[HN Gopher] Proton Spam and the AI Consent Problem
       ___________________________________________________________________
        
       Proton Spam and the AI Consent Problem
        
       Author : dbushell
       Score  : 454 points
       Date   : 2026-01-23 07:01 UTC (15 hours ago)
        
 (HTM) web link (dbushell.com)
 (TXT) w3m dump (dbushell.com)
        
       | Terr_ wrote:
       | > Has anyone else noticed that the AI industry can't take "no"
       | for an answer? AI is being force-fed into every corner of tech.
       | It's unfathomable to them that some of us aren't interested. The
       | entire AI industry is built upon a common principle of non-
       | consent.
       | 
       | I can't help but see the spam as more circumstantial evidence of
       | a bubble, where top-down "pump those numbers" priorities
       | overrides regular process.
        
         | hsbauauvhabzb wrote:
         | Agree. The number of services i use where the apps continually
         | add new marketing preferences which are defaulted to 'enabled'
         | despite the fact that all other preferences are disabled is
         | disgusting and clearly used by some companies to ignore
         | people's actual preferences.
         | 
         | LinkedIn is one of the worst offenders.
        
           | duskdozer wrote:
           | Have you noticed certain financial providers sending blatant
           | marketing emails with no unsubscribe option and a comment
           | along the lines of "these emails are not marketing"
        
             | pil0u wrote:
             | This is illegal practice in the EU
        
               | duskdozer wrote:
               | It's illegal in the US too as far as I'm aware. But you
               | missed the part where they _clearly_ stated  "it's not
               | marketing" ;)
        
               | nkrisc wrote:
               | They go in the junk folder and then get marked and
               | reported as spam.
        
               | chrisjj wrote:
               | Dangerous, since this invites genuine service emails to
               | be junked.
        
               | MiddleEndian wrote:
               | I think that's fine. If 20% of the emails from some
               | company (let's say Paypal) are spam, then all email
               | providers (especially Gmail, the largest provider) should
               | mark ALL of their emails as spam by default until they
               | stop spending spam. If they want to keep spamming, they
               | can at least humiliate themselves by telling people to
               | check their spam folders for their emails.
        
               | chrisjj wrote:
               | It proved not fine for me on an occasion of missing a
               | service email and losing an account as a result.
        
               | MiddleEndian wrote:
               | I would say the base problem is that said organization
               | sent you spam and then disconnected you, rather than the
               | spam filter.
        
               | chrisjj wrote:
               | The disconnection was the fault only of the spam filter
               | hiding the service mail.
        
               | Terr_ wrote:
               | The corporate version of video-uploaders writing "no
               | copyright infringement intended", except with less an an
               | excuse for not knowing better.
        
               | technothrasher wrote:
               | "For Off-road Use Only"
        
               | chrisjj wrote:
               | Yet rife. My complaint to a major UK provide was rebuffed
               | with the blatently false assertion that the email
               | promoting a website refresh was an essential service
               | email.
        
             | hsbauauvhabzb wrote:
             | Yes, but not anywhere near as annoying for me at least.
        
           | genewitch wrote:
           | control+alt+shift+Win+L
        
             | junon wrote:
             | This never stops annoying me that it exists.
        
             | duskdozer wrote:
             | What the fuck lmao
        
           | dwedge wrote:
           | Whenever I login to LinkedIn I get "emails aren't getting
           | through to your main email address".
           | 
           | 1. That's by design, because you spammed the shit out of it.
           | 2. Given that all I do is send them to /dev/null, HOW DO YOU
           | KNOW?
        
             | mnw21cam wrote:
             | They're checking to see whether any of the links they put
             | in the emails are being fetched from their servers. It's
             | stupid, but it works for most people.
             | 
             | I had a similar situation with SMS messages that were being
             | sent to me with links informing me of status updates. These
             | texts were useful, and I would go over to my real computer
             | to check the web site. Then after a few days the text
             | messages said "It looks like these messages aren't getting
             | through to you, so we'll stop sending them." Which is also
             | stupid, but it works for most people that load the web site
             | on their phone from the SMS link. God help you if you have
             | a dumb-phone.
        
               | Sharlin wrote:
               | You don't need the recipient to actually click on any
               | visible link. Tracking pixels are the oldest trick in the
               | book.
        
             | direwolf20 wrote:
             | Probably tracking pixels in the emails
        
               | dwedge wrote:
               | So they'd miss it anyway, my mail client is firewalled to
               | only be able to access the mailserver.
               | 
               | I've been unsubscribed from a handful of newsletters
               | because I don't read them. I replied to one and told them
               | I did, even reached out on Twitter, but they still
               | deleted me.
        
         | hattmall wrote:
         | The really strange thing is that so much of it doesn't work.
         | Like I get that the SOTA models perform some tasks quite well
         | and have some real value. But the AI being implemented in every
         | corner creates a lot of really bad results. The Shopify code
         | assistant will completely wreck your site and basically gets
         | nothing correct. It will write 100 lines to change a color of a
         | single DIV. The Amazon product Q&A will give you wrong
         | information more frequently than not.
         | 
         | In what mind frame is it logical or necessary to put these
         | extremely poorly functioning products in to the wild?
        
           | TeMPOraL wrote:
           | It's a desperate attempt at staying relevant, even if most of
           | those companies don't realize it yet. Because of its general-
           | purpose nature, _AI subsumes products_. Most software
           | products that try to  "implement AI in every corner" would,
           | from the user's POV, be more useful if they became _tools_
           | for ChatGPT /Claude/Gemini.
           | 
           | People's goals are rarely limited to just one software
           | product, and products are basically defined as a bag of tools
           | glued with UI, that work together but don't interoperate much
           | with anything else. That boundary drawn around a bunch of
           | software utilities, is given a name and a fancy logo, and
           | sold or used to charge people rent. That's software products.
           | But LLMs want to flip that around - they're _good_ at gluing
           | things, so embedding one within a product is just a waste of
           | model capabilities, and actually makes the product boundary
           | more apparent and annoying.
           | 
           | Or in short: consider Copilot in Microsoft Word, vs.
           | "Generate Word Document" plugin/tool for a general LLM
           | interface (whether Gemini webapp or Claude Code or something
           | like TypingMind). The former is just an LLM locked in a box,
           | barely able to output some text without refusing or claiming
           | it can't do it. The latter is a general-purpose tool that can
           | search the web for you, scrap some sites and run data
           | analysis on results (writing its own code for this), talk
           | results over with you, cross-reference with other sources,
           | _and then_ generate you a pretty Word document with
           | formatting and images.
           | 
           | This is, btw., a real example. I used a Word document
           | generator with TypingMind and GPT-4 via API, and it was more
           | usable over a year ago than Copilot is even now. Partly
           | because Copilot is just broken, but mostly because the LLM
           | can do lots of things _other than_ writing text in Word.
           | 
           | Point being, AI is eroding the notion of software product as
           | something you sell/rent, which threatens just about the
           | entire software industry :).
        
             | PaulHoule wrote:
             | AI is the first path _out_ of enshittification the industry
             | has had in a while.
             | 
             | See https://arstechnica.com/information-
             | technology/2026/01/ebay-...
             | 
             | It will be funny to see the rapid about face.
        
               | Terr_ wrote:
               | > AI is the first path _out_ of enshittification the
               | industry has had in a while.
               | 
               | Even reading the link, I don't see one gets to that
               | conclusion.
               | 
               | It doesn't change the power dynamic as much as it gives
               | new ways for monopolies and rentiers to exploit it.
        
           | Sharlin wrote:
           | "It's difficult to get a man to understand something when his
           | salary depends upon his not understanding it."
           | 
           | In this case, the thing that's difficult to understand is "AI
           | in everything is shit and nobody wants it."
        
       | brauhaus wrote:
       | This is not an AI problem, it's an "data privacy + lack of
       | consequences problem". It happens everywhere. I mean, have you
       | ever tried making an airline company to stop sending their shitty
       | miles newsletters?
       | 
       | Only way to stop is to start fining these companies.
        
         | ozlikethewizard wrote:
         | Not sure where you live, but inside the EU / UK this is rarely
         | a problem because the companies do get fined. If youre having
         | problems like this report them to your relevant authority. But
         | as another commentor noted, AI bubble makes paying spam fines
         | more worthwhile than bubble popping.
        
           | brauhaus wrote:
           | Only if the company is headquartered in EU/UK, right? Proton,
           | for example, is headquartered in Switzerland. Even if it
           | wanted, there would be no legal entity in EU to be fined.
        
             | toby- wrote:
             | My understanding is that a company's location is largely
             | irrelevant; a company becomes subject to the GDPR when they
             | handle EU citizens' data (or UK GDPR when it's UK
             | citizens), and the EU/UK will still try to fine companies
             | that aren't resident in the EU/UK - enforceability is a
             | different question, although non-payment of fines opens the
             | door to other remedies e.g. blocking access, seizing
             | assets, etc.
        
           | chrisjj wrote:
           | > Not sure where you live, but inside the EU / UK this is
           | rarely a problem because the companies do get fined.
           | 
           | Here in UK is is a frequent problem and companies rarely get
           | fined e.g. MS never.
        
             | weedhopper wrote:
             | True, microslop has a record of breaking GDPR and changing
             | ToS without notifying users and looks like they are free to
             | do so.
        
       | cwillu wrote:
       | Implementing this sort of "functionality" is always the
       | department of a junior team, so that the obvious sorts of
       | questions about defaults can be answered with "a junior dev was
       | responsible for the implementation and messed up", even though
       | the mess up was by design.
        
       | RayVR wrote:
       | I have often found proton's intrusive marketing campaigns
       | annoying.
       | 
       | I use them for email and that's all I want. Every time they
       | market some new product to me, I get closer to moving to a new
       | provider.
        
       | chc4 wrote:
       | I saw a Mastodon tweet a while ago, which went something like:
       | 
       | Do tech companies understand consent?:
       | 
       | - [ ] Yes
       | 
       | - [ ] Ask me again in a few days
        
         | littlecranky67 wrote:
         | This. We must change laws that the above field is not
         | considered as given consent. And while we are at it, we must
         | change "silence is agreement" to "silence is disagreement".
         | This applies to change of ToS, price increases etc. That means
         | if I don't click a link with a button "I agree", the ToS change
         | is not accepted - that means they have to cancel/delete my
         | account.
        
           | bayindirh wrote:
           | Didn't FCC remove "1-click unsubscribe" requirement since it
           | can "provide more choice and lower prices to all users across
           | the board" (since the companies can rip off more users and
           | create pseudo-lower prices)?
           | 
           | EU has its GPDR and it has some teeth, but US is currently
           | hopeless on that front, for now, from my vantage point.
           | 
           | I'd love to be stand corrected though.
        
             | SpicyLemonZest wrote:
             | The FTC established a "click-to-cancel" rule, but (as with
             | just _so_ many regulations in the US) it was blocked by an
             | appeals court. Federal law says there 's a hoop they have
             | to jump through for rules with an impact of more than $100
             | million, and they didn't jump through the hoop because they
             | didn't think the impact was that high.
        
           | lelanthran wrote:
           | > And while we are at it, we must change "silence is
           | agreement" to "silence is disagreement".
           | 
           | Maybe we should reframe their "silence is agreement" message
           | as "silence is consent".
        
           | 7bit wrote:
           | Just move to Germany, we have all you asked for.
        
         | usefulposter wrote:
         | Hey, that sounds like Signal!
         | 
         | https://github.com/signalapp/Signal-iOS/issues/4590
         | 
         | >We're not going to remove the reminders.
         | 
         | >If you don't want to provide that access, you still don't need
         | to - you can simply tap remind me later once a month
         | 
         | (See also: https://github.com/signalapp/Signal-iOS/issues/4373,
         | https://github.com/signalapp/Signal-iOS/issues/5809, ...)
        
