[HN Gopher] First, make me care
       ___________________________________________________________________
        
       First, make me care
        
       Author : andsoitis
       Score  : 199 points
       Date   : 2026-01-25 19:03 UTC (3 hours ago)
        
 (HTM) web link (gwern.net)
 (TXT) w3m dump (gwern.net)
        
       | huhkerrf wrote:
       | "First, make me care" is exactly right. But I also know that
       | anytime you have narrative non-fiction on here, someone without
       | fail argues that the author didn't get straight into the details.
        
         | some_furry wrote:
         | Know your audience: Technical people want the details.
         | 
         | Most people aren't technical.
        
         | sublinear wrote:
         | This is why good writing on the web is broken up into multiple
         | posts split by concern, and with links to the others at the top
         | of the article.
         | 
         | The real problem is when they SEO the shit out of it and
         | replace those links with irrelevant trash meant to steal your
         | attention and people only want to share the "make me care"
         | posts.
         | 
         | The writers stop bothering even posting details when they have
         | them. They bury the lede because it's what the "make me care"
         | crowd forces them to do.
        
         | acc077877 wrote:
         | Someone may have already been curious about the topic
         | beforehand. I'm guessing they already have some kind of itch or
         | curiosity. For example, someone who is interested in reading a
         | dense technical textbook that gets straight into the details
         | likely has a preexisting question waiting to be answered, which
         | is why they care. That's what motivates them to keep reading,
         | even when the material jumps directly into the details
        
         | furyofantares wrote:
         | My personal distaste for typical narrative presentations of
         | interesting information is how often the first interesting
         | details come 4-5 paragraphs in and then are slowly peppered
         | from there. Really doesn't seem at odds with the advice here
         | which can easily be applied to the opening sentence or
         | paragraph, and title.
        
       | simonw wrote:
       | This is something I find fascinating about TikTok: on that
       | platform you literally get a few seconds to catch the attention
       | of your audience before they skip to the next video.
       | 
       | You can't just find one hook that works and reuse it forever
       | because people will get bored of it - including if that hook is
       | heavily used by other accounts.
       | 
       | This makes TikTok a fascinating brute-force attack on human
       | psychology, with literally millions of people all trying to find
       | the right hooks to catch attention and constantly evolving and
       | iterating on them as the previous hooks stop being effective.
        
         | sublinear wrote:
         | You say "human psychology", but there are a ton of people who
         | can't stand any of that shit and see it for the tarpit that it
         | is.
         | 
         | It's not very effective at doing anything but making lowbrow
         | content slightly more appealing.
        
           | simonw wrote:
           | I keep seeing people complain that the internet isn't as
           | weird and fun as it used to be. The weird and fun stuff is
           | all on TikTok!
           | 
           | Here's a guy who rigged a theremin and a hurdy gurdy up to
           | Singer sewing machine and performs spectacular covers on it h
           | ttps://www.tiktok.com/@singersoundsystem/video/751772710192..
           | .
           | 
           | And here's someone living my dream, he moved to the Scottish
           | Highlands to start a workshop creating mechanical sculptures
           | inspired by my childhood heroes the Cabaret Mechanical
           | Theater and he just made a piece for them! https://www.tiktok
           | .com/@mechanicalcreations/video/7598189362...
        
             | sublinear wrote:
             | Opinions of what's "weird and fun" can vary a lot. I find
             | this stuff about as appealing as watching AI-generated
             | Queen Elizabeth fight Stephen Hawking, or someone sneaking
             | into Chernobyl to practice their parkour.
             | 
             | I don't want "weird and fun" anymore, and neither does
             | everyone else who avoids TikTok.
        
         | tombert wrote:
         | This is part of why I hate TikTok so much.
         | 
         | I recently started doing SiriusXM again a lot. The reason I do
         | this is actually _specifically_ because it gives me less choice
         | than something like Spotify or YouTube Music.
         | 
         | A lot of time when I do the autoplay of YouTube Music, if I
         | don't like the song in the first 15-20 seconds, I skip it to
         | something else. I eventually realized that a lot of songs that
         | I end up really liking require you listening to the entire song
         | to come together. The inability to skip to the next song on
         | SiriusXM forces me to listen to the song, and I've found a ton
         | of songs that I likely would have otherwise skipped with
         | anything else.
         | 
         | I feel like with TikTok, we're effectively training ourselves
         | to ignore things that don't immediately grab our attention.
         | 
         | Maybe this is just my "Old Man Yells At Cloud" moment though.
        
