
| netsharc wrote:
| 1980s style?
|
| https://www.core77.com/posts/109822/A-Look-at-Some-Wild-1980...
| arjie wrote:
| You know it!
| tiffanyh wrote:
| Porsche is the only car company that has nailed interior EV
| design - IMO.
|
| Their interiors look high-end, functional and not just a
| minimalist big computer screen.
|
| https://www.caranddriver.com/photos/g46528574/2024-porsche-m...
| anonym00se1 wrote:
| Porsche and Rivian (with a nod to Rivian) imo.
| hallole wrote:
| It still looks like a big computer screen, I'm afraid.
| Although, making it seamless with the dash is a step up, you're
| right. That tiny paddle gear shift looks horrendous, though.
|
| I would really like to have analog features back, buttons and
| all that, in an EV.
| maxdo wrote:
| looks like a weird mix of nothing, pointless clock, that screen
| on the right, that only creates discomfort. The big screen that
| is big only for the trend.
|
| In tesla ( trend setter for this) big screen is functional, and
| it can show you multi media, when you charge you watch netflix.
|
| this screen is not capable of multi media....
| browningstreet wrote:
| The new Cayenne interior is terrible. Macan is good.
|
| Rivian is the only excellent one.
| elxr wrote:
| Rivians don't even have a physical vent control (to aim the
| vents). That alone disqualifies it from anything close to
| "excellent". And that's before mentioning all the missing
| physical buttons that should've been there.
|
| Touch screen buttons, especially the ones on the far edge of
| the center screen, are harder to accurately hit for most
| people. More physical buttons = better = more premium.
| sgt wrote:
| My 4 year old broke off all my vent controls. Turns out you
| don't need 'em!
| Hamuko wrote:
| We have a different idea of "high-end" and "functional"
| considering how much of the interior controls are just
| capacitive surfaces.
| aetherspawn wrote:
| Lexus CT200h is one of the best interiors ever designed. The
| design language was tactile: every single button or control had
| a different action or feel.
|
| https://cdn-fastly.thetruthaboutcars.com/media/2022/07/20/94...
|
| There's a roughly 7 inch above the vents that flips up whenever
| the car is off, but using the screen is optional. The screen is
| up near the road, and it's very safe to use. There's a small
| joystick to move the cursor.
|
| Screen up:
|
| https://preview.redd.it/after-about-a-year-of-ownership-post...
|
| CT also has a stateless "springy gear selector" which works the
| same way as a manual gear selector, but after selecting the
| gear it springs back, so it's stateless. It also has tactile
| blocking for gears you can't enter yet. It felt extremely
| satisfying.
|
| CT got a 10/10 from me, like a small aircraft cockpit. Enough
| knobs and computers to be exciting, but not OTT. Made a hybrid
| micro hatchback feel exciting.
| dreadsword wrote:
| CT200h is the nearly perfect hybrid, IMHO, interior included.
| Thumbs up emoji!
| carefree-bob wrote:
| This looks gorgeous.
| OptionOfT wrote:
| BMWs interior pre-iPad-glued-to-the-dash is of the same
| quality. The automatic gear shifter is stateless, by it has
| an extremely satisfying clunk, buttons and dials for
| everything. Note that a stateless gear shifter isn't ideal if
| you ever need to move your car on a dead battery. In a BMW
| you need to go under the car and screw in a bolt that pushes
| the parking pall into neutral.
| alexjplant wrote:
| > iPad-glued-to-the-dash
|
| Whoever started this trend has a lot to answer for. It
| looks tacky as hell and is a technically-inferior solution
| to just having a dock that would let a customer bring their
| own tablet. It's truly the worst of both worlds and a
| seemingly pervasive problem across multiple manufacturers
| in the automotive design space.
| yakshaving_jgt wrote:
| Looks a little bland to me.
|
| Personally I'm very happy with the interior of my 2012
| Cayenne.
| manoDev wrote:
| I'm sorry, this is awful - it's just a bunch of tablets.
| olyjohn wrote:
| What do you mean interior EV design? Why does it have to differ
| from an EV to a gas powered car? You might have some different
| gauges, a control or two that is different, but other than
| that, why does an EV have to look a certain way?
| morshu9001 wrote:
| Well it's exactly that. It shouldn't look different, but the
| other carmakers decided EVs must have annoying interiors.
| Someone wrote:
| > Why does it have to differ from an EV to a gas powered car?
|
| Because they have different design constraints.
|
| It didn't take long for car manufacturers to figure out that
| a horseless carriage doesn't have to look like a carriage.