           | stackghost wrote:
           | Signal is an interesting case study in UX failure. I and a
           | bunch of other tech forward people were on it in its heyday
           | but after they removed SMS support and implemented shitty UX
           | like that nag dialog: Neither I nor a single person I know
           | uses it any more. Everyone is on Whatsapp or iMessage.
           | 
           | It may be cryptographically superior, but does that matter at
           | the end of the day if nobody uses it?
        
             | TheChaplain wrote:
             | > It may be cryptographically superior, but does that
             | matter at the end of the day if nobody uses it?
             | 
             | I've made a few attempts to convert people, but no-go.
             | People stay on Telegram and WhatsApp because they have
             | better UX and features.
             | 
             | Signal refuses to see the value in good attractive UX.
        
             | ale42 wrote:
             | Cryptographical superiority aside, Signal doesn't collect
             | personal data, unlike Whatsapp. For me that's the main
             | reason to use it. The UX is good enough, although some
             | points can for sure be improved.
        
               | alex1138 wrote:
               | Whatsapp should be a non starter. What Mark Zuckerberg
               | did to Whatsapp should be required reading for anyone
               | using the internet, and then decide if you still want to
               | use Facebook (never mind, they build a shadow profile for
               | you anyway)
               | 
               | "It's time. Delete Facebook" isn't subtle https://www.for
               | bes.com/sites/parmyolson/2018/09/26/exclusive...
        
               | mystraline wrote:
               | That needs spelled out.
               | 
               | Delete: Facebook, Messenger, Instagram, WhatsApp, Meta,
               | Threads, Manus.
               | 
               | Most people think of Facebook and Messenger when they see
               | "Delete Facebook". Thats also why the rest dont have Meta
               | or FB in their name.
        
             | nxtbl wrote:
             | Sounds like they just don't care about privacy, do they?
             | Guess showing them https://i.redd.it/0imry50rxy961.png
             | still won't change anything..
        
               | stackghost wrote:
               | That is a thoroughly unconvincing graphic, yeah.
               | 
               | A few of my neighbors have kids the same age as my kids,
               | they're on a WhatsApp group chat, and my choice is either
               | use WhatsApp or make my kid miss out on social events, so
               | it's not really a choice.
               | 
               | "Hey let's switch to this app that nobody else is using
               | and it sends you annoying popups every month but trust me
               | bro it's more secure" is not a winning argument
        
               | amatecha wrote:
               | The graphic has an error: in the Signal box, "Phone
               | number" should be included.
        
             | direwolf20 wrote:
             | WhatsApp isn't any better, it's just more popular.
        
           | littlecranky67 wrote:
           | I get their point that you can't provide a "No" in the
           | reminder. But there should be an option (maybe even hidden
           | under "advanced settings - here be dragons!") for this.
        
             | pzmarzly wrote:
             | Molly, the Signal fork, has exactly this feature.
             | https://molly.im/
        
             | MiddleEndian wrote:
             | >I get their point that you can't provide a "No" in the
             | reminder.
             | 
             | Yes you can. All reminders should have an option "Do not
             | remind me again."
        
           | MiddleEndian wrote:
           | Every so often I consider writing the "STFU license."
           | Something like GPL but if you use this code, even as a
           | library, you can't give people unwanted notifications. Would
           | need to be pretty comprehensive and forward compatible to
           | cover all the crazy cases that notification-enthusiasts dream
           | up.
        
         | zombot wrote:
         | They ran out of letter "o" supply, so they can't spell "no".
        
         | amatecha wrote:
         | I like to frame it like this: "ask me later" is rape culture.
         | It promotes and reinforces a culture of never taking "no" for
         | an answer, and pushing one's agenda/intent regardless of the
         | preference/consent of the other party/parties.
        
       | Quothling wrote:
       | Lumo will likely be the thing that moves me away from Proton.
       | I've been pretty happy with it, ever since they made the photo's
       | app actually have shareable libraries it's been just as good as
       | any other Google Mail/Photos/Files thing I've used. The password
       | manager plugin for firefox isn't as good as bitwarden, but when
       | you're paying it's part of the package so... If I have to encrypt
       | my files before I use the drive, and they continue to build their
       | AI spy into everything, though, then what is the point really?
       | 
       | Anyway, it is sort of hilarious to report Proton as spam to
       | Proton.
        
         | TonyStr wrote:
         | It's bewildering to see privacy-focused companies like Proton
         | and DDG jump on the AI train. I guess privacy is just a vehicle
         | for attracting early adopters, and all those principles fall
         | apart once their user base becomes large enough.
        
           | fundatus wrote:
           | What's the issue with a privacy-focused AI assistant that
           | doesn't store all your data?
        
             | direwolf20 wrote:
             | And completely optional.
        
         | neobrain wrote:
         | > I've been pretty happy with it, ever since they made the
         | photo's app actually have shareable libraries it's been just as
         | good as any other Google Mail/Photos/Files thing I've used.
         | 
         | Glad to hear you found a service that's useful to you!
         | 
         | > If I have to encrypt my files before I use the drive, and
         | they continue to build their AI spy into everything, though,
         | then what is the point really?
         | 
         | That would be concerning indeed, but there is no such
         | integration today and it seems unlikely they would integrate
         | non-local models into drive. Even on the mail side, any use of
         | LLMs is optional, opt-in, and limited to text production (i.e.
         | no training on your inbox).
        
       | perching_aix wrote:
       | I have a Proton mailbox I specifically keep around to serve as a
       | honeypot, for tracking when one of the many annoying little
       | services will inevitably mishandle the contact address I hand
       | them.
       | 
       | Over the years, the only spam I ever received there was from
       | Proton. Quite the way to recalibrate my expectations, eh?
        
         | genewitch wrote:
         | i think i have a proton email address, but i never used it. i
         | wonder.
         | 
         | but i pay fastmail a whopping $15/yr to give me mailboxes on my
         | domain, which i have always heard is a good way to track who's
         | selling your data.
         | 
         | So far, nothing has made it past the spam filter, and i don't
         | check spam (how many valid emails have you found in spam in the
         | last 5 years?); that being said apparently no one is selling my
         | email address anymore. or, and this is a significant
         | possibility: when i tell them companynickname@mydomain.li they
         | just ignore the domain and put in gmail? For instance i gave
         | Take5 "take5@" as my email and i never received anything from
         | them. The guy even said "No; _your_ email address " with a
         | weird half smile; then i explained it's my own website and
         | email, i can use any email address i want; that it will alert
         | me if someone sells my email address.
         | 
         | I doubt there's a flag on the auto oil shop's CRM or POS or
         | whatever for "customer states they're proactive about email
         | spam and their privacy"
        
           | dwedge wrote:
           | > (how many valid emails have you found in spam in the last 5
           | years?)
           | 
           | Personally, running SpamAssassin, zero.
           | 
           | However, this seems to be getting worse with the big
           | providers deciding to drop domains they don't like from time
           | to time. Selfhosted email will work for 4 years and then
           | Google or Microsoft will spam them for a month for no reason.
           | It always starts working again because I assume that what
           | they are doing is technically anti-trust and running it for
           | too long would make it obvious.
        
       | kenhwang wrote:
       | Odd, I didn't even know Proton had an AI feature until I read
       | this article. Didn't get an email or tooltip while using the app.
       | Didn't previously explicitly opt-out either, and when I check my
       | notification settings, Lumo product updates is set to disabled.
       | 
       | Maybe someone's feature gate isn't working as intended?
       | 
       | I did get the Github Copilot spam email today though.
        
         | dwrolvink wrote:
         | Me neither, it's probably related to OP having a business
         | subscription
        
           | zemnl wrote:
           | I do think the same too, I have a Proton subscription (non-
           | business), my "Lumo Product Updates" is toggled OFF and I've
           | never received a single Lumo email so far.
        
       | fergie wrote:
       | > Proton for Business newsletter
       | 
       | AFAIK you are legally allowed to spam businesses, but not
       | individuals. A handy get-out clause for marketeers.
        
         | robin_reala wrote:
         | How do you know the address you're emailing belongs to a
         | business? The head of A&A ISP in the UK used to regularly win
         | ~PS100 judgements in small claims from spammers because his
         | personal email was leased for a nominal fee from aa.net.uk, the
         | same domain as his business.
        
           | ivan_gammel wrote:
           | If your email is used as a contact on Business subscription
           | it is safe to assume that it is used for business purposes.
        
           | fergie wrote:
           | OP had checked that they would like to receive the "Proton
           | for Business newsletter", and on that basis was deemed a
           | "business".
        
           | petesergeant wrote:
           | I mean that's cute and all, but it's a party trick, and very
           | unlikely it caused any actual behaviour to change.
        
       | unethical_ban wrote:
       | File under "some business bro had this classified in the wrong
       | newsletter". I don't see the big deal and I don't extrapolate
       | this into some systemic disease with marketing emails.
        
         | direwolf20 wrote:
         | They do it every single newsletter?
        
         | unethical_ban wrote:
         | aaand I was right (allegedly). Account claiming to be Proton
         | CTO says it was a technical screw-up.
        
       | ivan_gammel wrote:
       | I think we must make it clear that this is not related to AI at
       | all, even if the product in question is AI-related.
       | 
       | It is a very common problem with modern marketing teams, that
       | have zero empathy for customers (even if they have one, they will
       | never push back on whatever insane demands come from senior
       | management). This is why any email subscription management
       | interface now is as bloated as a dead whale. If too many users
       | unsubscribe, they just add one more category and "accidentally"
       | opt-in everyone.
       | 
       | It's a shame that Proton marketing team is just like every other
       | one. Maybe it's a curse of growing organization and middle
       | management creep. The least we can do is push back as customers.
        
         | bayindirh wrote:
         | I believe this is combined with something I call "asymmetry
         | blindness". They may say "but we send an single e-mail per
         | month, this can't be bad".
         | 
         | We the users get a barrage of e-mails everyday because every
         | marketing team is thinking we only get their mail, and it makes
         | our lonely and cold mailbox merrier.
         | 
         | No, users are in constant "Tsunami warning!" mode and these
         | teams are not helping.
        
           | pseudalopex wrote:
           | Our subscription product costs less than expensive coffee.
           | Unused RAM is wasted.
        
             | setopt wrote:
             | I guess the people you quote also missed that not all of us
             | work in Silicon Valley and can afford those expensive
             | coffees every day. I'd like an estimate of how many Nescafe
             | powder coffee cups I'd have to skip per month to use their
             | subscription.
        
             | pjc50 wrote:
             | Again, no raindrop considers itself responsible for the
             | flood: if you buy enough coffee-priced subscriptions,
             | that's unaffordable. Usually people already have their
             | coffee-priced budget allocated to something. Like coffee.
             | 
             | (Incidentally, this is why mobile gaming uses so many anti-
             | patterns, to make people keep making "just one more" tiny
             | purchase)
        
           | robinsonb5 wrote:
           | If they were sending just one per month I might actually read
           | them occasionally. It's the three a day from the likes of
           | aliexpress that get deleted without a second glance.
           | 
           | But yes, you're absolutely right - "no raindrop considers
           | itself responsible for the flood".
        
             | malfist wrote:
             | That marketing team only sends 1 email a month, but the 25
             | other marketing teams at the same company also only send 1
             | email a month.
        
           | setopt wrote:
           | Indeed. I received 28 unwanted emails of this kind in January
           | so far (just counted), which is a bit more than once per day,
           | despite quite avidly unsubscribing from this kind of emails.
           | This month I had to unsubscribe from ChatGPT and GitHub
           | emails of this kind too, although I don't recall opting in to
           | them in the first place and neither of them spammed me until
           | recently.
        
             | chrisjj wrote:
             | > although I don't recall opting in to them in the first
             | place and neither of them spammed me until recently
             | 
             | Dark pattern. They know you'd spot immediate abuse , so
             | they delay until you are likely to have forgotten whether
             | you opted in.
        
             | pixl97 wrote:
             | >unsubscribe from ChatGPT emails
             | 
             | Really? I've never got a spam from them. Hell, I just
             | searched and I'm not really seeing anything from them after
             | the point where I signed up.
        