           | squigz wrote:
           | Check out KEXP and SomaFM. KEXP in particular is a great way
           | to discover new music that you might not normally listen to.
           | 
           | https://www.kexp.org/
           | 
           | https://somafm.com/
        
             | keyringlight wrote:
             | I'd say streaming radio in general is low profile in how it
             | lets you discover new things. I use the search/directory
             | built into foobar2000 or apps like radiodroid, but there
             | are sites like https://www.radio-browser.info/ for the web.
             | It's an interesting and low cost way to find things you
             | wouldn't otherwise be exposed to and likely curated by
             | whoever is running the station. What really stood out to me
             | is how different countries or regions have their own
             | tastes, or at least are likely to be playing something
             | different to local broadcasts.
        
           | ErroneousBosh wrote:
           | > I recently started doing SiriusXM again a lot. The reason I
           | do this is actually specifically because it gives me less
           | choice than something like Spotify or YouTube Music.
           | 
           | No, I think you're right.
           | 
           | I'm old enough to have swapped pirated cassettes of whatever
           | was doing the rounds in high school. I remain convinced that
           | Appetite for Destruction can only be listened to the way it
           | was intended to be heard, if it's been copied onto a ratty
           | old TDK D90 that's been getting bashed around in your
           | schoolbag for months by your mate's big brother who has the
           | CD and a decent stereo.
           | 
           | There's a lot of stuff I listened to that I probably wouldn't
           | have if I'd had the selection that's available on streaming
           | services. When you got a new tape, that was Your New Tape,
           | and you listened to it over and over because you hadn't heard
           | it a thousand times yet. Don't like it? Meh, play it anyway,
           | because you haven't heard it a thousand times yet.
           | 
           | I got into so much music that's remained important to me
           | because of a chance tape swap.
           | 
           | Maybe Spotify et al needs instead of unskippable adverts,
           | unskippable tunes that are way outside your usual range of
           | tastes. "Here have some 10,000 Maniacs before you go back to
           | that R'n'B playlist!"
        
             | tombert wrote:
             | Yeah, similar for me; when I was a teenager I would buy a
             | CD specifically I liked a single on the radio and put it in
             | my car. I would be too lazy to take it out and listen to
             | something else, so I'd listen to that CD dozens and dozens
             | of times, and I would grow to appreciate the non-single
             | songs a lot, very often more than the song I even bought
             | the CD for.
             | 
             | The non-singles are generally a lot less "radio-friendly",
             | almost by definition, so a lot of artists were more willing
             | to try stuff that is a little less immediately-appealing,
             | and there are a bunch of albums I have basically memorized
             | now because of that.
             | 
             | With Spotify and YouTube Music, there's an infinite number
             | of songs to choose from and as a result you never have the
             | same excuse to listen to the same songs over and over
             | again. I'm not necessarily saying it's "worse", just that I
             | miss the way it used to be.
        
         | dyauspitr wrote:
         | It's so addictive but so soul destroying. I feel dirty after
         | spending time on that platform. The term brainrot fits
         | perfectly.
        
           | jaredsohn wrote:
           | I've started using these platforms for learning (stretch
           | exercises, argentine tango patterns/musicality I might want
           | to lead, etc) and am finding the experience to work better in
           | those kinds of situations. Agree it can be brain rot if using
           | it for entertainment, politics, etc.
        
             | ericmcer wrote:
             | It is still doing the same thing, the dopamine hit is just
             | feeling like you learned something instead of seeing
             | something funny/shocking/etc.
             | 
             | The idea you can gain any kind of actual
             | experience/knowledge about a thing through a series of 30s
             | clips that are competing with millions of other 30s clips
             | to grab you is folly.
        
             | xandrius wrote:
             | Honest question: why wouldn't you simply search for exactly
             | the same things but on longer format platforms such as
             | YouTube?
        
             | dyauspitr wrote:
             | Why short form though? I've always learned much better from
             | long form, more comprehensive videos. Or I guess to put it
             | another way I don't believe I've ever learned anything
             | besides quick hacks on reels/shorts/tiktok. Not even quick
             | guitar licks.
        
