[HN Gopher] iPhone 16 Best-Selling Smartphone in 2025; Apple Tak...
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       iPhone 16 Best-Selling Smartphone in 2025; Apple Takes 7 Spots in
       Top Models
        
       Author : TMWNN
       Score  : 51 points
       Date   : 2026-01-29 20:49 UTC (2 hours ago)
        
 (HTM) web link (counterpointresearch.com)
 (TXT) w3m dump (counterpointresearch.com)
        
       | NoboruWataya wrote:
       | > Samsung's S series secured a spot in the list for the second
       | consecutive year, reflecting the brand's continued focus on its
       | flagship lineup.
       | 
       | I'm kind of surprised the latest S series phone isn't on there
       | every year. I've always thought of it as the premium non-Apple
       | phone.
       | 
       | Samsung annoy me with all the bloatware etc but the hardware is
       | decent. I am in, I think, my seventh year with my S10 and it's
       | going strong.
        
         | stackghost wrote:
         | >Samsung annoy me with all the bloatware etc
         | 
         | This is why it never has been and will never be considered a
         | premium android phone. Samsung's apps are awful.
        
           | baal80spam wrote:
           | Come on, don't you just love Bixby?
        
           | bluegatty wrote:
           | It's amazing that all those other companies have not figured
           | out that their apps are generally bloat, and they release all
           | sorts of models to Apple's fairly tight lineup.
           | 
           | The winning example of tight product management is right
           | there for them, but they continue to act like 'feature
           | factories' without any concious 'whole product' design
           | philosophy.
           | 
           | Probably many people within these organizations are aware,
           | but they don't have the power to resist ingrained operational
           | culture.
        
             | MBCook wrote:
             | There is a possible winning strategy in trying to cover
             | bases Apple isn't interested in. Apple has shown that
             | they'll make phones that seem to be successful to some
             | degree (the mini) but just aren't successful _enough_ by
             | whatever internal metric Apple is using. And there are some
             | things they just don't have right now like foldable phones.
             | 
             | (I'm aware of the rumors)
             | 
             | That doesn't mean you can't go overboard. I don't know
             | Samsung's current lineup, but I think we've all seen PC
             | manufacturers who make 75 different models that are all
             | just ever so slightly different for seemingly no reason.
        
           | yunohn wrote:
           | > This is why it never has been and will never be considered
           | a premium android phone.
           | 
           | You are entitled to your opinion, but the S series is
           | objectively considered a premium android phone by basically
           | everyone. By your standard, the only possible contender is
           | Google's Pixel lineup, but I get the feeling you might
           | consider Google's forced 1st party apps as intrusive too.
        
             | kube-system wrote:
             | gApps and its stipulations are forced on all downstream
             | android partners too. That's just part of how the capital-A
             | Android ecosystem works. Generally google's apps are decent
             | though and people refer to their minimal distribution as
             | being "not bloatware".
        
           | nine_k wrote:
           | Which apps are the bloatware I keep hearing about? I use an
           | S20 for several years, and the only custom (non-vanilla
           | Android) apps I seem to be using are the camera, and the
           | photo gallery in connection to it. Both are fine, do not
           | require a Samsung account, etc.
        
             | recursive wrote:
             | The last Samsung phone I owned had a hardware button for
             | launching Bixby. I've never wanted to use Bixby in my life.
             | To this day I have no interest in learning what it actually
             | does. You could not change the function of this button. It
             | was just a button that I would press accidentally that
             | would begin the apparently laborious process of starting up
             | Bixby.
             | 
             | I'll probably never buy another Samsung.
             | 
             | Edit: Just thought of another one. I remember reading the
             | news about how Android SMS was getting upgraded to have
             | emojis or reactions or something. I don't remember the
             | details. But it didn't work on my phone. A year later, I
             | realized it was because I was using the Samsung messages
             | app, instead of the Google one. I didn't even realize it.
        
             | blell wrote:
             | It's so bad that phones come with a "Samsung Global Goals"
             | app to push the UN ideology.
             | 
             | >The Samsung Global Goals app is a, CSR initiative
             | partnering with the UNDP to promote 17 Sustainable
             | Development Goals (SDGs) to end poverty, fight inequality,
             | and fix climate change by 2030.
        