               | setopt wrote:
               | On Jan 11th I received "Easy self-care you can start
               | today" advertising how ChatGPT can be used for meal
               | planning or finding a local gym (ending with "Ask ChatGPT
               | for more wellness tips"), and on Jan 19th I received "Use
               | ChatGPT to make life easier" advertising how ChatGPT can
               | for example improve my coffee brewing skills (ending with
               | "Ask ChatGPT for more ways to get it all done"). I
               | certainly consider these "spam", and until recently
               | didn't receive such emails from them.
        
             | ldng wrote:
             | Did you by any chance report them to something like
             | spamcop.net ?
             | 
             | Aggressive spamming => Aggressive reporting.
        
           | vintermann wrote:
           | I'm pretty sure some people have performance metrics attached
           | to their "newsletter".
        
         | specproc wrote:
         | The problem with tech is that there's absolutely zero
         | accountability.
         | 
         | Marketing is, to some extent at least, regulated. There's so
         | little consumer protection in the tech industry, it's a joke.
         | We've got GDPR (in Europe) and I'm really struggling to think
         | what else. Imagine if other forms of engineering had the same
         | level of control.
         | 
         | There's this absolutely fallacious notion that in a free
         | market, customers can just vote with their feet.
         | 
         | From big players with vendor lock-in and network effects, to
         | specialists (I know of few decent competitors to Proton), the
         | average consumer is not sufficiently protected from
         | malpractice.
         | 
         | We may say, "oh, it's just a marketing email", but TFA
         | perfectly encapsulates the relationship we have with our
         | suppliers.
        
           | amarcheschi wrote:
           | Now that we're at it, let's talk about Google ads. I reported
           | a Google ad because I deem it political, and in Europe you
           | must make it clear that a political ad is a political ad and
           | not just an ad (and it failed to do so, it should be
           | corrected or eliminated).
           | 
           | Google refused to comply and act in any way, because they
           | "don't moderate 3rd party content". Except that EU says you
           | _must_ comply if you're publishing a political ad. I'm
           | bringing this forward with an appeal and then I'm going to
           | escalate to the national authority if they still refuse to
           | act.
           | 
           | The laws are there. It's just that big tech think they can
           | ignore them freely and even if down the road there's a fine
           | it's going to be much less than what they gained by spreading
           | ads.
        
             | pixl97 wrote:
             | >then I'm going to escalate to the national authority if
             | they still refuse to act.
             | 
             | You are actually doing this wrong...
             | 
             | Report to the national authority first...
             | 
             | Then report to Google.
             | 
             | Fuck them, it is not in your interest to report to them
             | first, make them react for their bullshit. Over here in the
             | states this is how I ended up dealing with telecom in the
             | ISP industry. "Hello, I have put in an FTC/FCC complaint on
             | $issue, and would like to see about getting it resolved".
             | 
             | It didn't matter that's not the order you're supposed to go
             | in, at the telecom side they send it off to a team that
             | actually gets shit solved before it becomes a regulatory
             | problem.
        
               | amarcheschi wrote:
               | You might have a stronger case with the national
               | authority if you first do the full "trail" of reporting,
               | appealing, and eventually escalating.
               | 
               | But yes, I feel that there's something wrong in having a
               | stronger case if you first do it "gently" when they
               | wouldn't bother if it were the other way
        
               | pixl97 wrote:
               | >You might have a stronger case with the national
               | authority
               | 
               | At least on the ISP side, we started doing it this way
               | after the telcos would yank our chains for weeks or
               | months first, when we had issues that needed to get
               | solved quickly. More so I started working with our
               | competitor ISPs because it was very common we'd all the
               | have the same issues. More than one complaint of the same
               | type in the same area to these agencies tends to get
               | noticed and followed up quickly. The follow through
               | process on it starts to get expensive for the telcos too.
               | 
               | My next recommendation on this political ad bullshit is
               | don't go at it alone. Find as many like minded people to
               | dig up and complain on these ads as you can. Flood the
               | regulators with violations that are occurring. When you
               | think of it in reverse, these companies breaking the law
               | will have no issues with pooling resources and going
               | after you.
        
           | chrisjj wrote:
           | Enforcement in UK is pathetic e.g. HelloFresh's recent spam
           | campaign cost it <0.2p per message in fines. A bargain.
        
         | contubernio wrote:
         | The problem is not just empathy. It is also ethics. The fine
         | distinction between opting out of A and opting out of B
         | described in the post served to justify ignoring the opt out
         | request. That's lazy ethically. The entire US business sector's
         | customer relations are completely compromised ethically. It's
         | taken to extremes in tech contexts.
        
           | Tarq0n wrote:
           | In large organizations motivated reasoning trumps ethics.
           | Behavior starts working along incentive gradients like an ant
           | heap. Spend enough time in an environment like that and you
           | learn to frame every selfish decision as good for the
           | customer.
           | 
           | I think maintaining ethics in large organizations is one of
           | the main challenges of our time, now that mega corps dominate
           | our time and attention.
        
             | direwolf20 wrote:
             | > Spend enough time in an environment like that and you
             | learn to frame every selfish decision as good for the
             | customer.
             | 
             | This reminds me of "in order to save the environment, we
             | are going to delete all of your recordings older than 2
             | years, in 2 weeks. You can't download them."
        
             | tanseydavid wrote:
             | "Corporation are people, folks" said Mitt Romney (as a
             | result of the Citizen United case). The whole thing is so
             | cringe on so many levels.
             | 
             | What Romney did not say is that these particular "people"
             | tend strongly towards sociopathic behavior.
        
         | SCdF wrote:
         | I disagree: in as much as I have noticed this *far* more with
         | AI than any other advancement / fad (depending on your opinion)
         | than anything else before.
         | 
         | This also tracks with every app and website injecting AI into
         | every one of your interactions, with no way to disable it.
         | 
         | I think the article's point about non-consent is a very apt
         | one, and expresses why I dislike this trend so much. I left
         | Google Workspace, as a paying customer for years, because they
         | injected gemini into gmail etc and I couldn't turn it off (only
         | those on the most expensive enterprise plans could at the time
         | I left).
         | 
         | To be clear I am someone that uses AI basically every day, but
         | the non-consent is still frustrating and dehumanising. Users-
         | even paying users-are "considered" in design these days as much
         | as a cow is "considered" in the design of a dairy farm.
         | 
         | I am moving all of the software that I pay for to competitors
         | who either do not integrate AI, or allow me to disable it if I
         | wish.
        
           | dwedge wrote:
           | Even WhatsApp has it in the search bar
        
           | jasode wrote:
           | _> I disagree: in as much as I have noticed this far more
           | with AI than any other advancement / fad _
           | 
           | I agree with gp that new spam emails that override customers'
           | email marketing preferences is not an "AI" issue.
           | 
           | The problem is that once companies have your email address,
           | their _irresistible compulsion_ to spam you is so great that
           | they will _deliberately not honor_ their own  "Communication
           | Preferences" that supposedly lets customers opt out of all
           | marketing emails.
           | 
           | Even companies that are mostly good citizens about obeying
           | customers' email marketing preferences still end up making
           | exceptions. Examples:
           | 
           | Amazon has a profile page to opt out of all email marketing
           | and it works... except ... it doesn't work to stop the new
           | Amazon Pharmacy and Amazon Health marketing emails. Those
           | emails do not have an "Unsubscribe" link and there is no
           | extra setting in the customer profile to prevent them.
           | 
           | Apple doesn't send out marketing messages and obeys their
           | customers' marketing email preferences ... except .. when you
           | buy a new iPhone and then they send emails about _" Your new
           | iPhone lets you try Apple TV for 3 months free!"_ and then
           | more emails about _" You have Apple Music for 3 months
           | free!"_
           | 
           | Neither of those aggressive emails have anything to do with
           | AI. Companies just like to make exceptions to their rules to
           | spam you. The customer's email inbox is just too valuable a
           | target for companies to ignore.
           | 
           | That said, I have 3 gmail.com addresses and _none of them_
           | have marketing spam emails from Google about Gemini AI
           | showing up in the Primary inbox. Maybe it 's commendable that
           | Google is showing incredible restraint so far. (Or promoting
           | Gemini in Chrome and web apps is enough exposure for them.)
        
             | lelanthran wrote:
             | > That said, I have 3 gmail.com addresses and none of them
             | have marketing spam emails from Google about Gemini AI
             | showing up in the Primary inbox.
             | 
             | That's because they put their alerts in the gmail web
             | interface :-/
             | 
             | "Try $FOO for business" "Use drive ... blah blah blah"
             | 
             | All of these can be dismissed, but new ones show up
             | regularly.
        
               | jasode wrote:
               | _> That's because they put their alerts in the gmail web
               | interface :-/_
               | 
               | I agree and that's what I meant by Google's "web apps"
               | having promos about Gemini.
               | 
               | But in terms of accessing Gmail accounts _via the IMAP
               | protocol_ in Mozilla Thunderbird, Apple Mail client, etc,
               | there are no spam emails about Gemini AI. Google could
               | easily pollute everybody 's gmail inboxes with endless
               | spam about Gemini such that all email clients with IMAP
               | access would also see them but that doesn't seem to
               | happen (yet). I do see 1 promo email about Youtube
               | Premium over the last 5 years. But zero emails about
               | Google's AI.
        
             | chrisjj wrote:
             | > Maybe it's commendable that Google is showing incredible
             | restraint so far.
             | 
             | Or the Gmail spam filter is working.
        
             | plagiarist wrote:
             | > Apple doesn't send out marketing messages and obeys their
             | customers' marketing email preferences ... except .. when
             | you buy a new iPhone and then they send emails about "Your
             | new iPhone lets you try Apple TV for 3 months free!" and
             | then more emails about "You have Apple Music for 3 months
             | free!"
             | 
             | That's "transactional" I'm sure. It makes sense that a
             | company is legally allowed to send transactional emails,
             | but they all abuse it to send marketing bullshit wherever
             | they can blur the line.
        
               | chrisjj wrote:
               | How is it transactional in any way? It looks to me like
               | post-transaction upsell, pure and simple.
        
               | plagiarist wrote:
               | I 100% agree with you, but it seems like the courts do
               | not. Even while they were functioning.
        
               | chrisjj wrote:
               | Has this been actually tested in court, though.
        
               | duskdozer wrote:
               | It's not, but it's their justification
        
           | haritha-j wrote:
           | > only those on the most expensive enterprise plans could at
           | the time I left.
           | 
           | lol. so the premium feature is the ability to turn off the
           | AI? That's one way to monetise AI I suppose.
        
             | FeteCommuniste wrote:
             | Hahaha. It's like a protection racket for the new age.
             | 
             | "Nice user experience you got there. Would be a real shame
             | if AI got added to it."
        
           | chrisjj wrote:
           | > I left Google Workspace, as a paying customer for years,
           | because they injected gemini into gmail
           | 
           | I wonder if this varies by territory. In UK, none of the
           | Gmail accounts I use has received this pollution
           | 
           | > I am moving all of the software that I pay for to
           | competitors who either do not integrate AI, or allow me to
           | disable it if I wish.
           | 
           | The latter sounds safer. The former may add "AI" tomorrow.
        
             | SCdF wrote:
             | I am in the UK. TBC this isn't a gmail.com email address,
             | this is a paid "small business" workspace against a custom
             | domain.
             | 
             | Eventually they backtracked and allowed (I think?) all paid
             | customers to disable gemini, but I had already migrated to
             | Fastmail so :shrug:
        
               | chrisjj wrote:
               | Ah. My addresses are @gmail.com.
               | 
               | Perhaps the fact you paid got you marked as a likely gull
               | :)
        
               | SCdF wrote:
               | I think in that case you have even less ability to turn
               | that stuff off? If it's not there for you yet, perhaps
               | it's a slow rollout still?
        
