[HN Gopher] Buttered Crumpet, a custom typeface for Wallace and ...
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       Buttered Crumpet, a custom typeface for Wallace and Gromit
        
       Author : tobr
       Score  : 208 points
       Date   : 2026-01-30 15:19 UTC (7 hours ago)
        
 (HTM) web link (jamieclarketype.com)
 (TXT) w3m dump (jamieclarketype.com)
        
       | afavour wrote:
       | Really feel like this ought to have been named Wensleydale.
       | 
       | (this is awesome)
        
         | Night_Thastus wrote:
         | EDIT: I'm wrong
        
           | Jarmsy wrote:
           | Wensleydale is a place in Yorkshire, and a style of cheese,
           | not specific to any one brand, so you could.
        
           | 4ndrewl wrote:
           | I'm not sure it's a brand name so much as a type of cheese.
        
             | shermantanktop wrote:
             | "It's cheese, Gromit!"
        
       | imnes wrote:
       | Is there a nerdfont variant?
        
       | unicorn_cowboy wrote:
       | Very cute and charming!
        
       | xnorswap wrote:
       | Was the crumpet buttered with "I can't believe it's not butter"?
       | 
       | ( The typeface looks a lot like https://www.sainsburys.co.uk/gol-
       | ui/product/i-cant-believe-i... )
        
         | shoelessone wrote:
         | There are a lot of similarities. You must either have a great
         | memory for fonts, or eat a lot of butter alternative spread,
         | either way good eye!
        
         | undecisive wrote:
         | It's interesting; I'd imagine very similar design briefs
         | (friendliness, breadliness, etc)
         | 
         | The ICBINB font is almost a semi-serif, almost like a sans
         | serif that's slightly melted, whereas I'd say the crumpet is
         | fully serif. The "e", "L" and "v" are pretty different. And I'd
         | say the ICBINB font lends itself better to tighter spaces,
         | whereas the crumpet font seems to beg for more space.
         | 
         | But certainly, I could see one being used to replace another in
         | a pinch - but I'm not a font specialist (graphologist? Is there
         | a word for a person who studies fonts?)
        
           | quotemstr wrote:
           | Yeah. It's convergent evolution towards bouba-ness. (See
           | https://en.wikipedia.org/wiki/Bouba/kiki_effect)
        
         | danesparza wrote:
         | Ah, a British convergence! That phrase always makes me think of
         | this now (from the Vicar of Dibley):
         | https://youtu.be/37ficiqoE6U
         | 
         | RIP Emma Chambers
        
         | pverheggen wrote:
         | Nice find! That looks like Cooper Black, which the article
         | cites as inspiration.
        
       | hamburglar wrote:
       | Is it intentional that the baseline vertical offset doesn't seem
       | consistent? Text set in this has a sort of up-and-down sloppy
       | effect. Otherwise I love it.
       | 
       | Edit: it mostly seems that capitals appear higher than lowercase.
       | It feels like there's more inconsistency though, like the
       | designer didn't pay attention to eg the perceived "bottom" of
       | curved characters vs flat-bottom ones.
        
         | stronglikedan wrote:
         | I was just coming here to say, it looks like each letter is
         | about to fall over backwards.
        
         | inanutshellus wrote:
         | IMO for a cartoon like W&G a little wonkiness and skew is
         | entirely on-point.
        
         | crazygringo wrote:
         | It seems intentionally cartoonishly irregular.
        
         | fwip wrote:
         | Doesn't seem like a ton of attention has been paid to kerning,
         | either. The 'he' pair seems especially noticeable to me, which
         | occurs several times in the "somewhere where there's cheese"
         | image. I don't know enough about font design to guess whether
         | the 'bad' kerning is intentional for the typeface, though - so
         | I could be off base.
        
         | ramses0 wrote:
         | Simply the "I" and "N" baselines on "Cracking" is wildly (un-
         | professionally) off! Took a screenshot and there's +/- three
         | pixels or so with no artistic justification for it. Even Comic
         | Sans has a consistent baseline!
        
       | cush wrote:
       | Fonts are such an underappreciated art form. Love this
        
         | quotemstr wrote:
         | Too few people appreciate typefaces. Are they under-overall
         | though? Those who do appreciate get really, really, really into
         | them. I'm sure it nets out. :-)
        
           | Apocryphon wrote:
           | I feel like hipster typography is as much an intrinsic part
           | of 2010s design culture as cafes that look like farmhouses,
           | or startups named after common nouns. Saturday Night Live
           | made a sketch about Papyrus nearly ten years ago:
           | 
           | https://youtu.be/jVhlJNJopOQ
           | 
           | https://faroutmagazine.co.uk/how-ryan-goslings-papyrus-
           | becam...
        
       | shrikant wrote:
       | That's beautiful, I'd love a monospaced variant of this to
       | replace Comic Mono in my IDE/Fira Mono in my terminal. IANA font
       | expert though, would that even be possible?
        
       | rda2 wrote:
       | It's cute, and I'm trusting enough to believe them when it says
       | 100% home made, but square images with a strong yellow tint will
       | forever be associated with ChatGPT 4o image generation in my
       | mind. Unfortunately, this might become something like the em-dash
       | --where artists start tweaking their work to look less like the
       | AI's that are copying them.
        