| Early ones such as https://en.wikipedia.org/wiki/Benz_Velo
| certainly did. You can even see it somewhat in the Ford model
| T.
|
| Similarly, an electric car doesn't need an exhaust, and if
| the engines are in the wheels it doesn't need a transmission
| tunnel.
|
| That changes the design constraints, so chances are the
| optimal design looks different.
| sedatk wrote:
| Taycan relies too heavily on touch. Not even vent directions
| are manually adjustable on a Taycan. BMW i4 interior is much
| better in that aspect: many physical controls. I hope Porsche
| fixes its mistakes soon.
| m000 wrote:
| Dashboard-wide screen and almost absent physical controls? No,
| thank you.
|
| Ferrari may not have nailed it, but it's a move to the right
| direction.
| peterldowns wrote:
| It literally is just a big minimalist computer screen. I drive
| a taycan and it would be significantly better if they were to
| remove the massive touchpad and replace it with a cluster of
| physical controls.
| MrBuddyCasino wrote:
| I can't believe Porsche would do the blue LED thing.
| fusslo wrote:
| beautiful. I hope the next thing to get out of car interiors is
| the black glossy plastic.
|
| My car has it - shows EVERY spec of dust. Every finger smudge.
| Cleaning with a microfiber cloth left scratches.
|
| The only thing I can think of is that it's designed to reduce
| resell value
| DeepYogurt wrote:
| Sorta meh imo. Looks like a more skeletal version of a kia I was
| in recently
| moomoo11 wrote:
| yikes this looks awful, unless this is the new mass market
| Ferrari that's going to start at $30,000
| bithavoc wrote:
| so OpenAI[0] designed a Ferrari?
|
| [0] https://openai.com/sam-and-jony/
| browningstreet wrote:
| OpenAI bought io, not LoveFrom.
| benbojangles wrote:
| I love it, first ferarri that i have said "I want one". I have
| been an ev driver for over a decade and have no regrets, it has
| improved my life. The mental health benefits of driving an almost
| silent vehicle are completely over looked, the addiction to a
| vibrating noisy gas engine we find quite frankly bizarre in 2026,
| it is old technology, outdated, and becoming lost in history and
| thank you to the lithium cell.
| option wrote:
| This looks awesome
| noodlesUK wrote:
| Is the exterior of the car not public yet? Why is the only detail
| about the control cluster?
| Hamuko wrote:
| Ferrari is announcing the car in three steps: first they
| announce the electric powertrain details, next they announced
| the interior details and lastly they'll announce what it'll
| actually look like.
| eezing wrote:
| Very functional.
| avalys wrote:
| This looks like the controls for a very stylish Italian delivery
| van. Not an exotic sports car.
| browningstreet wrote:
| I think Ferraris have gotten especially ugly in the last few
| generations. I generally like Jony Ive designs. But this is a
| mismatch. A whole new kind of not-right-is-ugly for Ferrari.
|
| Elements of it are precious and well designed. But it doesn't
| feel like a car interior.
| nailer wrote:
| Oh. I have the exact opposite feeling. I'm not into cars but I
| love this.
| davee5 wrote:
| This is precisely why it's the right design for an Apple car
| and probably the wrong design for a Ferrari.
|
| I knew someone who allegedly worked on the Special Project
| after a successful career at more familiar premium automotive
| brands. He was expressing exasperation with the process and
| said "I don't get why they're letting people who don't like
| cars design one. You wouldn't send your kids to a school full
| of teachers that hate children!"
| dmurko wrote:
| I love cars and absolutely love this interior. It's retro-
| modern and has clear inspiration from Ferraris of the 80's
| and 90's. Ferrari's interior in the past few models (296,
| Roma) was absolutely atrocious, and this is a big step up.
| browningstreet wrote:
| My fear is that it's the most attractive part of the car
| design :-)
| OldSchool wrote:
| I think I would be looking for that very real, confident and
| perfectly even vibration a Ferrari has at idle; the valve train
| song, an extra octave in the exhaust.
| OldSchool wrote:
| Wow in 2026, I got downvoted on Hacker News for liking the
| viscerally-appealing aspects of a classic Ferrari. Is nothing
| sacred?
| seshakiran wrote:
| How much is this?
| simonebrunozzi wrote:
| More.
| lateforwork wrote:
| Physical controls! This is the opposite of Flat UI. I hope others
| copy this car as opposed to Tesla.
| diego_moita wrote:
| > First Electric Ferrari
|
| This is big. Ferrari, as a brand, is the top cult of internal
| combustion engine.