               | chrisjj wrote:
               | Perhaps yes. We'll see :(
        
             | browningstreet wrote:
             | Gmail <> Google Workspaces
        
               | chrisjj wrote:
               | Maybe not _equal_ but when I launch Gmail the page says
               | "Google Workspace" and I get Gmail, Docs etc. as per
               | https://workspace.google.com/intl/en_uk/resources/what-
               | is-wo... .
        
           | everyday7732 wrote:
           | To add to this, it's the same attitude that they used to
           | create the AI in the first place by using content which they
           | don't own, without permission. Regardless of how useful it
           | may be, the companies creating it and including it have
           | demonstrated time and again that they do not care about
           | consent.
        
             | mjparrott wrote:
             | How can you get a machine to have values? Humans have
             | values because of social dynamics and education (or lack of
             | exposure to other types of education). Computers do not
             | have social dynamics, and it is much harder to control what
             | they are being educated on if the answer is "everything".
        
               | thatguy0900 wrote:
               | Maybe if we can't build a machine that isn't a sociopath
               | the answer should be don't build the machine rather then
               | oh well go ahead and build the sociopaths
        
               | GreenWatermelon wrote:
               | This has real Torment Nexus[0] energy
               | 
               | [0] Sci-Fi Author: In my book I invented the Torment
               | Nexus as a cautionary tale.
               | 
               | Tech Company: At long last, we have created the Torment
               | Nexus from classic sci-fi novel Don't Create The Torment
               | Nexus
        
               | Forgeties79 wrote:
               | That sounds like the valued-at-billions-and-drowning-in-
               | funding company's problem. The issue is they just go
               | "there are no consequences for solving this, so we simply
               | won't."
        
               | b00ty4breakfast wrote:
               | It's not hard if the people in charge had any scruples at
               | all. These machines never could have done anything if
               | some human being, somewhere in the chain, hadn't decided
               | that "yeah, I think we _will_ do {nefarious_thing} with
               | our new technology ". Or should we start throwing up our
               | hands when someone gets stabbed to death like "well, I
               | guess knives don't have human values".
               | 
               | Human beings are doing this.
        
               | kelseyfrog wrote:
               | > How can you get a machine to have values?
               | 
               | The short answer is a reward function. The long answer is
               | the alignment problem.
               | 
               | Of course, everything in the middle is what matters.
               | Explicitly defined reward functions are complete, but not
               | consistent. Data defined rewards are potentially
               | consistent but incomplete. It's not a solvable problem
               | form machines but equally likewise for humans. Still we
               | practice, improve and middle through dispite this and
               | approximate improvement hopefully, over long enough
               | timescales.
        
               | janalsncm wrote:
               | Well, it's pretty clear to me that the current reward
               | function of profit maximization has a lot of down sides
               | that aren't sufficiently taken into account.
        
             | janalsncm wrote:
             | I'd argue that a lot of the scrape-and-train is just the
             | newest and most blatant exploitation of the relationship
             | that always existed, not a renegotiation of it. Stack
             | overflow monetized millions of hours of people's work. Same
             | thing with Reddit and Twitter and plenty of other websites.
             | 
             | Legally it is different with books (as Anthropic found out)
             | but I would argue morally it is more similar: forum users
             | and most authors write not for money, but because they
             | enjoy it.
        
           | mjparrott wrote:
           | Imagine making this argument for other technologies. There is
           | no opt-out button for machine learning, choosing the power
           | source for their datacenters, the coding language in their
           | software, etc. Conceptually there is a difference between
           | opting out of an interaction with another party vs opting out
           | of a specific part of their technology stack.
        
             | SCdF wrote:
             | The three examples you listed are implementation details,
             | so it's not clear if this is a serious post. Which
             | datacenter they deploy code in is (other than territory for
             | laws etc, which is something you may wish to know about and
             | pick from) an implementation detail.
             | 
             | A better example would be: imagine every single operating
             | system and app you use adds spellcheck. They only let you
             | spell check in American[1]. You will get spell check
             | prompts from your Operating System, your browser, and the
             | webapp you're in. You can turn none of them off.
             | 
             | [1] in this example, you speak the Queen's English, so
             | spell color colour etc
        
               | thatguy0900 wrote:
               | Unrelated but interesting to think about terms like
               | "queens English" now that the queen is gone. Will we be
               | back to kings English some day? I suppose the monarchy
               | might stay too irrelevant to bother changing phrases.
        
           | Fabricio20 wrote:
           | Yeah this is not a new thing with AI, you can unsubscribe all
           | you want, they are still gonna email you about "seminars" and
           | other bullshit. AWS has so many of those and your email is
           | permanently in their database, even if you delete your
           | account. I also still get Oracle Cloud emails even though I
           | told them to delete my account as well, so I can't even log
           | in anymore to update preferences!
        
             | malfist wrote:
             | Fun fact, requiring login for unsubscribe is illegal per
             | the canspam act. The most you can do is force a user to
             | verify their email address to you.
        
           | parliament32 wrote:
           | The shift from "you just don't understand" to damage control
           | would be funny if it wasn't so transparent.
           | 
           | > We have identified a bug in our system... we take
           | communication consent very seriously
           | 
           | > There was a bug, and we fucked up... we take comms consent
           | seriously
           | 
           | These two actors were clearly coached into the same
           | narrative. I also absolutely don't believe them at all: some
           | PM made the conscious decision to bypass user preferences to
           | increase some KPI that pleases some AI-invested stakeholder.
        
           | tzs wrote:
           | > I disagree: in as much as I have noticed this _far_ more
           | with AI than any other advancement  / fad (depending on your
           | opinion) than anything else before
           | 
           | Isn't that because most of the other advancements/fads were
           | not as widely applicable?
           | 
           | With earlier things there was usually only particular kinds
           | of sites or products where they would be useful. You'd still
           | get some people trying to put them in places they made no
           | sense, but most of the places they made no sense stayed
           | untouched.
           | 
           | With AI, if well done, it would be useful nearly everywhere.
           | It might not be well done enough yet for some of the places
           | people are putting it so ends up being annoying, but that's a
           | problem of them being premature, not a problem of them
           | wanting to put AI somewhere it makes no sense.
           | 
           | There have been previous advancements that were useful nearly
           | everywhere, such as the internet or the microcomputer, but
           | they started out with limited availability and took many
           | years to become widely available so they were more like
           | several smaller advancements/fads in series rather than one
           | big one like AI.
        
             | SCdF wrote:
             | > With AI, if well done, it would be useful nearly
             | everywhere.
             | 
             | I fundamentally disagree with this.
             | 
             | I never, now or in the future, want to use AI to generate
             | or alter communication or expression primarily between me
             | and other humans.
             | 
             | I do not want emails or articles summarised, I do not
             | emails or documents written for me, I do not want my photos
             | altered yassified. Not now, not ever.
        
               | homebrewer wrote:
               | How about machine translation and fixing grammar in
               | languages you're not very familiar with? That's the only
               | use of "AI" I've found so far. I'd rather read (and
               | write) broken English in informal contexts like this
               | forum, but there are enough more formal situations.
        
               | parliament32 wrote:
               | If you're not familiar, how could you possibly know if
               | what you're conveying is accurate to your intention? And
               | if you don't, why bother at all?
        
               | SCdF wrote:
               | Remember, I am responding to this:
               | 
               | > With AI, if well done, it would be *useful nearly
               | everywhere.*
               | 
               | I'm not saying it doesn't have uses.
               | 
               | Having said that, there are two things I never want AI to
               | do: a) degrade or remove the need for me to express
               | myself as a human being, b) do work I'd have to redo to
               | prove it did it correctly.
               | 
               | On translation, sycophancy is a problem. I can't find it
               | now, but there was an article I read about an LLM
               | mistranslating papers to exclude data it thought the user
               | wasn't interested in. So no, I wouldn't trust it for
               | anything I cared about.
               | 
               | I do use AI: I'm literally reviewing some Claude
               | generated code at the moment. But I can read that and
               | know that it's done it right (or not, as the case often
               | is). This is different from translation or summarisation,
               | where I'd have to do the whole task again to prove
               | correctness.
        
             | expedition32 wrote:
             | This is a very strange argument. If AI was so bloody
             | revolutionary than you didn't have to sneak it into your
             | products without consent.
             | 
             | Very often AI seems to be a solution looking for a problem.
        
         | lynx97 wrote:
         | It is an error to believe this is only happening in/with
         | marketing. In general, "empathy" and "capitalism" are mutually
         | exclusive. If profit is your goal, you don't care about
         | individuals.
        
         | lawtalkinghuman wrote:
         | > I think we must make it clear that this is not related to AI
         | at all
         | 
         | There are clear AI-specific reasons why it's being crammed down
         | everybody's necks.
         | 
         | Namely: someone in management has bet the entire strategy on
         | it. The strategy is not working and they need to juice the
         | numbers desperately.
        
           | philipwhiuk wrote:
           | It's not really AI itself though, it's just whatever the
           | current hype cycle is - it was crypto and cloud before this.
        
             | marginalia_nu wrote:
             | Cloud is probably the better comparison, since crypto never
             | had the sort of mainstream management buy-in that the other
             | two got. Microsoft's handling of OneDrive in particular
             | foreshadows how AI is being pushed out.
        
               | lawtalkinghuman wrote:
               | The difference is OneDrive is moderately useful.
        
               | rolph wrote:
               | i dont like onedrive very much. i get it its useful as a
               | pigeonhole, what i really dont like is how it is used.
               | its the thing that moves files to onedrive and destroys
               | local copies, that i hate, and onedrive is something that
               | enables that. so i dont hate onedrive, i just dont like
               | it.
        
               | xigoi wrote:
               | LLMs are also moderately useful.
        
               | blibble wrote:
               | the comparison is pretty good actually
               | 
               | "AI" agents randomly delete your files
               | 
               | and so does OneDrive
        
             | antiframe wrote:
             | I have never received a Crypto spam email from any place
             | where I opted out from it. Same for cloud. It feels
             | different. With crypto it was everyone wanting to ride the
             | hype train. With AI they spent a bunch of money up front
             | and are desperate to see ROI.
        
         | littlestymaar wrote:
         | > It's a shame that Proton marketing team is just like every
         | other one.
         | 
         | Having gone through the Proton hiring process was an eye opener
         | for me: despite its stated mission, the company isn't special
         | when it comes to its management, it's as bad as any other.
        
         | vintermann wrote:
         | To name and shame two: LinkedIn and MyHeritage. If you ever
         | made an account with either of them, they will never stop
         | spamming you. They have configuration options to select which
         | mail to receive, but they appear to consider them temporary
         | suggestions.
         | 
         | A special dishonourable mention goes to Wal-mart. I never
         | interacted with them in any way whatsoever, as well I wouldn't
         | since they don't exist on my continent as far as I know, yet
         | they still send me spam. DKIM signed and all!
        
           | alibarber wrote:
           | LinkedIn once seemed to somehow go through my (GMail?)
           | contacts and ask if I should invite my, late, grandfather to
           | the platform in the subject of a marketing message.
           | 
           | Left a bitter taste.
        
         | shantnutiwari wrote:
         | > I think we must make it clear that this is not related to AI
         | at all
         | 
         | Yeah, many companies do that. I unsusbcribed from newline, they
         | still keep spamming me. Funny thing is, they realised they had
         | made a mistake and promised to remove unsubs. One week later,
         | the spam started.
         | 
         | The correct solution is the spam button. Always
        
           | chrisjj wrote:
           | The spam button risks false positives.
        
             | saghm wrote:
             | It's not a false positive to classify a company as a bad
             | actor and move their emails to the spam folder if they
             | refuse to respect user choices. If anything, I wish it
             | would happen more often and at a massive scale, because
             | then maybe companies would have an incentive to stop being
             | so hostile around this.
        
               | chrisjj wrote:
               | Agreed, but the false positive I am referring to is the
               | cathching of the non-spam message from the source of the
               | previous spam message.
        