               | ahartmetz wrote:
               | >to push the UN ideology
               | 
               | I think you fell into the wrong rabbithole somewhere
               | 
               | Such virtue signaling by app is lame and hypocritical,
               | but the UN is far too divided to be pushing anything.
        
               | blell wrote:
               | The wrong rabbit hole of finding a pre installed app
               | pushing politics to be icky.
        
           | linkage wrote:
           | I disagree. Samsung Notes has always been more useful and
           | better designed than Google Keep, especially the way it works
           | with the S-pen. GoodLock makes it possible to customize your
           | Galaxy phone in ways that are impossible even with developer
           | mode on the Pixel series.
        
         | kube-system wrote:
         | I personally don't see the appeal of a premium product that
         | includes bloatware when you can now get premium products
         | without bloatware. I tolerated it in the early days of
         | smartphones when there were fewer options and even fewer good
         | options, but their "improvements" always felt gimmicky.
        
         | Numerlor wrote:
         | Samsung had been kind of side grading their flagships and
         | offering worse SOCs depending on location, paired with there
         | plainly being more options for Android there'll be more variety
         | spread out over the different manufacturers
        
         | jcims wrote:
         | To this day my S6 was the phone I was actually happiest with.
         | Mostly just because of its durability, fit and feel (and the
         | screen of course) rather than any particular tech spec.
        
           | cassepipe wrote:
           | I am stuck on the (still working) S7. The physical home, back
           | and application view button just feel so nice, that and the
           | size, it actually fits in my hand, and pants pocket too.
        
           | kube-system wrote:
           | I loved the feel and size of the S3. The rounded and smooth
           | back felt great in the hand and you could throw that thing
           | around without a case and it took it like a champ. If anyone
           | make a modern phone like that again I'd buy it in a
           | heartbeat.
        
         | gambiting wrote:
         | >>Samsung annoy me with all the bloatware etc but the hardware
         | is decent
         | 
         | I used to buy every S Ultra phone every year, thinking the same
         | - this year I bought the latest Oppo instead and wow, what a
         | bubble I used to live in. The battery alone blows the Ultras
         | out of the water, the chip is just as fast but stays cool, the
         | camera and the screen are just better. The only thing that
         | Samsung had over this was the anti reflective coating. Oh and
         | it actually charges like a modern phone not something from
         | 2015.
        
           | alexdumitru wrote:
           | I used to buy Samsung from S1 to S21, then I got a pixel and
           | now the Oppo Find X9 Pro and wow, I forget to charge it. I've
           | had days when I go to sleep with almost 80% battery. The
           | pixel lasted me half day
        
             | gambiting wrote:
             | Yeah I had it for 2 months now and I haven't had a single
             | day finished with less than 50%. My S24 Ultra I usually had
             | to charge around 3-4pm or it would be going into power
             | saving mode by 8-9pm
        
             | Shalomboy wrote:
             | I've been a pixel guy since HTC was making them for google,
             | and honestly jumping from the 6 to the 9 has made me think
             | that pastures are greener someplace else.
        
         | silisili wrote:
         | Samsung has really fallen behind the last couple years IMO.
         | They use very different chips in different regions, and refuse
         | for some reason to embrace bigger batteries.
         | 
         | Phones out of China these days are all sporting ~7000mah
         | batteries, even in smaller form factors. Samsung's biggest
         | phone only has 5000, and that's not a small difference in
         | battery life.
         | 
         | Maybe they're still reeling from the Note 7 fiasco?
        
         | thewebguyd wrote:
         | Samsung has really been dropping the ball and has basically
         | reduced themselves to a "No kids, we have Apple at home" clones
         | outside of their fold line ups. Their OneUI updates have
         | borrowed heavily from liquid glass.
         | 
         | The S series have had the same camera hardware since the S22,
         | and the upcoming S26 is no different. That's 5 years of the
         | same exact hardware, and borderline the same display since the
         | S21.
         | 
         | People like to give Apple shit for releasing the same phone
         | year after year, but Samsung has _literally_ been releasing the
         | same exact phone for 4+ years now.
         | 
         | Now, they scrapped the edge late, brought back the plus,
         | delayed the S26 because Apple forced them to put 256GB as the
         | base storage instead of 128, and there's rumours of a wider
         | aspect ratio fold on top of the regular fold. They're just
         | throwing spaghetti at the wall trying to see what sticks.
         | 
         | Samsung has no vision.
        