|
| For them to release an EV is like Apple releasing an Windows
| computer or Android phone.
|
| Soon, the last holdout of big oil will be the American
| government.
| 2III7 wrote:
| They've been doing hybrids for a while now. Not to mention the
| F1 and LeMans prototype cars. This car is more like the iPhone
| SE or 16/17e line of phones.
| RankingMember wrote:
| The handle and palm rest, in particular, stick out to me as a
| step up for anything with a touch screen. Giving you a place to
| anchor your hand while a finger does something is very nice. That
| the display can articulate is also nice, though it does add a
| potential weak point (how long until this gets loosey-goosey and
| moves around during hard g-forces?).
| jacques-noris wrote:
| Fortunately, there are many physical buttons. In the video, you
| can see that their functions vary depending on what is displayed
| on the screen. I think this is a brilliant solution that combines
| the best of the physical and virtual worlds.
| nottorp wrote:
| It's stupid because you're driving and can't look at the
| screen.
| techpression wrote:
| Love the physical knobs, switches and buttons. Looks retro but
| modern, but more importantly it's a lot safer.
| gigatexal wrote:
| Meh. Glad he and Alan Dye are gone. They would have ruined the
| Apple car. Appel should instead replace their entire design team
| with the folks from teenage engineering.
| neom wrote:
| I'm not a fan of that bold on iPad, but if they made those
| displays oil filled like ressence type 3, even with them being
| digital, they would look pretty nice given the proportions and
| ux/ui.
| cadamsdotcom wrote:
| Jony must have got bored of hanging in North Beach with Sam
| Altman -\\_(tsu)_/-
| blobbers wrote:
| I'm excited to see the Apple car!
| bombashell wrote:
| I don't know but why all electric cars look similarly bare
| inside? Why don't you make it more exciting and not so "tesla"
| moderate?
| ebbi wrote:
| Probably to save weight, given how much the batteries weigh in
| electric cars. This is purely an uneducated guess, though...
| rcore wrote:
| Seems like the steering wheel comes in three colours: silver,
| rose gold, and space gray...
|
| This is the closest we've ever got to the Apple Car.
| maguay wrote:
| That is the point that cracked me up the most.
| karunamurti wrote:
| All rendering without real photo is off-putting.
| brokenmachine wrote:
| I'm ecstatic that I can't afford one of those.
| neya wrote:
| I'm surprised no one talks about their overrated "engineering"
| section showing the chassis as if it's some piece of work from
| heaven, but in reality their welding quality is absolutely
| pathetic and even a 12 year old could do a better job than this:
|
| https://www.reddit.com/media?url=https%3A%2F%2Fpreview.redd....
| tiffanyh wrote:
| That link is from 3-years ago and not related to this new EV.
| neya wrote:
| So, we just discard someone's workmanship history and dump
| $x,00,000 just because of the brand value? 3 years ago but
| still relevant for a company who charges $500k for such poor
| workmanship. This is acceptable from a normal manufacturer
| like Hyundai (which ironically has much, much better welding
| standards), not from a luxury car company.
| GaryNumanVevo wrote:
| Absolutely, it's incredible how Ferrari is able to rich
| dullards. Mclaren would sell you an engineering masterpiece for
| half that price.
| ebbi wrote:
| I think I'd like this better if the centre console screen was
| less rounded. The way it is, gives off 'toyish' vibes.
| v3ss0n wrote:
| The name they gave to their first electric car sounds
| discouraging.. Why would someone name it Luce.. which sounds like
| Lose
| hackyhacky wrote:
| It doesn't sound like that in Italian. It's loo-che.
| Someone wrote:
| Is there some legal requirement to indicate the location of
| airbags because they contain explosives? If not, why does the
| steering wheel have an "AIRBAG" label at the bottom?
| blazarquasar wrote:
| Yes, UN ECE 94 requires them.
| mdavid626 wrote:
| Where are the emotions? This is just a soulless machine.
|
| The website doesn't even work properly. I can't scroll all the
| way to the end on my iPhone.
| jacquesm wrote:
| The emotions are in the envy of those that can't afford them.
| In that sense it is no different than your iPhone: people that
| have these always mention they have them. The difference with
| your iPhone is they rarely actually _drive_ them.
| morshu9001 wrote:
| iPhone is just a solid phone, nothing all that fancy. It's
| like a Honda Accord, and Samsung is like a Nissan Altima.
| mdavid626 wrote:
| Hmm, for me it's the V8 in the back.