             | jaredsohn wrote:
             | To respond to everyone at once -
             | 
             | I have experience and teachers so I'm not solely relying on
             | these videos. I use the short videos as a fast discovery of
             | what's out there and I'll sometimes watch long videos
             | afterward. LLM sites also work well for this discovery and
             | I use that sometimes but it is a bit more work from me
             | (which sounds strange to write re: AI) because I have to
             | type out what I want instead of relying on algorithms that
             | use data collected about me.
             | 
             | I use Facebook Reels (rather thank TikTok) which show me
             | stuff anyway after I click on a link shared by friends so
             | having it show me things relevant to learning seems like
             | the best option here in case I click on next video.
        
           | something765478 wrote:
           | Yeah, I had to get rid of my youtube plus subscription
           | because I was getting too addicted to the shorts.
        
         | BiteCode_dev wrote:
         | Pretty sure it destroys something in you as well. So many
         | context changes with no relation whatsoever and regular hooks
         | that give you a pinch.
         | 
         | We haven't evolved for that. Our brain is trying to figure out
         | a narrative between two things following each other. It needs
         | time to process stuff. And there is so much shock it can absorb
         | at once. So many "?!" and open loops in a day.
         | 
         | I made a TikTok account to at least know what people were
         | talking about. After 3 months, I got it.
         | 
         | And I deleted it.
         | 
         | I felt noticeably worse when using it, in a way that nothing
         | bad for me, including the news, refined sugar and pron, ever
         | made me feel. The destruction was more intense, more
         | structural. I could feel it gnarling.
         | 
         | In a way, such fast feedback is good, because it makes it easy
         | to stop, while I'm still eating tons of refined sugar.
        
         | andai wrote:
         | >TikTok [is] a fascinating brute-force attack on human
         | psychology
         | 
         | Security researcher once told me that he sees social media as a
         | distributed hacking attempt on the human mind.
         | 
         | I think it's a genetic algorithm. You try random stuff and when
         | something works you clone and mutate and crossbreed it.
        
           | tstrimple wrote:
           | Isn't this pretty much the definition of a meme? I mean
           | before meme just became synonymous with funny cat videos.
           | Like the actual meaning of the word.
        
         | ericmcer wrote:
         | There almost is no hook, the hook is that the time investment
         | for each video is so small your brain doesn't even need to
         | think about whether it should watch or not.
        
         | kmoser wrote:
         | > This is something I find fascinating about TikTok: on that
         | platform you literally get a few seconds to catch the attention
         | of your audience before they skip to the next video.
         | 
         | Before TikTok, the YouTube "hook" was to choose the right image
         | thumbnail that would entice people to click on your video.
         | There was a time when YouTube didn't let you select a
         | thumbnail; they would automatically select an image from a
         | certain time in the video, so producers adapted by filming
         | their videos so the most visually engaging moment came at that
         | time.
        
         | ctoth wrote:
         | Attention is all you need, after all.
         | 
         | On its own, this is interesting. But when you consider that
         | people actually need attention for things like their jobs, the
         | road, their children, &c... it starts to sort of look a bit
         | like a superweapon.
        
         | klustregrif wrote:
         | > You can't just find one hook that works and reuse it forever
         | 
         | That seems to be exactly what succesfull acounts are doing.
         | They go a year or two creating content in a theme and then find
         | that one hook that makes people stay a second to see what heir
         | content is and then their entire personality and content
         | becomes that one hook repeated until naseum and no matter what
         | they do to try to escape it it's impossible since they don't
         | control their content exposure newcommers will aways be flooded
         | in a repeat storm of that same hook, and people who get tired
         | will move on no matter what. So the only reliable way of trying
         | to "pivot" to anything else is to create a new account, but
         | that's going to get you back at the start with no guarentee
         | that you'll have another hit in the next 2 years, so they just
         | accept their fate as "the cucumber guy" or "the funny outfit
         | girl" and then ride that as far towards the sunset as possible.
        
         | amelius wrote:
         | Except the hooks only attach to the lizard brain while the
         | rational brain just sits there with a palm in its face.
        
       | OtherShrezzing wrote:
       | This was quite a good article. It could have been excellent if it
       | answered its own hook somewhere the piece though.
       | 
       | I came away not having a resolution to the hook - violating the
       | articles second principle.
        