           | gruturo wrote:
           | > Samsung has no vision.
           | 
           | I entirely agree with you, and profoundly dislike them, but
           | it's clearly working for them if their financials don't lie.
           | While most other manufacturers bleed money, Samsung had
           | healthy profits on smartphones last time I checked. It still
           | puzzles me that anyone would buy them at all, but I've long
           | accepted that I'm not a representative sample.
           | 
           | So given that, I don't see why they would bother coming up
           | with a vision after all this time.
        
             | sounds wrote:
             | Samsung seems to be targetting a sweet spot. "Costs less
             | than Apple, superficially looks like an iPhone, product
             | lineup includes smaller form factors, good enough."
             | 
             | It doesn't work for me, but that's because I courageously
             | use my headphone jack.
        
             | vizzier wrote:
             | I managed to purge myself of Apple as of a couple of years
             | back by getting an s24 ultra.
             | 
             | Main things that stand out over apple:
             | 
             | - Much higher resolution camera w/ pretty incredible zoom.
             | Though overall picture quality is a far closer comparison.
             | 
             | - S-pen, mostly used for its remote capability, shame they
             | dropped that for the s25...
             | 
             | - Samsung Dex. I use my phone as my laptop daily, I've also
             | used it as a dumb terminal for remote gaming while
             | travelling which works exceptionally well
             | 
             | - Access to alternative browsers, ad blocking, alternate
             | stores, side loading apps etc
             | 
             | While Google is no angel Apple actively works against open
             | systems and control of your own devices, I'm glad to be out
             | of that ecosystem.
        
         | ganzman wrote:
         | I've owned the SII, Note 4 (and a few Pixels in between) and
         | now the S24. The S24 is by far the worst Android phone I've
         | used. Massive battery drain on stand-by, even with AOD off. It
         | has about half the battery live of a Pixel 5. Many accidental
         | touches when in your pocket which will screw up all sorts of
         | settings. Annoying push for their AI. Sub-par fingerprint
         | sensor. The only reason I bought this phone was because it is
         | one of the last compact phones around.
        
         | russellbeattie wrote:
         | That "bloatware" is just alternatives to Google's software and
         | systems, and much of it isn't bad, if not better.
         | 
         | I prefer the Gallery app over Google Photos, the Samsung My
         | Files app is cleaner than Google Files, Studio is a decent
         | video editor, Samsung Notes is a capable rich text editor with
         | pen support, Dex is a usable desktop shell, and more. Anything
         | I don't like - like Bixby, Store, Keyboard, Wallet, Pass and
         | Internet - I can easily replace and even hide them in the
         | Settings. Combined they take up minimal storage.
         | 
         | I'm not sure what people expect Samsung to do, just use
         | whatever Google says to use and not try to innovate?
        
           | aucisson_masque wrote:
           | No I think when people speak of bloatware, they think more
           | about, for instance, the 3 preinstalled Facebook app. Of
           | which 2 of them are systemized, effectively hidden and can't
           | be uninstalled.
        
           | NoboruWataya wrote:
           | > I'm not sure what people expect Samsung to do, just use
           | whatever Google says to use and not try to innovate?
           | 
           | To me, the benefit of the S series was "Android on decent
           | hardware". I would have preferred as close to stock Android
           | as possible. I mostly use F-Droid stuff anyway, though of
           | course that means I am far from the average consumer.
           | 
           | They are primarily a hardware company - it seems reasonable
           | to expect them to innovate there, and leave innovation in
           | software to the software companies.
        
       | BryantD wrote:
       | Somewhere far away, Eric Raymond is explaining that "Apple's
       | hopes of retaining market share above 10% will vanish."
        