           | flexagoon wrote:
           | > The correct solution is the spam button. Always
           | 
           | The correct solution is filing complaints with your country's
           | relevant authority
        
             | shantnutiwari wrote:
             | In theory. In practice-- I would spend all my time just
             | filing complaints, because today, in 2026, I get more spam
             | from "legitimate" companies than "Nigerian scammer" types
        
             | duskdozer wrote:
             | I wish I could without going through a long process
             | involving tons of personal info
        
         | Bombthecat wrote:
         | I feel more and more like. That email should be like DMs.
         | 
         | Do you want to accept emails from xxx?
         | 
         | Yes
         | 
         | No
         | 
         | On client side...
        
           | chrisjj wrote:
           | Very dangerous, when the same From address may be used for
           | "Log in inside 14 days or your dormant account will be
           | deleted".
        
           | chihuahua wrote:
           | I think that would lead to this:
           | 
           | Do you want to accept emails from "For a limited time, save
           | up to 35% on orders from Fluppsi! Click Yes for this amazing
           | opportunity!"
        
         | chrisjj wrote:
         | > I think we must make it clear that this is not related to AI
         | at all, even if the product in question is AI-related.
         | 
         | It is not _specific_ to  "AI" but it is very much related to
         | it.
         | 
         | > If too many users unsubscribe, they just add one more
         | category and "accidentally" opt-in everyone
         | 
         | ... and "forget" to add its opt-out to the list.
        
         | hsbauauvhabzb wrote:
         | There's probably a bigger association with it. I don't like ai
         | and see it _everywhere_ , in every app I use, every service I
         | purchase, my goddamn start bar.
         | 
         | So, when they start emailing unwanted emails, it feels like a
         | spam problem, when really it's insidious on multiple fronts.
         | 
         | I can't wait for the enshittification phase. When the products
         | royally fuck their fan base.
        
         | hojiron wrote:
         | Still happy that Tuta Mail is anti AI, and does not push ads on
         | you via email.
         | 
         | I wonder who told Proton that it's a good idea to copy big tech
         | tactics.
        
           | chrisjj wrote:
           | Does??
           | 
           | > I wonder who told Proton that it's a good idea to copy big
           | tech tactics.
           | 
           | The lure of big tech profits.
        
             | hojiron wrote:
             | Not :)
        
             | ToucanLoucan wrote:
             | Genuinely: _What profits!?!_ The only company profiting
             | from AI has been nVidia. Every indicator we 've received
             | for this entire alleged industry is companies buying
             | hundreds of millions of dollars in graphics cards that then
             | either sit in warehouses depreciating in value or, worse,
             | are plugged in and immediately start losing money.
             | 
             | The tech industry has coasted on it's hypergrowth story for
             | decades, a story laden with as many bubbles as actual
             | industries that sprang up. All the good ideas are done now.
             | All the products anyone actually needs exist, are
             | enshittified, and are selling user data to anyone who will
             | pay, including products that exist solely to remove your
             | data from everyone who bought it and probably then sell it
             | to some other people.
             | 
             | This shit is stupid at this point. All Silicon Valley has
             | to do is to grow up into a mature industry with sensible
             | business practices and sustainable models of generating
             | revenue that in most other industries would be fantastic,
             | and they're absolutely apoplectic about this. They are so
             | addicted to the easy, cheap services that upended entire
             | other industries and made them rich beyond imagining that
             | they will literally say, out loud, with their human mouths,
             | that it is a _bad, undesirable thing_ to simply _have a
             | business that makes some money._
             | 
             | The people at the top of this industry are literally
             | fucking deranged and should be interred at a psychiatric
             | facility for awhile for their and everyone else's good.
        
               | chrisjj wrote:
               | > Genuinely: What profits!?!
               | 
               | Those foreseen. :)
               | 
               | (Should have gone to Specsavers.)
        
               | pixl97 wrote:
               | >All Silicon Valley has to do is to grow up into a mature
               | industry with sensible business practices
               | 
               | Negative sum game: Growing up is easy _if_ it doesn 't
               | kill you. The problem with being ethical when everyone
               | else is unethical is that you'll likely go broke.
               | 
               | The next issue is we're seeing, is not that Silicon
               | Valley is ever going to improve, but the bullshit is
               | spreading to eat up every other industry in the US.
               | Engaging in outright fraudulent behavior is A'ok in the
               | US (I mean we even elected a president convicted on a
               | pile of counts of fraud).
               | 
               | Effectively industries cannot manage themselves, we need
               | regulations to prevent them from being bastards. Problem,
               | we elect bastards that cannot keep from committing fraud
               | themselves.
               | 
               | It doesn't get better from here.
        
               | kmeisthax wrote:
               | If you're not the shareholder, you're the product.
               | 
               | The business model of any publicly traded corporation, at
               | least in 2025, is to increase the value of its
               | circulating stock. No more and no less. The nominal
               | business model of the company is a cover story to make
               | line go up. The reason why the stock price matters is
               | because of access to capital markets: if a business wants
               | to buy another business, they are not going to dip into
               | the cash on hand. They are going to take out a loan, and
               | that loan is collateralized by... the value of the
               | business. Which is determined by the stock price.
               | 
               | So if you can keep the line going up, you can keep buying
               | competitors. But if you act like a normal, mature
               | business, you can't.
               | 
               | Profit as a concept is a concern for capitalism. But
               | these businesses are not interested in capitalism,
               | they're angling to become the new lords of a growing
               | feudal economy. That's what "going meta" really means.
        
           | microtonal wrote:
           | * I wonder who told Proton that it's a good idea to copy big
           | tech tactics.*
           | 
           | But people subscribe to Proton because they want to move away
           | from big tech. What's the point of paying them if they get as
           | bad.
           | 
           | Though for now I'll assume that it's a genuine mistake with
           | things not properly escalated by customer support.
        
         | skywhopper wrote:
         | It is entirely related, because AI marketing is an amped up
         | version of traditional dark-pattern marketing. And since every
         | tech company is on the AI hype train, then they all fall into
         | the same willingness to justify the worst behavior because of
         | their desperate need to get on the forefront of what they've
         | convinced themselves is the only path to growth. But as
         | consumers, since we are confronted with all tech companies all
         | following the same dark patterns, we feel the impact suddenly
         | much stronger than with past one-at-a-time panicky company
         | over-marketing efforts.
        
         | boringg wrote:
         | The idea that the marketing team has the ability to really push
         | back against senior management doesn't align with the reality I
         | have seen. The best they can do is say that this will do brand
         | damage -- but they don't have the ability to really call the
         | shots. Most organizations marketing is not in a real seat of
         | power - more like an advisory position.
         | 
         | I'm not trying to unfair to marketing - they do have an
         | important role - I have hardly seen a company give marketing
         | real power at an org. So the idea that this is because
         | marketing don't push back on senior management -- is because
         | they know they don't have the power to do this.
        
           | xigoi wrote:
           | "I was just following orders" is not an excuse. If your job
           | requires you to do immoral things, it is your responsibility
           | to quit.
        
         | xnx wrote:
         | > If too many users unsubscribe, they just add one more
         | category and "accidentally" opt-in everyone.
         | 
         | I always "report spam" ("!" key in GMail) before unsubscribing.
        
         | janalsncm wrote:
         | This was my first reaction too. It is a bit ironic that the
         | issue of "overlapping labels" can be applied to the OP as well.
         | 
         | My instinct is to classify this as an email consent issue not
         | because AI needs defending, but because the solution need not
         | be specific to AI. The Next Big Thing will also probably have
         | this problem because marketing is at odds making your customers
         | happy with a great product.
        
         | autoexec wrote:
         | The spam was advertising AI, the point of the article was how
         | aggressively AI is being shoved down our throats, and it seems
         | very likely that when he went to complain about the AI spam it
         | was an an AI chatbot which gave him the useless answers until
         | it finally "checked with the team" (presumably a human) who
         | lied to him about what counted as AI spam.
         | 
         | It seems like this is very much about AI even though it's
         | ultimately humans pushing AI and disregarding people's spam
         | preferences. Right now, everything "AI" is ultimately humans
         | (like the way humans are using/abusing the AI tools, or the
         | human intellect behind all of the data that was used to train
         | them and all of the knowledge they output, or the humans
         | deciding what they'll allow their AI to be used for, or the
         | humans failing to safeguard the users of their AI products,
         | etc) so this is as much about AI as anything is.
        
           | jasode wrote:
           | _> The spam was advertising AI, the point of the article was
           | how aggressively AI [...] It seems like this is very much
           | about AI _
           | 
           | Yes, the gp you responded to already said the same thing that
           | the particular email was about AI (Lumos) when he wrote : _>
           | ", even if the product in question is AI-related."_
           | 
           | To go beyond that, the gp highlighted that the bad behavior
           | is rooted in companies ignoring customers' email preferences
           | instead of the AI. The article is misdiagnosing the unwanted
           | email issue as "AI Consent Problem" when it's actually
           | fundamentally about "Email Consent Problem". The author
           | deliberately opted out of email marketing and Proton ignored
           | it (by "mistake") and _this is a common misbehavior companies
           | did before AI_. It 's worth separating those 2 factors out.
           | 
           | We get unwanted spam about "Amazon Pharmacy" and "Apple TV"
           | but that doesn't mean we misdiagnose it as _" Pharmacy
           | Consent Problem"_ and _" Apple TV Consent Problem"_. Instead,
           | the generalization is still fundamentally an "email consent"
           | problem. Always has been. That's what the gp was emphasizing.
           | 
           | Likewise, if a future hot technology household such as
           | residential robots causes email marketing campaigns that
           | blasts unwanted spam about Tesla house robots... the issue of
           | that unwanted spam _" Tesla robots 10% off!"_ ... is still
           | about ignoring Tesla's customers' _email preferences_. The
           | unwanted robots themselves would be a separate issue.
           | Companies will continue to make  "mistakes" to send out new
           | marketing email spam with <HotNewThing> in the subject field
           | that infuriate customers. And that future root cause of the
           | problem still won't be <HotNewThing> but instead about
           | companies ignoring customers email preferences because the
           | incentives and greed are too great.
        
       | bflesch wrote:
       | Ever since my first interaction with their support is was clear
       | that they DGAF about usability improvements that I'd care about.
       | Time to build an alternative I guess.
        
       | causalscience wrote:
       | I only use Proton for the spam or temporary low value (and free)
       | email accounts. Proton also tries to do everything, which I don't
       | like. If I did I'd use Google.
       | 
       | The thing I pay for is Tuta. The cheapest tier is way more
       | generous than Proton and the product is simpler.
        
         | guilhermesfc wrote:
         | I have also been using Tuta for years. No complaints
        
         | littlecranky67 wrote:
         | I have the exact opposite opinion. I use proton business
         | together with their email, vpn, calendar, drive (on macOS),
         | password manager etc. and switched specifically because of
         | their encryption, data protection and fulls-size feature
         | bundle. Plus, I migrated vom Office365 and it became a shitshow
         | to manage and was full of bugs. And I had a separate bitwarden
         | subscription, and a separate VPN subscription. Now it is one
         | package, much preferred.
        
           | causalscience wrote:
           | Oh yeah, having your passwords online is a great idea /s
        
             | littlecranky67 wrote:
             | It is, if they are encrypted. Without a password manager, I
             | would inevitable have to reuse the same passwords over and
             | over on my hundreds of different accounts. With a password
             | manager, they are auto-generated random gibberish. And yes,
             | even when using 2FA, you should have different passwords
             | for all accounts.
             | 
             | Bitwarden, OnePassword, LastPass, Proton Pass etc. are
             | password managers with dozens of millions of users that
             | agree.
        
               | causalscience wrote:
               | It's not, because the world we live in isn't binary. It's
               | not true that "it's encrypted therefore nothing can go
               | wrong". Putting your password manager online increases
               | the risk of an accident.
               | 
               | And just because millions of people think this is a good
               | idea, doesn't make it a good idea. Millions of people
               | also reuse their passwords and that doesn't make it a
               | good idea either.
        