       | makeitrain wrote:
       | I can't click on any links on pages (the header works).
       | 
       | Using brave on iPhone.
       | 
       | Firefox and Safari works...
        
       | skybrian wrote:
       | Suppose you fed this article into an LLM, along with whatever
       | other documents you had, and asked it to come up with some good
       | candidates for opening sentences? And picked one, and let it take
       | it from there?
       | 
       | I assume you'd get a mess, but it might be an interesting mess.
        
       | bondarchuk wrote:
       | I think "Just... start with the interesting part first" is quite
       | different, and actually much better advice than "make me care".
       | I'm more than done with stupid hooks and attention grabbing
       | techniques, just plainly and honestly state at the outset what
       | the point is of what will follow.
        
         | marginalia_nu wrote:
         | Yeah, there are two basic schools.
         | 
         | 1. Broadcast what the article is about to let the interested
         | readers find it easier
         | 
         | 2. Trick people into reading as much of the article as possible
         | through any means
         | 
         | The first makes sense if you want readers. The second makes
         | sense if you're counting page impressions.
        
       | treetalker wrote:
       | Zeroth, proofread.
        
         | swiftcoder wrote:
         | Eh, if your hook is interesting and your writing is generally
         | solid, I'm not about to begrudge a few typos
        
           | jfengel wrote:
           | True, but any re-reading will let you pick up a lot of the
           | typos. If you write it once and ship it unedited, then you
           | weren't interested, and the reader likely won't be either.
           | Typos clue the reader into that early.
        
       | isoprophlex wrote:
       | This article succeeded spectacularly in making me want to know
       | all there is to know about medieval Venice, that's for sure.
        
         | skybrian wrote:
         | It's really too bad it's not a quote from an actual book.
        
       | treelover wrote:
       | "When writing, your first job is this: First, make me care."
       | 
       | It really depends on who the audience is...
        
         | bravura wrote:
         | Understanding your audience is your first job as a writer or
         | communicator.
         | 
         | Speaking to them and making them care is job two.
        
       | tines wrote:
       | I have often thought that all good fiction is mystery. This is
       | obviously an overstatement, but I think it's not too far off.
       | Humans are mystery solvers. If I don't have a compelling mystery
       | to solve--something like the "what's going on beneath the surface
       | in this town?" that David Lynch does so well--when I'm reading
       | your book or watching your tv show or playing your game, I'm
       | usually out unless I have a strong prior interest (which simply
       | means that I brought my own mystery).
        
         | Frotag wrote:
         | I'm usually the opposite. Mystery feels like the characters,
         | the narrator, etc are all being intentionally obscure, for no
         | reason other than to pad page count and incite drama.
         | 
         | I prefer stories that are either about evoking feelings
         | (adventure, romance, slice of life) or about exploring ideas /
         | what-ifs (scifi, fantasy). And ideally stories at the extremes
         | of this spectrum. Maybe I've read too many but ones in the
         | middle tend to be too cliched to hook me.
        
       | pcrh wrote:
       | The hook was great, but article was mediocre. I glazed over at
       | the mention of LLMs in the second paragraph, skimming the article
       | through to the end didn't improve things.
       | 
       | If your readers now care, don't disappoint them...
        
       | zkmon wrote:
       | > When writing, first, make the reader care, one way or another.
       | Because if I am not hooked by the first screen, I will probably
       | not keep reading--no matter how good the rest of it is!
       | 
       | Keeping the reader glued to the screen is not the primary goal of
       | writing. This artificial goal pollutes the connection between
       | writer and reader. It makes them buyer and seller and rewards
       | sales tactics. You don't write for the reader. You write for
       | yourself first. Readers sometimes, just happen to appreciate it
       | about as much you do.
        
         | ofalkaed wrote:
         | I agree with your first assertion but not so much on the rest.
         | There is more than one reason to write and for many it is about
         | communication, they have something they want to express and you
         | would be wise to consider your reader if that is your goal.
         | 
         | Hooking the reader with the opening page is swinging to the
         | other fence of having a terrible opening page that no one will
         | get through, generally not good to swing to the fences. I think
         | the writer should be honest and upfront with the reader, the
         | opening pages should be representative of what is to come, they
         | should represent the whole and not just the beginning.
        