| DyslexicAtheist wrote:
| I must assume when you go pedal-to-the-metal, there is no _vroom-
| VROOM_ - just the same sound we know from a cheap laptop cooling
| fan?
| codezero wrote:
| We are here on HN are clearly not the target market for this
| product.
| sph wrote:
| The ultrabilionaire roam among us on their throwaway accounts.
| jillesvangurp wrote:
| What, wealthy crypto and AI tech bros? Exactly the target
| audience for a company specializing in selling the ultimate
| solution to a mid life crisis for people on 6/7 figure
| salaries.
| sowbug wrote:
| Not with that attitude.
| dabrez wrote:
| Why isn't anyone talking about why the website doesn't work the
| side bar the loading icon is too far up on the page this is
| actually embarrassing.
| Arch-TK wrote:
| Why does an electric car need a flappy paddle gearbox?
| WalterBright wrote:
| Ferrari is actually using words instead of icons! Hooray!
|
| (I knew they would eventually listen to me!)
| chakintosh wrote:
| I had to double check the URL to make sure this isn't a parody.
|
| The interior is akin to something from a compact Chinese car.
| Nothing to do with Ferrari.
| shooshx wrote:
| No actual car is visible in this car promotion website.
| beAbU wrote:
| I had the same thought, but the article starts with "first look
| at the interior". So maybe the exterior does not exist yet?
| topspin wrote:
| It's exists. Car and Driver and other sites have photos.
|
| Obviously it's weird to not showcase the exterior of a
| Ferrari, that being pretty much the entire point of Ferrari.
| The cynic in me can't help but think this may be due to the
| fact that it looks like a lowered Hyundai with a body kit[1].
|
| [1] https://www.caranddriver.com/news/a70279106/ferrari-luce-
| ev-...
| estomagordo wrote:
| Oh, wow. Yeah nobody is going to convince me that that is a
| Ferrari.
| globular-toast wrote:
| Wow, first we got SUVs that were like morbidly obese
| Saloons, now we have this which is like a comically
| squashed SUV. Horrible.
| deinonychus wrote:
| Do we know that's an accurate image? The site says it's an
| illustration and admits the exterior reveal comes later
|
| I hope it's not accurate. If so, interior looks more
| interesting than the exterior
| etothepii wrote:
| Having used sunglasses that project a monitor on to them products
| I am very surprised that the speedometer is going to move with
| the wheel.
|
| That said an electric Ferrari is not a car built for me. If I
| could justify such a car I'd want something practical or that
| makes a great noise. "Fun" to drive would not be on my agenda.
| moffkalast wrote:
| > ESC off
|
| It's always funny to me that electronic speed controllers and
| electronic stability control have the same initials. ESC off, you
| have disconnected the motor!
| eur0pa wrote:
| What a disgrace
| croisillon wrote:
| not sure why those things are still manufactured to reach 300km/h
| and advertised at 210km/h when all they do is mostly crowding at
| 10km/h in city's oldtowns
| ninalanyon wrote:
| A lot of that UI will be difficult to operate with gloves on. And
| knobs that have to be twisted rather than thumb wheels on the
| steering wheel seem like strange choice to me; awkward to use
| even with bare hands.
| estomagordo wrote:
| I scrolled for about a century and there was not a single image
| with a full view of the car?
| fredsted wrote:
| That is released in May
| KeplerBoy wrote:
| It hasn't been revealed yet.
| chimpanzee2 wrote:
| Does this car also come with an exterior?
|
| I didn't see any.
| SideburnsOfDoom wrote:
| > Does this car also come with an exterior?
|
| technically no, since it doesn't come at all yet. It has yet to
| be launched. But the exterior is likely final or close to it by
| now.
|
| Dripfeeding details in advance is a publicity move. It makes
| people hungry to see more. Expect to see it some time before
| launch in 2026.
| kotaKat wrote:
| Jony Ive took one look at a Freightliner Cascadia's digital
| dashboard and went "Damn, give me some of that in a Ferrari".
|
| https://bigrigs.com.au/wp-content/uploads/2021/05/CASCADIA-D...
| iamsaitam wrote:
| 404, no exterior car pictures found
| somewhereoutth wrote:
| "we don't want your electric car, we want your car, but
| electric!"
| cosmin800 wrote:
| What a joke of a car, the "screens" are contagious. Peak design
| stupidity arrived at Ferarri, does it have the sliding on the
| screen gear stick too? Retractable door handles? I guess the
| price of old cars will grow faster than they used it.