         | presbyterian wrote:
         | The cheese pattern and the green teacup pattern after it are
         | obviously AI generated. The weird curve of the wedges, the
         | fuzzy edges to the cheese holes, the artifacting around the
         | edges of the teacups, the fact that neither is a perfectly
         | repeating pattern. It's 100% AI, even if the font may not be.
        
           | mttch wrote:
           | Even more obvious, look at the detail on the frame - it's a
           | unusual pattern that doesn't repeat as you would expect.
        
         | parpfish wrote:
         | In 15 years, the youths will become obsessed with that strange
         | yellow cartoon style. They will crave that "vintage ChatGPT
         | aesthetic".
        
           | trial3 wrote:
           | yeah, in the same way we all revisit our studio ghibli family
           | photos from time to time
        
             | rustystump wrote:
             | My back breaks in cringe anytime i see an ai ghibli
             | picture. It is an instant negative for me.
        
           | mbo wrote:
           | I've seen nostalgia expressed for the CLIP guided diffusion
           | aesthetic of 2021!
        
         | henrebotha wrote:
         | > this might become something like the em-dash--where artists
         | start tweaking their work to look less like the AI's that are
         | copying them.
         | 
         | Literally how art has always worked
        
           | IAmBroom wrote:
           | ... right up until July 9, 1962, when one Mr. Andrew Warhola
           | upset the tradition.
           | 
           | And pretty much ever since, too.
        
         | Stratoscope wrote:
         | > Unfortunately, this might become something like the em-dash--
         | where artists start tweaking their work to look less like the
         | AI's that are copying them.
         | 
         | So true! (And yes--I see what you did there.)
         | 
         | It's even happening to photos now. A few months ago I posted a
         | "Bot alert!" on Nextdoor warning people about the latest
         | scambot.
         | 
         | One person replied "It's funny to see a bot reporting a bot."
         | 
         | I asked how they discovered I was a bot.
         | 
         | "It's your profile photo. The facial expression is too good,
         | and the smoothness of the background is too perfect. Has to be
         | AI."
         | 
         | For the curious, it's the same photo as on my LinkedIn:
         | 
         | https://www.linkedin.com/in/michaelgeary/
         | 
         | What they didn't know was how I took that selfie. I set up my
         | Micro Four Thirds camera on a tripod in the front yard, with
         | the world's best portrait lens: the Olympus 75mm f/1.8. I stood
         | some 10-15 feet from it (this lens is equivalent to a 150mm
         | lens on a full frame camera, i.e. a moderate telephoto) and
         | used the remote control to take a few dozen shots as I let my
         | face relax into various expressions.
         | 
         | I picked out 4-5 favorites and asked a friend about them. She
         | said "This one. It has gravitas."
         | 
         | I don't even think it's that great a photo. But I suppose the
         | "gravitas" makes it look like AI.
         | 
         | For a photo that really shows off what that 75mm lens can do,
         | check out this one of our late dog Brownie, titled Pumpkin
         | Brownie:
         | 
         | https://geary.smugmug.com/Pets/Dogs/i-dNMQW2v/A
        
           | savanaly wrote:
           | Enjoyed your photos, thanks for explaining about how they
           | were made.
        
         | manIliketea wrote:
         | 100% Homemade is just a stock phrase that they are using to
         | display the type-face. I don't think you should take that to
         | mean anything more than "Feathers McGraw."
        
       | zabzonk wrote:
       | Shouldn't there be some holes?
        
       | barcodehorse wrote:
       | There's a miniscule dent on the top of the capital B that's
       | really bothering me. Idk, I know everyone's a critic, but it just
       | doesnt sit right with me
        
         | shermantanktop wrote:
         | I clearly don't have refined appreciation of visual typographic
         | nuance because I do not see this at all.
        
       | ordu wrote:
       | When I look at the text on the whole it seems that individual
       | characters are not aligned properly, or maybe not vertical
       | enough, or something like this. But when I look at individual
       | characters to confirm it, I don't see any misalignment. How does
       | it work?
        
         | kraftman wrote:
         | Yeah they looked like they were wobbling while I read them
         | until I focused on them more.
        
       | bloomingeek wrote:
       | I watched S1,Ep2 yesterday. When Wallace took down a picture of a
       | pink pig to open the wall safe and then took out a pink piggy
       | bank, I almost lost it. Classic!
        
       | k_kiki wrote:
       | It's quite round and looks pretty good.
        
       | chihuahua wrote:
       | It's halfway between Comic Sans and the 1970s "Groovy" font.
        
       | jws wrote:
       | Just a note, if you want a special whimsical typeface, there are
       | any number of talented folk on fiverr and similar that will make
       | you one. Well worth it. For the cost of a lunch I got this turned
       | into a font that I really like...
       | 
       | "Imagine an advanced alien race of octopus-like creatures who
       | don't use writing. They encounter humans, enslave some and take
       | them on their spaceships, but find they have to label things for
       | the humans to read. Make me a font that is how these creatures
       | would approximate our writing systems by miming the letters with
       | their tentacles."
       | 
       | It's a glorious sinuous typeface which I use for labeling drawers
       | and bins in my semi-industrial space.
       | 
       | You deserve your own personal typeface.
        
       | naet wrote:
       | Anyone know a similar-ish font? I'd love to use one, and this
       | looks great to me.
        
       | gregjw wrote:
       | hey! a local designer. this looks great.
        
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       (page generated 2026-01-30 23:00 UTC)