               | littlecranky67 wrote:
               | Of course it is a tradeoff between security and
               | usability. Not putting your passwords online forces you
               | to either remember all passwords (which will lead to re-
               | use) or you will be only available to access your
               | accounts (and thus most of the internet) from your home.
               | Or you will have to come up with elaborate system how to
               | carry your passwords on some kind of secured device etc.
               | A password manager (alongside 2FA) is a very good
               | security/usability compromise for a lot of people. YMMV.
        
               | throwaway173738 wrote:
               | The thing is that accounts get cracked because of reuse
               | all the time. Whereas they seldom if at all get cracked
               | because they're in a password manager.
        
               | causalscience wrote:
               | That's why I don't do either of those.
        
               | bigstrat2003 wrote:
               | Good for you. The rest of us mortals who can't memorize
               | dozens of unique complex passwords need to use a password
               | manager.
        
           | celsoazevedo wrote:
           | I understand the convenience side of this, but it's also
           | risky. What happens if they suspend your account for some
           | reason?
           | 
           | "Never put all your eggs in one basket."
        
       | LandenLove wrote:
       | I also received the email from github about AI that the author
       | mentioned. No matter what you do, they will keep pushing the AI
       | slop onto you.
       | 
       | For me, these kinds of emails especially stick out, because I
       | like to keep my proton inbox clean and unsubscribe from
       | everything I can.
        
       | BrouteMinou wrote:
       | I canceled my subscription, and deleted my account due to the
       | nagging and promotional annoyances.
       | 
       | I've contacted the support, but they basically don't care.
       | 
       | There are not multiple ways to fight back against this behavior.
       | I am now with mailfence until they start the same circus.
        
         | unethical_ban wrote:
         | Y'all are wild. I have most of their emails turned on and
         | barely think about Proton's comms. Rarely get one, briefly skim
         | if I do.
        
           | Night_Thastus wrote:
           | Yeah, I've always been surprised at how negative HN can get
           | about Proton. They're not perfect, but man at least they're
           | _trying_ to fight the privacy fight.
           | 
           | I've always had a very good experience with them. It's cheap,
           | fast and their spam filter works well. Maybe 1x-2x a year I
           | get an email from them about some promotion but that's it.
        
             | cheschire wrote:
             | I always wondered if it's just a few actually upset
             | customers mixed with a ton of astroturfing by competitors
             | pretending to be outraged proton customers.
        
       | cantalopes wrote:
       | I also get pretty pissed of just ignoring gdpr, i just started to
       | downright threaten them on support channels reminding that
       | ignoring gdpr may cost them 2% of annual company turnover or 2
       | mil. eur, whichever is higher.
       | 
       | You would be surprised how many ridiculous "oh sorry some error
       | in system" excuses you're gonna get. Right, that email
       | accidentally slipped INSERT INTO spam slop database on its own.
       | 
       | And since i started to not explicitly opting in anywhere i know
       | that when i receive a marketing email its abuse of my personal
       | information. Under gdpr you need to explicitly consent to
       | marketing communication. When you register to a service and
       | receive spam you need to opt out from - that's an abuse. Some
       | company try to argue they do so under "legitimate interest"
       | clausule but that's bs and would not hold in court. For example,
       | purchasing a product is not a valid legitimate interest for
       | sending out eshop spam, they would lose.
       | 
       | When the incident repeats or i just get really pissed i go full
       | karen and report them to authorities. I know two busisses had
       | legal troubles because of me because i received deeper follow up
       | emails while solving the case and i am happy for it.
       | 
       | One company that abused my personal data that i ended up not
       | reporting was Telekom: when i contacted their support about spam
       | incident and asked them for log of personal data and all of my
       | consent logs and physical signatures to prove my consent, after
       | which they said "it was a db error" (lol), and when the incident
       | repeated i told them i am about to report them and they offered
       | me 1 year of free internet - i said ok and never received a
       | single spam from them ever again.
       | 
       | Fight back, you have the screenshots, you have the logs, ask for
       | proof, report.
        
         | direwolf20 wrote:
         | You can take the 1 year free internet, and then report them.
         | It's not legal to commit a crime and then bribe someone not to
         | report it.
        
       | anigbrowl wrote:
       | This isn't an AI issue. Marketing departments have been like this
       | forever, or at least since the infamous Canter & Siegel 'Green
       | Card' email.
       | 
       | https://en.wikipedia.org/wiki/Laurence_Canter_and_Martha_Sie...
        
       | LucaMo wrote:
       | Legit point and agreed with everything, however wait until an
       | email address of yours reaches the database of lead generation
       | websites and you will see that you will never be able to keep
       | count of the violations. Newsletter lists add your email in
       | automatically and people sell you stuff without the unsubscribe
       | button in the email, so no way to block them... I understand your
       | concern but dealing with far worse
        
       | dostick wrote:
       | Even more hypocrisy:- if you have Proton Unlimited subscription,
       | Lumo AI will be limited, not remembering conversations. And when
       | it's promoting you to upgrade, mentions in the same message that
       | your Lumo is limited while you have Unlimited subscription.
        
         | grub5000 wrote:
         | I'm not sure it's quite fair to call this hypocrisy. Lumo was
         | introduced separately after the Proton Unlimited subscription,
         | and it was never claimed to be included in Unlimited (they also
         | have a handful of other products like Standard Notes that are
         | not included)
        
       | danielhep wrote:
       | This problem, along with general annoyances at Proton's lack of
       | focus on a good email experience pushed me over the edge to move
       | to Fastmail. I'm so much happier. Proton Mail Bridge would often
       | pin one core of my laptop CPU, draining my battery, and it was
       | still slow to sync new email. With Fastmail, incoming mail is so
       | fast that the verification codes are already there before I can
       | alt tab over.
        
         | StrangeSound wrote:
         | I'm in the same boat. I think part of that is Proton is spread
         | across a huge suite of products and features, whereas Fastmail
         | is specialised in one.
        
           | Cthulhu_ wrote:
           | It feels like Proton is trying to build a solid Europe-based
           | alternative to Microsoft 365, which is necessary but also
           | very ambitious and expensive.
        
             | throwaway173738 wrote:
             | Proton's pricing is really frustrating for me because I
             | want to buy upgrades to only a few services like Pass and
             | email. Your only option on their service is to select
             | either Pass or Mail. You cannot buy both and you will be
             | downgraded on one if you try to buy the other.
        
               | jnurmine wrote:
               | Doesn't Proton Unlimited have both?
        
           | chrisjj wrote:
           | > Fastmail is specialised in one.
           | 
           | Sadly untrue since they added calendar. However I'd would say
           | the email service and support remain excellent regardless.
        
             | DerArzt wrote:
             | Email and calendar go together like bread and butter.
        
         | hn111 wrote:
         | Same here, I've found too many bugs in Proton's email client
         | and instead of fixing them they just release new products.
         | FastMail support has been great, I think the developers
         | themselves reply (some of the?) emails, going into technical
         | details and being actually helpful.
        
           | chrisjj wrote:
           | > FastMail support has been great
           | 
           | Seconded, failing only when up against tricky issues like
           | insecurity of their so-called secure Masked Email.
        
             | qaz_plm wrote:
             | I'm a heavy user of masked emails from Fastmail. Can you
             | expound on the insecurity you mentioned?
        
               | chrisjj wrote:
               | "WARNING: Fastmail Masked Email insecurity"
               | https://www.emaildiscussions.com/showthread.php?t=81287
        
               | qaz_plm wrote:
               | Appreciate the follow up!
        
         | nonninz wrote:
         | I may be in the same boat.
         | 
         | Is Fastmail an US company though?
        
           | BoboDupla wrote:
           | Fastmail is an Australian company.
        
           | elashri wrote:
           | They solely use US servers [1] and don't have plans to offer
           | EU or any non-US servers though.
           | 
           | [1] https://old.reddit.com/r/fastmail/comments/1jbryai/europe
           | an_...
        
         | cyrialize wrote:
         | Fastmail is awesome! I've been a happy user for a long time.
         | Everything just works. The UI is great, nothing gets in my way.
         | 
         | I'm a fan of the randomly generated emails as well. That
         | service integrates with 1Password too.
        
           | joshuat wrote:
           | The 1P integration is a pretty compelling feature
        
       | HackerThemAll wrote:
       | I lost all respect for Proton. They've been running ragebait ad
       | campaign on Facebook, maybe also on other media, I don't know
       | that, with that rage especially targeted at Google, spreading
       | fake information and hate.
        
         | pelario wrote:
         | could you tell more details or links about that ?
        
       | osmsucks wrote:
       | Great timing: I just received a Copilot spam email from GitHub. I
       | don't remember opting in to such marketing communications,
       | instead I generally opt-out from such communications as soon as I
       | sign up to a service...
        
         | Tepix wrote:
         | Same here. They created a new newsletter and added you to it
         | without your consent.
        
       | antonyh wrote:
       | I got the same email on the same date. Unsubscribe told me it was
       | from the 'important announcements' list - I fail to see how this
       | could possibly fall into that category.
       | 
       | I guess I can't have important announcements from Proton in the
       | future if it's polluted with these low value messages.
        
       | dwedge wrote:
       | There's one recruiting company I had contact with in 2017 (pre-
       | GDPR, with no checked consent after) and they keep sending me
       | marketing-disguised-as-GDPR emails. "Reply to tell us you want to
       | keep hearing about our career insights newsletter that you never
       | signed up for, or we'll delete your data in 30 days".
       | 
       | In the end I got sick of them repeating this and never deleting
       | the data, so I sent them a SAR. I don't care what data they have
       | but if they want to play the GDPR game so do I.
        
       | dwedge wrote:
       | This is good timing actually. I've been self-hosting SimpleLogin
       | for a while but was considering the lifetime subscription to
       | Proton to get it (it comes with ProtonPass but I selfhost
       | VaultWarden).
       | 
       | Last week I logged into my Proton mail that I'd used last year
       | for some government contact to get the dates, and they'd deleted
       | the account for inactivity. Ok, I don't pay, they're entitled.
       | But now I see this and I think maybe I'll save the $150 or
       | whatever it is.
        
       | mtlmtlmtlmtl wrote:
       | I'm so fed up with Proton. I will be taking my business
       | elsewhere. Instead of making a great product for X, they've
       | decided to make a series of extremely mediocre products for P, Q,
       | X, Y, Z and W, all of which are left missing the most basic
       | features for _years_. Features which even the free alternatives
       | already have. Things like supporting unicode in email headers
       | without having to use punycode, creating mailboxes from sieve
       | filters and a bunch of other sieve expansions, and decent,
       | portable, non-bugridden integration with email clients.
       | Protondrive has such dogshit speeds it 's basically completely
       | useless. The nat-pmp support on their vpn servers is very
       | strange, and it took me a couple weeks to craft a script that
       | could handle all of its idiosyncrasies, none of which are
       | documented. I haven't even bothered trying their calendar,
       | password manager, or the Yet Another AI Service they keep sending
       | me upselling emails for. I don't need any of those things, but
       | I'm sure they have similarly lacklustre feature parity.
       | 
       | Doesn't help that when i notify them about these things, their
       | support people just gaslight me. "I've notified our development
       | team about this". Then nothing happens. I told them about the
       | speed issue with protondrive when it was new, that was years ago
       | now. Still not fixed, no updates, nada.
       | 
       | I will be moving to something like fastmail, plus some other vpn
       | service, since those are the only two products of theirs I'm
       | actually using. It seems like I'll get a far better product in
       | both cases for almost half the overall cost.
        
       | gingerlime wrote:
       | I've had a similar experience when signing up for Office365 and
       | started getting promotional emails to CoPilot. These (2) emails
       | were without an unsubscribe option.
       | 
       | I contacted MS support and after some back n forth they claimed
       | it was a transactional email that doesn't require consent or opt
       | out.
       | 
       | Clearly promotional and not necessary but they won't listen.
       | 
       | I'm in the process of filing GDPR + ePrivacy complaints, but it's
       | a tedious process, unlikely to do anything.
        