       | xnx wrote:
       | It's a bit like the car market, where there are only a few Tesla
       | models, and hundreds of models from other manufacturers. Google
       | is hamstrung in not wanting to compete too fiercely against other
       | Android phone manufacturing partners.
        
         | hangonhn wrote:
         | Does Google have the hardware design expertise needed to
         | compete? If they don't already posses that then it is quite a
         | dilemma because they would need to either buy a top notch
         | handset maker and hope that can be competive with the other
         | Android makers. Or build it up themselves. And all this has to
         | happen while competing with other Android makers, who will be
         | very wary of Google. I also don't know that Google needs
         | specific Android phones to be the best or most popular to win
         | the things they care about. Phones are just platforms for them.
         | Android ensures no one has a chokepoint on that.
        
           | Shalomboy wrote:
           | Google bought out HTC 8 years ago to the day, and if I recall
           | correctly that exacerbated a lot of the tension in the
           | Android OEM space that the original Google Pixel rollout
           | caused in the first place.
        
             | xnx wrote:
             | They also bought (and sold!) Motorola.
        
           | xnx wrote:
           | > Does Google have the hardware design expertise needed to
           | compete?
           | 
           | Yes
           | 
           | Google Pixel devices are well made and took 4 out of 10
           | Editor's Choice picks here:
           | https://www.cnet.com/tech/mobile/best-android-phone/
        
             | jp191919 wrote:
             | I only buy pixel phones for my family now. Never had any
             | issues with them, plus I can run Graphene OS
        
           | danpalmer wrote:
           | I have had recent iPhones, Pixels, and a Samsung phone, all
           | high end. I'm a bit biased, but I do honestly think that
           | Pixels are better or the same build quality compared to
           | Samsung. The software is better for me too, but I accept
           | that's a lot of personal preference.
           | 
           | I think the iPhones are out in front a little, but in a way
           | that I'm not sure really matters. I loved the iPhone hardware
           | I've owned, but the difference in build quality isn't
           | noticeable unless you look carefully and isn't noticeable in
           | a case. The only way I'd say it's noticeable is if you're a
           | hardware nerd who knows how the things are manufactured, or
           | if you get a repair bill. What Apple have done with iPhone
           | hardware is a huge achievement, but said as someone who likes
           | owning nice things, I'd happily take a Pixel 10.
        
         | MBCook wrote:
         | Are they? Or are they just not willing to put in the resources
         | to fight to get a bigger share?
         | 
         | It's been more than long enough that I suspect no one could
         | launch a third phone. If it doesn't have iOS or Android it
         | probably just won't fly.
         | 
         | So I'm not sure how much they have to worry about.
        
           | bombcar wrote:
           | I can think of _one_ company that could launch a phone with
           | some success, if they wanted to. Nintendo.
           | 
           | Nintendo Switchphone2 - it is a Switch that can make phone
           | calls.
           | 
           | Microsoft could do it if they wanted to, and didn't bungle it
           | like the last three times. (lol)
           | 
           | The key in my mind is to NOT compete for the high-end, but as
           | a feature phone.
        
             | xnx wrote:
             | Bring back sidetalkin'!
        
         | netsharc wrote:
         | From the same site:
         | https://counterpointresearch.com/en/insights/global-smartpho...
         | 
         | 20% of all phones sold are iPhones, and 80% are Android (or not
         | 80%? Some small percentage is probably neither). Yeah,
         | considering the iPhone has maybe 3-5 models, and across all the
         | Android brands, maybe 500 models?
         | 
         | 32% are other brands... interestingly Google belongs in said
         | "other".
        
       | giancarlostoro wrote:
       | I held on to my 13 Pro until the 17 pro came out, so I wouldnt be
       | surprised if a lot of this is people finally going "ok maybe now"
       | and the 16 just lands on the biggest group.
       | 
       | I found myself using both phones as I transitioned off the old
       | one and barely noticing the difference mind you, which is a good
       | sign in my eyes. I think Smartphones for the last 6 to 8 years
       | are finally very stable. More stable than a Windows 11 laptop on
       | Hardware people in the 2000s could only dream of.
        