         | BeetleB wrote:
         | > Keeping the reader glued to the screen is not the primary
         | goal of writing.
         | 
         | This is common advice in English classes and it predates the
         | World Wide Web (and likely the Internet).
         | 
         | Hook them in the first few sentences or lose them.
         | 
         | And yes, of course, it does depend on who the intended audience
         | is. You wouldn't do it in The New Yorker.
         | 
         | > You don't write for the reader. You write for yourself first.
         | Readers sometimes, just happen to appreciate it about as much
         | you do.
         | 
         | Depends very much on the medium. It's definitely not true that
         | most professional writing is written for the author's sake. It
         | is for an audience. Read books on writing and you'll often find
         | the advice to cut out things if they won't interest the reader
         | - no matter how valuable it is to you.
         | 
         | I myself struggle with this. Some years ago, I took a trip to
         | my childhood home in another country after being separated for
         | decades. Almost none of my friends from the time have been
         | there in decades either. I made notes during the trip, and when
         | I got back I started writing what I saw, and shared it with my
         | friends who grew up with me. How various neighborhoods have
         | changed. Anecdotes from my childhood tied to those places. And
         | a lot more.
         | 
         | I got 30% done, and then decided to hold off sharing till I'd
         | written the whole thing. I now have a first draft. It's the
         | size of a proper book. It contains a _lot_ of stuff that is of
         | value to me, but likely not to most of the (small) audience. I
         | know if I share it with them, chances are high no one will read
         | it.
         | 
         | On the one hand, the stuff I wrote is highly valuable to me -
         | it's become an unintentional memoir. But on the other hand, I
         | do want to share quite a bit with my friends, and I know
         | they'll value it if they actually read it.
         | 
         | I'll either have to cut a lot out, or write two versions
         | (impractical).
         | 
         | The point being that even when you have a very limited
         | audience, it is important to care about them and sacrifice your
         | needs to an extent.
        
         | derektank wrote:
         | The primary goal of writing is communication. If you are trying
         | to convey information, you need someone to actually sit down
         | and read it. Most of the time, this isn't a problem, you're
         | writing for someone you have a pre-existing relationship with
         | and they want to read what you have to say, whether that be a
         | friend, a coworker, or your future self.
         | 
         | Problems arise when you move from one:one, to one:many
         | communication. If you are trying to pass knowledge on to people
         | you have no prior relationship with, you do need to attract
         | their attention in a sea of options. If you actually have
         | something important to say that other people need to hear, it
         | does nobody any good for you to go unnoticed. In those
         | circumstances, I don't see anything wrong with taking Gwern's
         | advice.
        
       | svilen_dobrev wrote:
       | aaand, how to apply this technique to a CV?
       | 
       | prepending a one-liner-about-some-feat that _might_ interest that
       | particular company, before the usual cv afterthat?
       | 
       | hmm. made me think..
        
       | arjie wrote:
       | This insight is what caused the rise of the clickbait headline
       | and its predecessors in eras past. You need a hook or there's no
       | point reading the tale.
        
       | firefoxd wrote:
       | I wrote my story and titled it, "My experience at work with an
       | automated HR system". I sent it to a few friends, only a couple
       | of them read it.
       | 
       | A week later, I renamed it to "The Machine Fired Me". That seemed
       | to capture it better. The goal wasn't to make it click bait, but
       | it was to put the spoiler, and punch line right up front. It blew
       | up!
       | 
       | I had just read Life of Pi, and one thing I like about that book
       | is that you know the punch line before you even pick up a copy. A
       | boy is stuck with a bengal tiger in a boat. Now that the punch
       | line is out of the way, the story has time to unfold and be
       | interesting in its own merit. That's what I was trying to
       | recreate with my own story.
        
         | stephenbez wrote:
         | "The Machine Fired Me" is one good hook. I found the original
         | post and its good: https://idiallo.com/blog/when-a-machine-
         | fired-me
        
       | oncallthrow wrote:
       | This didn't make me care
        
         | jfengel wrote:
         | Agreed, because it's not very actionable advice. At best it
         | provides some examples of what not to do.
         | 
         | The example leads to one classic bit of writing advice: tell
         | only the very most important things and omit everything else.
         | Start the story as late as you can and end it as early as
         | possible. This applies to nonfiction just as much as to
         | fiction.
        
