[HN Gopher] Publishing on the ATmosphere
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       Publishing on the ATmosphere
        
       Author : danabramov
       Score  : 29 points
       Date   : 2026-01-20 12:33 UTC (5 days ago)
        
 (HTM) web link (tynanistyping.offprint.app)
 (TXT) w3m dump (tynanistyping.offprint.app)
        
       | Nextgrid wrote:
       | Why would you do that vs just publishing on your own domain?
        
         | tomgag wrote:
         | This ATproto astroturfing is becoming a bit ridiculous.
        
           | verdverm wrote:
           | The three main publishing platforms are working together
           | 
           | https://standard.site/
           | 
           | ATProto and the ATmosphere are different
        
             | manuelmoreale wrote:
             | I'm looking at the site and right at the beginning it says:
             | 
             | > Standard.site provides shared lexicons for long-form
             | publishing on AT Protocol. Making content easier to
             | discover, index, and move across the ATmosphere.
             | 
             | Which part of these required a new protocol and couldn't be
             | built before @at existed? Seems to me we're reinventing the
             | wheel for I'm not entirely sure which benefit. But maybe
             | someone who's more into this part of the web can educate me
             | on this.
        
               | lou1306 wrote:
               | One answer is right under Introduction:
               | 
               | > Content portability
               | 
               | > Users move between hosts without losing their content,
               | audience, or metadata.
        
               | steveklabnik wrote:
               | > Which part of these required a new protocol and
               | couldn't be built before @at existed? Seems to me we're
               | reinventing the wheel for I'm not entirely sure which
               | benefit.
               | 
               | The atproto folks went and categorized all of the other
               | attempts to do this at the time. (They even had some I
               | hadn't heard of!)
               | 
               | All of them make various tradeoffs. None of them were the
               | set of tradeoffs the team wanted. So they needed to make
               | some new things. That's really the core of it.
               | 
               | My sibling has one of the largest and most specific
               | things, but this is the underlying reason.
        
           | zawaideh wrote:
           | ATproturfing is that correct term for it.
           | 
           | (yes very proud of myself for this )
        
           | lukev wrote:
           | God forbid that technologists are enthusiastic about a
           | technology.
           | 
           | Such things never happen, least of all here, on Hacker News.
        
         | steveklabnik wrote:
         | The article isn't resolving, so I can't speak to what it
         | exactly says.
         | 
         | However, the question isn't "on your own domain vs not," it's
         | "how you publish." Blog networks are popular because most
         | people do not have the technical ability to spin up a server,
         | buy a domain, and point it at it.
         | 
         | Why an atproto based solution instead of Medium or whatever?
         | Because then you actually own your own data. And that also
         | doesn't preclude it ending up on your own domain in the end
         | anyway, because it's your data.
        
       | 0-679-72034-0 wrote:
       | Herman characterises this as the third distillation: sourcing
       | mass-media news.
        
       | skybrian wrote:
       | ATproto might not be a platform exactly, but it is an ecosystem.
       | Programming language ecosystems don't really die but they do fade
       | sometimes.
       | 
       | I think the issue with publishing via a PDS is that you're
       | basically letting anyone republish on their own website. For
       | comments that makes a lot of sense since they can show up under
       | articles. But for a blog? Maybe it would be better to keep your
       | database of articles offline, publish it to your own website, and
       | not replicate it to the world? Instead, send a ATproto post for
       | each article with a link to your website.
        
         | lukev wrote:
         | What's the downside of it being replicated and distributed?
         | 
         | It's got a digital signature, which can verify that it comes
         | from you and is unaltered.
        
           | skybrian wrote:
           | They could sell their advertising instead of yours :-)
           | 
           | I don't see a digital signature helping? Digital signatures
           | can be stripped.
        
             | lukev wrote:
             | I mean, that is the status quo of everything published
             | anywhere on the internet today, using any protocol, and is
             | why copyright exists. I'm not sure how ATProto changes that
             | equation, aside from providing additional mechanisms for
             | _authorized_ republication?
        
               | skybrian wrote:
               | Not a whole lot but there is at least robots.txt and
               | scraper blocking like Cloudflare does. At least there are
               | norms and copyright law. What are the norms for serving
               | content from someone else's PDS? I think not asking
               | permission is the default?
        
       | tolerance wrote:
       | I understand I'm behind in terminology in this space and figured
       | that there at least would've been a post to make its way through
       | HN that would explain what the "Atmosphere" is. Apparently _this
       | submission_ was supposed to be that (5 days ago) but it doesn't
       | define the concept.
       | 
       | > The "Atmosphere" is the term we use to describe the ecosystem
       | around the AT Protocol.
       | 
       | -- <https://atproto.com/guides/glossary#atmosphere> (Why on earth
       | is the glossary not alphabetized by the way?)
       | 
       | I think that ATProto is going to win against other
       | decentralized/'fediverse' protocols in the long run. Bluesky?
       | Maybe not. But I am impressed by the look of other platforms like
       | Leaflet and that one that's supposed to be an alternative to
       | GitHub or something like that. [1]
       | 
       | I can't speak on the tech behind the protocol itself but as far
       | as marketing is considered it's in the lead in my opinion.
       | ActivityPub seems too gangly and Nostr is the worst--as in 'worse
       | is better'--and in a way I'm fond of it because of that.
       | 
       | The planning behind ATProto appears to be far more coordinated
       | than the other two. Despite being the senior of the three,
       | ActivityPub is still going through inter-platform drama (e.g.,
       | the Instagram clone that was recently condemned for not handling
       | text-only posts...like an Instagram clone should) and I get the
       | feeling that the mind behind Nostr can care less about
       | coordinating. I look at it more like a toolkit to build a
       | protocol out of than a single one akin to the other two. [2]
       | 
       | [1]: This is my first look at OffPrint. It looks too much like
       | Substack. I hate it. But I figure that the beautiful thing is
       | that in theory I can use Leaflet and you can use OffPrint and I
       | guess our writing is all in the same...atmosphere. _Hah_.
       | 
       | [2]: Similar to another web project that I'm fond of, Datastar.
        
       | direwolf20 wrote:
       | AT is not yours - it belongs to Blue Sky pbc. You can link your
       | own domain to it, but the user interface belongs to Blue Sky and
       | they will block you if they want.
        
         | lukev wrote:
         | This is, like, the entire problem ATProto is designed to solve.
         | 
         | Sure, Bluesky can block you from showing up in Bluesky the
         | application. But if they do, you can still host your own
         | content (as is being done here) or access it via alternative
         | apps (like Blacksky).
         | 
         | This is like saying that "RSS isn't yours because Google Reader
         | can block you."
        
         | FiloSottile wrote:
         | This article has nothing to do with the Bluesky lexicon or with
         | the bsky.app AppView.
         | 
         | What does "they will block you" even mean: this article is
         | talking about hosting your data on your PDS and presenting it
         | on your domain.
        
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