         | bombcar wrote:
         | Besides Touch ID I'd be really hard pressed to tell you
         | something my current iPhone can do that the iPhone 8+ couldn't,
         | let alone something it can do that I use.
        
           | devin wrote:
           | The cameras have had leaps if you're talking about that kind
           | of timescale. Otherwise, I mostly agree.
        
             | solarkraft wrote:
             | Have they started becoming better again? I had the X before
             | the current 13 and am still regularly disappointed by the
             | camera.
        
             | macintux wrote:
             | I'd probably be fine still using my iPhone 3G were it not
             | for the camera. An upgrade every 2-3 years feels
             | practically mandatory for better photos.
        
             | bombcar wrote:
             | Honestly the biggest thing I notice is the 5x zoom camera,
             | everything else is a "wow that's nice" when I do a direct
             | comparison, but I promptly forget about it (similar to
             | looking at 4K HD vs 480i and then promptly forgetting about
             | it when actually watching the movie; so many times I've
             | realized it was using the older smaller file).
             | 
             | Battery life, I guess, if I had to pick something else.
        
           | dijit wrote:
           | I haven't enjoyed the iPhone since it could sit flat on a
           | table. (5S)
           | 
           | I can't tell you that I use the phone differently than I did
           | then, because I don't. The camera on a phone, for me, is a
           | nice to have in the moment, I'm not a photographer and I have
           | never felt the need to have such an incredible camera at my
           | disposal (except that my eyes are failing so using the zoom
           | to see the distance has been nice... twice).
           | 
           | I've been thinking of dumping the phone entirely, except I
           | have my cards on there (yes, cards are smaller) and,
           | crucially, my online banking.
           | 
           | I thought about going to a 5SE, which isn't supported but
           | would still kinda work, but my own one is bricked somehow and
           | Apple doesn't allow it to be restored via Finder anymore. :(
           | 
           | Bear in mind, I _still_ have an iPhone 17 for work, and a 15
           | Pro for home...
           | 
           | I hate this duopoly.
        
             | drivers99 wrote:
             | I got one of those MagSafe PopSockets and now I can set the
             | phone on its back and it will be horizontal and doesn't
             | have the camera being on the table.
        
           | nozzlegear wrote:
           | It sounds silly, but I've got an iPhone 14 Pro and have been
           | eyeing that action button on the side of the new iPhones.
           | I'll probably upgrade just for that little button once they
           | announce an iPhone 18 later this summer.
        
         | schmichael wrote:
         | I recently upgraded from an iPhone 12 to an iPhone 16 because I
         | couldn't figure out how to free enough storage on the 12. The
         | battery was still more than good enough to go a full day.
         | 
         | I don't notice any difference other than now I have a pile of
         | useless lightning cables (good riddance). Honestly kind of a
         | relief as I liked the 12 just fine. Phones kind of seem like a
         | Solved tech these days. About as exciting to upgrade them as
         | upgrading my Brother Laser Printer.
        
           | smallmancontrov wrote:
           | If Apple ever implements SMS anti-spam that actually works,
           | I'll buy the upgrade it a heartbeat. It's been a solved
           | problem on the google side for years so it's clearly not
           | impossible.
        
           | simmonmt wrote:
           | Interesting. I made the same jump and noticed a huge increase
           | in speed and decrease in memory pressure (the likelihood that
           | iOS will kill an app I've switched away from). I miss the
           | physical silent mode button though.
        
           | evanreichard wrote:
           | Not sure if it was the same bug, but I had a storage issue
           | where System Data ballooned to like 200GB.
           | 
           | It had the most bizarre solution; airplane mode, set time to
           | one year in the future, reboot, wait a few minutes, set time
           | to 6mo in the future, reboot, wait a few minutes, set time to
           | now, reboot. Went from 200GB to like 15GB. Was ridiculous.
           | 
           | (For anyone looking at this and considering doing it, you
           | also need to ensure iMessage retention is forever, otherwise
           | the iPhone will think it's a year old and delete the
           | messages)
        
         | wat10000 wrote:
         | 2025 and 2024 look identical for the top five spots, just with
         | each number +1, so it's not any sort of one-off thing.
        