       | tolerance wrote:
       | You know I've never read an article by Gwern that made me feel
       | like he was sensitive to this idea, one that in my head
       | essentially breaks down to the use of narrative and the leverage
       | of "stakes" that inform the reader of kinds of conflict that make
       | a narrative special.
       | 
       | I'm reminded of a remark made by David Foster Wallace (on KCRW?
       | Or oft-repeated elsewhere) about how he had to come to terms with
       | the purpose of writing not being to show off how smart you are to
       | the reader. Instead your writing has to evince some kind of
       | innate investment to the reader that piques their genuine
       | interests and intrigue.
       | 
       | A lot of writers are tainted by the expectations set in grade
       | school. Write for a grade and good writing is what yields a good
       | grade according to the standards set by the subject which often
       | is not 'Composition' but more like 'Prove to me that you remember
       | everything we mentioned in class about the French Revolution'.
       | 
       | I've never felt _drawn into_ an article by Gwern at least not in
       | the way that I have been by some writing by Maciej Ceglowski, for
       | example. Reading Gwern I am both overwhelmed by the adornments to
       | the text (hyperlinks, pop-ups, margin notes; other hypertext
       | doodads and portals) and underwhelmed by the substance of the
       | text itself. I don't consider Paul Graham a literary _griot_
       | either. But I find that his own prose is bolstered by a kind of
       | clarity and asceticism that is informative and not entirely void
       | of good style and form.
       | 
       | Lawrence McEnery of the University of the Chicago contributed a
       | lot of good thinking to this kind of stuff though.
       | 
       | This wasn't meant to be a criticism of the author of this post's
       | own work. But here that's how it's left. I haven't come across
       | any writing of his that's as intriguing as "Empires Without
       | Farms: The Case of Venice" seems. If anyone has any
       | recommendations, do share.
        
         | wetpaws wrote:
         | Gwern has hands down one of the worst blogs, readability wise,
         | ever created on the internets. His writing style can be hit or
         | miss too.
        
           | 1dom wrote:
           | I think that's a little extreme to say it's one of the worst.
           | It's definitely a different style to a lot of blogs, but I
           | like how much information is spread across the site. It's
           | satisfying to explore on a desktop.
        
         | Jach wrote:
         | I think for a lot of people, simply having "Author: Gwern" (or
         | some other author they like) is the sufficient bit of
         | information to make them care, it's generic on the content.
         | I've read a lot of not very stylish writing simply because of
         | who wrote it. Or in other words, "Your ideas are intriguing to
         | me and I wish to subscribe to your newsletter." Whatever quirks
         | of bad style there are will get a pass because I already care
         | -- style is more important when you want to reach someone who
         | hasn't heard of you.
        
       | underdeserver wrote:
       | Probably should be marked (2025).
        
         | zahlman wrote:
         | It literally says 2026 in the URL. Perhaps it was written
         | before the new year and published now, but that doesn't seem
         | particularly relevant to the advice given anyway.
        
       | tpoacher wrote:
       | Counterpoint.
       | 
       | People our so tired of sensational intros and baiting questions
       | which bury the actual lede up to the point where you discover it
       | requires an annual subscription to find out the actual answer,
       | that now it's actually counterproductive to start with an
       | interesting "question".
       | 
       | It's facts first or gtfo. Prove to me that I'm not going to waste
       | my time until you deliver what you promised, by delivering enough
       | of that relevant background up front, otherwise I don't have time
       | for your shenanigans.
        
         | marginalia_nu wrote:
         | Starting with the point (a.k.a. the inverted pyramid) is
         | actually a pretty good way of finding readers that care[1]. I
         | fairly often often put the conclusion in the title, and must
         | have been on the HN front page over 20 times by now.
         | 
         | This is obviously not the _only_ way to construct an article
         | (nor the only one I employ), but it is surprisingly reliable,
         | and will attract and retain the readers who are actually
         | interested in what you have to say, while letting those that
         | aren 't interested find something else.
         | 
         | [1] https://en.wikipedia.org/wiki/Inverted_pyramid_(journalism)
        
       | Jap2-0 wrote:
       | Okay, because no one seems to be answering the Venice question:
       | 
       | - They had a strong navy (and shipbuilding capacity), making a
       | blockade difficult
       | 
       | - They traded with many nations, so no one group could cut off
       | their food supply
       | 
       | - Fish
       | 
       | - They had a near monopoly on the trade of salt and spices, the
       | former of which was important to everyone and the latter of which
       | was important to aristocrats
       | 
       | (note: I read a few sources but this is not thorough research)
        
       | yetihehe wrote:
       | And thus "question-bait" was born.
        
