[HN Gopher] TikTok's popular influencer sold company for $975M t...
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       TikTok's popular influencer sold company for $975M to company doing
       $6M revenue
        
       Author : pseudolus
       Score  : 22 points
       Date   : 2026-02-02 18:48 UTC (4 hours ago)
        
 (HTM) web link (old.reddit.com)
 (TXT) w3m dump (old.reddit.com)
        
       | ProjectBarks wrote:
       | I saw headlines such as ANPA bought Khaby Lames company for
       | ~$900M but nobody is pointing out how sketchy it looks.
       | 
       | What I gathered, the $975M deal was paid in stock = 75,000,000
       | new ANPA shares to the sellers which is roughly $13 a share.
       | 
       | If they really issue 75M new shares (vs ~12.5M outstanding, ish),
       | doesn't that basically destroy the scarcity and force the price
       | to re-anchor closer to the $13ish deal valuation? Like post, deal
       | you're at ~87.5M shares, so even a ~$1B valuation is like $11/$13
       | a share not $60/$100/$180.
       | 
       | And... $975M for an influencer operating company sounds totally
       | crazy if there isn't any real revenue/EBITDA that supports it.
       | Does anyone have the actual numbers for Step Distinctive / Khabys
       | business? Any comparable deals where an influencer brand was
       | valued anywhere close to this?
       | 
       | What am I missing?
        
         | ProjectBarks wrote:
         | Found a good Forbes Article [https://web.archive.org/web/202602
         | 01051310/https://www.forbe...]
         | 
         | > Hong Kong-based Rich Sparkle Holdings (ANPA) reported to the
         | SEC on Jan. 9 it was acquiring Lame's Step Distinctive Limited,
         | and announced the $975 million all-stock transaction closed in
         | a press release two days later.
         | 
         | > Rich Sparkle boasted the deal would offer a "structured,
         | exclusive, full-chain, platform-style commercialization system"
         | around Lame, who would be a "controlling shareholder," and
         | whose likeness would be replicated by an "AI Digital Twin."
         | 
         | > Soon after, Rich Sparkle's stock skyrocketed over 650%,
         | reaching a high of $180.64 per share on January 15, with Lame's
         | stake worth $6.6 billion (based on his 49% ownership of Step
         | Distinctive, which gave him a 41% stake in its buyer), though
         | due to limited disclosure requirements for foreign entities,
         | it's unclear whether Lame sold any shares.
         | 
         | > Rich Sparkle had first listed on Nasdaq six months prior in
         | July, in a small offering of 1.25 million shares priced at $4
         | each with an implied enterprise value of about $50 million,
         | according to SEC filings, and it disclosed 2024 revenue of
         | under $6 million from "designing and printing high quality
         | financial materials."
         | 
         | > Rich Sparkle's sudden shift in focus, explosive stock growth
         | and quick crash---it's dropped as low as $41, 77% from its peak
         | ---has some critics raising "red flags."
         | 
         | > Lame, who has over 160 million followers on TikTok and 78
         | million on Instagram, only commented on the deal 11 days after
         | Rich Sparkle announced it had closed, saying "Congratulations
         | to the team at ANPA very excited to be a shareholder and
         | looking forward to doing great things!" (Lame and Rich Sparkle
         | have not responded to Forbes' requests for comment).
         | 
         | > Based on Rich Sparkle's most recent stock price, Lame's net
         | worth appears to be $3 billion, but given its tiny float of
         | less than 5%, Forbes would value it based on its financials and
         | not its stock price, meaning he's nowhere close to being a
         | billionaire.
        
           | ricardobeat wrote:
           | Your average crypto scam, just now being executed in the open
           | in the stock market.
        
       | KellyCriterion wrote:
       | New reddit version link:
       | 
       | https://www.reddit.com/r/wallstreetbets/comments/1qtig67/tik...
        
       | cal_dent wrote:
       | I think it was the ft blog, alphaville, which did a series on
       | everything in the economy now being fyre festival. That was years
       | ago when fyre festival debacle first happened, but it really
       | feels like we're at the zenith of that same idea at the moment.
        
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