       | tmarice wrote:
       | I've been using Fastmail for years now, and I'm completely
       | satisfied. Custom domain + built-in masked email functionality
       | works great.
        
         | chrisjj wrote:
         | The FM Masked Email is insecure in that there is a circumstance
         | under which it can leak your real email.
        
       | jofzar wrote:
       | > I don't know about you, but I think that's baloney. Proton
       | Support had five full business days to come up with a better
       | excuse. Please tell me, how can I have been any more explicit
       | about opting out of Lumo emails, only to receive "Try Lumo" "From
       | Lumo", and be told that is not actually a Lumo email?
       | 
       | As someone who is in support in tech (not proton) I can tell you
       | exactly what happened.
       | 
       | Day 1 they already knew which email it was, they probably had
       | other tickets about this, they probably had an open discussion
       | about this with marketing/product team.
       | 
       | Day 2-4 was the support agent arguing with marketing/product
       | about how it's absolute bullshit to send out a AI newsletter when
       | the user has it unticked and what they are going to do so it
       | doesn't happen in the future.
       | 
       | Day 5 is marketing/product telling them that this is Working as
       | designed and theu aren't going to stop this in the future. This
       | is the day the support person works on this email with their team
       | and potentially their manager.
       | 
       | It goes through a couple of "rewrites" for liability/protecting
       | ass. The end result is the email you got, they know you are going
       | to give a bad CSAT/NPS survey and it's going to kill their
       | metrics.
       | 
       | They want nothing more to write and email that says, "Sorry
       | marketing and product are fucking idiots and can't read. I fought
       | for this to be disabled, but told me it's not going to happen,
       | sorry" but culture and then not wanting to lose their jobs is why
       | they didn't send this.
       | 
       | I really hope you didn't give them a bad survey.
        
         | direwolf20 wrote:
         | I hope they sued
        
       | redbell wrote:
       | Here we are! Day after day, I realize that even smaller tech
       | companies suffer from or could not resist the temptation of
       | _Enshittification_ [1] once they start gaining some momentum. I
       | feel this path had became inevitable since everybody is doing
       | this, _at scale_. I barely could recall some names that stuck to
       | their original motto over time.
       | 
       | ____________________
       | 
       | 1. https://en.wikipedia.org/wiki/Enshittification
        
         | direwolf20 wrote:
         | You do what makes money, or you are eliminated from the game.
         | Such is life in capitalism.
        
       | dschuetz wrote:
       | Every company seems to scramble trying to sell AI based products
       | they have invested in so heavily, disregarding whether anyone
       | needed them at all in the first place.
       | 
       | This AI thing is going to implode so hard.
        
         | mark_l_watson wrote:
         | I subscribed to Lumo for two months. Mistral models were good
         | and I like the idea of a private version of GPT. However, if
         | you only use it a few times a week, it's not worth the money.
        
       | bdbdbdb wrote:
       | I'm with proton on this tbh. It's not a lumo update, it's an
       | attempt to tell people who don't use lumo about it's existence.
       | Maybe it's not something you want to read but an email saying
       | "hey, have you heard of this thing called lumo" is not something
       | you'd send out to existing lumo users
        
         | fundatus wrote:
         | Over in the Proton subreddit we've been wondering if there is
         | currently some kind of Anti-Proton campaign going on.
         | Constantly people will loudly complain about completely benign
         | things and get lot's of people agreeing with them.
        
           | this_user wrote:
           | Every time there is anything posted about Proton on HN, there
           | is an immediate wave of super negative comments, none of
           | which ever offer any arguments of substance. It's always just
           | some vague allegations, and this has been the case for years.
           | It's pretty obvious what is going on.
        
             | anonymous908213 wrote:
             | These vapid fanboy-esque comments make me significantly
             | more likely to believe that Proton is astroturfing than the
             | inverse that you are implying, that some unspecified actor
             | is engaging in a conspiracy to impugn Proton's reputation.
             | That said, if criticising Proton is indeed a paid vocation
             | and you have some concrete details about where I can get
             | paid for my comments daring to doubt the uncompromising
             | holiness of Proton, I'm all ears.
        
           | 7bit wrote:
           | Calling it an "anti- Proton campaign" or "benign" is just
           | rhetorical hand waving. Those words let you dismiss criticism
           | without engaging with the substance. Proton did deliberately
           | email people who opted out. That is a GDPR violation, full
           | stop. They are a large, well resourced company; "oops" is not
           | an excuse. Criticism over that is not hysteria or
           | bandwagoning, and blaming people for speaking up instead of
           | the company for breaking the rules is weak.
        
             | fundatus wrote:
             | The author says himself he opted into every Proton
             | newsletter but the Lumo one. Proton (possibly accidentally)
             | sends a _single_ E-Mail about Lumo in one of the other
             | newsletters he has subscribed to. And it makes it onto HN
             | with 200 comments? Come on.
        
               | 7bit wrote:
               | You said all of that already and I replied. If you're not
               | answering to any of my arguments, I'm not going to bother
               | continuing the debate.
        
           | unethical_ban wrote:
           | I thought the same thing last night when this was first
           | posted. Lots of "if they can't get this right do they even
           | care about users" as if a slipped-up miscategorization of a
           | marketing email is the same as an oil company leaking waste
           | into a river.
           | 
           | I operate on the assumption they hold firm on their technical
           | commitments of encrypted email, email obfuscation, decent VPN
           | and a solid password manager.
           | 
           | Call them out on mistakes, sure, but this blog post was
           | written like a manifesto for something so minor.
        
         | anonymous908213 wrote:
         | > but an email saying "hey, have you heard of this thing called
         | lumo" is not something you'd send out to existing lumo users
         | 
         | But it is an e-mail you send out to people who have
         | specifically went out of their way to indicate to you they do
         | not want you e-mailing them about Lumo?
        
       | Tepix wrote:
       | I had a similar issue with Microsoft today. They obviously
       | invented a new "Copilot Newsletter" and subscribed my address to
       | it, without my consent.
       | 
       | I wonder what the legislation says (I'm in Germany). I know that
       | some business related mails are deemed legal, but this seems to
       | clearly cross the line.
        
         | chrisjj wrote:
         | UK legislation says it is illegal. MS are serial offenders and
         | the UK regulator has charged them not once.
        
         | gingerlime wrote:
         | Same. Posted a comment about it [0]. I already filed a GDPR and
         | ePrivacy compliants. Happy to share notes. Contact details in
         | my profile.
         | 
         | [0] https://news.ycombinator.com/item?id=46730206
        
           | weedhopper wrote:
           | Here is an interesting case of a failure of the regulations,
           | I'm curious how this goes
           | 
           | https://www.gofundme.com/f/hold-mojang-accountable-for-
           | their...
        
       | nkmnz wrote:
       | Proton should pay that guy for his rage post. First time I've
       | heard about Lumo, will certainly try it out!
        
       | alphadelphi wrote:
       | "Never attribute to malice that which is adequately explained by
       | stupidity" - Robert J. Hanlon
       | 
       | If you ever tried to setup a martech stack you konw what a PITA
       | is to comply GDPR without any error
        
       | tsylba wrote:
       | This make me think of the GitHub spamming issue.
       | 
       | See, my GitHub email is not my main address, and when I got some
       | it's either from a user of one of my repository or from a
       | marketing team that extracted thousand of address from starred
       | repositories to fake genuine email with my name and all.
       | 
       | The things is, it's always a less than stellar product. It
       | started with NFTs, calm down for a bit and now came back with a
       | vengeance with AI startups.
       | 
       | I guess it's a number game for them but I can't comprehend their
       | lack of value, same for those peoples that subscribes to everyone
       | just to gain a sub back (and judging by the number, a lot of
       | people sub back without thinking about it, so it works).
       | 
       | Damn I despise that marketing-bussiness hellscape that the
       | internet slowly morphed into along the years. We can't have nice
       | things because there will always be a prominent proportion of us
       | that would exploit it for personal gain and we would do
       | collectively nothing against it, for the name of liberal economic
       | or something. And forward the enshitification goes.
        
       | aborsy wrote:
       | Lumo is not end to end encrypted. The model is in some kind HSM?
       | Are those trusted?
       | 
       | If they are, I see some people might be interested.
        
       | g947o wrote:
       | When I migrated my email from Gmail, I took a careful look at
       | Proton and Fastmail.
       | 
       | Proton's very questionable design and claims around encrypted
       | emails and their service offerings made me concerned, which were
       | the main reasons I went with Fastmail.
       | 
       | So far it has worked well, and I hope it stays that way.
        
         | heikkilevanto wrote:
         | Same here. Tried out Proton and Fastmail, and chose Fastmail.
         | Been happy with it for a few months so far.
        
         | alex1138 wrote:
         | Proton's UX just subjectively FEELS bad
        
       | MrFinch wrote:
       | I dislike Proton's excessive marketing on privacy and encryption
       | topics, especially in their posts on X, where they always claim
       | that accessing the internet without a VPN is a bad thing. It
       | reminds me of Crypto AG.
       | 
       | Everyone would be happier if they just focused on good products
       | instead of excessive marketing. I'm tired of seeing their privacy
       | slop all the time.
        
       | bartbutler wrote:
       | Hey, Proton CTO here. There was a bug, and we fucked up. Support
       | should have reported it up the chain and acknowledged this.
       | Things happen, especially at scale, but we take comms consent
       | seriously and will fix it.
        
         | ivan_gammel wrote:
         | Thanks for acknowledging it. Your support team misattributed
         | the email to Business category. It may help to have the exact
         | name of subscription category in the footer of the message.
        
           | bartbutler wrote:
           | That's not a bad idea, I'll see what people think. Note that
           | clicking on the unsubscribe link will unsubscribe you to
           | whatever comms preference was specified in the sending and
           | tell you what it was.
        
         | chrisjj wrote:
         | Thanks. Well done.
        
         | Washuu wrote:
         | Can you fix the fact that this new email spam category was
         | added and that I was automatically opted into receiving it
         | without my consent? That's fucked. I'm a paying customer and I
         | keep getting advertisements in the Proton desktop applications
         | for various things.(Black Friday deals, other stuff.) I should
         | never see these advertisements if I'm paying you.
        
       | catoc wrote:
       | Trust is maybe the most valuable commodity for a VPN provider...
       | And I have the feeling Proton is gambling it away.
       | 
       | It made me move to Mullvad.
       | 
       | Despite the fact that in terms of performance Proton is slightly
       | better. (underscoring just *how* crucial 'trust' is)
        
       | alex1138 wrote:
       | Funnily, Proton was supposed to be the anti-Google, wasn't it?
       | Maybe some of "Proton's not in the US, so not subject to scary
       | NSA warrant canaries"
       | 
       | Except... Gmail has handled spam pretty well? And at least if you
       | do get Spam they actually tell you:
       | https://news.ycombinator.com/item?id=6090712
        
       | Cyan488 wrote:
       | Funny they mentioned the GitHub email. I got the same one and
       | unsubscribed from every GitHub email immediately. I wonder if
       | they track how fast people unsubscribe after opening particular
       | emails.
        
         | plagiarist wrote:
         | They do. Companies will track app uninstalls also.
        
       | eightys3v3n wrote:
       | I had a similar problem with SunLife marketing emails. I would
       | unsubscribe from everything there was an option for, then a month
       | later I would get another marketing email setting personal
       | finance advisors. I spoke to support to be told how to
       | unsubscribe, then that it "was an account information email not a
       | marketing email so I cauld not unsubscribe".
       | 
       | Eventually after escalating I was put on a do not email list and
       | haven't received emails since; though they do still send crap to
       | my work email.
        
         | gampleman wrote:
         | I tend to have a policy: I will click on your unsubscribe
         | button once, after that it's straight to 'report spam'. If that
         | sinks your domain ratings, that's on you.
        