| throwaway290 wrote:
| Error 403.
| lormayna wrote:
| Nothing against EV, but a full electric Ferrari is almost a
| profanity IMHO.
| bendbro wrote:
| If you're buying an appliance, why have it manufactured by
| Ferrari? Modern cars, especially electric ones, are not exciting
| in any way as cars. Only agenda motivated e car foamers pretend
| otherwise. Electric cars are exclusively exciting as commodity
| transportation.
| compounding_it wrote:
| The good news is that this won't matter much because it's
| probably out of consideration for pretty much all of the HN
| crowd. Ferrari is one of those things which the ultra rich and a
| small sliver of the population can afford to buy brand new, and
| those not even lurking here. For everyone else it's something
| they can try out on a track if they are curious.
|
| That being said, I wonder what can be cloned from this by others.
| The ICE are huge and refined and people can steal that
| engineering into other cars. With battery and motors, I feel like
| everyone is now on a level playing field and starts from zero. I
| wonder what will set apart a Ferrari from others.
| Temporary_31337 wrote:
| Unfortunately for a lot of performance and luxury oriented Car
| manufacturers, EVs are a death trap - since they don't have
| access to any special battery chemistry, the drivetrain is
| basically a commodity - you can get more HP from Xiaomi than you
| can get from a Ferrari. Any advatages / weight savings around say
| carbon chassis will be negligible and probably more of a nuisance
| in daily driving.
|
| Moreover the battery will degrade over time so it's not a good
| long term investment (unlike ICE cars where 100 year old machines
| still run fine). I'm sure there will still be some buyers but the
| margins are going to get squeezed and the Rich Oil Sheikh will
| reconsider their purchasing choices when it gets overtaken by a
| Chinese EV equivalent at 1/10th of the price. I really don't see
| how Ferrari can support its brand with a toy car like this.
| Someone wrote:
| > Rich Oil Sheikh will reconsider their purchasing choices when
| it gets overtaken by a Chinese EV equivalent at 1/10th of the
| price.
|
| A car that John Doe can afford to buy isn't a status symbol.
| Why would a rich oil sheik buy that?
|
| They'll want something that signals wealth.
| gnfargbl wrote:
| There's more to this kind of a car the torque and straight-line
| speed. Take a look at this Tesla Model 3 Performance on the
| Nurburgring https://www.youtube.com/watch?v=0tdhYevUGwM, the
| brakes are overheated after a few minutes of driving.
| whiteboardr wrote:
| What a letdown.
|
| After having spent (way too much) time in automotive interior and
| UI-design and leaving the field based on the realization that
| classic car design organisations across almost all manufacturers
| are mostly driven by "aesthetics" and gimmicky "tech"-quirks but
| do not seem to care about actual usability and utility, i had
| high hopes that Ive would be the one to come up with an interior
| that actually makes sense.
|
| This might be harsh, but I'm afraid, this will have the same
| effect on the car industry as Liquid Glass will spill nonsensical
| decoration for effect's sake across software outside of Apple,
| taking years to clean up.
|
| Starting with the Steering wheel - Indicators as buttons, really?
| Then the control modules on the wheel: Good luck figuring out how
| to use the ACC. Zero buttons for Volume, Prev/Next or even
| OK/Cancel to navigate anything - meaning you'll have to take your
| hands off the wheel for almost everything.
|
| Plus, it's a very thin rim and for a performance car not the best
| choice IMHO.
|
| Good thing though there's ginormous paddles for "torque control".
| </s>
|
| The instrument cluster is a giant housing for three display areas
| that are anything but modern, aka Retrobore and in some cases not
| very good or clear - eg. tire pressure or the three scales in the
| power dial per mode that are very similar and probably too
| technical for most users.
|
| I hope there's going to be some customization.
|
| For the head unit itself, while it's nice having the option to
| swivel the unit it seems overengineered for a secondary feature.
|
| While I'm happy to see physical switches and a rotary dial, the
| choice for what is being used as switches seems not ideal since
| the length of the switches might make it hard to use. People
| won't feel a shape/form and press it, but rather have to put in
| some muscular effort to hit the switch from the top or bottom and
| at the right angle - even if you can rest your palm on the handle
| of the unit.
|
| As for visual design within the UI it almost seems unfinished and
| not very polished, let alone "luxurious" - especially the climate
| control screen.
|
| Overall a missed opportunity that carries on the clutter we see
| today coming out of car manufacturers and neglects core utility
| in the automotive context.