       | cassepipe wrote:
       | According to ifixit, the 16 is also the most repairable iphone
       | ever
       | 
       | If it wasn't concerned on how nice it play with linux, I would
       | already have one
       | 
       | https://www.ifixit.com/News/101397/an-update-on-iphone-repai...
        
         | microtonal wrote:
         | Still much worse than what could have been. Compare to for
         | example Fairphone, remove some screws and you can replace the
         | battery. Same for the screen and other components. No glue.
        
       | squidsoup wrote:
       | I'm still using an iPhone 12, and given I have a proper camera,
       | see no reason to (ever?) upgrade. After a battery replacement, it
       | still runs perfectly well. That seems like a problem for Apple.
        
         | prawn wrote:
         | I think the 12 was great, and the main driver when I upgraded
         | to a 14 was much better stabilisation when shooting video.
         | Otherwise I probably would've stuck with it.
        
         | mikestew wrote:
         | It's a problem Apple could easily fix: put out another small
         | phone. I'm in the "cold dead hands" camp with our 13 Minis:
         | when the battery dies, get a new one and hope Apple comes to
         | their senses in four years.
         | 
         | OTOH, maybe the iPhone Fold will turn out to not be _two_ giant
         | slabs of glass that still won 't fit in your pocket. Maybe
         | it'll be a reasonable size folded up, and big when unfolded. A
         | person can dream...
        
         | iammiles wrote:
         | Apple makes a sizeable sum through the App store and
         | accessories. I don't think low churn on their flagship hardware
         | is keeping their executives awake at night.
        
       | amelius wrote:
       | The number of models they sell is so small, of course it's going
       | to be best-selling.
        
       | amelius wrote:
       | Yes everybody and their grandmother has one.
        
       | raincole wrote:
       | I'm in no place to judge how other people live their lives, but
       | sometimes I'm still in awe that smartphone companies can create
       | the customer behavior of changing their phone every year just for
       | slightly better cameras.
        
         | charliebwrites wrote:
         | Apple is usually pretty good at keeping older phones performant
         | enough but,
         | 
         | This is the first upgrade cycle that I upgraded in anger over
         | an unusably slow and energy inefficient OS on an "older" model
         | 
         | I was traveling in south / south east Asia and my iPhone 15 Pro
         | was dying twice a day despite minimal use besides maps and
         | taking some photos. My battery health was 86% so not perfect
         | but surely it shouldn't die twice a day.
         | 
         | That coupled with the keyboard constantly lagging with every
         | letter I typed made me realize Apple no longer cares about
         | older models.
         | 
         | They threw that out with Liquid Glass.
         | 
         | I wish Android wasn't also closing off their ecosystem.
        
         | paulbgd wrote:
         | It helps that the major cell carriers have convinced people to
         | pay multiple times more than the budget carriers, to offer free
         | phone upgrades every few years or when switching carriers.
         | Makes me wonder how much cheaper phone plans could be
        
       | riversflow wrote:
       | I upgraded to a 16 pro from an iPhone SE 2. Things I noticed:
       | 
       | Pros:
       | 
       | Better screen, cameras and build quality. Like _way_ better. The
       | glass on this phone is durable enough to not use a case and I don
       | 't. After beating it up for a year, its looks and works great.
       | The build quality of this device is bordering alien.
       | 
       | Face ID is very nice. Touch ID does not like my skin.
       | 
       | I like the magnetic accessories and MagSafe.
       | 
       | Visual intelligence is actual quite useful for helping to
       | identify stuff. I'm a curious person and actually use it.
       | 
       | Having flashlight on the action button makes it feel like a tool.
       | I use the flashlight virtually every day.
       | 
       | It's nice to not have my phone lag, which was a problem for the
       | SE2. This phone is very capable, battery life is much better too.
       | 
       | Cons:
       | 
       | I have had more camera crashes on this iPhone than any I've ever
       | had on a new flagship. Less than on my dying SE2, but the camera
       | should not crash on a new flagship. It's mission critical
       | equipment in my book.
        
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