       | blauditore wrote:
       | I disagree with the stated examples and literally quit reading
       | there.
        
       | seydor wrote:
       | 10 reasons why clickbait is good for you:
       | 
       | 1)
        
       | fukukitaru wrote:
       | Chuunibyou-tier slop.
        
       | mvkel wrote:
       | This seems like a cheap trick to hook someone into a blog post
       | (ironically, Gwern seems to disregard this almost universally).
       | 
       | If I were reading a book and each chapter started with such a
       | "hook," it'd start to feel like a LinkedIn post.
       | 
       | Chapter 1: I didn't know what it felt like to be alive until I
       | was dead...
       | 
       | Chapter 2: Death was nothing compared to what came next:
       | judgment.
       | 
       | Chapter 3: I thought I knew what judgment was until...
        
       | otikik wrote:
       | Careful with this advice. If you max it out you end up with
       | 
       | "You won't believe the weird trick that the city of Venice did to
       | feed itself"
        
       | firasd wrote:
       | I'm beginning to think that origin stories are an underrated way
       | to find these angles. Like why exactly did you start thinking
       | about this topic. I guess the recipe bloggers were on to this
       | with their long rambles about where they first tried this dish
       | (albeit it may have been for SEO too...)
        
       | danderedandolo wrote:
       | Know your audience is right, and Gwern misses the most
       | interesting thing about Venice- that it was a merchantile
       | Republic with reasonable independance from the Catholic Church.
       | Lots of the political ideas which influenced British and American
       | democracy came from the Italian city states. Ruskin's Stones of
       | Venice and Bowsma's "Venice and the defense of republican
       | liberty" capture this well, as do parts of Quentin Skinner's "The
       | Foundations of Modern Political Thought."
        
       | PeterWhittaker wrote:
       | Perhaps I am too much of a curmudgeon, but the example first
       | sentence made me not care at all - not about Venice, but about
       | the writer's approach, which seems to want to conjure breathless
       | mystery about something I could easily look up on Wikipedia (or
       | read in tl;dr comments in this thread).
       | 
       | It ISN'T Venice you need to make me care about, it's YOU! Why
       | should I spend any of my time on you?
       | 
       | A good first sentence should make me care about your perspective,
       | at least for non-fiction about subjects well-studied.
       | 
       | Fiction, obvs, differs. Scalzi's Old Man's War had such a great
       | first sentence I devoured the series.
        
       | dvrp wrote:
       | Care is the most important trait of people who make great things;
       | it's not money or time. Is not even skill.
       | 
       | I was interviewing a candidate yesterday and I noticed that a
       | project inside their personal website was not working. I told him
       | my opinion on care and he said that he hasn't had the time to
       | deploy it, since he's been working on it for 2 weeks already and
       | it was working on his local machine.
       | 
       | A few hours after the interview, the project was online.
       | 
       | The bitter pill of realizing the importance of care is that this
       | applies not just to literary works, like Gwern's case, but it
       | also applies to any creative endeavor: writing, music, drawing,
       | and yes, software engineering.
       | 
       | That CLI tool without a tutorial. That product with a confusing
       | sign-up flow. The purchase without a confirmation dialog such
       | that I don't feel I was just scammed.
       | 
       | It's all the same. Lack of care.
       | 
       | I've also noticed that when caring is there, skills follow.
        
       | atmosx wrote:
       | Adrian Wooldridge (the Economist) in "Aristocracy of Talent: How
       | Meritocracy Made the Modern World" argues, rather successfully
       | IMO, that what made Venice the maritime super-power was
       | meritocracy. Indeed, he argues, that the fall of the Venitian
       | empire came swiftly when the Doge was forced to place only
       | Venitians (birthright) to top positions, instead of the most
       | "capable". Hence the available talent pool shrunk.
       | 
       | The book makes for a fine read IMO:
       | https://www.amazon.com/Aristocracy-Talent-Meritocracy-Modern...
       | 
       | ps. this book came out as a response to Michael Sandell's "The
       | Tyranny of Merit: What's Become of the Common Good?" which was a
       | best seller at the time.
        
       | oytis wrote:
       | So how did Venice maintain its dominance?
        
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