|
| It's neither focused and clean like most Apple products have been
| designed nor very emotional or even close to being "Ferrari".
|
| It's the same problem as with everything automotive interior
| today (and for way too long already):
|
| Decisions driven by automotive-/industrial designers who are
| caring for sculptural appearances first.
|
| I sincerely hope that at some point we can see this as a chapter
| from the past - at a point in time where the DRIVER/passengers
| and ACTUAL utility are paramount and developed with software (and
| it's established rules about usabililty and affordance) being an
| integral part.
|
| To add some more snark: Maybe Ive should care less about being
| chauffered in a Bentley and spend some actual time behind the
| wheel.
|
| Showing myself out now.
|
| </rant>
| inatreecrown2 wrote:
| The shifter looks like a bad joke for a Ferrari, and the whole
| design would better fit a Skoda or VW.
| seydor wrote:
| Does it have Lightning adapter or do i need a new cable?
| LightBug1 wrote:
| Well, the elements look better together on the shown dashboard
| compared to what appeared on HN yesterday with the elements all
| separated
| small_model wrote:
| Who will buy this when the X roadster is released that is able to
| hover etc from SpaceX tech? Legacy auto is toast they move too
| slow.
| rschiavone wrote:
| with FSD being just a wrapper around Grok, neat!
| RajT88 wrote:
| I love the design of the body.
|
| Classic Ferrari. I think?
| enricotr wrote:
| Probably I will be impopular, but the best ferrari in the last 40
| yrs is F-40 by engineer Materazzi. Designed all by him, except
| the japan mad turbo compressor.
| quantumHazer wrote:
| Not unpopular at all. I think it's one of the best Ferrari ever
| made.
| fp64 wrote:
| I do not think this is an unpopular opinion at all. In fact,
| it's one of the most popular ones I believe.
| gdubs wrote:
| That car's interior is a great example of what made Ferrari so
| iconic and aspirational. It's not trying to be nice and
| comfortable. It feels stiff, brutalist, direct. It has an
| immediacy and a danger.
| znpy wrote:
| dumbest car i've seen this year
| rullopat wrote:
| The Thurstmaster steering wheel for the PlayStation looks nicer
| leipie wrote:
| Where is the car? All I see is a mock up dashboard that doesn't
| look very tangible. What does it look like? What does it sound
| like? What is it like to sit in the cockpit? How does it drive?
| This seems quite important to selling sports cars to me. This
| could almost be a commercial for selling for a perfume. Ow noes!
| No indicator stalks. No need to navigate roundabouts for Ferrari
| drivers. Going around corners is way too much fun for this car.
| It is Tesla all over again :S
| storus wrote:
| Touchscreen insanity and even rounder corners than Tahoe. I guess
| I am not their target customer.
| bdavbdav wrote:
| This looks like some kids DT project presentation - focusing too
| much on things that the target audience aren't really going to
| care about.
|
| Also, how soulless is this car. Some cars I get into (previous
| gen Audis, used to with BMWs, Porsche) and feel that they've
| built the interior for the drivers enjoyment. This, no clue.
| globular-toast wrote:
| What are people going to do with the G force gauge? Unlike speed,
| engine RPM, fuel reserves etc., people can sense acceleration
| perfectly well themselves. They wouldn't be able to put a number
| on it (although maybe could with training), but what good is that
| anyway?
|
| And what even is the gauge on the left? It's just numbers without
| units.
|
| This just looks like a gimmick because they wanted three gauges
| but lost engine RPM. Excusable for something like a wristwatch
| which is only there for aesthetic reasons, but a car where the
| gauges are there for safety reasons?
| tim333 wrote:
| I've never had one but it would be kind of interesting to see
| what the max cornering force was and maybe useful to see how
| close to the limit you are.
| globular-toast wrote:
| What limit? The limit is when the tyres lose traction, not
| some number on a screen.
| tim333 wrote:
| I'm curious what the number is at that point. I think about
| 0.6g for your average car in the dry.
| sjacob wrote:
| I liked it after watching this excellent video walk through -
| https://www.youtube.com/watch?v=6Wv1btxCjVE
| 1970-01-01 wrote:
| When Ferrari's hand is forced by the technology, you know it's
| unstoppable.
| mlongval wrote:
| Yawn.
| tonoto wrote:
| I saw paddles and thought, finally someone that incorporated a
| 2-4 speed transmission in order to put some form of soul in EV.
| But no.
| octoberfranklin wrote:
| The 600hp (Kia!) EV6 GT has paddles too. Been trying to figure
| out how to repurpose them.
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