           | eightys3v3n wrote:
           | Yeah except once in a blue moon they send an email I do need
           | that really is account information and all from the same
           | SunLife email :/
           | 
           | Otherwise I have the same policy.
        
       | njhnjhnjh wrote:
       | It's not an AI consent problem, it's an AI rape problem.
        
       | aprentic wrote:
       | I really hope the Proton PMs are watching this.
       | 
       | Their main business offerings are privacy and security. The fact
       | that they were able to pull customers away from Google shows that
       | switching costs are low.
       | 
       | Your reputation is your moat. If you ruin it by acting like
       | Google, you're filling your own moat.
        
         | vee-kay wrote:
         | Proton's reputation is not one to be proud of.
         | 
         | In India, the Indian government suspended VPN services in
         | Jammu&Kashmir (J&K) state after a bloody terror attack (in
         | Pehelgam Baisaran valley (a popular tourist spots) where 26
         | tourists were gunned down in cold blood by jihadi Pakistani
         | terrorists who infiltrated from across the border).
         | 
         | https://en.wikipedia.org/wiki/2025_Pahalgam_attack
         | 
         | However, Proton company has been blatantly touting its VPN
         | services in J&K with the dangerous incitement to evade the
         | Indian government scrutiny.
         | 
         | This was Proton's message: "In Jammu and Kashmir, police have
         | been conducting random stops and house-to-house checks
         | inspecting mobile phones to enforce a local ban on VPNs. A
         | reminder that Proton VPN's mobile app has a "Discreet icon"
         | setting to help disguise it."
         | 
         | https://tfipost.com/2026/01/profit-over-people-proton-vpn-ge...
         | 
         | Such dangerous messaging was even after Proton Mail was blocked
         | in India, because it was found that terrorists and perverts
         | were using it for terror communications and digital sexual
         | abuse.
         | 
         | https://www.thehindu.com/news/national/karnataka/courts-cann...
         | 
         | But Proton refused to comply with India's new cybersecuriy laws
         | and investigations into such subversive activities. Instead,
         | Proton removed its servers from India.
         | 
         | https://telecom.economictimes.indiatimes.com/news/now-proton...
         | 
         | So yeah, use Proton at your own risk.
        
           | prussia wrote:
           | Terrorist attacks and perverts are every government's excuse
           | to crack down on freedom. Refusing to comply with an
           | authoritarian government like India's is a plus in my book.
        
           | matheusmoreira wrote:
           | "Government scrutiny" ? What a bunch of bullshit.
           | 
           | If anything this _enhances_ Proton 's reputation. If so
           | called "terrorists and perverts" trust it to the point they
           | rely on it for their own security, then it's worth serious
           | consideration. Nobody wants to use cryptography that some
           | indian government can subvert.
        
           | bigyabai wrote:
           | > because it was found that terrorists and perverts were
           | using it for terror communications and digital sexual abuse.
           | 
           | Lol, nondescript "terrorists and perverts" are the
           | laughingstock of Western politics. Eyes roll whenever someone
           | justifies drastic action on vague terrorism/perversion
           | accusations: https://youtu.be/ud9zBKJJQe4
           | 
           |  _My_ bigger concern is Modi 's international reputation for
           | exacerbating crime statistics to manufacture consent for
           | authoritarian policy. We've seen our fair share of that here
           | in America and it's not a positive influence on national
           | politics. So much so that we can't trust our own email
           | providers to be secure.
        
       | crazygringo wrote:
       | > _Has anyone else noticed that the AI industry can't take "no"
       | for an answer? AI is being force-fed into every corner of tech._
       | 
       | And yet this blog post is guilty of the exact same thing. It's
       | just a complaint about which marketing messages get categorized
       | as which newsletters you can opt in or out of (a valid complaint
       | but pretty boring), but slaps "AI Consent" in the title to turn
       | it into clickbait because the marketing message happens to be
       | about an AI product.
       | 
       | This spam has been a problem for decades. It didn't arise with
       | AI. I haven't even noticed any uptick with AI.
        
       | 0x1ch wrote:
       | About six months ago I switched to completely self hosted email
       | in Hetzner, waited the billing period to receive outbound access,
       | but still use free forwarding for outbound by default. People
       | always complain on forums about the struggles of self hosting,
       | but outside of an occasional email I have to whitelist because of
       | spam filters, it's nearly hands free (mailcow).
       | 
       | I setup aliases for every single one of my existing protonmail
       | and gmail accounts, and now have them forward to my aliases. I
       | can still use my old accounts, but everything is now ran through
       | my systems, my data that I control.
       | 
       | I recommend others look at doing the same.
        
       | r_lee wrote:
       | Is anyone actually like super hyped about "Building AI Agents"
       | with this and that? I wish I could get excited and just become a
       | 100% AI Agwnt vibecoding all day and building AI agents to do AI
       | stuff but like, I don't know?
       | 
       | Is there a crowd that just drools whenever a new way to "Build AI
       | Agwnts" or "Agentic Workflows" comes out or something?
        
       | davidee wrote:
       | I've been using proton for a year after migrating from Rackspace
       | and I'm done. Not because of this article, but I might as well
       | pile on:
       | 
       | 1. I use a custom domain.
       | 
       | Turns out that there are two competing features, not-at-all
       | documented. If you use a catch-all, like I do, AND use specific
       | addresses for sending, the two are incompatible to some degree.
       | Which is bonkers.
       | 
       | Example: with a catchall I can create any address I want (and I
       | do). Some store wants an email for a big discount, cool, here's a
       | throwaway. Buying something online, here's a throwaway.
       | 
       | Now sometimes, I need to reply using that throwaway. Turns out in
       | Proton, this triggers a gotcha. As soon as I add the throwaway
       | email to my list of email addresses for sending, I enter a world
       | with a limit of 10 max.
       | 
       | That's fine, I can disable them right?
       | 
       | Nope, it turns out if I disable them in order to add aothers,
       | Proton blocks those addresses *even though I have a catch-all*.
       | WHAT?? Worse, if I try to delete the addresses, Proton will also
       | delete the associated messages in my Inbox/folders. Excuse me?
       | 
       | 2. What really pushed me away: Search.
       | 
       | Whatever proton is using under the hood is easily the worst
       | search experience I've ever had from a mail product, and I use
       | Thunderbird on my work machine.
       | 
       | Notable: Proton Bridge. I get why, but it's just terrible.
       | 
       | So many rough edges. Just not worth it.
        
         | thejoeflow wrote:
         | Isn't the search bad because they can't search email contents?
         | As long as the term is somewhere in the metadata (title, sender
         | email, sender name) it seems to work ok.
         | 
         | I agree though that the user experience isn't great because of
         | this limitation. You kind of have to remember what the title of
         | the email was for what you're looking for. Searching for
         | "flight ticket" results in mixed success
        
           | sabellito wrote:
           | They can search contents. You have to activate local indexing
           | in the search UI itself.
        
         | bl4ckneon wrote:
         | You also get simplelogin for free, give that a try. Will
         | probably fix your first issue
        
         | lunarboy wrote:
         | Agreed on both of these. Proton search is so dogshit.
         | 
         | Re: the custom domain catch all reply, this is a bit annoying
         | but there js a workaround. I made a SendGrid account which
         | allows me like 100 sends per month, and I can reply in
         | Thunderbird via SendGrid as any email account. Annoying to boot
         | up Thunderbird, and I haven't found a way to do this on my
         | iPhone, but I don't need ti reply from a throwaway frequently
         | so it's sufficient for now.
        
         | ink_13 wrote:
         | What are you going to do instead? I am very close to moving
         | from a 20-year-old GMail address to a custom domain and was
         | planning to use Proton as the email host.
        
           | nomadiccoder wrote:
           | Fastmail is worth considering. Ive used it for several years
           | and it just works.
        
             | microtonal wrote:
             | Downside is that their main servers are in the US, which
             | may be problematic these days if you are from outside the
             | US.
             | 
             | I just moved away from Fastmail after 10+ years for this
             | reason.
        
               | whiterock wrote:
               | Out of curiosity: Where did you migrate to?
        
               | blibble wrote:
               | as of this week, I've been going through the rigmarole of
               | self-hosting my own email (again), for the same reason as
               | you
               | 
               | any avoidable dependency on the US has become a red line
               | 
               | don't forget to tell fastmail that the reason you're
               | leaving is because they host in the US!
               | 
               | (I also told them if they open a DC outside the reach of
               | the US regime: I be happy to become a customer again)
        
           | stilldavid wrote:
           | Seconding fastmail.
           | 
           | I have a catch-all and can reply from any address I please.
           | If I reply from an email sent to retailer@mydomain.com it
           | even auto populates the "from" address for me with
           | "retailer", or I can choose to reply from one of my named
           | accounts. It's really slick.
        
             | rcMgD2BwE72F wrote:
             | Love this too. I just wish they were more privacy-friendly.
        
           | matheusmoreira wrote:
           | I was in your shoes a few years ago. Just move already. Don't
           | worry about it. Get your own domain and point the MX records
           | at literally any email service out there. If you don't like
           | it you can just switch later. Just start using your own
           | domain as soon as possible.
           | 
           | It really is life changing. When you have your own domain
           | switching email services is risk free since your addresses
           | don't change. You can literally try out all the email
           | services out there.
           | 
           | For the record I'm a happy Proton customer. They seem to be
           | the only ones who still care about PGP. I even interacted
           | with them here on HN a few times.
        
           | norgie wrote:
           | I've been reasonably happy with Runbox. Decent features,
           | pricing, and servers in Norway. The webmail isn't great, but
           | I don't really use it. If you must have encryption, I think
           | the only option is Tuta.
        
         | amatecha wrote:
         | Yeah, even when you turn on "enable local cache of emails", the
         | search is still terrible.
         | 
         | What's pretty surprising to me is that for everything they say
         | about privacy etc., getting Mail Plus gives you nothing better
         | than a free user in terms of VPN options. That was the case in
         | their previous set of plans, too - I've been paying for Proton
         | for some years now, at a cost of like $100-150/yr, and only
         | ever had the same level of VPN offering from them as a free
         | user, which is pretty lame.
        
       | trvz wrote:
       | Proton is frankly a bad company and this is unsurprising.
        
       | Insanity wrote:
       | I think the last line is important. Proton isn't perfect, neither
       | are others. And proton is imo the best suited to my (current)
       | needs.
       | 
       | I'm a (mostly) happy paying customer for their email, and also
       | use their VPN and Authenticator. My worst experience I guess is
       | the Authenticator app being laggy, which is not really all that
       | bad.
        
       | esafak wrote:
       | This is a user-facing bug borne of engagement-driven development
       | and a lack of user empathy. When a user opts out of a category,
       | he should not receive cross posts. They ought to have had checks
       | for this. The user did well to bring attention to it.
        
       | Vaslo wrote:
       | Exactly the kind of whiny blogger I don't want using Proton
       | products with his squeaky wheel nonsense. Move over to Tutanova
       | or go back to Gmail. What a trivial thing to whine about.
        
       | alex_young wrote:
       | This is some fine wine.
       | 
       | I want to get x, y, and z marketing email but not w.
       | 
       | They sent me something consider w. Outrage!
        
         | uhfraid wrote:
         | This is what's called a "customer complaint" at real businesses
         | with real paying customers lol
        
       | andy wrote:
       | I just signed up for proton vpn, before I read this post. So far
       | so good other than this post, but I notice I can't access my own
       | freshdesk help desk while on proton vpn. It says location not
       | allowed.
        
       | designerarvid wrote:
       | Proton's take on marketing is the main thing making me anxious of
       | commitment to their ecosystem.
       | 
       | Other than that I'm a happy paying customer.
        
       | mark_l_watson wrote:
       | Is this even worth writing an article? In almost a decade of
       | paying for Proton I have ran across two annoying bugs that
       | eventually got fixed. Report bugs and be patient.
        
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